Question

【題目】Food manufacturers and retailers are letting shoppers down.This is the view of the CWS, which has just brought out a new report.

According to the report, shoppers believe food labels（標(biāo)簽） because they think there are strict regulations in place. 【1】 .So the food industry can get away with all sorts of tricky strategies to make products look bigger and sound better than they are.

The report has identified the different ways in which shoppers are misled. 【2】 .Descriptions on packaging are sometimes inaccurate in an attempt to oversell the product.One example given in the report is the phrase "haddock fillets", used for a product that is in fact cut from big blocks of fish rather than individual slices.

【3】 .These include "traditional", "wholesome", or "premium".The claim that a brand is "90% fat-free" hides the fact that it contains 10% fat, which above recommended levels.Phrases such as "free from preservatives" make a virtue out of a normal attribute of food.

Labels have a wide variety of text sizes on them.You sometimes need a magnifying glass to read the small print. 【4】 .

Another deliberate type of misinformation lies in the image.Many pictures on packets use small plates to make the product look bigger. 【5】 .

However, misleading messages on packaging could soon be a thing of the past.The CWS recently produced a code which, if used, would end the current inaccuracies and half truths.It has called on the government to support it as a way of improving food standards.

A.Meaningless adjectives are often used to give a positive message.

B.An officer says the labels will receive very serious consideration.

C.Photographs are sometimes retouched（修飾） to achieve the same effect.

D.By contrast, the hard sell (強(qiáng)行推銷) information is given emphasis.

E.The rules are, in reality, very weak at present.

F.This result has not pleased the food industry.

G.The most common of these is poor labeling.

Answer 1

【答案】

【1】E

【2】G

【3】A

【4】D

【5】C

【解析】

試題分析：根據(jù)最近的報(bào)告，食品制造商和零售商正在讓顧客失望。消費(fèi)者相信食品標(biāo)簽，因?yàn)樗麄冋J(rèn)為商標(biāo)都有嚴(yán)格的規(guī)定。然而報(bào)告卻表明了他們正在以不同的方式來(lái)誤導(dǎo)購(gòu)物者。他們會(huì)利用照片美化效果來(lái)使消費(fèi)者誤以為產(chǎn)品很好，也常常把不利于商品銷售的文字放到不引人注意的地方。

【1】E前句提到they think there are strict regulations in place.而E選項(xiàng)The rules are, in reality, very weak at present.則是進(jìn)一步解釋條例和制度的情況，信息詞regulations和rules，選E.

【2】G后句是講述包裝上誤導(dǎo)人們的信息，而G也是關(guān)于這方面內(nèi)容，內(nèi)容符合語(yǔ)境，故 選G。

【3】A后句中的these暗示了前句中含有復(fù)數(shù)名詞，而且句中的"traditional", "wholesome", or "premium"也屬于A句中“Meaningless adjectives”那些沒(méi)意義的形容詞，故判斷A符合語(yǔ)境，選A。

【4】D本段內(nèi)容介紹了商品標(biāo)簽上一些不利于商品銷售的信息都印刷小字體，不容易讓消費(fèi)者看到，而D選項(xiàng)內(nèi)容則講有些強(qiáng)行推銷的信息卻非常明顯，前后構(gòu)成對(duì)比關(guān)系，故判斷D選項(xiàng)內(nèi)容可以承接上文，故選D。

【5】C前句內(nèi)容是關(guān)于如何讓照片效果更好的方法，而C選項(xiàng)內(nèi)容是介紹了另外一種增強(qiáng)照片效果的方法，故內(nèi)容符合語(yǔ)境，選C。