科目: 來(lái)源: 題型:
Sports account for a growing amount of income made on the sales of com?mercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public,and then they have sold audiences to advertisers.
An attraction of sport programmes for the major US media companies is that events are often held on Saturday and Sunday afternoons―the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programmes,especially among male viewers who may not watch much television at other times during the week. This means the tel?evision networks are able to sell advertising time at relatively high prices dur?ing what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not re?port certain sports. The people in the advertising departments of major corpo?rations realize that sports attract male viewers. They also realize that most business travellers are men and that many men make family decisions on the purchases of computers,cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers,and the ratings(收視率) are unusually low. However,the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States,including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars,business and person?al computers,and holiday trips. This is also why the networks continue to carry these programmes regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of "company cars" and computers. With such viewers,these programmes don't need high ratings to stay on the air.
6.Television sport programmes on weekend afternoons .
A.result in more sport events
B.get more viewers to play sports
C.make more people interested in television
D.bring more money to the television networks
7.Why would weekend afternoons become dead time without sport programmes?
A.Because there would be few viewers.
B.Because the advertisers would be off work.
C.Because television programmes would go slowly.
D.Because viewers would pay less for watching television.
8.In many families, men make decisions on ______,
A. holiday trips B. sports viewing
C. television shopping D. expensive purchases
9.The ratings are not important for golf and tennis programmes because .
A.their advertisers are carmakers
B.their viewers are attracted by sports
C.their advertisers target at rich people
D.their viewers can afford expensive cars
10. What is the passage mainly about?
A.Television ratings are determined by male viewers.
B.Rich viewers contribute most to television companies.
C.Sports are gaining importance in advertising on television.
D.Commercial advertisers are the major sponsors of sport events.
查看答案和解析>>
科目: 來(lái)源: 題型:
Would you eat a ready meal from the fridge rather than cook from scratch? Have you been doing Internet shopping rather than going to the stores? What can't you be bothered to do?
A study into how lazy British people are has found more than half of adults are so lazy that they'd catch the lift rather than climb two flights of stairs.
Just over 2 ,000 people were quizzed by independent researchers at Nuff?ield Health,Britain's largest health charity. The results were astonishing.
About one in six people surveyed said if their remote control was broken,they would continue watching the same channel rather than get up.
More than one third of those questioned said they would not run to catch a bus. Worryingly,of the 654 respondents with children,64% said they were of?ten too tired to play with them.
This led the report to conclude that it's no wonder that one in six children in the UK is classified as obese (very fat) before they start school.
Dr Sarah Dauncey, medical director of Nuffield Health, said,"People need to get fitter,not just for their own sake,but for the sake of their families,friends and evidently their pets too."
"If we don't start to take control of this problem,a whole generation will become too unfit to perform even the most rudimentary of tasks.”
And Scotland's largest city, Glasgow?was shamed as the most inactive city in the UK,with 75% surveyed admitting they do not get enough exercise* fol?lowed closely by Birmingham and Southampton,both with 67%.
The results cause serious challenges for the National Health Service,where obesity-related illnesses such as heart disease and cancer have been on a steady increase for the past 40 years and are costing billions of pounds every year.
1.What causes children in the UK to be obese?
A. Eating a ready meal. B. Watching TV.
C. Doing Internet shopping. D. Being lazy.
2.What can be inferred from the passage?
A.British people are too lazy to do anything.
B.Internet shopping will do harm to your health.
C.Many people would not run to catch a bus in Britain.
D.People should be more active and take regular exercise to keep fit.
3.Which of the following is NOT true according to the passage?
A.One sixth of British people use remote control when watching TV.
B.People will benefit not only themselves but their families by getting fit.
C.Fatness can cause diseases such as heart disease and cancer.
D.More people get obesity-related illnesses now than 40 years ago.
4.What does the underlined word "rudimentary" (in the eighth paragraph) most probably mean?
A. Basic. B. Serious.
C. Vital. D. Hard.
5.All the following are among the most lazy cities in the UK EXCEPT
A. Glasgow B. Birmingham
C. Nuffield D. Southampton
查看答案和解析>>
科目: 來(lái)源: 題型:
|out of on the increase so long as take advantage of as well as
1.Only one______ ten people will agree with what you have said. 2.You may take this book away______ you return it on time. 3.This training programme can give you a lift at work,______increase your income by 40%. 4.I'd like to______ this opportunity to thank you all for your cooperation. 5.The new law has come into effect, and the number of wild animals here is______ now. |
查看答案和解析>>
科目: 來(lái)源: 題型:
4.The fact has worried many scientists the earth is becoming warmer and warmer these years.
查看答案和解析>>
科目: 來(lái)源: 題型:
2.I have always been honest and straightforward, and doesn't matter who I'm talking to.
查看答案和解析>>
百度致信 - 練習(xí)冊(cè)列表 - 試題列表
湖北省互聯(lián)網(wǎng)違法和不良信息舉報(bào)平臺(tái) | 網(wǎng)上有害信息舉報(bào)專(zhuān)區(qū) | 電信詐騙舉報(bào)專(zhuān)區(qū) | 涉歷史虛無(wú)主義有害信息舉報(bào)專(zhuān)區(qū) | 涉企侵權(quán)舉報(bào)專(zhuān)區(qū)
違法和不良信息舉報(bào)電話:027-86699610 舉報(bào)郵箱:58377363@163.com