On hearing the words “Just do it!”，you will know there is a Nike product nearby．If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink．
An advertising slogan(廣告標(biāo)語(yǔ))is to a brand what eyes are to a person．The slogan helps people understand the brand better by telling them what it wants to sell to its customers．Good slogans 1eave a message inside people’sminds．It’s almost certain that every brand has a popular slogan．
Here are a few examples：   
“Just do it!”一This slogan speaks out to teens．It tells them to do something，but only if they think it’s worth it．And if so，why not do it wearing Nike? “Always Coca-Cola．”一Coke’s slogans change every few years，but this one has enjoyed lasting popularity because it shows the brand’s spirit．It seems to say “coke is the only drink there is；there are no other forms of drinks．”   
“Share moments，share life．”——This slogan from Kodak connects photos and beauty．It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course! 
小題1:what would be the best title for the text?
A．Just Do It!
B．Slogan And Brand
C．Famous slogans
D．What Is A Good slogan?
小題2:which of the following can best explain the underlined sentence ?(Para．2)  
A．A good advertising slogan should draw people’s attention．
B．A brand should have an advertising slogan just as people have eyes．
C．An advertising slogan is as important to a brand as eyes are to a person．
D．An advertising slogan acts as the eyes of a brand
小題3:The word “them’’ in the last paragraph refers to
A．people B．the happy moments
C．photos and beautyD．Kodak film

小題1:B
小題1:C
小題1:B
略
練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

Today, many people are starving to death. Recently, a man who wanted to understand the conditions of such people conducted an experiment. He only ate one meal a day for a month but continued to work as he normally did.
During the first five days he was hungry at his  1  mealtime, but after he had drunk a glass of water, his hunger went away. In the morning, when he ate his one meal, he ate quickly and had a   2   amount. During the next few days,   3 he was not hungry during the day, he quickly   4  every food stall (a table on which food is put to be sold), and the smell of food caught his    5   . During the third and the fourth weeks, he had hunger pains and    6    physical strength. He    7     his one meal and ate it slowly, enjoying every bite.    8    it, he knew he would have hardly enough energy to work.
　   This   9   changed his attitude about some things. Having a cup of tea was not just a pastime. It also  10   him strength. He more frequently noticed overweight people and people who threw   11  leftover food. He realized the importance of   12   for the very hungry person. He could no longer easily    13    by a hungry beggar on the street. But most   14   , he could now sympathize(同情) in a   15    way with the hungry people of the world.
1．A．a(chǎn)fter　　     B．formal　　　　   C．regular　　　   D．frequent
2．A．large　　     B．small　　　　    C．ordinary　　    D．common
3．A．if　　　      B．when　　　　　  C．a(chǎn)s if　　　　   D．a(chǎn)lthough
4．A．recognized　B．noticed　　      C. glanced　　　    D．digested
5．A．eyes　　      B．imagination　     C．a(chǎn)ttention　 　 D．interest
6．A．needed　      B．lacked           C．required　　    D．wanted
7．A．looked forward to　　 　　B．devoted himself to
　 C．looked down upon　　 　  D．took pride in
8．A．With　　      B．Without　　　   C．Rather than 　 D．Except for
9．A．a(chǎn)ction　      B．movement　　　C．experiment　    D．performance
10．A．gained　      B．gave　　　　　 C．took　　　　   D．left
11．A．in　　　      B．up　　　　　　 C．a(chǎn)way　　　　  D．a(chǎn)bout
12．A．food　　      B．meals　　　　   C．money　　　  D．work
13．A．come　　      B．pass　　　　　C．stand　　　 　D．stop
14．A．fortunately　 B．seriously　　   C．necessary　　  D．important
15．A．great　　     B．big　　　　　   C．small　　　 　D．similar

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

“How did you do it, Dad ? How have you   21   not to take a drink for almost 20 years? ”It took me almost 20 years to have the  22  to even ask my father this very  23 question.
When Dad first 24  drinking, the whole family was on pins and needles  25  he got into a situation that, in the past, would have started him drinking again.For a few years we were  26  to bring it up for fear that the drinking would begin again.
“I had this little  27  that I would recite to myself  28  four to five times a day ” was Dad’s  29 to my 18-year-old unasked question.“The  30  were an instant relief and constant reminder to me that things were never so  31  that I could not handle them,”Dad said.And then he  32  the poem with me.The poem’s simple, yet profound (深?yuàn)W的) words  33  became part of my daily routine as well.
About a month after this talk with my father,I  34  a gift in the mail from a friend of mine. It was a book of affirmations (斷言) with one affirmation listed for each  35  of the year.
I 36  opened the book to the page of my birthday to see what words of wisdom this book had in store for me. 37  of disbelief and appreciation rolled down my face.There,on my birthday ,was the  38  poem that had helped my  39 for all these years! It is called The Sereniry Prayer.
God,give me the Serenity（平靜）to accept the things I cannot change,the Courage to  40  the things I can,and the Wisdom to know the difference.
小題1:
A．failedB．succeededC．managedD．tried
小題2:
A．courageB．a(chǎn)bilityC．wisdomD．confidence
小題3:
A．interestingB．personal C．hardD．unanswered
小題4:
A．startedB．enjoyedC．mindedD．stopped
小題5:
A．every timeB．a(chǎn)ll timeC．next timeD．last time
小題6:
A．a(chǎn)nxiousB．gladC．a(chǎn)fraidD．eager
小題7:
A．bookB．passageC．poemD．list
小題8:
A．a(chǎn)t leastB．a(chǎn)t mostC．a(chǎn)t firstD．a(chǎn)t last
小題9:
A．commentB．praiseC．contributionD．reply
小題10:
A．wordsB．phrasesC．lettersD．sentences
小題11:
A．strangeB．differentC．simpleD．tough
小題12:
A．sharedB．talkedC．readD．impressed
小題13:
A．surprisinglyB．immediatelyC．increasinglyD．regularly
小題14:
A．broughtB．boughtC．receivedD．a(chǎn)ccepted
小題15:
A．hourB．weekC．monthD．day
小題16:
A．easilyB．hurriedlyC．sadlyD．peacefully
小題17:
A．TearsB．SmilesC．SweatD．Satisfaction
小題18:
A．correctB．impossibleC．originalD．exact
小題19:
A．motherB．fatherC．friendD．classmate
小題20:
A．believeB．benefitC．changeD．do

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空


Weeks passed and the ___30_____over the coming Christmas grew into restlessness until the last day of ___31___before the holiday break. I smiled in ___32____as the last of them hurried out the door. Turning around I saw David ____33___standing by my desk. 
“I have something for you,” he said and ___34___ from behind his back a small box.  ____35___it to me, he said anxiously. “Open it.” I took the box from him, thanked him and slowly unwrapped it. I lift the lid and to my ___36___saw nothing. I looked at David’s smiling face and back into the box and said, “The box is nice, David, but it’s ___37____”.
“Oh no, it isn’t,” said David. “It’s full of love, my mum told me before she died that love was something you couldn’t see or touch unless you know it’s there.”
Tears filled my eyes ___38___I looked at the proud dirty face that I had rarely given ____39___to. After that Christmas, David and I became good friends and I never forgot the meaning ____40___the little empty box set on my desk..     
小題1:
A．a(chǎn)nxiousB．courageousC．seriousD．cautious
小題2:
A．warningB．ringing C．callingD．yelling
小題3:
A．scoldedB．wonderedC．realizedD．learned
小題4:
A．modestlyB．naturallyC．inaccuratelyD．inappropriately
小題5:
A．popularB．upsetC．specialD．funny
小題6:
A．expressingB．deliveringC．wearingD．sharing
小題7:
A．practicedB．wanderedC．studiedD．stayed
小題8:
A．wouldB．shouldC．mightD．could
小題9:
A．a(chǎn)im atB．turn to C．put offD．head for
小題10:
A．a(chǎn)rgumentB．excitementC．movement D．program
小題11:
A．schoolB．year C．educationD．program
小題12:
A．reliefB．returnC．vainD．control
小題13:
A．weakly B．sadlyC．quietlyD．helplessly
小題14:
A．searchedB．found C．raised D．pulled
小題15:
A．HoldingB．Handing C．SendingD．Leaving
小題16:
A．delightB．expectation C．a(chǎn)ppreciationD．surprise
小題17:
A．cheapB．emptyC．uselessD．improper
小題18:
A．a(chǎn)sB．untilC．becauseD．though
小題19:
A．a(chǎn)dvice B．support C．a(chǎn)ttentionD．command
小題20:
A．fromB．behindC．overD．towards

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

A Love Note to My Mom
When I was a little girl，I would often accompany you as you modeled for fashion photographers. It was years later that I finally understood what role modeling__21__  in your life. Little did I know you were_22__  every penny you earned to go to__23__ school.
I cannot thank you enough for__24__ you told me one autumn afternoon when I was nine. After finishing my homework, I wandered into the dining room where you were buried__25__ piles of law books. I was  __26__.Why were you doing what I do—memorizing textbooks and studying for__27__？ When you said you were in law school, I was more puzzled. I didn’ t know Moms__28__be lawyers too. You smiled and said，“In life, you can do anything you want to do.”
As young as I was，that statement kept___29__ in my ears. I watched as you faced the___30_of completing your studies, starting companies with Dad, while still being a_31__ and a Mom of five kids. I was exhausted  just watching you__32__.With your words of wisdom in my__33__mind, I suddenly felt unlimited freedom to dream. My whole world__34__.I set out to live my life filled with__35__，seeing endless possibilities for personal and professional achievements.
Your words became my motto. I__36__found myself in the unique position of being either the first (woman doctor in Maryland Rotary) __37__one of the few women (chief medical reporters) in my field. I gained strength every time I said, “Yes, I’ ll try that.”
Encouraged by your__38___， I have forged ahead (毅然前行) with my life’ s journey, less afraid to make mistakes, and__39__meeting each challenge. You did it, and now I’ m__40__ it. Sorry, got to run. So much to do, so many dreams to live.
小題1:
A．foundB．playedC．keptD．provided
小題2:
A．savingB．makingC．donatingD．receiving
小題3:
A．businessB．fashion　C．lawD．medical
小題4:
A．whatB．that C．whichD．where
小題5:
A．a(chǎn)tB．toC．uponD．under
小題6:
A．a(chǎn)musedB．worriedC．puzzledD．disappointed
小題7:
A．rolesB．testsC．positionsD．shows
小題8:
A．mustB．ought toC．needD．could
小題9:
A．ringingB．blowingC．fallingD．beating
小題10:
A．choicesB．chancesC．challengesD．changes
小題11:
A．professorB．doctorC．reporterD．model
小題12:
A．in dangerB．in action C．in troubleD．in charge
小題13:
A．weakB．powerful C．youthfulD．empty
小題14:
A．came backB．closed downC．went byD．opened up
小題15:
A．hopeB．hardship C．harmonyD．sadness
小題16:
A．constantlyB．shortlyC．hardlyD．nearly
小題17:
A．a(chǎn)ndB．butC．orD．for
小題18:
A．descriptionB．statementC．praiseD．introduction
小題19:
A．secretlyB．curiouslyC．carelesslyD．eagerly
小題20:
A．doingB．consideringC．correctingD．reading

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

Kevin is a boy who might be described as “slow”. He didn’t learn his ABCs as fast as other kids. But Kevin was__1__with people, for his bright smile and big heart won him plenty of friends.
My friend Randy decided they needed a__2__team for boys.Kevin__3__up and practiced hard. But he simply shot baskets. Or more correctly, he threw the ball at the basket. He had a __4__spot near the free throw line(罰球線). He threw and threw, and it __5__went in.
The team did well but they never won a game that season except the night when it snowed and the opposing team never__6__. At the end of the__7__lot(簽)of playing against the best team.
Game day arrived. The game went as__8__.Near the end of the last quarter, Kevin’s team stood nearly 30 points behind. It was then that one of the boys called timeout. ”Coach Randy, ” he said, ”this is our__9__game and Kevin has never made a basket. I think we should let him make a basket.”
The team agreed. Kevin wan __10__to stand at his special place near the free throw line and wait. When the ball was__11__to him, he shot and missed. A moment later, Kevin got the ball again, but shot and missed again.
Slowly the other team seemed to__12__what was going on. Both teams circled the boy by their time and all the other players were shouting, “Kevin! Kevin!” Soon everyone in the __13__　joined in.
Kevin attempted again and again, and one of his shots took a crazy bounce on the basket. Everyone held their__14__.The ball dropped in. Nobody remained __15__. Everyone stood and cheered as if one boy had won a world champion.
That day, an undefeated team kept their perfect record. But everybody won because everybody had participated in a crazy conspiracy(密謀)  of kindness.
小題1:
A．patientB．familiarC．popularD．careful
小題2: 
A．basketball　B．footballC．swimmingD．climbing
小題3: 
A．gotB．signedC．wentD．set
小題4:
A．strangeB．specialC．wrongD．safe
小題5:
A．randomlyB．a(chǎn)utomaticallyC．possiblyD．occasionally
小題6:
A．showed upB．took upC．started offD．gave in
小題7:
A．favoriteB．difficultC．unfortunateD．important
小題8:
A．reportedB．designedC．a(chǎn)rrangedD．expected
小題9:
A．firstB．lastC．excellentD．poor
小題10:
A．forbiddenB．wishedC．trainedD．instructed
小題11:
A．passedB．kickedC．carriedD．shot
小題12:
A．give upB．bring aboutC．figure outD．believe in
小題13:
A．schoolB．gymC．townD．team
小題14:
A．handsB．breathC．placesD．ground
小題15:
A．seatedB．excitedC．a(chǎn)mazedD．puzzled

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Do you want to live with a strong sense of peacefulness, happiness, goodness, and self-respect? The collection of happiness actions broadly categorized(把…歸類) as "honor" help you create this life of good feelings.
Here's an example to show how honorable actions create happiness.
Say a store clerk fails to charge us for an item. If we keep silent, and profit from the clerk's mistake, we would drive home with a sense of sneaky(卑鄙的) excitement. Later we might tell our family or friends about our good fortune. On the other hand, if we tell the clerk about the uncharged item, the clerk would be grateful and thank us for our honesty. We would leave the store with a quiet sense of honor that we might never share with another soul.
Then, what is it to do with our sense of happiness?
In the first case, where we don't tell the clerk, a couple of things would happen. Deep down inside we would know ourselves as a type of thief. In the process, we would lose some peace of mind and self-respect. We would also demonstrate(演示) that we cannot be trusted, since we advertise our dishonor by telling our family and friends. We damage our own reputations by telling others. In contrast, bringing the error to the clerk's attention causes different things to happen. Immediately the clerk knows us to be honorable. Upon leaving the store, we feel honorable and our self-respect is increased.  Whenever we take honorable action we gain the deep internal rewards of goodness and a sense of nobility(高尚).
There is a beautiful positive cycle that is created by living a life of honorable actions. Honorable thoughts lead to honorable actions. Honorable actions lead us to a happier existence. And it's easy to think and act honorably again when we're happy. While the positive cycle can be difficult to start, once it's started, it's easy to continue. Keeping on doing good deeds brings us peace of mind, which is important for our happiness.
小題1:According to the passage, the positive action in the example contributes to our_______.
A．self-respect B．financial rewardsC．a(chǎn)dvertising abilityD．friendly relationship
小題2:The author thinks that keeping silent about the uncharged item is equal to_______.
A．lyingB．stealingC．cheatingD．a(chǎn)dvertising
小題3:The underlined phrase "bringing the error to the clerk's attention" means_______.
A．telling the truth to the clerkB．offering advice to the clerk
C．a(chǎn)sking the clerk to be more attentiveD．reminding the clerk of the charged item
小題4:How will we feel if we let the clerk know her mistake?
A．We'll be very excited.B．We'll feel unfortunate.
C．We'll have a sense of honor.D．We'll feel sorry for the clerk.
小題5:Which of the following can be the best title of this passage?
A．How to Live TruthfullyB．Importance of Peacefulness
C．Ways of Gaining Self-respectD．Happiness through Honorable Actions

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Bears and humans often meet in National Parks. Although campers and hikers are warned not to feed the bears, many people ignore these warnings and feed the beasts anyway. When bears are used to people’s food, problems soon arise.
Bears like to eat a large variety of things, both meat and vegetable. Without human assistance, bears live nicely on roots, twigs, leaves of trees, insects and small animals. With people around, the bears’ tastes quickly expand to include sandwiches, hot dogs, hamburgers, and anything else they can temp humans into giving up.
Bears often develop clever strategies for getting people to let go their food supplies. More often than not, an unsuspecting hiker has taken off his or her pack for a rest only to have a bear charge out of the woods, grab the pack and quickly disappear into the underbrush with it. Hanging the pack on a tree branch won’t help. Bears have been known to climb up, jump off, and catch the pack on the way down. One mother bear stretched up with her baby on her shoulders to reach a pack stored on a pole. Many bears threaten people into giving up their supplies. Although a bear is unlikely to attack a person and would probably run away if screamed at, few people are willing to do so. Most people drop the pack and run the other way. This, of course, delights the bear. In some places, the Park Service installed some metal barrels with lids to help campers keep their supplies safe from bears. Although the bears were unable to open these containers, the effort was less than successful. Most campers, unable to tell the metal drums from rubbish cans, never used them for the intended purpose.
小題1:Feeding bears on people’s food         .
A．brings the people a lot of funB．can cause problems
C．often causes injuries and deathsD．helps bears survive
小題2:If people had never fed bears, the bears        .
A．might be satisfied with what they had originally
B．would have starved long before
C．wouldn’t have enough food supply
D．would have hunted for other kind of food
小題3:Which of the following is TRUE?
A．If fed on sandwiches and hot dogs, the bears would no longer eat roots, twigs and insects .
B．It’s likely that bears would hurt people if the people didn’t give up their food.
C．Most people would frighten away the bears that would temp their food.
D．Seeing a pack, the bear would quickly snatch it and run away with it.
小題4:Bear-proof containers didn’t work because         .
A．bears were clever enough to get the food in them
B．they were left open in the open air
C．people were not sure of their use
D．they were once used as rubbish cans

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

She was born to wealth and power in an era when money and politics were left to the men. Later, as The Washington Post’s publisher, Katharine Graham became one of America’s most powerful women.
Despite a privileged background, Katharine had to deal, while growing up, with the high demands her mother placed on her children. Katharine’s love of journalism, which she shared with her father, led to her career after college at The Washington Post, the newspaper her father bought in 1933. At the Post, Katharine met Phil Graham, a young, charming lawyer who became her husband. When, in 1945, Katharine’s father chose Phil over her to take over his struggling paper, Katharine didn’t object and stayed at home as a wife and mother of four.
While Phil’s successful efforts to restore the Post to prominence (顯著) made the Grahams popular members of the Washington social scene, Katharine privately suffered tremendous pain from her husband’s increasingly abusive behavior and wild mood swings caused by severe depression. When Phil committed suicide (自殺), the 46-year-old Katharine found herself thrown into a new job, that of newspaper publisher. But determined to save the family paper for her children, Katharine rose to the challenge of running the Post, attending meetings in every department, working endlessly to prove herself to her critics, and becoming the toast of Washington.
In 1971, Katharine ordered the Post to print a copy of the Pentagon Papers, the top-secret documents disclosing the truth about the United States’ involvement in the Vietnam War. What’s more, her courageous decision and support for her journalists prepared the Post to break the most important political story in modern history: Watergate, one of the greatest scandals (丑聞) in American political history. Katharine managed to keep control over the most chaotic (disorder) of situations when it was reported, all the time insisting the news stories be accurate and fair. Watergate made the Washington Post an internationally known Paper and Katharine was considered as the most powerful woman in America.
小題1:
Katharine Graham was born in a time when women were not ________.
A．given the chance to receive educationB．considered as intelligent as men
C．permitted to achieve their goalsD．a(chǎn)llowed to enter every field
小題2:
When her husband was chosen to take charge of the newspaper, Katharine Graham ________.
A．was strongly against the idea
B．was not happy to be rejected
C．was willing to take her share of responsibility
D．didn’t believe her husband would do a good job
小題3:
Which of the following statements is true?
A．It was Katharine Graham’s husband who made the greatest contributions to the Post.
B．When Katharine Graham first took over the Post, her critics doubted her ability.
C．Katharine Graham was successful in her career but suffered severe depression.
D．Katharine Graham was free to do whatever she liked in her early life.
小題4:
Which of the following would be the best title for the passage?
A．Ups and downs of The Washington Post.
B．Katharine Graham’s family life and career.
C．Katharine Graham: from housewife to successful publisher.
D．Katharine Graham: a woman who shaped American journalism.

查看答案和解析>>

同步練習(xí)冊(cè)答案