Everybody knows that colors are connected with certain feelings. For example, why do some people paint the walls of their rooms yellow and others pink? The same is true in stores. They want us to feel something when we look at their products.
Green, for example, tries to show the quality of a product: how good it is for us or for our environment. It also suggests that the product is healthier, has less fat and maybe fewer calories. Red, on the other hand is an aggressive color that is often used for packaging food. Red wants us to become hungry or thirsty. Purple is a kind of color that is often seen as royal. It indicates that it is something special. Producers use purple to show that something is of good quality. Blue is not very often found in food packaging because there are not very many foods that have a blue color.
Colors can also have different meaning in different cultures and countries. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries. The Egyptian pharaohs(法老) wore white crowns. A white sale is a sale of sheets, towels, and other bed and bath items. A white flag is the universal symbol for truce(休戰(zhàn)). A white elephant is a rare, pale elephant sacred(神圣的) to the people of India, Thailand, Burma, and Sri Lanka. In these countries, something that is a white elephant is either a possession that costs more than it is worth to keep or an item that the owner doesn’t want but can’t get rid of.
Consumers are aware that certain foods must have certain colors. When Pepsi brought out a crystal clear cola in 1992, it thought that consumers would buy it because clear meant pure and healthy. After a few months Pepsi found out that a cola had to be dark-colored. Crystal Pepsi failed and the company pulled it off the market.
Advertising professionals often need to look at a product through the consumers’ eyes when choosing a color. The right packaging colors can truly improve the sales of a product but choosing a wrong color could end in failure.
【小題1】According to the passage, blue is rarely used in food packaging because ____.
| A．most consumers dislike it |
| B．it matches very few foods |
| C．it brings people low spirits |
| D．it doesn’t catch people’s eyes |
| A．a(chǎn) white flag | B．a(chǎn) white elephant |
| C．a(chǎn) white sale | D．a(chǎn) white crown |
| A．Pepsi’s success comes from failures |
| B．health is the main concern in drink making |
| C．crystal clear drinks can’t attract consumers |
| D．people have fixed ideas about products and colors |
| A．Colors in advertising |
| B．Colors in food packaging |
| C．Our everyday life and colors |
| D．Foods in different colors |
【小題1】B
【小題2】B
【小題3】D
【小題4】 B
解析試題分析：本文主要講述的是各種顏色和食物包裝之間的聯(lián)系，一定的食物需要確定的顏色來包裝。如果顏色合適，這種食品會銷售得很好，如果顏色搭配不合理，可能銷售量會教小。
【小題1】B 細節(jié)題。根據(jù)文章第二段最后一句Blue is not very often found in food packaging because there are not very many foods that have a blue color.可知藍色很少使用在包裝上，主要是因為很少有食物是藍色的。故B正確。
【小題2】B 推理題。根據(jù)文章第3段最后3行In these countries, something that is a white elephant is either a possession that costs more than it is worth to keep or an item that the owner doesn’t want but can’t get rid of.可知在這些國家里a white elephant只那些昂貴但是又沒有用處的東西。故B正確。
【小題3】D 推理題。根據(jù)文章第4段第一句Consumers are aware that certain foods must have certain colors.可知消費者對于食物和一定的顏色的搭配是有確定的聯(lián)系的。接下來就舉了Pepsi的例子。說明這個例子正是為了說明消費者對于食物和一定的顏色的搭配是有確定的聯(lián)系的這一觀點的。故D正確。
【小題4】B 主旨大意題。本文主要講述的是各種顏色和食物包裝之間的聯(lián)系，一定的食物需要確定的顏色來包裝。如果顏色合適，這種食品會銷售得很好，如果顏色搭配不合理，可能銷售量會教小。故B正確。
考點：考察科普類短文閱讀
科目：高中英語 來源： 題型：閱讀理解
Many people are concerned about the state of the earth in terms of its energy supplies and changing climate.The clear message broadcast by all responsible governments is that every person has a part to play.Here are some detailed instructions.
1．Prevent pollution by disposing(清理) of all your litter and waste in the correct，legal way，such as using onstreet waste receptacles(容器) when you are out and about，or putting it in your domestic rubbish can when you're at home.Follow local procedures for normal waste disposal.Contact your local authority for advice on disposing of unusual waste items，such as paint and computer parts.
2．Recycle all materials that can be processed by your local authority.Place plastics，metals，paper and glass in the correct collection receptacles.Donate unwanted items to the charities that are happy to accept good condition clothing，furniture and even automobiles.
3．Look after reserves of water by making sure you turn off the tap after use and by repairing leaks(滲漏) and drips.Purchase waterefficient appliances.Take showers instead of baths.Gather rainwater for garden use and use your lawn sprinkler less often or not at all.
4．Save energy by choosing Energy Star products.Turn these off，as well as lights，when you don't need them to be on.Use air condition and heating less often.Make sure your home is insulated correctly to maintain a steady temperature.
5．Reduce the amount of the material you use.Print emails occasionally or not at all rather than printing them every time.You buy new things when you actually need them rather than on a whim(心血來潮)．Organize a car pool with friends to use fuel efficiently.
In a word，we should try to use the world's resources efficiently to protect the environment.
【小題1】When you have a walk in the park，you________．
| A．can throw away the waste freely |
| B．had better take along the waste |
| C．can throw the waste into rubbish can |
| D．should put the waste in your domestic rubbish can |
| A．Metal. | B．Glass. |
| C．Automobiles. | D．Paint. |
| A．Because it is comfortable. | B．Because it can save lots water. |
| C．Because it can gather water. | D．Because it is convenient to use. |
| A．How to protect the environment? |
| B．Reduce the amount of the material you use. |
| C．Some instructions in energy supplies. |
| D．Why should each play a part in saving energy? |
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科目：高中英語 來源： 題型：閱讀理解
Every electronic gadget (小玩意) needs good memory. A music player stores songs, albums and playlists. A computer holds schoolwork and programs and remembers how far a player has advanced in his or her favorite game. Mobile phones store names, numbers and hundreds of texts.
Now, scientists in California say they have come up with a way to turn a living cell into a memory device.
It can store only one tiny bit of information, but it’s a start. In the future, a cell-based gadget might travel through the body and record measurements. The benefit to human health could be big: the right tool, for example, might record the earliest signs of disease.
Doctors, scientists and other curious people want to know what is happening inside the body, even at levels that can’t be seen by the naked eye. So far, there is no device small enough to travel through the bloodstream.
If normal machines won’t do the trick, perhaps biology will. Scientists who work in the field of synthetic (合成的) biology are trying to find ways to turn living things into human tools. In the case of the new memory device, bioengineers from Stanford University used the genetic material inside living cells to record information.
This genetic material consists of DNA. Found in nearly every cell, DNA carries all of the information that keeps a living thing alive.
In the new experiment, the researchers turned DNA from bacteria(細菌) into a switch. They “flip (翻轉(zhuǎn))” a small section of DNA. Then, using the same procedure (過程) , the scientists flip the section again—returning it into its normal structure.
Using these DNA switches, “We can write and erase DNA in a living cell,” bioengineer, Jerome Bonnet, explained to Science News.
It might take years before his team or others identity whether a DNA-based memory device might be practical. Right now, it takes one hour to complete a flip. That is far too long to be useful. Plus, a flipped section has a very small little memory—less than what a computer uses to remember a single letter.
“This was an important proof that it was doable,” Bonnet told Science News. “Now we want to build a more complex system, something that other people can use.”
【小題1】What is the aim of listing the electronic things in the first paragraph?
| A．To make the passage more fashionable. |
| B．To show how electronic things have memory. |
| C．To discuss things in detail. |
| D．To make the subject of the text more understandable. |
| A．To detect disease at the earliest point. |
| B．To help improve the memory. |
| C．To help people build a body. |
| D．To replace many electronic gadgets. |
| A．It has a very small memory. |
| B．It can function as a computer. |
| C．It has one letter in it. |
| D．It takes a day to complete it. |
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科目：高中英語 來源： 題型：閱讀理解
Getting kids to share their toys is a never-ending battle, and forcing them to do so never seems to help. New research suggests that allowing children to make a choice to sacrifice their own toys in order to share with someone else makes them share more in the future. The new findings are published in Psychological Science.
These experiments were conducted by psychological scientists, Nadia Chernyak and Tamar Kushnir of Cornell University. They found that sharing things with others when they are given a difficult choice leads children to think of themselves as people who like to share. It also makes them more likely to act in a pro-social （親社會的）manner in the future.
Previous research has explained why rewarding children for sharing can backfire. Children come to think of themselves as people who don't like to share since they had to be rewarded for doing so. Because they don't view themselves as "sharers", they are less likely to share in the future.
Chernyak and Kushnir were interested in finding out whether freely chosen sacrifice might have the opposite effect on kids' willingness to share. To test this, the researchers introduced five-year-old children to Doggie, a sad puppet. Some of the children were given a difficult choice: Share a precious sticker（貼紙） with Doggie, or keep it for themselves. Other children were given an easy choice between sharing and putting the sticker away, while children in a third group were required by the researcher to share.
Later on, all the children were introduced to Ellie, another sad puppet. They were given the option of how many stickers to share (up to three). The kids who earlier made the difficult choice to help Doggie shared more stickers with Ellie. The children who were initially faced with an easy choice or who were required to give their sticker to Doggie, on the other hand, shared fewer stickers with Ellie. Therefore, children did not benefit from simply giving something up, but rather from willingly choosing to give something up of value.
“You might imagine that making difficult, costly choices is demanding for young children or even that once children share, they don’t feel the need to do so again,” Chernyak says. “But this wasn't the case: once children made a difficult decision to give up something for someone else, they were more generous, not less, later on.” Chernyak concludes.
【小題1】_______ helps children to share more in the future.
| A．Rewarding children for sharing |
| B．Forcing children to share |
| C．Allowing children to share precious things willingly |
| D．Allowing children to share what they don’t need |
| A．have an opposite effect | B．serve as a push |
| C．cause anger | D．a(chǎn)void taking things back |
| A．they regret what they did | B．it’s not their own choice |
| C．Ellie is not as sad as Doggie | D．they like to share with a real person |
| A．parents will never find a way to get children to share toys |
| B．a(chǎn) gift should be given to make up for children’s sacrifice |
| C．children pretend to be generous when they are being observed |
| D．making difficult choices may influence sharing behavior |
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科目：高中英語 來源： 題型：閱讀理解
Life on Mars could become a reality and it could happen in your lifetime.
A welcoming planet
Scientists say Earth’s neighbor Mars, a bright red planet about half Earth’s size, is the most likely to support human life. Mars even has frozen water on its surface.
Since the late 1990s, NASA has been exploring Mars using remote-controlled vehicles（裝置）. Most recently Curiosity, a car-size vehicle, traveled through space on an unpiloted spacecraft(航天器) and landed on Mars in August 2012. Directed by NASA scientists , the vehicles move on the surface, taking pictures , collecting and analyzing soil, and looking for signs of life.
But what about human explorers? Plans are already in the works to send astronauts to Mars as soon as the mid-2030s.
_____________________________________
But before you start packing your bags, let’s consider the challenges. For starters, Mars is far away. Just getting there could take up to 10 months.
Scientists already know that time away from Earth’s gravity harms the human body. Bones and muscles get weaker. The body produces less blood. What damage would months and months of living in space do?
And then there is the matter of water, oxygen, food and fuel. Scientists will have to find solutions to these problems, or the first humans on Mars won’t survive very long in their new home.
Tiny Dangers
There’s another tinier risk. It’s so tiny that you can’t even see it: germs.
Some scientists believe that our germs could pollute the whole planet of Mars. Potentially killing Martian life before we have the chance to discover it. Worse, there is a small but terrifying chance that any microscopic life already there might be harmful to us .
Worse still, if any of those Martian germs(火星細菌) were brought back to Earth, the result could be disastrous. Animals, plants, and people could be wiped out.
Worth the $$$?
A more practical concern is the cost. The price could approach $ 1 trillion(萬億). How can we justify spending that much when so many problems—poverty, disease—could use the cash here on Earth?
【小題1】Which of the following is TRUE according to the “A welcoming planet” part?
| A．Mars is a little bigger than Earth. |
| B．There are flowing rivers on Mars. |
| C．People haven’t been to Mars so far. |
| D．Scientists have discovered signs of life on Mars. |
| A．Living in space. | B．Limited resources. |
| C．Extreme conditions. | D．Interesting challenges. |
| A．there is no serious danger |
| B．people won’t be in any danger |
| C．it’s difficult for people to realize the danger |
| D．the danger may be caused by very small things |
| A．Martian germs may be different from those on Earth. |
| B．Martian germs may be brought back to Earth. |
| C．People may carry germs to Mars. |
| D．There may be germs on Mars. |
| A．People | B．History | C．Science | D．Business |
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科目：高中英語 來源： 題型：閱讀理解
Julie was preparing for a trip when her phone slipped into a sink full of water. Panic moment! She quickly picked up the wet phone and tried to turn it on, but nothing worked. Her first reaction? She got dressed, drove to the nearest store, and bought a new model at full price.
A new study finds that fear of losing your phone is a common illness. About 66 percent of those surveyed suffer from nomophobia or “no mobile phone phobia”. Interestingly, more women worry about losing their phone than men.
Fortunately, there’s a solution.
The first step is to figure out if you have nomophobia. Checking your phone too often is one thing, but the true sign of a problem is that you can’t conduct business or go about your routine when the fear becomes so severe.
Do you go to unusual lengths to make sure you have your phone? That’s another sign of a problem. If you find you check your phone plenty of times per hour, or a total of an hour per day, there may be a problem.
Some of the treatments are similar to those for treating anxiety attacks: Leaving the phone behind and not checking e-mail or text messages, and then learning to tolerate the after anxiety. Even if this leads to a high level of worry and stress, the solution is to push through the fear and learn to deal with not having your phone.
Of course, there are also technological alternatives. Luis Levy, a co-founder at Novy PR, says he uses an application called Cerberus that can automatically track the location of his phone. To find it, he can just go to a Web site and see the phone’s location.
He also insures his phone through a service called Asurion. The company’s description of its product reads like a prescription for anxiety: “60 million phones are lost, stolen or damaged each year. You’ll have complete peace of mind knowing that your phone is protected and you can quickly reconnect with family, friends and work, as soon as the very next day!”
【小題1】Why does the author mention Kelly’s experience in the first paragraph?
| A．To inform us that mobile phones are useful. |
| B．To introduce the topic for discussion. |
| C．To warn us that we should be careful. |
| D．To tell us we should get phones ready for a trip. |
| A．Fear of losing mobile phones. |
| B．Habits of using mobile phones |
| C．Eagerness for new mobile phones. |
| D．Independence of mobile phones. |
| A．Avoiding using phone for some time |
| B．Learning more about modern technology. |
| C．Protecting one’s phone against any damage. |
| D．Not using a mobile phone in one’s daily work. |
| A．It lets you know other people also lose their phones. |
| B．It will give you a new phone through insurance. |
| C．It enables you to reconnect with your acquaintance. |
| D．It gives you a prescription to treat nomophobia. |
| A．Solutions to nomophobia. | B．New mobile phone technology. |
| C．Disadvantages of mobile phone. | D．Attitude toward mobile phone. |
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科目：高中英語 來源： 題型：閱讀理解
About ten men in every hundred suffer from color blindness in some way. Women are luckier; only about one in two hundred is affected in this matter. Perhaps, after all, it is safer to be driven by a woman!
There are different forms of color blindness. In some cases a man may not be able to see deep red. He may think that red, orange and yellow are all shadows of green. Sometimes a person cannot tell the difference between blue and green. In rare cases an unlucky man may see everything in shades of green － a strange world indeed.
Color blindness in human beings is a strange thing to explain. In a single eye there are millions of very small things called “cones”. These help us to see in a bright light and to tell difference between colors. There are also millions of “rods”, but these are used for seeing when it is near dark. They show us shape but no color.
Some insects have favorite colors. Mosquitoes prefer blue to yellow. A red light will not attract insects, but a blue lamp will. In a similar way human beings also have favorite colors. Yet we are lucky. With the aid of the cones in our eyes we can see many beautiful colors by day, and with the aid of the rods we can see shapes at night. One day we may even learn more about the invisible colors around us.
【小題1】The passage is mainly about _____________.
| A．color and its surprising effects. |
| B．women being luckier than men |
| C．danger caused by color blindness |
| D．color blindness |
| A．tell different shapes | B．see in a weak light |
| C．kill mosquitoes | D．tell orange from yellow |
| A．Women are more careful. |
| B．There are fewer color-blind women |
| C．Women are fonder of driving than men. |
| D．Women are weaker but quicker in thinking. |
| A．Not all of them have the same problem in recognizing color. |
| B．None of them can see deep red. |
| C．None of them can tell the difference between blue and green. |
| D．All of them see everything in shades of green. |
| A．red light | B．yellow light | C．blue light | D．green light |
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科目：高中英語 來源： 題型：閱讀理解
Koala bears as pets might be appealing to many of us. However, there are quite a few points to consider even before thinking of adopting one.
Koala bears are one of the most lovely Australian animals. In certain cases where the koala has been raised by hand, they have turned out to be quite affectionate pets. These people tied a piece of fur to a pillow and placed it beside a joey (a baby kola) as a substitute (替代物) for the mother koala. This trick seemed to work well with the baby koala. However, it is a known fact that human handling causes stress to koalas. In my personal opinion, this aspect clouds the fact that koala bears can be tamed (馴服).
In Australia the koala is a priority animal as far as conservation status assessment is concerned. It was hunted to near extinction (滅絕) for its fur. In fact the koala had been wiped out from South Australia in the 1920s. However, rehabilitation efforts have brought the animal back in the state. As for the Australia government, the koala is not a threatened animal, but the US government does list the koala as one.
Although they may live in 40 to 60 kinds of eucalyptus trees, they prefer only 10 to 14 specific kinds. Koalas sleep for most part of the day, which is about 16 to 18 hours, and for most of their waking hours all they do is eat. Koala bears eat the leaves of eucalyptus trees. A full-grown koala can eat almost 2 to 3 pounds of leaves in a day. Despite their slow movements and sweet look, koala bears can be vicious when hungry. Other than this, there are the stress caused to koalas due to human handling and the fights that start in koalas.
Almost everyone finds koalas lovely in the zoo. However, as far as having koala bears as pets is concerned, there are legal issues to consider. Other than that, being able to provide for its diet and habitat is another point that needs some attention before any law legalizing their adoption as pets is passed.
【小題1】What’s the author’s attitude towards people raising the koala?
| A．Optimistic. | B．Grateful. | C．Cautious. | D．Enthusiastic. |
| A．To get its fur. | B．To eat its meat. | C．To wipe it out. | D．To have it for fun. |
| A．fierce and dangerous | B．patient and friendly |
| C．a(chǎn)fraid and defensive | D．lovely and interesting |
| A．koala bears tend to live in groups |
| B．koala bear care can be very demanding |
| C．koala bears are not particular about their food |
| D．koala bears are the No. 1 threatened animal in the US |
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科目：高中英語 來源： 題型：閱讀理解
Some scientists say that animals in the ocean are increasingly threatened by noise pollution caused by human beings. The noise that affect sea creatures comes from a number of human activities. It is caused mainly by industrial underwater explosions, ocean drilling, and ship engines. Such noises are added to natural sounds. These sounds include the breaking of ice fields, underwater earthquakes, and sounds made by animals themselves.
Decibels（分貝）measured in water are different from those measured on land. A noise of one hundred and twenty decibels on land causes pain to human ears. In water, a decibel level of one hundred and ninety-five would have the same effect.
Some scientists have proposed setting a noise limit of one hundred and twenty decibels in oceans. They have observed that noises at that level can frighten and confuse whales.
A team of American and Canadian scientists discovered that loud noises can seriously injure some animals. The research team found that powerful underwater explosions were causing whales in the area to lose their hearing. This seriously affected the whales’ ability to exchange information and find their way. Some of the whales even died. The explosions had caused their ears to bleed and become infected.
Many researchers whose work depends on ocean sounds object to a limit of one hundred and twenty decibels. They say such a limit would mean an end to important industrial and scientific research.
Scientists do not know how much and what kinds of noises are harmful to ocean animals. However, many scientists suspect that noise is a greater danger than they believed. They want to prevent noises from harming creatures in the ocean.
【小題1】According to the passage, which of the following is increasingly dangerous to sea creatures?
| A．The man-made noises. |
| B．The noises made by themselves. |
| C．The sound of earthquakes. |
| D．The sound of the ice-breaking. |
| A．They are deaf to noises. |
| B．Noises at a certain level may hurt them. |
| C．They are easily confused by noises. |
| D．Noises will limit their ability to reproduce. |
| A．prevent them from doing their research work |
| B．benefit them a lot in their research work |
| C．do good to their health |
| D．increase the industrial output |
| A．They will try their best to decrease noise. |
| B．They will work hard to cut down noise pollution. |
| C．They will study the effect of different noises. |
| D．They will protect animals from harmful noises. |
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