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科目: 來(lái)源: 題型:閱讀理解

In the more and more competitive service industry , it is no longer enough to promise customer satisfaction. Today , customer “delight” is what companies are trying to achieve in  order to keep and increase market share.
It is accepted in the marketing industry , and confirmed by a number of researches, that customers receiving good service will promote business by telling up to 12 other people : those treated badly will tell their tales of woe to up to 20 people, 80 percent of people who feel their complaints are handled fairly will stay loyal
New challenges for customer care have come when people can obtain  goods and services through  telephone call centers and the Internet. For example , many companies now have to invest(投資)a lot of money in information technology and staff training in order to cope with the “phone rage”—caused by delays in answering calls ,being cut off in mid-conversation or left waiting for long periods.
“Many people do not like talking to machines ,”says Dr . Storey Senior Lecturer in Marketing at City University Business School. “Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with them .The aim is to make the customer feel they know you and that you can trust— the sort of comfortable feelings people have during face-to-face chats with their local branch manager.”
Recommended ways of creating customer delight include: under-promising and over-delivering  (saying that a repair will be carried out within five hours ,but getting it done within two );replacing a faulty product immediately : throwing in a gift voucher(購(gòu)物禮卷)as an unexpected “thank you” to regular customers ;and always returning calls ,even when they are complaints.
Aiming for customer delight is all very well , but if services do not reach the high level promised , disappointment or worse will be the result . This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example, “I know how you must feel”) , and possible solutions (replacement , compensation or whatever fairness suggests best meets the case).
Airlines face some of the toughest challenges over customer care . Fierce competition has convinced them that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather , unclaimed luggage and technical problems .
For British Airways staff , a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times. They are trained to answer quickly , with their name , job title and a “we are here to help” attitude. The company has invested heavily in information technology to make sure that information is available instantly on screen.
British Airways also says its customer care policies are applied within the company and staff  are taught to regard each other as customers requiring the highest standards of service.
Customer care is obviously here to stay and it would be a foolish company that used slogans such as "we do as we please”. On the other hand , the more customers are promised, the greater the risk of  disappointment

  1. 1.

    We can learn from Paragraph 2 that       

    1. A.
      complaining customers are hard to satisfy
    2. B.
      unsatisfied customers receive better service
    3. C.
      Satisfied customers catch more attention
    4. D.
      well-treated customers promote business
  2. 2.

    The writer mentions “phone rage”(Paragraph 3) to show that       

    1. A.
      customers often use phones to express their anger
    2. B.
      people still prefer to buy goods online
    3. C.
      customer care becomes more demanding
    4. D.
      customers rely on their phones to obtain services
  3. 3.

    If a manager should show his empathy (Paragraph6), what would he probably say?

    1. A.
      “I know how upset you must be.”
    2. B.
      “I appreciate your understanding.”
    3. C.
      “I’m sorry for the delay.”
    4. D.
      “I know it’s our fault.”
  4. 4.

    Customer delight is important for airlines because      

    1. A.
      their telephone style remains unchanged
    2. B.
      they are more likely to meet with complaints
    3. C.
      the services cost them a lot of money
    4. D.
      the policies can be applied to their staff
  5. 5.

    Which of the following is conveyed in this article?

    1. A.
      Face-to-face service creates comfortable feelings among customers
    2. B.
      Companies that promise more will naturally attract more customers
    3. C.
      A company should promise less but do more in a competitive market
    4. D.
      Customer delight is more important for airlines than for banks

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科目: 來(lái)源: 題型:閱讀理解

We are all interested in equality, but while some people try to protect the school and examination system in the name of equality, others, still in the name of equality, want only to destroy it.
Any society which is interested in equality of opportunity and standards of achievement must regularly test its pupils.The standards may be changed because no examination is perfect, but to have no tests or examinations would mean the end of equality and of standards.There are groups of people who oppose this view and who do not believe either in examinations or in any controls in schools or on teachers.This would mean that everything would depend on luck since every pupil would depend on efficiency, the values and the purpose of each teacher.Without examinations, employers will look for employees from the highly respected school? And from families known to them, a form of favouritism will replace equality.At the moment, the bright child from an ill-respected school can show certificates(畢業(yè)證) to prove he is suitable for a job, while the lack of certificate indicates the unsuitability(不合適)of a dull child attending a well-respected school.This defense of excellence and opportunity would disappear if examinations were taken away, and the bright child from a poor family would be a prisoner of his school's reputation, unable to compete for employment with the child form the favoured school.
The opponents(反對(duì)者)of the examination system suggest that examinations are an evil force because they show differences between pupils.According to these people, there must be no special, different, academic class.They have even suggested that there should be no form of difference in sport or any other area: all jobs or posts should be filled by unsystematic selection.The selection would be made by people who themselves are probably selected by some computer.

  1. 1.

    The underlined word "favouritism" in paragraph 3 is used to describe the phenomenon that ___.

    1. A.
      bright children also need certificates to get satisfying jobs.
    2. B.
      children from well-respected schools tend to have good jobs
    3. C.
      poor children with certificates are favoured in job markets
    4. D.
      children attending ordinary schools achieve great success
  2. 2.

    What would happen if examinations were taken away according to the author?

    1. A.
      Schools for bright children would lose their reputation.
    2. B.
      There would be more opportunities and excellence.
    3. C.
      Children from poor families would be able to change their schools.
    4. D.
      Children's job opportunity would be affected by their school reputation.
  3. 3.

    The opponents of the examination system will agree that____.

    1. A.
      jobs should not be assigned by systematic selection
    2. B.
      computers should be selected to take over many jobs
    3. C.
      special classes are necessary to keep the school standards
    4. D.
      schools with academic subjects should be done away with
  4. 4.

    The passage mainly focuses on ____.

    1. A.
      schools and certificates
    2. B.
      examinations and equality
    3. C.
      opportunity and employment
    4. D.
      standards and reputation

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科目: 來(lái)源: 題型:閱讀理解

My friend Karen and I were always together. Karen was only a few months older than I. I always thought she was so beautiful, with long hair and blue eyes. I loved Karen so much because she liked me for being the way I was. I could be myself and share my secrets with her and I never felt like I was being judged.
We had so much fun and were really quite silly. One time I asked my mom to make us the same dresses so we could pretend we were twins.
We continued as best friends throughout grade school. One day, Karen was going to another friend’s place and asked me to come along, but I couldn’t go because I had a babysitting job that afternoon. We walked together to the Becker’s home where I was to babysit and then she continued on her way without me. We had agreed that I would meet her at the corner when she returned and I finished my job.
At four o’clock I rushed to the corner so I wouldn’t be late for meeting Karen. Just as I arrived at the corner, I saw Karen crossing the street. In a second it happened. I saw Karen’s body fly up in the sky. A car had hit her!
Karen was on life support for a week before it was decided that they would allow her to go in peace. Karen’s parents wanted to donate her organs(器官)to the hospital, but there was nothing left healthy enough to be used because she was hit so hard.
I have never got so close to another person since Karen died. I do miss her! Do you cherish(珍惜)your friends? If you don’t, please do, as you may lose them one day

  1. 1.

    What’s the best title for the passage?

    1. A.
      A horrible car accident
    2. B.
      An unforgettable experience
    3. C.
      My dearest friend—Karen
    4. D.
      An unforgettable girl
  2. 2.

    When Karen was hit by a car, she was            

    1. A.
      on her way to a friend’s place
    2. B.
      on her way to the Becker’s home
    3. C.
      shouting to the writer who was so far from her
    4. D.
      heading to the corner where she and the writer would meet
  3. 3.

    Why were Karen’s organs unable to be donated?

    1. A.
      Because her parents refused to do that
    2. B.
      Because all of her organs were seriously damaged
    3. C.
      Because the doctors thought it was too cruel
    4. D.
      Because no patients needed organs in the hospital then
  4. 4.

    What does the writer suggest we do?

    1. A.
      Cherish our friends
    2. B.
      Accept the fact that people die
    3. C.
      Be careful when crossing the street
    4. D.
      Never be too close to someone

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科目: 來(lái)源: 題型:閱讀理解

It’s a natural phenomenon. The minute you think you want to buy something new, you go online to read reviews about it. Not only is this done with shopping, it’s also done for movies to see , restaurants to go to and almost everything that is worth having an opinion on. The concept of writing down a review for all to see is something that has caused the birth of reviews sites. These are sites where people post reviews on other people, services, businesses, products and more.
In some cases you have professionals do the review and in some other cases you will have the average person write it up. Review sites have a number of ways in which they can gain revenue for themselves in the form of advertising. In some cases, a business can pay his way through to a better listing spot. This does not mean that a positive review will be promoted where it is not warranted (擔(dān)保).
Review sites are largely a public forum and it is not necessary for people to reveal their identity. Since people are anonymous (匿名的) and sign up access is open to all, there are chances that reviews will be planted or will be negatively written simply to discredit a particular product or service.
There is a lot of criticism towards these websites since they do nothing to control the kind of entries made or the source of these entries. On the other hand, there are professional review sites. These people are accountable for each of their reviews. Any doubts you have will be addressed personally by the one writing the review. Such sites work on much better principles allowing for a fair opinion.
Considering they have a better reputation, they are aware of some the latest products that are released worldwide. This gives you a better chance of finding reviews of the latest product. While a review site will help you narrow down your choice, it by no means should influence your final decision. That is based entirely on the way you see fit

  1. 1.

    Nowadays, before buying something, people usually ________

    1. A.
      ask the opinion of others
    2. B.
      surf famous review sites
    3. C.
      ignore topics of review sites
    4. D.
      read reviews on the Internet
  2. 2.

    The underlined word “revenue” in Paragraph 2 probably means”______”

    1. A.
      the announcement posted by sites
    2. B.
      the income earned from sales or services
    3. C.
      the freedom of writing reviews
    4. D.
      the program made by advertisement companies
  3. 3.

    What do we know about the professional reviews sites?

    1. A.
      The reviews on the sites are written mainly by professors
    2. B.
      Those who write the reviews on the sites are serious sometimes
    3. C.
      The reviewer addresses your doubt personally for you
    4. D.
      The reviewers on the sites are ready to write to you if you like
  4. 4.

    This passage was written mainly to tell us________

    1. A.
      to make good use of review sites
    2. B.
      to consult something with reviewers
    3. C.
      not to make a decision before reading reviews
    4. D.
      not to believe some review sites

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科目: 來(lái)源: 題型:閱讀理解

A victim of climate change

A polar bear's dead body found on the Arctic island of Svalbard, the northernmost part of Norway, has shocked experts who say climate change may be to blame for the animal’s death.The starved polar bear in Norway was said to be in good health in April when the Norwegian Polar Institute examined and labeled it. However, the animal was reduced to skin and bones by the time a group of explorers came across its body in July.
The bear is thought to have been heading north in a desperate search for sea ice that would allow it to hunt for seals.
"From his lying position in death the bear appears to simply have starved and died where he dropped," polar bear expert Dr. Ian Stirling, a professor at the University of Alberta said, "He had external suggestion of any remaining fat, having been reduced to little more than skin and bone."
Stirling believes the bear starved to death as a result of a lack of sea ice which the animals use as a platform for hunting seals. That may also explain why the 16-year-old male bear was found about 155 miles north of where it was seen in April.
Arctic sea ice reached a record low in 2012, according to a report released this week by the National Oceanic and Atmospheric Administration that pointed to continued signs of climate change.
The International Union for Conservation of Nature currently classifies polar bears as vulnerable on its Red List of Threatened Species.

  1. 1.

    How did Stirling know the reason for the death of the polar bear?

    1. A.
      By the food he ate
    2. B.
      By doing further experiments
    3. C.
      By observing other polar bears
    4. D.
      By his lying position in death
  2. 2.

    The underlined word "vulnerable" probably means _____

    1. A.
      easily hurt
    2. B.
      difficult to hunt
    3. C.
      dangerous
    4. D.
      amazing
  3. 3.

    What is the author's attitude to the incident?

    1. A.
      Favorable.
    2. B.
      Uncaring
    3. C.
      Doubtful.
    4. D.
      Concerned
  4. 4.

    Where does this text probably come from?

    1. A.
      A novel.
    2. B.
      A guidebook
    3. C.
      A news report.
    4. D.
      An advertisement

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科目: 來(lái)源: 題型:閱讀理解

It was reported last week that developers could take photos from Apple mobile and Google Android devices without the phone owners knowing that the images were being taken. In Apple’s case, developers can also obtain the location information for each photo.
Senator(參議員) Charles Schumer said in a telephone interview that his office had spoken with officials at both Apple and Google on Monday.
“We asked them if they could find a way on their own to prevent Apple from having access to private information,” Mr. Schumer said. “They were friendly and open to the idea that this ought to be changed.”
On Sunday, Mr. Schumer said that he planned to send a letter to the Federal Trade Commission asking the agency to investigate Apple and Google after the privacy concerns came to light. Claudia Bourne Farrell, an F.T.C. spokeswoman, said the agency had received the letter but she could not comment further.
“It worries people to think that one’s personal photos, address book, and who knows what else can be obtained and even posted online without permission,” Mr. Schumer wrote in his letter to the F.T.C. “If the technology exists to open the door to this kind of privacy invasion, then surely technology exists to close it, and that’s exactly what must happen.”
Mr. Schumer said if Apple and Google could not come to an agreement to fix the problem, then he would be forced to take the issue further.
He said other companies had been willing to work with his office to fix issues. “I’m optimistic that we can get this changed without any regulation,” he said. “If it’s not changed, then we’ll turn to the F.T.C., and if that doesn’t work then we’ll consider legislative approach.”
The F.T.C. has warned companies to try to be more vigilant(警醒的) in their efforts to protect consumers when it comes to privacy

  1. 1.

    The senators spoke with officials at both Apple and Google___________

    1. A.
      to urge them not to invade consumers’ privacy
    2. B.
      to discuss whether it is illegal to have access to private information
    3. C.
      to stop them from developing the technology of taking photos
    4. D.
      to keep them from obtaining the location information for each photo
  2. 2.

    Which of the following statements is True?

    1. A.
      Privacy invasion from Apple has existed for a long time
    2. B.
      Mr. Schumer takes the privacy concerns caused by Apple and Google seriously
    3. C.
      Privacy invasion from Google has existed for a long time
    4. D.
      Apple and Google have decided to make a change
  3. 3.

    Mr. Schumer’s letter to the F.T.C. mainly shows that the technology to open the door to privacy invasion___________

    1. A.
      causes privacy invasion to happen frequently
    2. B.
      can be used if permitted
    3. C.
      causes people to worry about the safety of their personal information
    4. D.
      causes personal information to be posted online without permission
  4. 4.

    If the privacy concerns can’t be solved with the help of the F.T.C., ___________

    1. A.
      The senators will force the companies not to invade privacy
    2. B.
      The companies will be closed
    3. C.
      The companies will be fined
    4. D.
      The senators will turn to legislation
  5. 5.

    Where can we read about the passage?

    1. A.
      In a newspaper
    2. B.
      In a magazine
    3. C.
      In a science report
    4. D.
      In a textbook

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科目: 來(lái)源: 題型:閱讀理解

In 1947 a group of famous people from the art world headed by an Austrian conductor decided to hold an intemational festival of music,dance and theatre in Edinburgh. The idea was to reunite Europe after the Second World War.
At the same time, the “Fringe” appeared as a challenge to the official festival.Eight theatre groups turned up uninvited in 1947,in the belief that everyone should have the right to perform,and they did so in a public house disused for years.
Soon,groups of studentsfirstly from Edinburgh University, and later from the universities of Oxford and Cambridge,Durham and Birmingham were making the journey to the Scottish capital each summer to perform theatre by little-known writers of plays in small church halls to the people of Edinburgh.
Today the “Fringe”,once less recognized, has far outgrown the festival with around 1,500 performances of theatre,music and dance on every one of the 21 days it lasts. And yet as early as 1959,with only 19 theatre groups performing,some said it was getting too big.
A paid administrator was first employed only in 1971, and today there are eight administrators working all year round and the number rises to 150 during August itself. In 2004 there were 200 places housing 1,695 shows by over 600 different groups from 50 different countries. More than 1,25 million tickets were sold

  1. 1.

    Point was the purpose of Edinburgh Festival at he beginning?

    1. A.
      To bring Europe together again
    2. B.
      To honor heroes of World War 11
    3. C.
      To introduce young theatre groups
    4. D.
      To attract great artists from Europe
  2. 2.

    Why did some uninvited theatre groups come to  Edinburgh in 1947?

    1. A.
      They owned a public house there
    2. B.
      They came to take up a challenge
    3. C.
      They thought they were also famous
    4. D.
      They wanted to take part in the festival
  3. 3.

    Who joined the "Fringe" after it appeared?

    1. A.
      they owned a public house there
    2. B.
      University students
    3. C.
      人rusts from around the world
    4. D.
      Performers of music and dance
  4. 4.

    We may learn from the text that Edinburgh Festival

    1. A.
      has become a non-official event
    2. B.
      has gone beyond an art festival
    3. C.
      gives shows all year round
    4. D.
      keeps growing rapidly

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科目: 來(lái)源: 題型:閱讀理解

Canada, the world’s second-largest country, has a massive Atlantic coastline (海岸線). So, the best way to experience it is by car.
★ One week
Cross over to Wolfville and the Bay of Fundy via HWY 12. Spend a day criss-crossing the country roads and grassy hills of Cape Blomidon to catch some of the most impressive views of the Fundy tides (潮水).
The next day, drive east, stopping at wineries (釀酒廠) and shopping for unique jams and other local foods at Tangled Garden, where you can also cool down with a herb-flavored ice cream.
Drive through the rural roads and maybe get lost on the way to Maitland to sign up for a day of white-water rafting, which can be relaxing and one of the most exciting experiences in your life.
On the last day, head back to Halifax via east coast Martinique Beach, one of the longest beaches in Nova Scotia, a beautiful place for stretching legs and bird watching.
★ Two weeks
With more time, you can go directly up to Cape Breton, along the circuitous (迂回的) roads of the “Cabot Trail”, over high sea vista points, where you have to watch for moose (駝鹿) on the road.
Those with more time can go to Newfoundland and continue on the “Viking Trail” that links the Gros Morne National Park with Leif Eriksson’s historic Viking settlement.
★ When to go
Outside of June to October the coast will be extremely cold and most businesses will be shut.
★ Where to stay
● Lennox Inn 1791 (Lunenburg): Canada’s oldest continually operating hotel.
● The Olde Lantern Inn & Vineyard (Grand Pre): in the heart of winery and Fundy tide country.
★ Where to eat
● Fleur de Sel (Lunenburg): widely considered this coast’s finest restaurant.
● Hall’s Lobster Pound (Hall’s Harbour): pick your lobster, get it boiled and enjoy it on a park bench

  1. 1.

    If choosing the one-week tour, you are advised to start from       

    1. A.
      Wolfville
    2. B.
      Maitland
    3. C.
      The Bay of Fundy
    4. D.
      Halifax
  2. 2.

    If you intend to go for a drive along the coast in Canada, you should go there       

    1. A.
      in January
    2. B.
      in May
    3. C.
      in July
    4. D.
      in November
  3. 3.

    We can infer from the passage that       

    1. A.
      white-water rafting is quite exciting
    2. B.
      moose can be seen in large numbers in Newfoundland
    3. C.
      people can be easily lost along the roads of the “Cabot Trail”
    4. D.
      Lennox Inn 1791 is Canada’s oldest hotel

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科目: 來(lái)源: 題型:閱讀理解

Holding a cell phone against your ear or storing it in your pocket may be dangerous to your health. This explains a warning that cell phone manufacturers include in the small print that is often ignored when a new phone is purchased. Apple, for example, doesn’t want iPhones to come closer to you than 1.5 centimeters; Research In Motion, BlackBerry’s manufacturer, recommends 2.5 centimeters.
If health issues arise from cell phone use, the possible effects are huge. Voice calls - Americans chat on cell phones 2.26 trillion(萬(wàn)億)minutes annually - earn $109 billion for the wireless carriers.
Devra Davis, an expert who has worked for the University of Pittsburgh, has published a book about cell phone radiation, “Disconnect.” The book surveys scientific research and concludes the question is not settled.
Brain cancer is a concern that Ms. Davis examines. Over all, there has not been an increase in its incidence since cell phones arrived. But the average masks an increase in brain cancer in the 20-to-29 age group and a drop for the older population.
“Most cancers have multiple causes,” she says, but she points to laboratory research that suggests low-energy radiation could damage cells that could possibly lead to cancer.
Children are more vulnerable(易受傷的)to radiation than adults, Ms. Davis and other scientists point out. Radiation that penetrates only five centimeters into the brain of an adult will reach much deeper into the brains of children because their skulls are thinner and their brains contain more absorptive fluid(易吸收的液體). No studies have yet been completed on cell phone radiation and children, she says.
Henry Lai, a research professor in the bioengineering department at the University of Washington, began laboratory radiation studies in 1980 and found that rats exposed to radiation had damaged DNA in their brains.
Ms. Davis recommends using wired headsets or the phone’s speaker. Children should text rather than call, she said, and pregnant women should keep phones away from the abdomen(腹部)

  1. 1.

    According to Ms Davis, brain cancer increase ____

    1. A.
      among children
    2. B.
      among old people
    3. C.
      in the twenties
    4. D.
      among pregnant women
  2. 2.

    Why do children easily be affected by radiation?

    1. A.
      Because they haven’t grown up
    2. B.
      Because they are too young to protect themselves
    3. C.
      Because they use cell phones more often than adults
    4. D.
      Because their skulls are thinner and their brains are easily hurt
  3. 3.

    What can we conclude from the last paragraph?

    1. A.
      Pregnant women should keep cell phones away
    2. B.
      People should use cell phones in the correct way
    3. C.
      If you are a child, you’d better text than make phone calls
    4. D.
      When you use a cell phone, use a wired headset or the phone’s speaker
  4. 4.

    What does the passage mainly talk about?

    1. A.
      Be careful when using cell phones
    2. B.
      Don’t hold your cell phone against your ear
    3. C.
      Rats exposed to radiation have damaged DNA in their brains
    4. D.
      Low-energy radiation could damage cells that could lead to cancer

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科目: 來(lái)源: 題型:閱讀理解

Chicken feathers are useful, and not just to a chicken. Some go into pillows, coats and other products. But countless chicken feathers go to waste.
In the United States, billions of chickens are produced yearly. Most of their feathers are thrown away.
But instead of being buried in land, some feathers could find a future in plastics(塑料).
One of the products they have developed is a flowerpot(花盆). It may look like other flowerpots. But the container breaks down in the earth within one to five years. And as it breaks down, it naturally becomes nutrient(營(yíng)養(yǎng)物) in the soil.
The environmentally friendly flowerpot is the work of two researchers. Walter Schmidt is with the Agricultural Research Service, part of the United States Agriculture Department. Masud Huda is with the Horticultural Research Institute, a private(私人) organization(組織).
Walter Schmidt has been working to find uses for chicken feathers since the 1990s. Progress in 2002 showed that plastic made from feathers could be formed like other plastics.
He says feathers are much stronger and last(持續(xù)) longer than another plant material. "Feathers are stronger. By design, feathers are also more durable(耐用的). And the other part about it is if feathers were twice as heavy, or half as strong, then birds couldn't fly."
He points out that traditional flowerpots made from other plastics can last much longer. But he wonders if there is really a need. He says most flowerpots are never re-used.
"Why would you want a plastic that you use for a year to last for two hundred years? It makes no sense. You want to match the product with the use." said Walter Schmidt.
Walter Schmidt and Masud Huda are now adding another chicken product to their flowerpots -- chicken waste. The waste will add more nutrients to the soil as the pot breaks down. The scientists say they hope their flowerpot will be on the market in a year or two

  1. 1.

    What do people mainly deal with feathers?

    1. A.
      Feathers are used to make pillows, coats and other products
    2. B.
      Most feathers are paid no attention to
    3. C.
      Most feathers are used as nutrient
    4. D.
      Most feathers are used to make flowerpots
  2. 2.

    What’s the advantage of the flowerpots?

    1. A.
      They won’t last long
    2. B.
      They can’t break
    3. C.
      They are environmentally friendly
    4. D.
      They can be reused
  3. 3.

    What does Walter Schmidt think of traditional flowerpots?

    1. A.
      Too heavy
    2. B.
      Too old
    3. C.
      Never re-used
    4. D.
      lasting longer but unnecessary
  4. 4.

    What do you think is the main idea of the passage?

    1. A.
      Chicken and its feathers
    2. B.
      How to deal with feathers
    3. C.
      feathers made into flowerpot
    4. D.
      New flowerpots

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