--- Is John coming by train?

---He should, but he _____ not. He likes driving his car.

A. must        B. can        C. need       D. may

There's no bus now, and we can't get home _______ by taxi.

A. rather than　　 B. other than　 C. more than　　 D. less than

I　　 it as a basic principle of the company that suppliers of raw materials should be given a fair price for their products.?

A.make　　　　　 B.look　　　　　 C.take　　　　　 D.think

Ice cream c_______ a lot of fat and sugar.

There have been a number of robberies in the world. Some of them come off(成功) by a fluke(僥幸) ;many more, inevitably(必然地) , are ___1____ failures. The following two robberies can be said to be among the most __2__ ones.

Two men drove up to a bank , jumped out of their car, ran into the bank, __ 3___ the cashier, took a suitcase full of money from him, and ran out of the bank ___4___ to find that someone had stolen their __5__ car.
In 1975, three men tried to___ 6___ the Royal Bank of Scotland in Rothesay. Their first problem was that they got ___7___ in the revolving( 旋轉(zhuǎn)的) door of the bank. They ___8___ to ask the bank staff to free them. When they were free, they thanked the staff for their help and ___9 __. A few minutes later they returned. This time they got ___10 __the revolving doors and told the bank staff to ____11___ on the floor. The bank staff just laughed at them and __12__ their work.
The leader of the three ___13__ $ 5, 000. When no one paid any attention to him he asked for $ 500 and __14__ $5.
The chief cashier of the bank thought that was so ___15___, and burst out laughing. __16 ___ now , the leader of the three leapt over the counter at the cashier. He __17__ his foot on the top of the counter and fell to the ground, __18 __his ankle.
The other two members __19__ to get away ___20__something else went wrong , but they got stuck again in he revolving doors.
1. A. possible B. obvious C. important D. total
2. A. unhappy B. dangerous C. stupid　 D. terrible
3. A. held up B. took away C. broke up　 D. put up
4. A. surely B. only C. even　 D accidentally
5. A. expensive B. fast C. getaway　 D. stolen
6. A. steal B. break into C. enter　 D. rob
7. A. hurt B. away C. arrested　 D stuck
8. A. wanted B. refused C. had　 D. pretended
9. A. went out B. got in C. disappeared　 D. gave up
10. A. across B. off’ C. through　 D. into
11. A. lie B. stand　 C. sit　 D. stay
12. A. stopped B. continued with C. left D. started
13. A. Look away B. found out C. wanted D. demanded
14. A. then B. finally C. even D. later
15. A. strange B. troubled C. funny D. exciting
16. A. Angry B. Excited C. Interested D. Disappointed
17. A. landed B. slipped C. injured D. caught
18. A. breaking B. losing C. hitting D. dropping
19. A. managed B. refused C. had D. decided
20. A. when B. while C. because D. before

I ______ sooner but I didn’t know that they were waiting for me.

A. had come　　 B. was coming　　 C. would come　 D. would have come

_____ is the best singer in our school?

　 A．Who do you think　 　　　　 B．Whom do you think

　 C．Do you think who 　　　　　 D．Do you think whom

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Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.

This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “A need is not a need for a particular object as much as it is a ‘need’ for difference” (Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.

More Attention to the Image of Product