Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can, sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
【小題1】What is discussed in this passage?
| A．The content of modern advertising. |
| B．The skills of modern advertising. |
| C．The results of modern advertising. |
| D．The writing of modern advertising. |
| A．be both persuasive and effective |
| B．give people useful information |
| C．show people a product |
| D．show people a new idea of a product |
| A．modern advertising has less effect on customers |
| B．once customers see ads about a new cerea1, they are sure to buy it |
| C．cereal can make people strong |
| D．cereal is a kind of food which is popular among people |
| A．Customers can easily be persuaded by advertisements. |
| B．Customers should be persuaded by advertisements. |
| C．It’s impossible for customers to buy a product without advertisements. |
| D．Customers buy products according to their demands rather than the advertisements. |
【小題1】B
【小題2】A
【小題3】D
【小題4】A
解析試題分析：本文主要講述廣告的介紹作用和勸誘作用，討論了廣告使用什么樣的技巧起到應有的作用。
【小題1】主旨題：本文著重講述了廣告的作用，所以為了起到應有的作用，必須有一定的技巧。B
【小題2】細節(jié)題：由文章第一段第三句"Today's advertisemens，orads，try to get consumers to buy certain brands"可知 一個好的廣告既要有說服力也要有效，A 正確。
【小題3】推理題：由文章第二段"you probably do not need the newest cereal in the to buy it supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new ce real that is your extra-tasty and has a free prize in the box, you may want it. "可以 推測出來 cereal 是一種受人們歡迎的食品。選D
【小題4】推理題;由于本文主要講述廣告的介紹作用和勸誘作用，同時文章第二段的麥片的例 子就是一個暗示，可知人們很容易被廣告說服，所以 A 為正確答案。
考點：考查日常生活類短文
科目：高中英語 來源： 題型：閱讀理解
Although similar in appearance to hyenas(土狼), African wild dogs are nevertheless true wild canine(犬). They are a mixture of black, yellow, and white in such a wide variety of patterns that no two individuals look exactly alike. African wild dogs are widely distributed across the African plains but they do not live in jungle areas.
They are social animals, living in groups of usually from 2 to 45 individuals. A hierarchy（統(tǒng)團） exists within the group, but the animals are friendly to one another. The young and the infirm（體弱的） are given special privileges within the group.
African wild dogs use their sense of sight, not smell, to find their prey. They can run up to 55 km/h for several kilometers. In eastern Africa, they mostly hunt Thomson's gazelles, but they will also attack calves, warthogs, zebras, impalas, and the young of large antelopes such as the gnu.
Growing human populations have decreased or degraded the African wild dog's habitat and also diminished their available prey. Road kill and human persecution（迫害） have also had a negative impact on African wild dog populations. This species is also susceptible to a variety of diseases such as distemper, which is controlled in domestic .dogs. Conservation of the African wild dog's natural habitat must have the highest priority, as these dogs suffer in habitats modified by human intrusion（干擾）．
【小題1】What does the underlined word "susceptible" mean?
| A．easily affected or suffered | B．badly doubtful |
| C．seriously harmful | D．highly dangerous |
| A．a. b, c, d, e | B．b, c, d, e, f | C．c, d, e, f, h | D．d, e, f, g, h |
| A．African wild dogs are completely different from domestic dogs in size, weight |
| B．African wild dogs are living in groups |
| C．African wild dogs use their eyes mostly when sleeping to guard |
| D．African wild dogs use their noses to find their food in most cases |
| A．In a pack there may be about 90 wild dogs and no leader. |
| B．There are no such wild dogs that are different. |
| C．African wild dogs can run at a speed of about 15 m/s for a long distance. |
| D．All African wild dogs kill zebras, impalas, and antelopes as their food. |
| A．African wild dogs are not in danger, because there are such a wide variety of patterns. |
| B．African wild dogs are not in danger, because are widely distributed across the African plains. |
| C．African wild dogs are in danger, because human's activities have a great effect on them. |
| D．African wild dogs are in danger, because their habitats have been changed much. |
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科目：高中英語 來源： 題型：閱讀理解
Busy as I am every day, I always open my computer and check my email. Most of the time I am simply doing finger exercises, another form of piano practice without beautiful tones. Sometimes, however, I receive a gift, reminding me of the gifts in my life. The following passage is one of those gifts.
Peter Jones is a 92-year-old, short, calm and proud man. Every morning he is fully dressed by eight o’clock, with his hair fashionably combed and face perfectly shaved even though hi is unable to see anything. He would move to a nursing home today. His wife of 70 years old has recently passed away, making the move necessary.
After hours of waiting patiently in the entrance hall of the nursing home, he smiled sweetly when told his room was ready. As he moved his walking stick skillfully to the elevator, the nurse provided a visual description of his tiny room. “I love it,” he stated with enthusiasm. “Mr. Jones, you haven’t been the room,” said the nurse.
“That doesn’t have anything to do with it,” he replied. “Happiness is something you decide on ahead of time. Whether I like my room or not doesn’t depend on how the furniture is arranged…it’s how I arrange my mind. I have already decided to love it. It’s a decision I make every morning when I wake up. I have a choice: I can spend the day in bed complaining of the difficulty I have with the parts of my body that no longer work, or get out of bed and be thankful for the ones that do.”
Each day is a gift, and as long as we are alive. We’ll focus on the new day and all the happy memories we’ve stored just as Mr. Jones does.
【小題1】What do we know about Mr. Jones ?
| A．He is a blind but very neat. |
| B．His wife died many years ago. |
| C．He likes playing the piano. |
| D．His room in the nursing home is big. |
| A．worried | B．curious | C．disappointed | D．content |
| A．the furniture | B．the room | C．a decision | D．a gift |
| A．Each Day is a Gift | B．Be Always Grateful |
| C．Living in a nursing room | D．Arrange Your Mind Every Day |
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科目：高中英語 來源： 題型：閱讀理解
Honey from the African forest is not only a kind of natural sugar, it is also delicious. Most people, and many animals, like eating it. However, the only way for them to get that honey is to find a wild bees’ nest and take the honey from it. Often, these nests are high up in trees, and it is difficult to find them. In parts of Africa, though, people and animals looking for honey have a strange and unexpected helper — a little bird called a honey guide.
The honey guide does not actually like honey, but it does like the wax in the beehives (蜂房). The little bird cannot reach this wax(蠟), which is deep inside the bees’ nest. So, when it finds a suitable nest, it looks for someone to help it. The honey guide gives a loud cry that attracts the attention of both passing animals and people. Once it has their attention, it flies through the forest, waiting from time to time for the curious animal or person as it leads them to the nest. When they finally arrive at the nest, the follower reaches in to get at the delicious honey as the bird patiently waits and watches. Some of the honey, and the wax, always falls to the ground, and this is when the honey guide takes its share.
Scientists do not know why the honey guide likes eating the wax, but it is very determined in its efforts to get it. The birds seem to be able to smell wax from a long distance away. They will quickly arrive whenever a beekeeper is taking honey from his beehives, and will even enter churches when beeswax candles are being lighted.
【小題1】Why is it difficult to find a wild bees' nest?
| A．It's small in size. | B．It's buried in the soil. |
| C．It's covered with wax. | D．It's hidden in trees. |
| A．A bee. | B．A bird. |
| C．A honey searcher. | D．A beekeeper. |
| A．it gets its food | B．it goes to church |
| C．it sings in the forest | D．it reaches into bees’ nests |
| A．Wild Bees | B．Wax and Honey |
| C．Honey-Lover's Helper | D．Beekeeping in Africa |
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科目：高中英語 來源： 題型：閱讀理解
Tom appeared on the sidewalk with a bucket of whitewash and a long-handled brush. He stopped by the fence in front of the house where he lived with his aunt Polly. He looked at it, and all joy left him. The fence was long and high. He put the brush into the whitewash and moved it along the top of the fence. He repeated the operation. He felt he could not continue and sat down.
He knew that his friends would arrive soon with all kinds of interesting plans for the day. They would walk past him and laugh. They would make jokes about his having to work on a beautiful summer Saturday. The thought burned him like fire.
He put his hand into his pockets and took out all that he owned. Perhaps he could find some way to pay someone to do the whitewashing for him. But there was nothing of value in his pockets —nothing that could buy even half an hour of freedom. So he put the bits of toys back into his pockets and gave up the idea. At this dark and hopeless moment, a wonderful idea came to him. It filled his mind with a great, bright light. Calmly he picked up the brush and started again to whitewash.
While Tom was working, Ben Rogers appeared. Ben was eating an apple as he walked along the street. As he walked along, he was making noises like the sound of a riverboat. First he shouted loudly, like a boat captain. Then he said “Ding-Dong-Dong”, “Ding-Dong-Dong” again and again, like the bell of a riverboat. And he made other strange noises. When he came close to Tom, he stopped.
Tom went on whitewashing. He did not look at Ben. Ben stared a moment and then said: “Hello! I’m going swimming, but you can’t go, can you?”
No answer. Tom moved his brush carefully along the fence and looked at the result with the eye of an artist. Ben came nearer. Tom’s mouth watered for the apple, but he kept on working.
Ben said, “Hello, old fellow, you’ve got to work, hey?”
Tom turned suddenly and said, “Why, it’s you, Ben! I wasn’t noticing.”
“Say —I’m going swimming. Don’t you wish you could? But of course you’d rather work — wouldn’t you? Of course you would.”
Tom looked at the boy a bit, and said “What do you call work?”
“Why, isn’t that work?” Tom went back to his whitewashing, and answered carelessly.
“Well, maybe it is, and maybe it isn’t. All I know is, it suits Tom Sawyer.”
“Oh come, now, you don’t mean to say that you like it?” The brush continued to move.
“Like it? Well, I don’t see why I shouldn’t like it. Does a boy get a chance to whitewash a fence every day?”
Ben stopped eating his apple. Tom moved his brush back and forth, stepped back to look at the result, added a touch here and there, and stepped back again. Ben watched every move and got more and more interested. Soon he said,
“Say, Tom, let me whitewash a little.”
Tom thought for a moment, was about to agree; but he changed his mind.
“No —no —it won’t do, Ben. You see, Aunt Polly wants this fence to be perfect. It has got to be done very carefully. I don’t think there is one boy in a thousand, maybe two thousand, that can do it well enough.”
“No —is that so? Oh come, now —let me just try. Only just a little.” “Ben, I’d like to, but if it isn’t done right, I’m afraid Aunt Polly … ”
“Oh, I’ll be careful. Now let me try. Say —I’ll give you the core of my apple.”
“Well, here —No, Ben, now don’t. I’m afraid …”
“I’ll give you all of it.”
Tom gave up the brush with unwillingness on his face, but joy in his heart. And while Ben worked at the fence in the hot sun, Tom sat under a tree, eating the apple, and planning how to get more help. There were enough boys. Each one came to laugh, but remained to whitewash. By the time Ben was tired, Tom sold the next chance to Billy for a kite; and when Billy was tired, Johnny bought in for a dead rat —and so on, hour after hour. And when the middle of the afternoon came, Tom had won many treasures.
And he had not worked. He had had a nice idle time all the time, with plenty of company －and the fence had been whitewashed three times. If he hadn’t run out of whitewash, Tom would have owned everything belonging to his friends.
He had discovered a great law of human action, namely, that in order to make a man or a boy want a thing, it is only necessary to make the thing difficult to get.
【小題1】Why did Tom take all his bits of toys out of his pockets?
| A．Because he is tired and wanted to play with his toys. |
| B．Because he wanted to throw his toys away. |
| C．Because he wanted to give his toys to his friends. |
| D．Because he wanted to know if he could buy help with his toys. |
| A．Tom wanted to do the whitewashing by himself |
| B．Tom planned to make Ben give up his apple first |
| C．Tom was unwilling to let Ben do the whitewashing |
| D．Tom was afraid Ben would do the whitewashing better. |
| A．His warm heart and kindness to friends. |
| B．His curiosity about Tom’s brushing job. |
| C．Tom’s threat. |
| D．Aunt Polly’s idea. |
| A．The Happy Whitewasher |
| B．Tom And His Fellows |
| C．Whitewashing A Fence |
| D．How To Make The Things Difficult To Get |
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科目：高中英語 來源： 題型：閱讀理解
It was a comfortable sunny Sunday. I was going to meet an old university friend I hadn't seen for years, and was really excited to hear all his news.
My train was running a little late, but that was no big problem - I could text him to say I would be delayed. He would understand. But… where was my mobile phone? I had that familiar sinking feeling. Yes, I'd forgotten it at home.
No mobile phone. I'm sure I'm not alone in feeling anxious, on edge and worried when I don't have my phone with me. In fact, I know I'm not alone: two-thirds of us experience ‘nomophobia’, the fear of being out of mobile phone contact.
That's according to a study from 2012 which surveyed 1,000 people in the UK about their relationship with mobile phones.
It says we check our mobile phones 34 times a day, that women are more ‘nomophobic’than men, and that 18-24 year-olds are the most likely to suffer fear of being without their mobiles: 77% of them say they are unable to be apart from their phones for more than a few minutes.
Do you have nomophobia ?
· You never turn your phone off
· You obsessively check for texts, missed calls and emails· You always take your phone to the bathroom with you· You never let the battery run out
It's funny to think that around 20 years ago the only people with mobile phones would be businessperson carrying their large, plastic ‘bricks’. Of course, these days, mobile phones are everywhere. A UN study from this year said mobile phone subscriptions would outnumber people across the world by the end of 2014.
And when there are more phones than people in the world, maybe it's time to ask who really is in charge? Are you in control of your phone, or does your phone control you?
So, what happened with my university friend? When I arrived a few minutes late he just laughed and said: "You haven't changed at all – still always late!" And we had a great afternoon catching up, full of jokes and stories, with no interruptions and no nagging(嘮叨的) desire to check my phone.
Not having it with me felt strangely liberating. Maybe I'll leave it at home on purpose next time.
【小題1】What does the passage talk about ?
| A．The history of mobiles. |
| B．The story of meeting an old university friend. |
| C．The addiction of playing mobile phone. |
| D．The terrible feeling of being without their mobiles. |
| A． nervous | B．energetic | C．crazy | D．surprised |
| A．digital phone | B．cell phone | C．bricks | D．smart phone |
| A．a successful manager | B．a 21-year-old girl |
| C．a 21-year-old boy | D．a lonely middle-aged person |
| A．Worried | B．Favorable | C．Neutral | D．Critical |
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科目：高中英語 來源： 題型：閱讀理解
Part-time jobs for 15 and 16 years olds
| Waiter / Waitress A job as a waiter or waitress is a good choice for 16-year-olds. Not only can one earn $9-$12 an hour, but they can also get the tips (小費). Most people that visit a restaurant don’t just have good food. They come here to relax and have a good time. Besides serving food quickly, a young waiter who talks to them politely with a smile on his face will make the diners enjoy their time at the restaurant. |
| Work in a library If one is fond of books, working in a library is another suitable choice. Besides the pay is good, it offers a lot of free time when students can actually sit down and finish their homework. So on returning home, they would have time to hang around with friends or just relax. So working in a library is an excellent part-time job for teens, especially for school students. |
| Internet jobs There are many ways of making money through online jobs like clicking on advertisements, visiting sites and signing up with them. However, such online jobs don’t pay well. A better Internet job for teens is to complete online surveys. These are quite simple surveys that usually ask one about his/ her opinions and ideas. Many companies use these ideas to make products designed for teenagers. |
| A．It needs a period of training. |
| B．It pays much more than other jobs. |
| C．It can improve one’s leadership skills. |
| D．Making diners comfortable is part of the job. |
| A．in a restaurant | B．in a library | C．on the Internet | D．in an IT company |
| A．tell us the importance of doing part-time jobs |
| B．advise teenagers how to choose a part-time job |
| C．teach young people how to make lots of money |
| D．introduce his/her experience of doing part-time jobs |
| A．The teens have more free time. |
| B．They can pay less to the teens. |
| C．They need advice to make products for teens. |
| D．The teens usually express their true opinions. |
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科目：高中英語 來源： 題型：閱讀理解
(2013·高考北京卷，C)Although being famous might sound like a dream come true，today’s stars，feeling like zoo animals，face pressures that few of us can imagine.They are at the center of much of the world’s attention.Paparazzi (狗仔隊) camp outside their homes，cameras ready.Tabloids (小報) publish thrilling stories about their personal lives.Just imagine not being able to do anything without being photographed or interrupted for a signature!
According to psychologist Christina Villarreal，celebrities－famous people－worry constantly about their public appearance.Eventually，they start to lose track of who they really are，seeing themselves the way their fans imagine them，not as the people they were before everyone knew their names.“Over time，”Villarreal says，“they feel separated and alone.”
The phenomenon of tracking celebrities has been around for ages.In the 4th century B．C.，painters followed Alexander the Great into battle，hoping to picture his victories for his admirers.When Charles Dickens visited America in the 19th century，his soldout readings attracted thousands of fans，leading him to complain (抱怨) about his lack of privacy.Tabloids of the 1920s and 1930s ran articles about filmstars in much the same way that modern tabloids and websites do.
Being a public figure today，however，is a lot more difficult than it used to be.Superstars cannot move about without worrying about photographers with modern cameras.When they say something silly or do something ridiculous，there is always the Internet to spread the news in minutes and keep their “story” alive forever.
If fame is so troublesome，why aren’t all celebrities running away from it? The answer is there are still ways to deal with it.Some stars stay calm by surrounding themselves with trusted friends and family or by escaping to remote places away from big cities.They focus not on how famous they are but on what they love to do or whatever made them famous in the first place.
Sometimes a few celebrities can get a little justice.Still，even stars who enjoy full justice often complain about how hard their lives are.They are tired of being famous already.
【小題1】It can be learned from the passage that stars today________.
| A．are often misunderstood by the public |
| B．can no longer have their privacy protected |
| C．spend too much on their public appearance |
| D．care little about how they have come into fame |
| A．Great heroes of the past were generally admired. |
| B．The problem faced by celebrities has a long history. |
| C．Wellknown actors are usually targets of tabloids. |
| D．Works of popular writers often have a lot of readers. |
| A．Availability of modern media. |
| B．Inadequate social recognition. |
| C．Lack of favorable chances. |
| D．Huge population of fans. |
| A．Sincere. | B．Sceptical. |
| C．Disapproving. | D．Sympathetic. |
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科目：高中英語 來源： 題型：閱讀理解
It is winter in many parts of the world. For some areas, that means snow. Maybe even lots of snow. If you don’t have to drive in it or remove it, snow can be very beautiful. When snow covers everything around you, the world looks like a “winter wonderland”. That is the name of a very popular song about winter. Richard Smith and Felix Bernard wrote the song back in 1934. There are hundreds of recordings of this happy song.
But winter is not always such a beautiful and happy time. It’s cold outside. You try hard to keep warm. The days are darker and shorter. The sun rarely shines. The leaves on the trees are brown. It isn’t surprising that some people are sad in winter. And some people dream about being somewhere else where it’s warm and pretty—like the state of California. The Mamas and the Papas recorded this famous song “California Dreaming”.
During the 1960s, many other famous rock groups released songs about winter. Here is a poetic song by Simon and Garfunkel called “A Hazy Shade of Winter”. They sing about life and hope and possibilities.
In 1968, the group Blood, Sweat and Tears recorded this gentle, sad song about winter. They sing about a lost love and forgotten memories in “Sometimes in Winter”.
In the early 1990s, Tori Amos wrote and recorded the beautiful song called “Winter”. She enjoyed singing about winter when she was a child.
Finally, on a happier note comes this song written and recorded by Fountains of Wayne in 2003. They sing about a snowstorm in a New England town. Nothing unusual there. But instead of being sad or tense about the snow, they write a song about it.
【小題1】When is snow beautiful?
| A．When people drive in it. |
| B．When people don’t have to take it away. |
| C．When it has snowed heavily. |
| D．When people sing in the snow. |
| A．beautiful and happy |
| B．happy and warm |
| C．lovely and hopeful |
| D．cold and sad |
| A．Winter Wonderland. |
| B．California Dreaming. |
| C．A Hazy Shade of Winter. |
| D．Sometimes in Winter. |
| A．Songs about winter. |
| B．Different ideas about winter. |
| C．Winter in different areas. |
| D．Winter is cold but happy. |
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