【題目】 Social media promotion (促銷) has become so important nowadays that businesses are offering freebies to anyone with a certain following on popular social networks. Case in point, this Milan-based restaurant that offers free sushi to people with a bit of influence on Instagram.

Matteo and Tomaso Pittarello, the owners of the “This Is Not a Sushibar” restaurant in Milan, are well aware of the potential (潛力) of social networks like Instagram, and they’re more than willing to give away some sushi, if it means getting some exposure (曝光). At their restaurant, people have the classic payment choices-cash or card-plus a novel one, paying in Instagram followers. ① The idea is pretty simple: the more followers you have, the more you can eat without having to spend a cent.

It makes sense that Instagram stars with hundreds of thousands or even millions of followers get the most free food, but even a few 1,000 followers on the photo-sharing platform will get you a free bit to it Customers who have between 1,000 and 5,000 followers will get a free sushi plate. 5,000 to 10,000 followers get you two free plates, 10,000 to 50,000, four free dishes, 50,000 to 100,000 followers, eight dishes, and people with 100,000 Instagram followers get a free full lunch or dinner.

② Just having a lot of followers isn’t enough, customers also have to publish a post on their Instagram account and tag @thisisnotasishibar and include the hashtag #thisisnotasushibar. will only receive their free sushi after showing the publish post at the counter.

③ “Today, advertising (廣告) on social networks and, in particular, Instagram, is what works best,” the Pittarello brothers said, adding that the aim of their Instagram payment method is twofold--by involving Instagrammers both big and small, the business will get bigger exposure, and it will also make customers feel engaged in the project.

“This Is Not a Sushibar” introduced the payment alternative (選擇), but we’ll have to wait and see how long it will exist for. ④ . Without a set limit of daily Instagram payments, I think the restaurant may start recording losses pretty soon. After all, 1,000 followers on Instagram are not that hard to get, and people will rarely say no to a free lunch.

【1】The underlined word “novel” in paragraph 2 is closest in meaning to ________.

A.freeB.new

C.funD.easy

【2】What can we infer from the passage?

A.Customers prefer to pay by Instagram rather than in cash or by bank card.

B.Thousands of Instagram users have enjoyed the restaurant’s free sushi.

C.The Pittarello brothers don’t want to advertise through traditional media.

D.Asking customers to publish a post benefits both businesses and customers.

【3】The sentence “There is one catch though” can be put in ________.

A.①B.②

C.③D.④

【4】What is the author’s attitude towards the Instagram payment choice?

A.Concerned.B.Optimistic.

C.Supportive.D.Objective.

【答案】

【1】B

【2】D

【3】B

【4】A

【解析】

這是一篇議論文。文章主要講述了一種新的支付方式—Instagram用戶可以在Instagram付款。以及這種新穎的支付方式的好處以及弊端。

【1】詞義猜測(cè)題。根據(jù)文章第二段中“At their restaurant, people have the classic payment choices-cash or card-plus a novel one, paying in Instagram followers” 在他們的餐廳，人們可以選擇傳統(tǒng)的支付--現(xiàn)金或信用卡， 還有一個(gè)新奇的支付方式--Instagram粉絲付款。故此句中的novel應(yīng)于classic詞義相反。classic意為“經(jīng)典的；傳統(tǒng)的”，故novel是“新穎的；新的”。結(jié)合選項(xiàng)，故選B。

【2】推理判斷題。根據(jù)文章倒數(shù)第二段中“by involving Instagrammers both big and small, the business will get bigger exposure, and it will also make customers feel engaged in the project”通過讓各種Instagrammers都參與進(jìn)來（無論其粉絲數(shù)量多少），這項(xiàng)業(yè)務(wù)將獲得更大的曝光率，同時(shí)也會(huì)讓客戶感到參與到項(xiàng)目中來。由此可以推斷出，要求客戶發(fā)布帖子對(duì)企業(yè)和客戶都有好處。結(jié)合選項(xiàng)，故選D。

【3】推理判斷題。根據(jù)文章第三段中“It makes sense that Instagram stars with hundreds of thousands or even millions of followers get the most free food”( 很清楚擁有數(shù)十萬甚至數(shù)百萬粉絲的Instagram明星可以獲得最多的免費(fèi)食物)結(jié)合第四段的“Just having a lot of followers isn’t enough,”（ 僅僅擁有大量的粉絲是不夠的），故“There is one catch though”（不過，有一個(gè)問題是）放在②處，承上啟下，符合題意。故選B。

【4】推理判斷題。根據(jù)文章最后一段中“Without a set limit of daily Instagram payments, I think the restaurant may start recording losses pretty soon. After all, 1,000 followers on Instagram are not that hard to get, and people will rarely say no to a free lunch.” 如果沒有設(shè)定每日Instagram支付限額，我想餐廳可能很快就會(huì)開始記錄虧損。畢竟，Instagram上的1000名粉絲并不那么難獲得，而且人們很少會(huì)拒絕免費(fèi)午餐。故作者認(rèn)為應(yīng)該設(shè)定每日Instagram支付限額，否則餐廳可能會(huì)虧損，故作者對(duì)于在Instagram上支付是擔(dān)憂的。故選A。

推理判斷題屬于主觀題，是層次較高的題目。它包括判斷和推理題。這兩類題常常相互依存，推理是為了作出正確的判斷，正確的判斷又依賴于合乎邏輯的推理。該題要求在理解表面文字的基礎(chǔ)上，作出判斷和推論，從而得到文章的隱含的意思和深層的意思，也就是通過文章中的文字信息，上下邏輯關(guān)系及事物的發(fā)展變化等已知的信息，推斷出作者沒有直接表達(dá)的態(tài)度和觀點(diǎn)。如本題第四小題，根據(jù)文章最后一段中“Without a set limit of daily Instagram payments, I think the restaurant may start recording losses pretty soon. After all, 1,000 followers on Instagram are not that hard to get, and people will rarely say no to a free lunch.” 如果沒有設(shè)定每日Instagram支付限額，我想餐廳可能很快就會(huì)開始記錄虧損。畢竟，Instagram上的1000名粉絲并不那么難獲得，而且人們很少會(huì)拒絕免費(fèi)午餐。故作者認(rèn)為應(yīng)該設(shè)定每日Instagram支付限額，否則餐廳可能會(huì)虧損，故作者對(duì)于在Instagram上支付是擔(dān)憂的。故選A。

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