Question

Most people like buying things by touching them on a store shelf. Many people begin to feel some goods as theirs when they touch them. They have “mine, mine, mine” feeling as little as 30 seconds after touching an object(物體).

In a study, some people were shown a cheap coffee cup, and were allowed to hold it for 10 seconds or 30 seconds. They were then allowed to buy it in either a closed or an open place. The people knew the real price of the cup before they began to buy.

If people hold the cup for a longer time, he will pay more for it. In fact, people hold the cup for 30 seconds pay more than the others. “The amazing part of this study is that people can become almost attached to something like a cup.” said James Wolf,”By touching the cup and holding it in their hands, they begin to feel the cup is theirs. Once they begin to feel it as theirs, they are willing to keep it.”

Many businessmen use this way to sell their things. For example, car sellers send the buyers out on test drives and pet shop owners encourage people to play with the dogs in the window. When you are testing out new cars, you are going to buy it at once. But you can do better if you get ready for it.

1.Many people want to buy something which they can______ by themselves.

A. see B. touch C. hear D. look

2.The _______ people hold the cup, the more they will pay for it.

A. longer B. shorter

C. more D. less

3.Which of the following is NOT true?

A. Many businessmen use this”touch” way to sell their things.

B. By touching the cup and holding it in their hands, many people begin to feel the cup is theirs.

C. If people hold the cup for a longer time, he will pay less for it.

D. Car sellers send the buyers out on test drives and pet shop owners encourage people to play with the dogs in the window in order to sell them.

4.The main idea of this passage is_______.

A. more and more people don’t care about the goods they want to buy

B. many people are willing to pay for the goods which they would like to hold

C. how do the businessmen sell their cars

D. people often buy something they don’t like

Answer 1

1.B

2.A

3.C

4.B

【解析】

試題分析：文中主要講大多數(shù)人喜歡通過觸碰貨架上的東西來購買，一些商家利用這種消費者的心理進(jìn)行營銷。

1.Most people like buying things by touching them on a store shelf.可知，大多數(shù)人喜歡通過觸碰貨架上的東西來購買。故選B。

2.If people hold the cup for a longer time, he will pay more for it.可知，如果人們更長時間握住杯子，他更有可能購買它。故選A。

3.If people hold the cup for a longer time, he will pay more for it.可知，如果人們更長時間握住杯子，他更有可能購買它。故選C。

4.

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