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    When you were looking for a reliable, honest auto mechanic, how did you find him?Before you went
into that restaurant you recently tried, how did you know that it served great food?If you are like most
people on the planet, you want to lower your risk of a big ugly surprise so you asked people you trust to
refer to a business they trust.Marketers call this friendtofriend recognition of a business "wordofmouth"
advertising.
     When you do a great job for your customer or a bad job, people are going to talk about your
business.Unfortunately, because we humans seem to feel negative emotions more intensively than positive
ones, we're more likely to tell more of our friends about bad experiences with a business than positive
ones.Understand this:Customers believe their own experience.You can't make them believe that your
company is wonderful when they felt they were treated badly.
     So, to get positive wordofmouth going for your business in this servicebased economy, you've got to
do a really outstanding job for everyone, exactly.
     And when you do, you build a great reputation.That takes time.But it forms a close link with your
customers in a way that no advertising and no promotional coupon (優(yōu)惠券) ever could.
     The good news is that because there are so many different businesses chasing after your customers'
money, people want to know whom they can trust.So people are going to be talking about you.Create a
free sales force for your business-an army of delightedcustomers who tell everyone that they know how
good your company is to do business with.That's a great antidote (解毒劑) to defectionitis.

1. What is the main topic of this passage?

A. A good name will bring you money.
B. A person should rely on his friends for business.
C. Advertising can make customers believe it's wonderful.
D. A company can rely on its associates to survive.

2. According to the passage, whether we go to a place or not depends on________.

A. business fame
B. media assistance
C. particular recognition
D. associates'recommendation

3. When you do an outstanding job in service, you will surely________.
A. make more money than you expect
B. have a mutual understanding with your customers
C. build a great reputation immediately
D. earn your fame as well as advertise for your company

4. The underlined word "defectionitis" probably means________.

A. service imperfection
B. customers' distrust
C. customers'protection
D. service advertisement
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科目：高中英語(yǔ) 來(lái)源：設(shè)計(jì)必修一英語(yǔ)北師版 北師版 題型：050

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How Long Can People Live?

　　She took up skating at age 85, made her first movie appearance at age 114, and held a concert in the neighborhood on her 121st birthday．

　　Whe n it comes to long life, Jeanne Calment is the world’s recordholder．She lived to the ripe old age of 122．So is 122 the upper limit to the human life span(壽命)?If scientists come up with some sort of pill or diet that would slow aging, could we possibly make it to 150－or beyond?

　　Researchers don’t entirely agree on the answers．“Calment lived to 122, so it wouldn’t surprise me if someone alive today reaches 130 or 135,”says Jerry Shay at the University of Texas．

　　Steve Austad at the University of Texas agrees．“People can live much longer than we think,”he says．“Experts used to say that humans couldn’t live past 110．When Calment blew past that age, they raised the number to 120．So why can’t we go higher?”

　　The trouble with guessing how old people can live to be is that it’s all just guessing．“Anyone can make up a number,”says Rich Miller at the University of Michigan．“Usually the scientist who picks the highest number gets his name in Time magazine．”

　　Won’t new anti-aging techniques keep us alive for centuries?Any cure, says Miller, for aging would probably keep most of us kicking until about 120．Researchers are working on treatments that lengthen the life span of mice by 50 percent at most．So, if the average human life span is about 80 years, says Miller,“adding another 50 percent would get you to 120．”

　　So what can we conclude from this little disagreement among the researchers?That life span is flexible(有彈性的)，but there is a limit, says George Martin of the University of Washington．“We can get flies to live 50 percent longer,”he says．“But a fly’s never going to live 150 years．”

　　“Of course, if you became a new species(物種)，one that ages at a slower speed, that would be a different story,”he adds．

　　Does Martin really believe that humans could evolve(進(jìn)化)their way to longer life?“It’s pretty cool to think about it,”he says with a smile．

(1)

What does the story of Jeanne Calment prove to us?

[　　]

A．

People can live to 122．

B．

Old people are creative．

C．

Women are sporty at 85．

D．

Women live longer than men．

(2)

According to Steve Austad at the University of Texas, ________．

[　　]

A．

the average human life span could be 110

B．

scientists cannot find ways to slow aging

C．

few people can expect to live to over 150

D．

researchers are not sure how long people can live

(3)

Who would agree that a scientist will become famous if he makes the wildest guess at longevity?

[　　]

A．

Jerry Shay．

B．

Steve Austad

C．

Rich Miller

D．

George Martin

(4)

What can we infer from the last three paragraphs?

[　　]

A．

Most of us could be good at sports even at 120．

B．

The average human life span cannot be doubled．

C．

Scientists believe mice are aging at a slower speed than before．

D．

New techniques could be used to change flies into a new species．

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