閱讀理解

  “Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough.If there is no substance(事實(shí))behind the image, the product, service or person will fail eventually.

  First of all, one should consider how important image is in the selling of products and services.Advertising agencies have raised the art of creating an image to a state of near perfection.Public concept of that product or service is certainly managed by the images created by the advertising agencies.But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back.For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness.But the recent scandal(丑聞)showed that behind that image, it cheated in business practices.Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit.Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

  Similarly, personal advisers can build up a public image for politicians and movie stars.Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons.But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune.With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.

  To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person.But image is only half of the equation.What lies behind that image is every bit as important as the image itself——the person or product must deliver on that image or there is little chance for long-term success.

(1)

The downfall of the Arthour Andersen accounting firm is due to ________.

[  ]

A.

its dishonesty in business

B.

its previous images

C.

its bad management

D.

its poor service

(2)

Why did some famous people fall from grace?

[  ]

A.

Their images were not well built up

B.

They failed to live up to their images.

C.

They felt much pressure from the public

D.

They paid little attention to fame and fortune.

(3)

The structure of the passage is ________.

A:Argument

P:Point

C:Conclusion

[  ]

A.

B.

C.

D.

(4)

The author tries to argue that ________.

[  ]

A.

image creates everything

B.

image is the key to success

C.

truth is unlikely ever to be equalled

D.

truth and image are equally important

答案:1.A;2.B;3.A;4.D;
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科目:高中英語 來源:101網(wǎng)校同步練習(xí) 高一英語 人教社(新課標(biāo)B 2004年初審?fù)ㄟ^) 人教實(shí)驗(yàn)版 題型:050

閱讀理解

  Talking on mobile phone is expensive, so a lot of people send text messages are much cheaper than talking on a mobile phone, and you can make it even cheaper by shortening the words that you use.You can do this by taking out “unimportant” letters in the words and using numbers instead of words(2=to, 3=free, 4=for, 8=ate, h8=hate, etc.)Here is an example:Im 3 nw, why nt gv me a cll?(I’m free now, why not give me a call)

  Mobile phone users have developed a series of symbols(一系列符號(hào))to show how they feel.They are called emoticons(情感符號(hào)).To read an emoticon, you have to look at it sideway.For example, if you say something in a text message which is a joke, you can follow it with a smiling face.like this:Why didt u cll me?Im so sad.:-)

  Here are some others.Can you think of these text messages where you could use them?

 。-( sad :-< really sad | - | asleep :-v shouting 8-| surprised

(1)

Talking on a mobile phone is ________ than sending text messages.

[  ]

A.

slower

B.

cheaper

C.

more expensive

D.

more interesting

(2)

Mobile phone users use emotions to show ________.

[  ]

A.

what they do

B.

who they are

C.

where they talk

D.

how they feel

(3)

What do you think this text message“whr hv U bn?Im wtng 4 U”means?

[  ]

A.

Where have you been?I’m waiting for you.

B.

Where have you been?I’m looking for you.

C.

What are you doing?I’m waiting for you.

D.

What are you doing?I’m looking for you.

(4)

Which one means“l(fā)aughing”in the text messages?

[  ]

A.

:-(

B.

:-)

C.

:-<

D.

8->|

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科目:高中英語 來源:2008屆皖南八校第一次聯(lián)考、英語 題型:050

閱讀理解

  In the last few years our communications network has been growing at a very fast pace.The old fixed-line telephone has been replaced by mobile phones.Short Message Service(SMS).e-mail and instant messaging(IM).And there are other new ways of communicating related to the Internet, such as blogs.

  A recent study in Switzerland shows the different roles that communication methods can play.Stefana Broadbent is a scientist at Swisscom, Switzerland’s largest telecoms company.She studied several hundred consumers and their reactions to telecommunications.She found people are very good at choosing the besttechnology for each situation.

  “IM is used to tell you I miss you; e-mail is to organize our dinner; voice mail is to say, I'm late; and SMS to continue our talk on the way,”says Broadbent, joking a little.

  Landline phones are an open channel.That means people use them to talk about non-private things.That's because other family members or colleagues have access to the phone.Mobile phones are more for adding last-minute information.SMS is used for close friends to keep in touch.It is very efficient and pri-vate.The messages are often related to personal secrets.People often use e-mail for online communication with bigger social groups.That includes ordinary friends.Or it is used for exchanging pictures, music, and other content among a social network.IM, such as MSN and QQ, is a continuous channel.Users open an instant messaging channel for the day.Then they just keep it open while they do other activities.Managing a blog is like creating your own independent club on the Internet for friends to visit.It is often the centre of a small group of friends who share the same hobbies.

(1)

How many ways of communication are mentioned in the passage?

[  ]

A.

four

B.

five

C.

six

D.

seven

(2)

In the second paragraph, what Stefana Broadbent says implies

[  ]

A.

IM is used to tell you I miss you.

B.

different ways are used for different purposes.

C.

she is making a joke.

D.

people are wise enough to use the modern technology for different situations.

(3)

When one has something and doesn't want it known, the best way to tell his or her best friend is to use ________.

[  ]

A.

email

B.

SMS

C.

blog

D.

landline phones

(4)

The main idea of the passage is ________.

[  ]

A.

New Ways to communicate

B.

New Technologies

C.

How to Communicate

D.

Communication Network

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科目:高中英語 來源:江西省白鷺洲中學(xué)2008-2009學(xué)年高二下學(xué)期第一次月考(英語) 題型:050

閱讀理解

  Middle school teachers in the United States are noticing a new generation of errors coming into their pupils'essays, Associated Press has reported.

  An increasing number of students hand in classwork containing words that may confuse adults.For example, they wrote“I WUNT TUBAROXTR”for“I want to be a rock star”and“DLERES PCNU”for“delicious pumpkin”.Middle school theachers say they most frequently encounter“b/c”for“because”,“w/o”for“without”and “4-ever”for“forever”.

  Those simple abbreviations(縮略詞)and phonetic spellings are known as“instant messaging-speak”(即時(shí)消息式語言)or“IM-speak”.Today these words have become so common in children's social lives that they are finding their way into essays and other writing assignments.

  However, the rise of informal communication through e-mail, Internet blogs and cell phone text messaging has not stopped school teachers from telling students the importance of spelling.

  “We've got a strict policy so they can be penalized for that-we don't allow it.We talk about the four levels of the language:slang(俚語), colloquial(口語), informal and formal, which apply to both spoken and written language,”said Beverly Arnold, chairwoman of the English and language arts depart-ment at Owasso High School, Oklahoma.

  “I think it's critically important-for both formal and informal communication.We teach kids that they need to learn to exist in a world outside their social networks, and that repuires them to use proper grammar and spelling when they speak and write,”said Marsha Edmonds, director of curriculum in the Tulsa Public Schools, Tulsa, Oklahoma.

  Teachers use different strategies to teach spelling than they did 20 years ago, Edmonds explained.Instead of giving students random(隨意的)lists of words to master, teachers now draw on vocabulary from the literature their classes are studying or subject matter being covered in science and social studies.

  But some educators, like David Warlick, 54, of Raleigh, North Carolina, see the growing young band of instant messengers as a phenomenon that should be celebrated.Teachers should cradit their stuents with inventing a new language ideal for communicating in a high-tech world, said Warlick, who has written three books on technology in the classroom.

(1)

Many adults feel ________ when seeing the“IM-speak”like“b/c”,“w/o”and“4-ever”.

[  ]

A.

interested

B.

puzzled

C.

worried

D.

disappointed

(2)

According to Marsha Edmonds, ________.

[  ]

A.

spelling is only important for formal communication

B.

students need to learn to live in their social networks

C.

we have four levels of the language:slang, colloquial, informal and formal

D.

students should use proper grammar and spelling when they speak and write

(3)

Which of the following statements is NOT true?

[  ]

A.

“IM-speak”is becoming increasingly popular in teenagers'lives.

B.

Students in the past spent less time in memorizing the new words.

C.

Beverly Arnold is very strict with her students.

D.

Teachers used to give students random lists of words to remember.

(4)

It can be inferred from the passage that ________.

[  ]

A.

all the teachers say“NO”to“IM-speak”

B.

school teachers don't do enough to stop students from using“IM-speak”

C.

teachers still use old-fashioned methods to teach spelling nowadays

D.

David Warlick is a man who enjoys trying new things

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科目:高中英語 來源:吉林省油田高中2010-2011學(xué)年高一下學(xué)期期中考試英語試題 題型:050

閱讀理解

  Talking on a mobile phone is expensive, so a lot of people send text messages.Text messages are much cheaper than talking on a mobile phone, and you can make it cheaper by making the words shorter.You can do this by taking out “unimportant” letters in the words and using numbers instead of words(2=to, 3=free, 4=for, 8=ate, so h8=hate, etc.).You can also keep away from using punctuation(標(biāo)點(diǎn)).Here is an example:Do U wnt 2 g 2 th cnma tnite(Do you want to go to the cinema tonight?)

  What do you think these text messages mean?

  Whr hv U bn?

  Im hm nw, why nt gv me a cll.

  I gt a txt mssge frm my frnd.Shes hvng a prty on Strdy.

  Phone users have developed a group of symbols(符號(hào))to show how they feel.They are called emoticons, and there are some examples below.To read an emoticon, you have to look at it sideways.For example, if you say something in a text message that is a joke, you can follow it with a smiling face.Like this:

  Why didt u call me? I’m so sad.(Here are some others.Can you think of text messages where you could use them?)laughing(sad<really sadⅤ shouting |·|asleep:0 shocked 8·| surprised \·o bored

(1)

Why are text messages popular?

[  ]

A.

Because they are expensive.

B.

Because they are cheap.

C.

Because they are hard to write.

D.

Because they are not important.

(2)

The first paragraph tells us that we can make the text messages shorter in ways.

[  ]

A.

one

B.

two

C.

three

D.

four

(3)

What does this text message “Do U wnt 2 cm?” mean ? It means “________?”.

[  ]

A.

Do you want to come

B.

Do you wear two caps

C.

Do you want two cakes

D.

Do you go home early

(4)

Why do people use emoticons?

[  ]

A.

Because they can show how users feel.

B.

Because the symbols are beautiful.

C.

Because text messages are short.

D.

Because the users can’t make the words shorter.

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