“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __21__ the face of retailing (零售業(yè)) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was, __22__ the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on __23__ to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __24__ number of publications. Now media choice, has __25__ too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. _26__ the internet, the consumer is finally seizing power.

As our survey shows, __27__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their _28__ will be tested as never before. Taking advantage of shoppers’ __29__ will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __30__ standards. Good and honest firms should benefit most.

21. A. changed                    B. maintained               C. restored                 D. rescued

22. A. in time                      B. in truth                    C. in case                         D. in theory

23. A. radio                      B. TV                    C. firms                  D. advertisements

24. A. 1imited                      B. minimum               C. sufficient               D. great

25. A. disappeared                B. existed                    C. exploded               D. survived

26. A. According to             B. Thanks to                 C. But for                      D. Apart from

27. A. consumer power         B. product quality        

   C. purchasing habit         D.manufacturing efficiency

28. A. information                B. investment                C. claims                      D. shops

29. A. generosity                  B. knowledge                C. curiosity                   D. ignorance

30. A. raising                             B. lowering                  C. abandoning               D. carrying

21--30    ABDAC   BADDA  


解析:

本篇相對較難，介紹的是網(wǎng)絡(luò)的迅速發(fā)展對于傳統(tǒng)商業(yè)的影響和沖擊。

21. “顧客就是上帝“這一觀念徹底改變了零售業(yè)的面貌，故選A。

22. “But convincing as that slogan was”是一個(gè)讓步倒裝結(jié)構(gòu)，要順接該轉(zhuǎn)折關(guān)系，只有B符合。in truth表示“事實(shí)上”。

23.根據(jù)文中：to get most information about products可知應(yīng)該選D。

24. 通過上文just a few不難理解，空格出應(yīng)該和其保持一致，強(qiáng)調(diào)數(shù)量少，故選A。

25. 和過去相比，現(xiàn)在的傳媒大幅度增加，顧客的選擇自然劇增，只有explode符合該義，故選C。

26. “多虧了網(wǎng)絡(luò)，顧客才抓住了自身的權(quán)利”，thanks to 符合，故選B。

27. 既然下文說出很多公司都以顧客作為中心，自然可以看出顧客的消費(fèi)權(quán)利對于公司具有很大的作用，故選A。

28. 既然上文說出很多公司都claim“以顧客作為中心”，那么這種口號如今一定會受到顧客的考評，對應(yīng)上文的claim，這里采用名詞claims十分恰當(dāng)，故選D。

29. 從下文中“people will know—and soon tell others, even those without the internet”可以看出：利用顧客的無知（信息的閉塞）如今已經(jīng)不可能了，故選D。這里的ignorance沒有貶義色彩。

30. 從穩(wěn)文中不難看出該空格一定是一個(gè)褒義詞，故選A。網(wǎng)絡(luò)的作用在于提升標(biāo)準(zhǔn)，是的誠實(shí)的商家獲益。

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