Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包裝) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推銷) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才) to sell it.”
小題1:Which of the following may trick a shopper into buying a product according to the text?
A．The cost of its package.B．The price of the product.
C．The colour of its package.D．The brand name of the product.
小題2:The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.
A．a(chǎn)ttracted the customers strongly
B．caused the customers to lose interest
C．tricked the customers into shopping
D．had weak effects on the customers
小題3:Which of the following is the key to the success in product sales?
A．The way to promote goods.
B．The discovery of a genius.
C．The team to produce a good product.
D．The brand name used by successful producers.
小題4:According to the passage, we know that _________.
A．making soap is so easy that any fool in the world can make it.
B．greens, yellows or silver are considered to be healthy colours.
C．25 years ago, the founder of Pears soap was a pretty girl herself.
D．the size of a product can have an effect on the shoppers.
小題5:Which of the following would be the best title for this text?
A．Choice of Good Products
B．Disadvantages of Products
C．Effect of Packaging on Shopping
D．Brand Names and Shopping Tricks

小題1:C
小題2:B
小題3:A
小題4:D
小題5:C

試題分析：文章集中描述了產(chǎn)品的包裝對(duì)產(chǎn)品銷售的影響，包括顏色，大小，和推銷手段。等。
小題1:細(xì)節(jié)題：該文重點(diǎn)描述了產(chǎn)品包裝的顏色對(duì)購(gòu)買(mǎi)者的影響，這也是促使消費(fèi)者購(gòu)買(mǎi)的手段之一。選C
小題2:推理題：根據(jù)“because they made the product look weak and ineffective”這句話的說(shuō)明，我們可以判斷，既然產(chǎn)品看起來(lái)似乎是無(wú)效的，因此消費(fèi)者當(dāng)然沒(méi)有購(gòu)買(mǎi)的興趣。選B
小題3:推理題：根據(jù)文章最后一段所舉的一個(gè)實(shí)例可以看出：光有好的產(chǎn)品還不夠，重要的是對(duì)產(chǎn)品的大力推銷，這才是產(chǎn)品暢銷的關(guān)鍵。選A
小題4:細(xì)節(jié)題：參見(jiàn)文章中“The size of a product can attract a shopper”一句話可知。選D
小題5:主旨大意題。文章集中描述了產(chǎn)品的包裝對(duì)產(chǎn)品銷售的影響，因此 C 選項(xiàng)最佳。
點(diǎn)評(píng)：做題時(shí)要審清題干，發(fā)覺(jué)和把握試題中有效的提示性信息，確認(rèn)命題的角度、閱讀范圍和答題方式。
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

3D cinema has been around since the early 20th century, but Hollywood brought the technology back In 2007. Many thought it was just a trick to make more money. But then came Avatar, the first must-see movie in 3D.
But since Avatar, 3D cinema has struggled. In 2010, several 3D movies bombed at the box office. And by late 2010, Some people said the technology was dead. Of course, this isn’t the first time Hollywood has struggled with new technology. Although sound was added to movies in the late 1920s, it took audiences time to get used to the new technology. But in the end, sound and color became the standard. James Cameron, director of Avatar, thinks we’re going through the same process with 3D.
Some say cinemas are charging too much for 3D movies. In the US, seeing a 3D movie can cost up to $7.5 more than seeing it in 2D. Also, a recent study at California State University found audiences don’t actually enjoy movies in 3D any more than in 2D. Walter Murch , a famous movie editor, wrote in 2011 that human beings have no ability to process 3D images. Watching a 3D movie confuses our brain and this is why some people get headaches.
But James Cameron disagrees. In fact, he recently predicted that in five years all movies will be in 3D. And there are signs that 3D is fighting back. More 3D movies were put on the market in 2012 than ever before. The Lion King 3D recently made over US $150 million at the box office, and Cameron’s Titanic 3D made even more.
Who knows what the future holds for 3D? Steven Spielberg recently said, ‘Tm hoping 3D gets to a point where people dorft notice it. Because then it just becomes another tool and helps tell a story.”
小題1:The underlined sentence in Paragraph 2 probably means that in 2010, 3D movies______
A．were not successfulB．became popular
C．developed quicklyD．were of poor quality
小題2:The example of sound and color is used mainly to show that______.
A．Hollywood tends to absorb what is new
B．3D technology takes time to be accepted
C．Hollywood struggles with new technology
D．high technology helps to make better movies
小題3:In Walter Murch7S opinion, 3D movies______.
A．bring moviemakers great profits
B．a(chǎn)re more expensive than 2D movies
C．do great harm to people’s health
D．a(chǎn)re unsuitable for people to watch
小題4:What can we learn from the text?
A．Avatar was the first 3D movie.
B．3D cinema has existed for years.
C．Titanic 3D has made the most money.
D．2012 witnessed the coming of 3D’s time.

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Dear Sirs，
Your shipment(裝運(yùn))of twelve thousand“Smart”watches was received by our company this morning．However，we wish to make a number of complaints concerning the serious delay in delivery and your failure to carry out our instructions．   
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The second complaint concerns the difference in colour．Only half the watches in the delivery received are of the colours we ordered．Our Hong Kong agent assures us that she stressed to you the importance of following our instructions．Since we consider there to be only a limited market in this country for watches of other colours．Any watches that are not of the specified colours will , of course, be returned to you．   
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As a result of the above problems，therefore，we feel that the most suitable course of action is to return to you unpaid any of the goods considered unsatisfactory，and to deduct(扣除)any costs from our final settlement．We shall also be forced to reconsider whether any further orders should be placed with your company.
We look forward to your immediate reply．
Yours sincerely，
John Smith
小題1:How many complaints does John Smith make with the“Smart”watch producer?
A．Five．B．Four．C．Three．D．Two．
小題2:The producer of“Smart”watches were given the order because_________
A．they produced the best watches of its kind in the world
B．the watches would be easy to make and the designs were already prepared
C．they promised they could produce enough stocks quite quickly
D．they claimed the order would be easy since the watches were already in stock
小題3:Receiving watches in the wrong colours is a problem because_______ 
A．the Hong Kong agent stressed the need to fulfill the order exactly
B．these watches will be difficult to sell．
C． these watches will not be able to get into the limited market
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

When Steve Maxwell graduated from college, he had an engineering degree and a high tech job — but he couldn’t balance his checkbook. “I took one finance class in college but dropped it to go on a ski trip,” says the 45-year-old father of three, who lives in Windsor, Colorado. “I actually had to go to my bank and ask them to teach me how to read my statement.”
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He and his wife started applying the lessons: They made a point to live below their means. They never bought on impulse, always negotiated better deals (on their cars，cable bills, furniture) and stayed in their home long after they went for an expensive vacation. They also put 20 percent of their annual salary into investments.
Within ten years, they were millionaires, and people were coming to Steve for advice. “Someone would say, ‘I need to refinance my house — what should I do? ‘A lot of times, I wouldn’t know the answer, but I’d go to find it and learn something in the process,” he says.
In 2003, Steve quit his job to become part owner of a company that holds personal finance seminars for employees of corporations like Wal Mart. He also started going to real estate investment seminars, and it’s paid off: He now owns $ 30 million worth of investment properties, including apartment complexes, a shopping mall and a quarry.
“I was an engineer who never thought this life was possible, but all it truly takes is a little self education,” says Steve. “You can do anything once you understand the basics.”
小題1:The underlined part “l(fā)ive below their means” (in Paragraph 3) probably means “______”.
A．take effective measuresB．live a miserable life
C．spend more money than they hadD．spend less money than they had
小題2:Since Steve Maxwell became a millionaire, he ______.
A．has been unwilling to help others
B．hasn’t stopped learning from practice
C．has been willing to follow others’ advice
D．has stopped to invest in houses
小題3:What would be the best title for the passage?
A．A self made engineer
B．How to balance your checkbook
C．Don’t avoid investing
D．Educate yourself to become a millionaire
小題4:It can be inferred from the passage that ______.
A．self education is very important to one’s life
B．everyone should learn how to invest in their life
C．Steve Maxwell was quite interested in finance classes in college
D．Steve became rich because he saved every penny he had earned

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

When someone says “well, I guess I’ll have to face the music”, it doesn’t mean that he is planning to go to hear a singer. It is something far less happy, as you are called in by your leader to explain why you did this and did that or why you did not do this or that.
At some time or another, every one of us has to “face the music”, especially as children. We can all remember father’s angry word “I wasn’t to talk to you”  and only because we did not listen to him. What a bad thing it was !
In the middle or at the end of every term, we students have to “face the music”. The result of the exam will decide whether we will face the music or not. If …that means parents’ cold faces and the contempt of the teachers and classmates.
“To face the music” is well known to every American, younger or old. It is at least 100 years old. It really means that you have to do something, no matter how terrible the whole thing might be, because you know you have no choice.
小題1:“To face the music” means “to ____________”
A．do something we don’t like to B．go to the theater
C．go to the music showD．do something that we want to
小題2:If you didn’t listen to your father’s words, you would “face the music” ，or ____________.
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C．be punished by himD．be pleased with him
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

A year ago, I paid no attention to English idioms, though my teacher emphasized the importance again and again. But soon, the importance of English idioms was shown in an amusing experience.
One day, I happened to meet an Englishman on the road, and soon we began to talk. As I was talking about how I was studying English, the foreigner seemed to be astonished, gently shaking his head, shrugging his shoulders, he said,“You don’t say!” I was puzzled. I thought, perhaps this is not an appropriate topic. “Well, I’d better change the topic.” So I said to him, “Well, shall we talk about the Great Wall? By the way, have you ever been there?” “Certainly, everyone back home will laugh at me if I leave China without seeing it. It was magnificent.” He was deep in thought when I began to talk like a tourist guide.” “The Great Wall is one of the wonders in the world. We are very proud of it.” Soon I was interrupted again by his words. “You don’t say!” I couldn’t help asking, “Why do you ask me not to talk about it?” “Well, I didn’t request you to do so,” he answered, greatly surprised. I said, “Didn’t you say ‘You don’t say’?” Hearing this, the Englishman laughed to tears. He began to explain, “‘You don’t say’ actually means ‘really’. It is an expression of surprise. Perhaps you don’t pay attention to English idioms.”
Only then did I know I had made a fool of myself. Since then I have been more careful with idiomatic expressions. Remember: what the English teachers said is always right to us students.
小題1:A year ago, I paid no attention to English idioms because_________.
A．English idioms were not important
B．I had no interest in English learning
C．my teacher didn’t emphasize the importance of them
D．I cared little about the teacher’s instruction
小題2:At first, on hearing “You don’t say”, I thought the foreigner meant_________.
A．I had talked too much
B．he was only interested in the Great Wall
C．he was not interested in the topic
D．I had to stop talking
小題3:The underlined word “amusing” in paragraph 1 means_________.
A．funnyB．importantC．luckyD．terrible
小題4:After the Englishman explained the idiom, _________.
A．I thought the Englishman had made me a fool
B．the Englishman became a real fool
C．I felt very silly
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A．The Englishman left china without seeing the Great Wall.
B．The Englishman wanted to see the Great Wall after I talked about it.
C．The Englishman wanted me to act as his guide.
D．The Englishman visited the Great Wall and thought it worth visiting.

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

The view over a valley of a tiny village with thatched (草蓋的) roof cottages around a church, a drive through a narrow village street lined with thatched cottages painted pink or white, the sight over the rolling hills of a pretty collection of thatched farm buildings―these are still common sights in parts of England. Most people will agree that the thatched roof is an essential part of the attraction of the English countryside.
Thatching is in fact the oldest of all the building crafts（工藝）practised in the British Isles. Although thatch has always been used for cottage and farm buildings, it was once used for castles and churches, too.　　
Thatching is a solitary（獨(dú)自的）craft, which often runs in families. The craft of thatching as it is practised toady has changed very little since the Middle Ages. Over 800 full-time thatchers are employed in England and Wales today, keeping and renewing the old roofs as well as thatching newer houses. Many property owners choose thatch not only for its beauty but because they know it will keep them cool in summer and warm in winter.
In fact, if we look at developing countries, over half the world lives under thatch, but they all do it in different ways. People in developing countries are often unwilling to go back to traditional materials and would prefer modern buildings. However, they may lack the money to allow them to get the necessary materials. Their temporary mud huts with thatched roofs of wild grasses often only last six months. Thatch which has been done the British way lasts from twenty to sixty years, and is an effective defiance against the heat.
小題1:Which of the following remains a special feature of the English countryside?
A．Narrow streets lined with pink or white houses.B．Rolling hills with pretty farm buildings.
C．Cottages with thatched roofs.D．Churches with cottages around them.
小題2:What do we know about thatching as a craft?
A．It is a collective activity.
B．It is practised on farms all over England.
C．It is quite different from what it used to be.
D．It is in most cases handed down among family members.
小題3:Thatched houses are still preferred because of _________.
A．their style and comfortB．their durability
C．their easy maintenance D．their cheap and ready-made materials
小題4:People in developing countries also live under thatch because ________.
A．thatched cottages are a big tourist attraction
B．thatched roof houses are the cheapest
C．thatch is an effective defense against the heat
D．they like thatched houses better than other buildings

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解


Concern with money, and then more money, in order to buy the conveniences and luxuries of modern life, has brought great changes to the lives of most Frenchmen. More people are working harder than ever before in France. In the cities the traditional leisurely midday meal is disappearing. Offices, shops, and factories are discovering the great efficiency of a short lunch hour in company lunch rooms. In almost all lines of work emphasis now falls on ever increasing output. Thus the “typical” Frenchman produces more, earns more, and buys more consumer goods than his counterpart of only a generation ago. He gains in creature comfort and ease of life. What he loses to some extent is his sense of personal uniqueness, or individuality.
Some say that France has been Americanized. This is because the United States is a world symbol of the technological society and its consumer products. The so called Americanization of France has its critics. They fear that “assembly line life” will lead to the disappearance of the pleasures of the more graceful and leisurely (but less productive) old French style. What will happen, they ask, to taste, elegance, and the cultivation of the good things in life to joy in the smell of a freshly picked apple, a stroll by the river, or just happy hours of conversation in a local café?
Since the late 1950s life in France has indeed taken on qualities of rush, tension, and the pursuit of material gain. Some of the strongest critics of the new way of life are the young, especially university students. They are concerned with the future, and they fear that France is threatened by the triumph of this competitive, goods-oriented culture. Occasionally, they have reacted against the trend with considerable violence.
In spite of the critics, however, countless Frenchmen are committed to keeping France in the forefront of the modern economic world. They find that the present life brings more rewards, conveniences, and pleasures than that of the past. They believe that a modern, industrial France is preferable to the old.
小題1:Which of the following is a feature of the old French way of life?
A．Leisure, elegance, and efficiency
B．Elegance, efficiency, and taste
C．Leisure, elegance, and taste
D．Elegance, efficiency, and leisure
小題2:Which of the following is NOT true about Frenchmen?
A．Many of them prefer the modern life style.
B．They actually enjoy working at the assembly line.
C．They are more concerned with money than before.
D．They are more competitive than the old generation.
小題3:The passage suggests that _________.
A．in pursuing material gains the French are suffering losses elsewhere
B．it’s now unlikely to see a Frenchman enjoying a stroll by the river
C．the French are fed up with the smell of freshly picked apples
D．great changes have occurred in the life style of all Frenchmen
小題4:Which of the following is true about the critics?
A．Critics are greater in number than people enjoying the new way of life.
B．Students critics are greater in number than critics in other fields.
C．Students critics have, on occasion, resorted to violent means against the trend.
D．Critics are concerned solely with the present and not the future.
小題5:Which of the following best states the main idea of the passage?
A．Changes in the French Way of Life
B．Criticism of the New Life Style
C．The Americanization of France
D．Features of the New Way of Life

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Many cities have subways and underground public transportation to take locals and tourists alike rapidly around the city．However, there’s something different about riding a London subway．It may not look different, but the historical value of one of England’s most popular forms of transportation is enough to make riding the subway a must when visiting London．With a little under 300 different stations, the subway can take you almost anywhere you need to go．
Riding a London subway, a person from other countries will notice one major difference: in London, people do not look at each other．In fact, eye contact is avoided at all times．That’s not rudeness―people are just too busy to bother looking．
Busy doing what, you ask? Well, they’re certainly not using the time for a moment of quiet thinking．Nor are they reading a book．New technology has replaced quiet habits．Today the only acceptable form of book on the London underground is an e-book．
Apple must earn a fortune from London commuters（使用月票上下班者）．Since the launch of the iPhone in 2007, over 40,000―yes, that’s 40,000 “apps” have been designed．
Commuters love them because they are the perfect time-fillers．One “app”, called iShoot, is a game that features tanks．Another one, Tube Exits, tells passengers where to sit on the train to be closest to the exit of their destination．iSteam clouds the iPhone screen when you breathe into the microphone．You can then write in the “steam” on your phone screen．
For those without an iPhone, another Apple product, the iPod, may be the distraction（消遣）of choice．It’s not just teenagers who “plug in” to their music－iPods are a popular way to pass the time for all ages．
And if games, e-books and music aren’t enough to keep you occupied, then perhaps you would prefer a film? The development of palm DVD technology means many commuters watch their favorite TV shows or films on the way to work．With all these distractions, it’s amazing that people still remember to get off the train．
小題1:Those who want to save time to reach where they go can download ______ to their iPhones．
A．iShootB．iPod C．iSteamD．Tube Exits
小題2:People in London do not make eye contact on the subway because ______．
A．they are going to work and have no time to communicate with each other
B．they are busy playing games, reading e-books, listening to music or watching film
C．they feel sleepy because of getting up early
D．they love reading books and do not want to be disturbed
小題3:The underlined word “apps” in the fourth paragraph means ______．
A．computers
B．fortune from London commuters
C．computer companies
D．programs downloaded for the iPhone
小題4:Which word best describes the writer’s attitude towards commuters’ behaviors ?
A．forB．neutralC．a(chǎn)gainstD．hateful
小題5:The main idea of the passage is that ______．
A．London commuters are unfriendly to strangers
B．technology is changing how London commuters spend their traveling time
C．Apple has earned a lot of money from selling 40,000 apps
D．riding a London subway is a must when visiting London

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