Question

【題目】 A good advertisement will draw customer’s attention towards your product. That is what every business really wants, in addition to your actually buying their product. In this article we will round up several great ads that cover many different styles but all have one thing in common, that is they connect to their audience.

King Oscar: Open

This ad puts forward an idea that King Oscar's fish products are as fresh as they can possibly get. This idea is then realized by combining a fish and one of their canned products showing the customer they will be buying a fish straight from the ocean. This simplistic image gives off just enough to tell the consumer what the deal is with their product.

Panasonic 3D TV: Dino

Here is another ad that has a lot going on but still is able to get its message across fairly easily. We will first notice the dinosaur in the mess living room but then see the girl pointing at the TV, which will give us the impression that Panasonic's 3D televisions are extremely realistic. The great art direction leads to the customer understanding what product is on display almost immediately.

Pepsi: Straws

This clever Pepsi ad conveys a lot to the customer; at first glance it gives the impression that Pepsi is the preferred choice of even the straws(吸管). And then after that it makes fun of Coca Cola by using their red and white colors for the other can as well as their classic design. This is a very clever ad on many levels.

Canal+: iPhone Titanic

This ad may take a bit more time to understand but the design itself can keep a customer interested. The large finger and the iPhone in the corner can quickly help the viewer connect the dots with the sinking Titanic ship and show that we can have all our favorite movies right on our iPhones.

【1】What is the common feature of great advertisements?

A.They involve many different styles.

B.They will draw every business’attention.

C.They can attract customers and touch them.

D.They make comparison between products.

【2】What is special about King Oscar?

A.Its fish products are very fresh.

B.It conveys a lot to the customers.

C.People can buy fish directly from ocean.

D.It gives us extremely realistic impression.

【3】Which advertisement mentioned its competitor?

A.King Oscar: Open.B.Panasonic 3D TV: Dino

C.Pepsi: Straws.D.Canal+: iPhone Titanic.

Answer 1

【答案】

【1】C

【2】A

【3】C

【解析】

本文是一篇應(yīng)用文，介紹了幾款經(jīng)典的廣告及它們的共同特點(diǎn)。

【1】細(xì)節(jié)理解題。根據(jù)第一段中的“In this article we will round up several great ads that cover many different styles but all have one thing in common, that is they connect to their audience.”可知，在這篇文章中，我們將總結(jié)幾個(gè)經(jīng)典的廣告，涵蓋許多不同的風(fēng)格，但都有一個(gè)共同點(diǎn)，那就是它們連接到它們的觀眾（顧客），由此可知，經(jīng)典廣告的共同特征是它們都能吸引顧客并觸動(dòng)他們，故C項(xiàng)正確。

【2】細(xì)節(jié)理解題。根據(jù)King Oscar: Open部分中的“his ad puts forward an idea that King Oscar's fish products are as fresh as they can possibly get.”可知，這則廣告提出了一個(gè)觀點(diǎn)，奧斯卡國(guó)王的魚制品盡可能新鮮，由此可知，奧斯卡國(guó)王的特別之處是它的魚制品很新鮮，故A項(xiàng)正確。

【3】細(xì)節(jié)理解題。根據(jù)Pepsi: Straws部分中的“And then after that it makes fun of Coca Cola by using their red and white colors for the other can as well as their classic design.”可知，然后，它取笑可口可樂使用他們的紅色和白色以及他們的經(jīng)典設(shè)計(jì)，由此可知，百事可樂的廣告提到了它的競(jìng)爭(zhēng)對(duì)手——可口可樂，故C項(xiàng)正確。