閱讀下列短文,從每題所給的四個(gè)選項(xiàng)(A、B、C和D)中,選出最佳選項(xiàng),并在答題卡上將該項(xiàng)涂黑。

Taste is such a subjective matter that we don't usually conduct preference tests for food. The most you can say about anyone's preference, is that it's one person's opinion. But because the two big cola companies-Coca-Cola and Pepsi Cola are marketed so aggressively, we have wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola Classic or Pepsi fans: find your brand in a blind tasting.

We invited staff volunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they' d have no trouble telling their brand from the other brand.

We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi, then we analyzed the records statistically to compare the participants' choices with what mere guess-work could have accomplished.

Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse-only 7 of 27 identified all four samples correctly.

While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half of the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.

1.It is implied in the first paragraph that ________.

A. the purpose of taste tests is to promote the sale of colas

B. the improvement of quality is the chief concern of the two cola companies

C. the competition between the two colas is very strong

D. blind tasting is necessary for identifying fans

2.According to the passage the preference test was conducted in order to _______.

A. find out the role taste preference plays in a person's drinking

B. reveal which cola is more to the liking of the drinkers

C. show that a person' s opinion about taste is mere guess-work

D. compare the ability of the participants in choosing their drinks

3.The word 'burnout" underlined in Paragraph Five, refers to the state of ________.

A. being seriously burnt in the skin

B. being unable to burn for lack of fuel

C. being badly damaged by fire

D. being unable to function because of excessive use

4.The author's purpose in writing this passage is to ________.

A. show that taste preference is highly subjective

B. argue that taste testing is an important marketing strategy

C. emphasize that taste and price are closely related to each other

D. recommend that blind tasting be introduced in the quality control of colas

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科目:高中英語(yǔ) 來(lái)源:2015-2016年新疆生產(chǎn)建設(shè)兵團(tuán)二中高一下期中考試英語(yǔ)卷(解析版) 題型:單項(xiàng)填空

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閱讀下面短文,從短文后各題所給的四個(gè)選項(xiàng)(A、B、C 和 D)中,選出可以填入空白處的最佳選項(xiàng),并在答題卡上將該項(xiàng)涂黑。

One morning I wasted nearly an hour watching a tiny ant carry a huge feather. Several times, it _________ several obstacles(障礙) in its path. And after a momentary pause it would make the necessary detour (繞道). _________ one point, the ant had to cross a crack(裂縫) about 10mm wide. After some _________ thoughts, the ant laid the feather over the crack, walked _________ it and picked the feather up on the other side, then continued on its way. I was _________by the cleverness of this ant. It was only a small insect, lacking in _________ yet equipped with a brain to reason, explore, discover and overcome. _________ this ant, like the other two-legged creatures _________ on the earth, also shares human feelings.

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2.A. For B. At C. To D. With

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完形填空

閱讀下面短文,掌握其大意,從每題所給的A、B、C、D四個(gè)選項(xiàng)中,選出最佳選項(xiàng),并在答題卡上將該項(xiàng)涂黑。

One afternoon I toured an art museum while waiting for my husband to finish a business meeting. I was looking forward to a quiet _________ of the splendid artwork.

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I learned something about patience, _________ and love that day. I saw the patience of a young wife describing paintings to a person without _________ and the courage of a husband who would not _________ blindness to change his life. And I saw the love shared by two people as I watched this couple walk away, their arms intertwined.

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短文改錯(cuò)

假定英語(yǔ)課上老師要求同桌之間交換修改作文,請(qǐng)你修改你同桌寫的以下作文。文中共有10處語(yǔ)言錯(cuò)誤,每句中最多有兩處,每處錯(cuò)誤僅涉及一個(gè)單詞的增加、刪除或修改。

增加:在缺詞處加一個(gè)漏字符號(hào)(∧),并在其下面寫出該加的詞。

刪除:把多余的詞用斜線(\)劃掉。

修改:在錯(cuò)的詞下劃一橫線,并在該詞下面寫出修改后的詞。

注意:1.每處錯(cuò)誤及其修改均限一詞。

2.只允許修改10處,多者(從第11處起)

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語(yǔ)法填空

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任務(wù)型閱讀

請(qǐng)認(rèn)真閱讀下列短文, 并根據(jù)所讀內(nèi)容在文章后表格中的空格里填入一個(gè)最恰當(dāng)?shù)膯卧~。注意: 每個(gè)空格只填1個(gè)單詞。請(qǐng)將答案寫在答題卡上相應(yīng)題號(hào)的橫線上。

For thousands of years, the most important two buildings in any British village have been the church and the pub. In fact, until a place has a church and a pub,it isn’t really considered a community worthy of a name. Traditionally, the church and the pub are at the heart of any village or town, since it is where people gather to give and receive news. In fact, the word ‘ pub' is short for public house.

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This decline is happening despite the fact that in recent years the UK government has started to allow pubs to stay open after 11 p. m. Previously, with 11 p. m. as closing time, customers would have to drink quite quickly, meaning they sometimes got more drunk than they would if allowed to drink slowly. The British habit of drinking a lot very quickly is known as “binge drinking “, and it causes some long-term health problems for people and problems with violent crime for communities. The UK government is changing the law to discourage binge drinking, and regularly spends money on television advertisements to warn people of the problems of drinking too much.

In order to save their businesses, pubs are trying to change with the market. Now, there are a number of different types of pubs.

As you can see, British pubs now offer something for everyone. A lot of pubs used to be

working men' s clubs, meaning that women could not usually enter. Today, however, women can freely enter 99% of pubs without experiencing any problems. Perhaps things are changing for the better after all.

Topic

The 1.___of British Pub Culture?

The 2.___role of churches

and pubs in people' s

daily life in the UK

?People won't name an area 3.___there is a church and a pub.

?They are the places where people gather to share news.

The 4._______ of

the decrease of the

pub business

?The credit decline is said to cause many pubs to 5.____down.

?No smoking is 6._____ in any pubs, which may have had an

effect on the business.

?The government is trying hard to 7.______binge drinking.

8.______ to save

the business

?Pubs are making changes to 9.___ the needs of the market.

?As a woman in the UK nowadays, you can enjoy a drink in

almost all the pubs.

10.________

Things are changing for the better probably from now on.

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Snowfall and low temperatures haven't made the animals move hurriedly for shelter. _______, they greet the snow with excitement, either enjoying the snowy landscape or tasting snowflakes.

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