【題目】The iPhone the iPad: each of Apple’s products sounds cool and has become a fad(一時(shí)的風(fēng)尚). Apple has cleverly taken advantage of the power of the letter “i”—and many other brands are following suit. The BBC’s iPlayer—which allows Web users to watch TV programs on the Internet—used the title in 2008. A lovely bear—popular in the US and UKthat plays music and vide is called “iTeddy”. A slimmed-down version(簡(jiǎn)裝本) of London’s Independent newspaper was stated last week under the name “i”.

In general, single-letter prefixes(前綴) have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.

Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.

But it’s hard to see what’s so special about the letter “i” Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i”works because its meaning has becomc ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or intcractive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.

“However, thanks to Apple, the term is now connected with portability.” adds Thorne.

Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.

Along with“Google” and “blog”, readers of BBC Magazines voted“i”as one of the top 20 words that have come to define the last decade.

But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was connected with all things advanced and modern. How ever, as we entered the new century, the fashion disappeared.

1People use iPlayer to .

A. listen to music

B. make a call

C. watch TV programs online

D. read newspapers

2We can infer that the Independent’s “i” is designed for .

A. young readers

B. old readers

C. fashionable women

D. engineers

3The underlined word “ambiguous” means “ .”

A. popular

B. uncertain

C. clear

D. unique

4The writer suggests that .

A. “i” products are often of high quality

B. iTeddy is a live bear

C. the letter “b” replaces letter “i” to name the products

D. the popularity of “i” products may not last long

【答案】

1C

2A

3B

4D

【解析】本文為說(shuō)明文。蘋果公司推出的帶有i前綴的產(chǎn)品銷售得異常火爆,你知道為什么嗎?本文就介紹了這方面的取名知識(shí)。CABAD  

1C細(xì)節(jié)理解題。根據(jù)第一段的The BBC’s iPlayer --- which allows Web users to watch TV programs on the Internet判斷選C。

2A推理判斷題。根據(jù)第三段的內(nèi)容可判斷Independent's “i”主要針對(duì)的讀者群是年輕人。故選A。

3B詞義推測(cè)題。根據(jù)第四段最后兩句所講的例子可以判斷ambiguous不明確的,模棱兩可的意思。故選B。

4D推理判斷題。根據(jù)最后一段第一句But as history shows, people grow tired of ads以及后面的例子可推知作者認(rèn)為帶有i前綴的產(chǎn)品的盛行也維持不了太長(zhǎng)的時(shí)間。故選D。

推理判斷題要求在理解原文表面文字信息的基礎(chǔ)上,做出一定的推理判斷,從而得到文章的隱含意義和深層意義。推理判斷題所涉及的內(nèi)容可能是文中的某一句話,也可能是某幾句話,所以,推理題的答案只能是根據(jù)原文表面文字信息一步推出的答案:即對(duì)原文某一句話或某幾句話所作的同義改寫或綜合。本題第4小題,根據(jù)最后一段第一句But as history shows, people grow tired of ads以及后面的例子可推知作者認(rèn)為帶有i前綴的產(chǎn)品的盛行也維持不了太長(zhǎng)的時(shí)間。故選D。

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