9.Instagram is a fast,beautiful and fun way to share your life with friends and family.Take a picture or video,choose a filter to transform its look and feel,and then post to Instagram-it's that easy.You can even share to Facebook,Twitter and more.It's a new way to see the world.So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people's taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I'd probably do it too."The Picture House"is the world's first pay-by-photo restaurant.You order,click a photo of the food,share on Instagram and eat for free!
The restaurant belongs to frozen food giant(巨人)Birds Eye,who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online.They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in Soho,London for three days in May,and is now moving to other major UK cities.They serve two-course meals that customers don't have to pay for,if they photo and Instagram it.
The restaurant is a part of Birds Eye's"Food for Life"campaign,a new marketing project that aims at changing the way people look at frozen food."Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special,"said marketing director Margaret Jobling.
The reaction to the Picture House has been great so far And the pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year in a cafe in Germany customers pay by how much time they spend there,not by what they eat.
28.Instagram probably isA.
A.a(chǎn) program used to share photos
B.a(chǎn) campaign of"Food for Life"
C.a(chǎn) restaurant free of charge
D.a(chǎn) new marketing project
29.What can we infer from the passage?B
A.The Picture House was opened in Scotland
B.Lots of British people like taking photos of their meals.
C.The Picture House is the world's first pay-by-photo restaurant.
D.The British people's response to the Picture House is quite cold.
30."The Picture House"encourages sharing photos of its food toC.
A.raise the price of frozen food
B.create a new social media trend
C.a(chǎn)ttract more customers
D.reward the regular customers
31.Which of the following can serve as the best title for the passage?D
A.Food for Life
B.The Pop-up Diner
C.No Need to Pay
D.Pay by Picture.
分析 文章大意:本文是一篇說(shuō)明文,主要介紹了英國(guó)一家餐廳運(yùn)用了時(shí)下最流行的照片分享軟件來(lái)招攬顧客,顧客只要上傳餐廳食物的照片到軟件上,就可以免單,這家餐廳所屬的公司通過(guò)對(duì)人們?nèi)粘I畹挠^察,結(jié)合自身產(chǎn)業(yè)推出的營(yíng)銷(xiāo)策略深受大家喜愛(ài),實(shí)踐證明這個(gè)策略非常成功
解答 28.A 主旨大意題.縱觀全文可知,本文講的是英國(guó)一家餐廳將餐廳經(jīng)營(yíng)與時(shí)下流行的照片分享軟件相結(jié)合的事例,故選A.
29.B 細(xì)節(jié)理解題.根據(jù)第二段中的"but at this new pop-up restaurant in the UK,I'd probably do it too"可知,作者認(rèn)為如果有這樣的餐廳出現(xiàn),他也會(huì)拍照上傳照片的
,說(shuō)明作者對(duì)此是感興趣的,故選B.
30.C 細(xì)節(jié)理解題.根據(jù)第三段中"So they realized it was a better way to advertise their new dining range"可知,他們意識(shí)到想要拓寬餐廳的業(yè)務(wù)范圍,吸引更多的顧客,故選C.
31.D 推理判斷題.根據(jù)本文的主旨大意可知,本文講的是英國(guó)一家餐廳將餐廳經(jīng)營(yíng)與時(shí)下流行的照片分享軟件相結(jié)合的事例,人們只要拍照上傳餐廳食物就可以獲得免單,即全文主要是圍繞"Pay by Picture"這一主題展開(kāi)的,故選D.
點(diǎn)評(píng) 本題是社會(huì)文化類(lèi)閱讀理解.這類(lèi)題材是高考常考的內(nèi)容之一,解答細(xì)節(jié)理解題時(shí),一個(gè)常用的方法就是運(yùn)用定位法,即根據(jù)題干和選項(xiàng)中的關(guān)鍵詞從原文中找到相關(guān)的句子,與選項(xiàng)進(jìn)行比較從而確定答案;推理判斷題既要求學(xué)生透過(guò)文章表面文字信息推測(cè)文章隱含意思,又要求學(xué)生對(duì)作者的態(tài)度、意圖及文章細(xì)節(jié)的發(fā)展作正確的推理判斷,力求從作者的角度去考慮,結(jié)合語(yǔ)境奇蹄目做出合理的推斷.