“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __21__ the face of retailing (零售業(yè)) and led to the development of advertising and marketing as we know it today.
But convincing as that slogan was, __22__ the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on __23__ to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __24__ number of publications. Now media choice, has __25__ too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. _26__ the internet, the consumer is finally seizing power.
As our survey shows, __27__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their _28__ will be tested as never before. Taking advantage of shoppers’ __29__ will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __30__ standards. Good and honest firms should benefit most.
21. A. changed B. maintained C. restored D. rescued
22. A. in time B. in truth C. in case D. in theory
23. A. radio B. TV C. firms D. advertisements
24. A. 1imited B. minimum C. sufficient D. great
25. A. disappeared B. existed C. exploded D. survived
26. A. According to B. Thanks to C. But for D. Apart from
27. A. consumer power B. product quality
C. purchasing habit D. manufacturing efficiency
28. A. information B. investment C. claims D. shops
29. A. generosity B. knowledge C. curiosity D. ignorance
30. A. raising B. lowering C. abandoning D. carrying
完形填空
21－30: ABDAC BACDA
部分完形填空解析
本篇相對較難，介紹的是網(wǎng)絡的迅速發(fā)展對于傳統(tǒng)商業(yè)的影響和沖擊。
21. “顧客就是上帝“這一觀念徹底改變了零售業(yè)的面貌，故選A。
22. “But convincing as that slogan was”是一個讓步倒裝結構，要順接該轉(zhuǎn)折關系，只有B符合。in truth表示“事實上”。
24. 通過上文just a few不難理解，空格出應該和其保持一致，強調(diào)數(shù)量少，故選A。
25. 和過去相比，現(xiàn)在的傳媒大幅度增加，顧客的選擇自然劇增，只有explode符合該義，故選C。
26. “多虧了網(wǎng)絡，顧客才抓住了自身的權利”，thanks to 符合，故選B。
27. 既然下文說出很多公司都以顧客作為中心，自然可以看出顧客的消費權利對于公司具有很大的作用，故選A。
28. 既然上文說出很多公司都claim“以顧客作為中心”，那么這種口號如今一定會受到顧客的考評，對應上文的claim，這里采用名詞claims十分恰當，故選D。
29. 從下文中“people will know—and soon tell others, even those without the internet”可以看出：利用顧客的無知（信息的閉塞）如今已經(jīng)不可能了，故選D。這里的ignorance沒有貶義色彩。
30. 從穩(wěn)文中不難看出該空格一定是一個褒義詞，故選A。網(wǎng)絡的作用在于提升標準，是的誠實的商家獲益。
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小學生10分鐘應用題系列答案科目：高中英語 來源： 題型：閱讀理解
Want a glance of the future of health care? Take a look at the way the various networks of people about patient care are being connected to one another, and how this new connectivity is being exploited to deliver medicine to the patient - no matter where he or she may be.
Online doctors offering advice based on norman symptoms（癥狀）are the most obvious example. Increasingly, however, remote diagnosis（遠程診斷）will be based on real physiological data（生理數(shù)據(jù)）from the actual patient. A group from the University of Kentucky has shown that by using personal data assistance plus a mobile phone ,it is perfectly practical to send a patient’s important signs over the telephone. With this kind of equipement, the cry asking whether there was a doctor in the house could well be a thing of the past.
Other medical technology groups are working on applying telemedicine to rural （countryside） care. And at least one team wants to use telemedicine as a tool for disaster need - especially after earthquakes. On the whole, the trend is towards providing global access to medical data and experts’ opinions.
But there is one problem. Bandwidth（寬帶） is the limiting factor for sending complex （復 雜 ）medical pictures around the world,—CU photos being one of the biggest bandwidth users. Communication satellites say be able to deal with the short - term needs during disasters such as earthquakes or wars. But medicine is looking towards both the second - generation Internet and third generation mobile phones for the future of remote medical service.
Doctors have met to discuss computer - based tools for medical diagnosis, training and telemedicine. With the falling price of broadband communications, the new technologies should start a new time when telemedicine and the sharing of medical information, experts’opinions and diagnosis are common.
The writer chiefly talks about ________ .
A. the use of telemedicine
B. the on -lined doctors
C. medical care and treatment
D. communication improvement
Which of the following statements is true according to the text?
A. Patients don’t need doctors in hospitals any more.
B. It is impossible to send a patient’s signs over the telephone.
C. Many teams use telemedicine dealing with disasters now.
D. Broadband communications will become cheaper in the future.
The“problem”in the fourth paragraph refers to the fact that ________ .
A. bandwidth isn’t big enough to send complex medical pictures
B. the second - generation of Internet has not become popular yet
C. communication satellites can only deal with short - term needs
D. there is not enough equipment for spreading the medical care
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科目：高中英語 來源： 題型：閱讀理解
Want a glance of the future of health care? Take a look at the way the various networks of people about patient care are being connected to one another, and how this new connectivity is being exploited to deliver medicine to the patient - no matter where he or she may be.
Online doctors offering advice based on norman symptoms（癥狀）are the most obvious example. Increasingly, however, remote diagnosis（遠程診斷）will be based on real physiological data（生理數(shù)據(jù)）from the actual patient. A group from the University of Kentucky has shown that by using personal data assistance plus a mobile phone ,it is perfectly practical to send a patient’s important signs over the telephone. With this kind of equipement, the cry asking whether there was a doctor in the house could well be a thing of the past.
Other medical technology groups are working on applying telemedicine to rural （countryside） care. And at least one team wants to use telemedicine as a tool for disaster need - especially after earthquakes. On the whole, the trend is towards providing global access to medical data and experts’ opinions.
But there is one problem. Bandwidth（寬帶） is the limiting factor for sending complex （復 雜 ）medical pictures around the world,—CU photos being one of the biggest bandwidth users. Communication satellites say be able to deal with the short - term needs during disasters such as earthquakes or wars. But medicine is looking towards both the second - generation Internet and third generation mobile phones for the future of remote medical service.
Doctors have met to discuss computer - based tools for medical diagnosis, training and telemedicine. With the falling price of broadband communications, the new technologies should start a new time when telemedicine and the sharing of medical information, experts’opinions and diagnosis are common.
The writer chiefly talks about ________ .
A. the use of telemedicine
B. the on -lined doctors
C. medical care and treatment
D. communication improvement
Which of the following statements is true according to the text?
A. Patients don’t need doctors in hospitals any more.
B. It is impossible to send a patient’s signs over the telephone.
C. Many teams use telemedicine dealing with disasters now.
D. Broadband communications will become cheaper in the future.
The“problem”in the fourth paragraph refers to the fact that ________ .
A. bandwidth isn’t big enough to send complex medical pictures
B. the second - generation of Internet has not become popular yet
C. communication satellites can only deal with short - term needs
D. there is not enough equipment for spreading the medical care
查看答案和解析>>
科目：高中英語 來源： 題型：閱讀理解
Want a glance of the future of health care? Take a look at the way the various networks of people about patient care are being connected to one another, and how this new connectivity is being exploited to deliver medicine to the patient - no matter where he or she may be.
Online doctors offering advice based on norman symptoms（癥狀）are the most obvious example. Increasingly, however, remote diagnosis（遠程診斷）will be based on real physiological data（生理數(shù)據(jù)）from the actual patient. A group from the
Other medical technology groups are working on applying telemedicine to rural （countryside） care. And at least one team wants to use telemedicine as a tool for disaster need - especially after earthquakes. On the whole, the trend is towards providing global access to medical data and experts’ opinions.
But there is one problem. Bandwidth（寬帶） is the limiting factor for sending complex （復 雜 ）medical pictures around the world,―CU photos being one of the biggest bandwidth users. Communication satellites say be able to deal with the short - term needs during disasters such as earthquakes or wars. But medicine is looking towards both the second - generation Internet and third generation mobile phones for the future of remote medical service.
Doctors have met to discuss computer - based tools for medical diagnosis, training and telemedicine. With the falling price of broadband communications, the new technologies should start a new time when telemedicine and the sharing of medical information, experts’opinions and diagnosis are common.
68．The writer chiefly talks about ________ .
A. the use of telemedicine
B. the on -lined doctors
C. medical care and treatment
D. communication improvement
69．Which of the following statements is true according to the text?
A. Patients don’t need doctors in hospitals any more.
B. It is impossible to send a patient’s signs over the telephone.
C. Many teams use telemedicine dealing with disasters now.
D. Broadband communications will become cheaper in the future.
70．The“problem”in the fourth paragraph refers to the fact that ________ .
A. bandwidth isn’t big enough to send complex medical pictures
B. the second - generation of Internet has not become popular yet
C. communication satellites can only deal with short - term needs
D. there is not enough equipment for spreading the medical care
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科目：高中英語 來源：2013-2014學年福建省高三上學期第一次月考英語試卷（解析版） 題型：閱讀理解
When Scotsman Alexander Graham Bell invented the telephone in 1876, it was a revolution in communication. For the first time, people could talk to each other over great distances almost as clearly as if they were in the same room. Nowadays, though, we increasingly use Bell’s invention for taking photographs, accessing the internet, or watching video clips, rather than talking. Over the last two decades a new means of spoken communication has appeared: the mobile phone.
The first real mobile telephone call was made in 1973 by Dr Martin Cooper, the scientist who invented the modem mobile handset（手機）. Within a decade, mobile phones became available to the public. The streets of modem cities began to feature sharp-suited characters shouting into giant plastic bricks. In Britain the mobile phone quickly became the same with the “yuppie”, the new type of young urban professionals who carried the expensive handsets as status symbols. Around this time many of us said that we would never own a mobile phone.
But in the mid-90s, something happened. Cheaper handsets and cheaper calling rates meant that, almost overnight, it seemed that everyone had a mobile phone. And the giant plastic bricks of the 80s had changed into smooth little objects that fitted nicely into pockets and bags.
Moreover, people’s timekeeping changed. Younger readers will be amazed to know that, not long ago, people made spoken arrangements to meet at a certain place at a certain time. But later Meeting time became approximate under the new order of communication: the Short Message Service （SMS） or text message. Going to be late? Send a text message! It takes much less effort than arriving on time, and it’s much less awkward than explaining your lateness face to face and the text message has changed the way we write in English. Traditional rules of grammar and spelling are much less important when you’re sitting on the bus, hurriedly typing “Will B 15mm late - C U @ the bar. Sorry! -).”
Alexander Graham Bell would be amazed if he could see how far the science of telephony has progressed in less than 150 years. If he were around today, he might say “That’s gr8! But I’m v busy rite now. Will call U 2nite.”
1.What does the underlined part in Para.2 refer to?
A. Houses of modern cities. B. Sharp-suited characters.
C. New type of professionals. D. Mobile phones.
2.According to Paragraph 4, why did Meeting time become approximate?
A. People were more likely to be late for their meeting.
B. SMS made it easier to inform each other.
C. Young people don’t like unchanging things.
D. Traditional customs were dying out.
3.If you want to meet your friend at the school gate this evening, which of the following message can you send him?
A. Call U@ SKUg8 2nite. B. IM2BZ2CU 2nite.
C. CU@ the bar g8 2nite. D. W84U@ SKUg8 2nite.
4.What does the passage mainly tell us about?
A. Alexander Graham’s invention.
B. SMS as a new way of communication.
C. New functions of the mobile telephone.
D. The development of the mobile phone.
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科目：高中英語 來源：2014屆湖北武漢部分學校新高三起點調(diào)研英語卷（解析版） 題型：閱讀理解
When Scotsman Alexander Graham Bell invented the telephone in 1876, it was a revolution in communication． For the first time, people could talk to each other over great distances almost as clearly as if they were in the same room． Nowadays, though, we increasingly use Bell' s invention for taking photographs, accessing the internet, or watching video clips, rather than talking． Over the last two decades a new means of spoken communication has appeared: the mobile phone．
The first real mobile telephone call was made in 1973 by Dr Martin Cooper, the scientist who invented the modem mobile handset． Within a decade, mobile phones became available to the public． The streets of modem cities began to feature sharp-suited characters shouting into giant plastic bricks． In Britain the mobile phone quickly became the same with the "yuppie" , the new type of young urban professionals who carried the expensive handsets as status symbols． Around this time many of us said that we would never own a mobile phone．
But in the mid-90s, something happened． Cheaper handsets and cheaper calling rates meant that, almost overnight, it seemed that everyone had a mobile phone． And the giant plastic bricks of the 80s had changed into smooth little objects that fitted nicely into pockets and bags．
Moreover, people' s timekeeping changed． Younger readers will be amazed to know that, not long ago, people made spoken arrangements to meet at a certain place at a certain time． But later Meeting times became approximate under the new order of communication: the Short Message Service （SMS） or text message． Going to be late? Send a text message! It takes much less effort than arriving on time, and it' s much less awkward than explaining your lateness face to face and the text message has changed the way we write in English． Traditional rules of grammar and spelling are much less important when you' re sitting on the bus, hurriedly typing "Will B 15mm late - C U @ the bar． Sorry! - ）"．
Alexander Graham Bell would be amazed if he could see how far the science of telephony has progressed in less than 150 years．If he were around today, he might say "That' s gr8! But I' m v busy rite now．Will call U 2nite．"
1.What does the underlined part in Para． 2 refer to?
A．Houses of modern cities． B．Sharp-suited characters．
C．New type of professionals． D．Mobile phones．
2.According to Paragraph 4, why did Meeting times become approximate?
A．People were more likely to be late for their meeting．
B．SMS made it easier to inform each other．
C．Young people don' t like unchanging things．
D．Traditional customs were dying out．
3.If you want to meet your friend at the school gate this evening, which of the following message can you send him?
A .Call U@ SKUg8 2nite． B．IM2BZ2CU 2nite．
C．CU@ the bar g8 2nite． D．W84U@ SKUg8 2nite．
4.What does the passage mainly tell us about?
A．Alexander Graham' s invention．
B．SMS @ a new way of communication．
C．New functions of the mobile telephone．
D．The development of the mobile phone．
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