Sometimes ideas do not appear when you are concentrating your attention and mysteriously appear when you are not. Modern science recognizes this as a result of incubating (醞釀) the problem in your subconscious (潛意識) yet can't account for why it occurs.
When you quit thinking about a subject and decide to forget it, your subconscious mind doesn't quit working. Your thoughts keep making associations. This is why you're experienced suddenly remembering names, getting solutions to problems you've forgotten about, and ideas out of the blue when you're relaxing and not thinking about any particular thing.
You may try solving a problem with your subconscious mind by writing a letter to it. The letter should read just like a letter you would send to a real person. Seal the letter and put it away.
Let go of the problem. Don't work on it. Forget it. Do something else. This is the incubation stage when much of what goes on occurs outside your focused awareness, in your unconscious. Open the letter in two days. The answer might magically pop into your mind.
An advertising agency was under pressure to come up with a marketing campaign to introduce new television shows. Bob, the creative director, wrote the following letter which he addressed to his subconscious mind. He called his subconscious mind "Secret Expert".
Secret Expert,
I need to come up with a new marketing program to introduce a new season of TV shows. I'm interested in coming up with some kind of campaign that will capture the audience's attention more than one time. Is there something people need that we can advertise on? What kind of products, foods and services should we investigate? I need a fresh approach to advertising. Your mission is to give me a new idea on how to advertise TV shows.
Thanks, Bob
Bob mailed the letter to himself and when he read what he had written, he got his brainstorm, which was to advertise on "eggs". Somehow an association between "foods", "need", and "fresh" approach" inspired the thought of using "fresh eggs to advertise". He arranged to place laser imprints of the slogans for the TV shows on eggs —some thirty million.
The consumers look at a single egg at least a few times, when they buy the eggs at the store, when they transfer them to the refrigerator, and when they crack them open. It's unlike any other ad medium in the world, because you're looking at it while you're using it.
【小題1】You remember names when you're not thinking about them because your subconscious mind ____.

A.is still working B.is full of names
C.stops working D.improves your memory
【小題2】Which of the following was included in Bob's letter to his subconscious mind?
A.How the solution could be found.
B.When he would need its help.
C.What product could be advertised
D.What he wanted it to do
【小題3】During the incubation stage, your focused awareness _____.
A.waits for an answer B.controls your thoughts
C.doesn't work D.helps your unconscious
【小題4】 In what way did the ad on eggs help?
A.It helped Bob to get a brainstorm
B.It made the TV shows known to people repeatedly.
C.It greatly increased the sales of eggs.
D.It made sure consumers could get fresh eggs.
【小題5】Which of the following can be the best title for the passage?
A.Difference between Subconscious and Awareness
B.A fresh Approach to Advertising
C.Communicating with Your Subconscious Mind
D.Solving problems with your Subconscious Mind


【小題1】A
【小題2】D
【小題3】C
【小題4】B
【小題5】D

解析試題分析:文章介紹了我們往往在不思考問題的時候,潛意識還在工作,因為我們可以利用潛意識解決問題,作者用鮑勃的例子,告訴讀者可以給自己的潛意識寫信解決自己的難題。
【小題1】細節(jié)題:從第二段的句子:When you quit thinking about a subject and decide to forget it, your subconscious mind doesn't quit working. Your thoughts keep making associations. This is why you're experienced suddenly remembering names, 可知你突然想起了名字是因為你的潛意識還在工作,選A
【小題2】細節(jié)題:從Bob的信中的句子:Your mission is to give me a new idea on how to advertise TV shows.可知他想知道怎么做到這件事,選D
【小題3】細節(jié)題:從第四段的句子:This is the incubation stage when much of what goes on occurs outside your focused awareness, in your unconscious. 可知the incubation stage 是指有意識的思維停止工作的階段,選C
【小題4】細節(jié)題:從最后一段的句子:The consumers look at a single egg at least a few times, when they buy the eggs at the store, when they transfer them to the refrigerator, and when they crack them open. 可知人們在重復(fù)使用雞蛋的時候可以看見廣告,選B
【小題5】標題確定題:從全文和第三段的句子:You may try solving a problem with your subconscious mind 可知這篇文章是讓讀者用自己的潛意識解決問題,選D
考點:考查日常生活類短文

練習(xí)冊系列答案
相關(guān)習(xí)題

科目:高中英語 來源: 題型:閱讀理解

With more and more cars on the road, traffic jams are inevitable. Traffic jams can lead to increased accidents as there are more cars, with more people trying to get to their destination, all the while getting worse. Although it’s impossible to avoid traffic jams altogether, there are some tips you can follow to reduce the amount of time on the road.
Check for traffic jams before you leave. You can listen to the radio for traffic news, or check on the Internet to get up-to-minute information on traffic. If the route you want to take is heavy with traffic, you can choose another.
Look for a different route all the time. Most traffic jams happen on busy roads. Using country roads could see you avoiding a lot of traffic. Although the distance you may have to travel is further, it can work out quicker.
Set your car radio to receive traffic bulletins. Many new car stereo systems (汽車音響系 統(tǒng)) are equipped with a radio system by which you can hear the traffic channel. This way you can get the latest traffic information and change your journey if necessary.
__________ Most traffic jams usually occur during rush hour, so try to avoid this time period if possible. Some jobs offer flexible working hours so that you can travel to work outside of rush hour. Some jobs even allow you to work at home so as to avoid moving altogether. Ask your manager to see what you can do if traffic is a problem for you.
Use public transport alternatives where available. The easiest way to avoid traffic jams is to take buses or the underground instead of driving your own car. Not only will you avoid traffic jams but you will most likely be saving money as the cost of motoring rises.
【小題1】The underlined word “inevitable” in Paragraph 1 probably means _____.

A.hard to accept B.impossible to avoid
C.getting less serious D.seen everywhere
【小題2】The author wrote the text in order to ______.
A.explain why there are traffic jams
B.tell us how to save time on the road
C.tell us what we can do on the road
D.tell us the negative effects of traffic jams
【小題3】To get the latest traffic information, you could do the following EXCEPT ______.
A.surfing the Internet
B.listening to the radio for traffic news
C.listening to the traffic channel
D.turning to other drivers for information
【小題4】Which of the following can be put in the blank in the text?
A.Choose a job that has flexible working hours
B.Make friends with your manager
C.Try traveling at different time
D.Work from home
【小題5】According to the author, we should use public transport because __________.
A.it is cheaper and can avoid traffic jams
B.it is useful to us
C.it is environmentally-friendly
D.it is completely free from traffic jams

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

A good friend of mine lives about one hour away. I called her last week and found out that she wasn’t doing well at work, which would make the following year a little more difficult. After hanging up the phone, I decided to offer to help her, but I couldn’t think of what to do. However, opportunities come themselves when you’re not even looking for.
A few days later, some friends and I happened to be eating desserts at a restaurant in her city. As we were looking at the menu, I turned to my friends and asked them if they wanted to join in a game. After explaining the idea, they decided to take 15 minutes to make someone’s day. We ordered an extra dessert, wrote a note, added a smile card and were off. However, there was one problem: I had no idea where she was.
Therefore, it was time to rely on the network. I called up a friend and got him to call her to see what she was doing and found out that she was at work.
We drove to her work place and one of my friends became the delivery(投遞)person.He went in to look for my friend, found her, didn’t really answer her questions and walked out, saying he’s simply a delivery person.
He ran out quickly and I bent down as we drove by to make sure she didn’t follow him out. Afterwards, all of us had this huge smile on our faces. We felt as if we had just planned a surprise party or something.
A simple opportunity turned into a moment that many of us can now share.
【小題1】Why is the following year a little more difficult for the author’s friend?

A.Because she lives too far away from work.
B.Because she was out of work.
C.Because she didn’t do well at work.
D.Because she failed a test.
【小題2】In Paragraph 2, the underlined phrases “make someone’s day” probably means “make someone________”.
A.satisfied B.busy C.sad D.happy
【小題3】The author got to know where her friend was by________.
A.a(chǎn)sking her friend herself by phone
B.a(chǎn)sking another friend to call her
C.a(chǎn)sking what she was doing directly
D.a(chǎn)sking her friend herself on the Internet
【小題4】When given the dessert, the author’s friend________.
A.refused the offer B.knew the entire thing
C.a(chǎn)sked some questions D.followed the delivery person out
【小題5】The author and her friends might feel________at last.
A.joyful B.thankful C.pitiful D.fearful

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

Don’t invite crime--take basic, sensible precautions. Your house and possession are valuable and must be properly protected. When you buy a lock, you buy time --- and this is the one thing a burglar can’t afford. Most thieves are casual opportunists to whom the best deterrents(遏制性因素) are delay and noise which could mean discovery. 
When you leave it, lock it!
First of all, fit security locks to all doors and windows and a safety chain on the front door. Secondly, use them! If you have any ladders or tools, don’t leave them lying about in the garden, lock them away. “Safe” or “secret” places for keys and valuables are not reliable - nine times out of ten, they are the first place a thief will look.
When you move house...
When you move into a new home even if it is fitted with security locks, change them. You don’t know who else may have keys.
Never let strangers into your house. An official - looking cap is not enough, ask for proof of identity and look at it carefully - if you are still not satisfied, don’t let the person in.
Valuables need special protection
Valuables should really be given special protection - preferably by leaving them with your bank. A small security safe works too, but not to the most determined burglar. It is also important to keep an up - to - date list of valuables and their descriptions. In the case of fine art, paintings, or jewelry, color photographs can sometimes be of assistance to the police if you are unfortunate enough to have them stolen. Enter the details on the back of the pictures. But don’t keep such documents in your house, keep them at the hank or with your insurance company.
Going on holiday?
Don’t talk about your holidays and future plans loudly in public. Do remember to cancel the milk and newspapers and also to draw curtains back.
Operate a “Good Neighbor” program to ensure that mail is taken in, the house is checked regularly and that lights are put on.
Call at your local police station and tell them you are going away. Make sure that they know how to contact you in case of trouble.
Don’t leave cash or valuables in the house—take them with you or put them in the bank.
【小題1】How should you deal with your ladders or tools?

A.You should leave them in the yard.
B.You should put them in the safe place and lock the door.
C.You should lean them against the tree in the yard.
D.You should take them apart.
【小題2】When moving into a new house,you are supposed to_______.
A.stop using the original lock
B.buy a safe
C.never let officials into your house unless he wears an official cap
D.stay away from strangers
【小題3】In case of your jewelry being stolen,you should do the following Except__________.
A.taking a color photo of it
B.keep them at the bank
C.keep the picture in your house
D.keep them with your insurance company
【小題4】When you are away for holidays,you_________.
A.should cancel your mail
B.shouldn’t leave your keys to your neighbors
C.shouldn’t make it known that your home is empty
D.should ask the police to check your house regularly

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

When the recent research was analyzed(分析), it was found that a lot of people wanted free pictures or free music from the Web. If it couldn’t be free, then they wanted it “new” or at least at a low price. It seems that 70 percent of people aged 16 to 24 download music online but only 1 in 40 tracks are bought legally.
Thus, some companies are planning to give all of their music away for free. The music will be totally free except that you will have to pay with your time by watching advertisements. This will be perfect for those who have lots of time but little money.
The Web has encouraged a belief that things can be free, or at least very cheap. It seems that everyone is looking for a good deal on the Web. The desire for free objects is part of the nature of the Web because the Web is about self-service and self-service is all about being free, cheap, fast and convenient. It’s interesting how words change their meaning. Stealing has now become file sharing, but it’s not really stealing, is it?
Free is a funny word. We all know that very little is really for free. If we go searching on the Web for free music, we know—or should know—that there are risks involved. However, it doesn’t matter. We still want free things, or at least the sense that we’re getting a real bargain and that at a minimum we’re saving time.
What can be the worst experience on the Web? A site that charges us high prices and wastes our time.
【小題1】What is the best title for the text?

A.The Nature of the WebB.The Web and the Culture of “ Free”
C.Stealing and File SharingD.What Does the Word “ Free” Mean?
【小題2】Why do some companies “ sell” their music for free?
A.Their music is not popular and is out of date.
B.Most people have lots of time but little money.
C.Their music can’t be sold new or for a low price.
D.They can earn money from the advertisements added in the music.
【小題3】Which of the following can best describe the belief of the Web?
A.Risky behaviourB.StealingC.File sharingD.For fun.

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

How did your friendships begin? Most start with a short conversation on a random day. Asking about a homework assignment in class or complaining about your painful legs after playing in a soccer game, you found your best pal by accident.
“Small talk is where all your relationships begin,” Forbes magazine summed up.
The following is a five-step guide to making small talk from Bernardo J. Carducci, the director of the Shyness Research Institute at Indiana University Southeast, US. Let’s have a look.
Getting started
Begin by talking about the setting, such as the weather outside or the room you are in (“It’s cold in here, isn’t it?”). The purpose of talking about the setting is to show the other person that you are willing to make a conversation.
②The personal introduction
You should mention something about yourself, such as your name. A good personal introduction helps move the conversation forward.
③Looking for topics
At this point, you and your conversation partner need to find common ground. This is a good time to ask questions or to refer back to things you’ve said or heard earlier. Don’t worry if it gets quiet. The other person is probably just thinking of something to say.
④Expanding the topic
The goal is to keep the conversation going. At every stage, you should be careful not to talk too much. But don’t let the other person dominate the conversation either. If that starts to happen, mention something about yourself when he or she takes a breath.
⑤A polite ending
When ending a conversation, let the person know you’ll be leaving soon, express gratitude for the conversation and set the stage for a future conversation. For example, you could say, “I really must be going soon, but I had a great time chatting with you. I really liked hearing your opinion about that new movie. Here’s my phone number. Call or text me if you know of any other movies you think I might enjoy.”
【小題1】According to the article, starting by talking about the setting is meant to ________.

A.find common groundB.impress the other person
C.make a conversationD.make the room warmer
【小題2】What does the underlined word “dominate” mean in Tip④?
A.interruptB.controlC.a(chǎn)dapt D.simplify
【小題3】When ending a conversation, you’d better ________.
A.talk about how much you want to keep talking
B.show that you’ve not enjoyed the talk
C.mention a specific movie that you love
D.give your opinion about the other person’s earlier comments
【小題4】The main purpose of the article is to ________.
A.encourage students to make more friends
B.give students tips on making small talk
C.introduce popular topics for students
D.teach students how to create friendships

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

Why play games? Because they are fun, and a 1ot more besides. Following the rules…planning your next move...acting as a team member…these are all “game” ideas that you will come across throughout your life.
Think about some of the games you played as a young child, such as rope-jumping and hide-and-seek. Such games are entertaining and fun. But perhaps more importantly, they translate life into exciting dramas that teach children some of the basic rules they will be expected to follow the rest of their lives, such as taking turns and cooperating (合作) .   
Many children’s games have a practical side. Children around the world play games that prepare them for work they will do as grown-ups. For instance, some Saudi Arabian children play a game called bones, which sharpens the hand-eye coordination(協(xié)調(diào))needed in hunting.
Many sports encourage national or local pride. The most famous games of all, the Olympic Games, bring athletes from around the world together to take part in friendly competition. People who watch the event wave flags, knowing that a gold medal is a win for an entire country, not just the athlete who earned it. For countries experiencing natural disasters or war, an Olympic win can mean so much.
Sports are also an event that unites people. Soccer is the most popular sport in the world. People on all continents play it—some for fun and some for a living. Nicolette Iribarne, a Californian soccer player, has discovered a way to spread hope through soccer. He created a foundation(基金會) to provide poor children with not only soccer balls but also a promising future.
Next time you play your favorite game or sport, think about why you enjoy it, what skills are needed, and whether these skills will help you in other aspects of your life.
【小題1】Through playing hide-and-seek, children are expected to learn to ________.

A.be a team leader B.predict possible danger C.a(chǎn)ct as a grown-up D.obey the basic rules
【小題2】The underlined part in Paragraph 2 most probably means that games can________.
A.describe life in an exciting way
B.turn real-life experiences into a play
C.change people’s views of sporting event s
D.make learning life skills more interesting
【小題3】According to the passage, why is winning Olympic medals so encouraging?
A.It proves the exceptional skills of the winners.
B.It inspires people’s deep love for the country.
C.It helps the country out of natural disasters.
D.It earns the winners fame and fortune.
【小題4】Iribarne’s goal of forming the foundation is to _______.
A.give poor kids a chance for a better life
B.bring fun to poor kids
C.provide soccer balls for children
D.a(chǎn)ppeal to soccer players to help poor kids
【小題5】What can be inferred from the passage?
A.Sports can get all athletes together.
B.Games benefit people all their lives.
C.People are advised to play games for fun.
D.Sports increase a country’s competitiveness.

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

Most friendships die a nature death: people move, change jobs, or start different stages of life. Other friendships, however, end unexpectedly.  When a friendship is over and you don’t understand why, it can be especially painful. Sometimes a friend ends your relationship without telling you why.
The loss of friendship might be worth reflecting on. Knowing when a friendship is over and why it ends may help you build stronger friendships in the future.
●See if you can find a problem.
When a friendship is over, examine your relationship. Perhaps you remember your friend complaining that you’re always late. Maybe you seldom return your friend’s phone calls. When a friend ends your relationship, try to find out the reasons why the friendship is over.
● Writer a letter to your friend .
Express you feelings about the friendship. Do you miss seeing them? Do you have any regrets? Would you act differently if you were still friends? Make it an honest communication.
● Express you feeling of being hurt or anger.
Write or talk about how you feel in a letter. When a friendship is over, it’s important to communicate exactly how hurt you feel, and why. Write until you have nothing left to say. When a friend ends your relationship, you do have the right to express yourself.
● Communicate that you are open to pick up the friendship .
When a friendship is over and you want to reconnect some day, send Christmas, or birthday cards. Say hi and send greetings through mutual(共有的) friends. When a friendship is over, don’t give up until you’re ready.
● Decide to make your present friendships better.
An adviser once told me that simply talking about your relationship strengthens your relationship. Talk to your present friends. Are they happy with your friendship? If a friend ends your relationship, learn something from it.
【小題1】The underlined phrase “reflecting on” in Paragraph 2 is closest in meaning to      .

A.keeping on B.giving up C.thinking about D.getting angry
【小題2】What can we know from “See if you can find a problem.”?
A.You are always late when you and your friend plan to go out.
B.Perhaps your friendship is over because of your problem.
C.Your friend is fond of complaining all the time.
D.You often refuse to answer your friend’s phone calls.
【小題3】When a friendship is over, you may do all the following EXCEPT      .
A.a(chǎn)sk your friends whose fault on earth it is
B.talk about how you feel about your friendship
C.write a letter to your friend to tell your regrets
D.send your greetings to your friend before giving up

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

Nowadays more and more people are trapped in too busy work to relax themselves. We have no time to tell a bed-time story to our children, or enjoy a nice dinner with our family, or take a break to think about how we live the precious life, or even meet friends. All we notice is that the distinctions that used to guide and steady us —between Sunday and Monday, public and private, here and there—are gone. We have more ways to communicate, but less and less to say. Partly because we’re so busy communicating.
Maybe that’s why more and more people I know, even if they have no religious belief, seem to be turning to yoga, or meditation, or tai chi. Some friends of mine try to go on long walks every Sunday, or to “forget” their cell phones at home. A series of tests in recent years has shown that their brains become both calmer and sharper after spending time in quiet rural settings.
In my own case, I often turn to extreme measures to try to keep my sanity and ensure that I have time to do nothing at all. I’ve not yet used a cell phone and I’ve never Tweeted or entered Face book. I try not to go online till my day’s writing is finished, and I moved from Manhattan to rural Japan.
None of this is a matter of principle or asceticism (苦行主義): it’s just pure selfishness. Nothing makes me feel better-----calmer, clearer and happier----than being in one place, absorbed in a book, a conversation, a piece of music. It’s actually something deeper than mere happiness: it’s joy, which David Steindl-Rast describes as “that kind of happiness that doesn’t depend on what happens.” That is the highest of the highest we have been longing for—The Joy of Quiet.
【小題1】The writer sometimes doesn’t do anything because ________.

A.he is out of work
B.whatever he does makes no sense
C.he can enjoy himself in his leisure time
D.he is worried about his writing
【小題2】What does the writer mean when using the word “forget” (in the 2nd paragraph)?
A.Trapped in busy work, they are really forgetful.
B.They think cell phone is not a suitable means of communication.
C.They leave their cell phones at home on purpose.
D.They hate modern techniques such as the cell phone.
【小題3】Which of the following is right?
A.The writer is unwilling to help others since he is selfish.
B.Slowing down to find deep-down joy is necessary.
C.It is better to go back to the ancient times since we are so busy now.
D.We have more to say because we have more ways to communicate.
【小題4】What is the main idea of the article?
A.The importance of spending time in quiet.
B.We can do some sports such as yoga to relax.
C.To feel better, we should do nothing at all.
D.The more we communicate, the better we will feel.

查看答案和解析>>

同步練習(xí)冊答案