Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. Microblogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”.
As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic(主題的), such as "sports cars.” Commercial microblogs also exist, to promote (促進(jìn)) websites, services and/or products, and to promote collaboration within an organization.
Some microblogging services offer features such as privacy settings, which allow users to control who can read their microblogs, or other ways of publishing rights besides entering the web-based interface.(界面) These may include text messaging, E-mail, or digital audio.
The first microblogs were known as tumblelogs. The term was invented in a blog post on April 12, 2005. However, by 2006 and 2007, the term microblog came into greater usage for such services provided by Tumbler and Twitter. Other leading social networking websites Facebook, MySpace, LinkedIn, and XING also have their own microblogging features, better known as status updates.
Several studies, especially by Harvard Business School have tried to analyze the usage behavior of Microblogging services. Many of these studies show that for services such as Twitter, there is a small group of active users contributing to most of the activity.
Twitter, Facebook and other microblogging services are also becoming a platform for marketing and public relations, with a sharp growth in the number of social media marketers. The Sysomos study shows that this specific group of marketers on Twitter is much more active than general user population, with 15% following more than 2,000 people.
【小題1】Why is a microblog different from a traditional blog?

Mini Book Excerpts（節(jié)選）
Biography
When Salinger learned that a car park was to be built on the land, the middle-aged writer was shocked and quickly bought the neighboring area to protect it… The townspeople never forgot the rescue and came to help their most famous neighbor.
J. D. Salinger：A Life by Kenneth Slawenski（Random House,$27）Mystery（疑案小說）
“You’re a smart boy. Benny’s death was no accident, and you’re the only who saw it happen. Do you think the murderer should get away with it?”The boy was starting stubbornly at his lap again.
A thought suddenly occurred to Annika,“Did you …You recognized the man in the car, didn’t you?”
The boy hesitated, twisting his fingers,“Maybe,”he said quietly.
Red Wolf by Liza Marklund（Atria Books, $25. 99）
Short stories
She wants to say to him what she has learned, none of it in class. Some women are born stupid, and some women are too smart for their own good. Some women are born to give, and some women only know how to take. Some women learn who they want to be from their mothers, some who they don’t want to be. Some mothers suffer so their daughters won’t. Some mothers love so their daughters won’t.
You Are Free by DAnzy Senna (Riverhead Books, $15)
Humor
Do your kids like to have fun? Come to Fun Times! Do you like to watch your kids having fun? Bring them to Fun Times! Fun Times! “amusement cycling”is the most fun you can have, legally, in the United States right now. Why spend thousands of dollars flying to Disney World when you can spend less than half to that within a day’s drive lf most cities?
Happy and Other Bad Thoughts by Larry Doyle（Ecco,$14. 99）
【小題1】If the readers want to know about the title of Salinger, they should buy the book published by
                 .

Here I must put in a few words about my experience here in China. If I have ___36__ with a Chinese host, he always presses(硬塞給)___37__ food onto my plate as soon as I have emptied the previous helping(份額). That often makes me ___38___awkward(尷尬). I have to eat the food even if I don’t ___39___ it, because it is ___40___ manners in the  West to _41__ one’s food on the plate. I have also ___42__ that when a Chinese sits at an American’s dinner party, he  often ___43___ the offer of food or drink though he is in fact still hungry or  ___44___.  This might be good manners in China,  but it is
certainly__45___ in the West. In the United States,  it is___46___ to keep asking someone again and again or press something on him. Americans are very ___47___.  If they want something, they will ask for it. If not, they will say, “__48__” Here’s an example:  When an American is offered ___49_ by the host, and he doesn’t feel like beer, he will probably say, “No, thanks. I just don’t feel like it. I’ll  ___50___  some Pepsi-Cola （百事可樂）if you have it.” That is ___51__ an American will do. ___52___are taught that  “Honesty is the best policy”. But in some countries, courtesy(謙虛) might be more important than ___53___. So when I am here in China, I have to observe（遵循） the __54__ here. But when you go to ___55___, you had better “Do as the Romans do.”

Popular music in America is what every student likes． Students carry small radios with earphones and listen to music before class, after class, and at lunch． Students with cars buy large speakers and play music loudly as they drive on the street． Adult drivers listen to music on the car radio as they drive to work． They also listen to the news about sports, the weather, and the life of American people． Most of the radio programmes are music．
Pop or popular music singers make much money． They make CDs or tapes which radio stations in many places broadcast（廣播）． Once the popular singer is heard all over the country, young people buy his or her tapes． Some of the money from these tapes comes to the singer． Wherever the singer goes, all the young people want to meet him or her． Now the singer has become a pop star．
There are other kinds of music that are popular among Americans． One is called folk music． It tells stories about the common life of Americans． Another is called western or country music． This was started by cowboys who would sing at night to the cows they were watching． Today, any music about country life and the love between a country boy and his girl is called western or country music．
【小題1】________ kinds of music are mentioned(提到) in this passage．

Why is pink or purple a color for girls and blue or brown for boys?
The answer depends largely on cultural values as well as personal experiences. To the Egyptians, green was a color that represented the hope and joy of spring, while for Muslims, it means heaven. Red is a symbol of good luck in many cultures. In China, children are given money in a red envelope to bring good fortune in the New Year. For many nations, blue is a symbol of protection and religious beliefs. Greek people often wear a blue necklace hoping to protect themselves against evils（災(zāi)禍）.
People’s choice of colors is also influenced by their bodies’ reactions （反應(yīng)）toward them. Green is said to be the most restful color. It has the ability to reduce pain and relax people both mentally and physically. People who work in green environment have been found to have fewer stomach aches.
Red can cause a person’s blood pressure to rise and increase people’s appetites（食欲）. Many decorators will include different shades of red in the restaurant. Similarly, many commercial websites will have a red “Buy Now” button because red is a color that easily catches a person’s eye.
Blue is another calming color. Unlike red, blue can cause people to lose appetite. So if you want to eat less, some suggest that eating from blue plates can help.
The next time you are deciding on what to wear or what color to decorate your room, think about the color carefully.
【小題1】Muslims regard green as a symbol of heaven mainly because of their        .

I was blind, but I was ashamed of it if it was known. I refused to use a white stick and hated asking for help. After all, I was a teenager girl, and I couldn’t bear people to look at me and think I was not like them. I must have been a terrible danger on the roads, Coming across me wandering through the traffic, motorists probably would have to step rapidly on their brakes. Apart from that, there were all sorts of disasters that used to occur on the way to and from work.
One evening, I got off the bus about halfway home where I had to change buses, and as usual I ran into something,“I’m awfully sorry,”I said and stepped forward only to run into it again. When it happened a third time, I realized I had been apologizing to a lamppost. This was just one of the stupid things that constantly happened to me. So I carried on and found the bus stop,which was a request stop, where the bus wouldn’t stop unless passengers wanted to get on or off. No one else was there and I had to try to guess if the bus had arrived.
Generally in this situation, because I hated showing I was blind by asking for help,I tried to guess at the sound.Sometimes I would stop a big lorry and stand there feeling stupid as it drew away. In the end, I usually managed to swallow my pride and ask someone at the stop for help.
But on this particular evening no one joined me at the stop;It seemed that everyone had suddenly decided not to travel by bus. Of course I heard plenty of buses pass,or I thought I did.But because I had given up stopping them for fear of making a fool of myself,I let them all go by.I stood there alone for half an hour without stopping one.Then I gave up.I decided to walk on to the next stop.
【小題1】The girl refused to ask for help because she thought_________

Have you ever heard anyone say “It’s raining cats and dogs”? It means “It’s raining hard!”
But sometimes cats and dogs do drop from the sky! Here’s how it happens.
Not so long ago, a country far away had many large rats. The people there said, “ We need cats!” So cats were sent to them by airplane. But the country had many mountains. It was hard for an airplane to land. So the cats came down by parachute(降落傘). Did the cats like the ride? They didn’t say they didn’t! And today they are still catching rats!
In another country far away, there is snow the year around. People sometimes got lost in it.
“We need big dogs!” the people said, “The dogs could find people lost in the snow. The dogs could help bring them home. Where can we get big dogs?”
A man across the sea had big dogs to sell. “I will send dogs to you,” he said. “ I have some very big ones. They can find people lost in the snow.”He sent the dogs by airplane.
But the airplane did not land in the snow. The dogs came down by parachute ---- you guessed it !Did the dogs like the ride? They didn’t say they didn’t! And today they are well and happy.They find anyone who gets lost in the snow. Then they help him get home. Good dogs!Remember it, so you can say, “ Yes, it does rain cats and dogs sometimes. They came down by parachute!”
【小題1】The underlined word “ it” In Paragraph  2  refers to __________.

Gallows humor(黑色幽默) may seem like a mistake, or at least in poor taste. But psychologists say that gallows humor can be an important way to relieve stress.“Humor makes you feel in control and it can give you that feeling that everything is okay even when it’s not,”says James M.Jones, a psychology professor at the University of Delaware.
Psychologists say that just because you’re laughing doesn’t mean you’re wasting time. Occasional tease among colleagues, particularly if it is associated with the job, can inspire creativity, departmental cohesiveness(凝聚力) and performance.
“There are a lot of stresses out there,”says Ed Dunkelblau, a psychologist in Chicago.“Gallows humor is a way of making difficult things a little less difficult.”
This is as long as the humor is used for the right purpose. The main point of it should be inspiring people—not laughing at them. “Anything that would lift morale(士氣) in terms of the company would be good humor,”says Thierry Guedj, a professor.
You want to give your employees and co-workers a sense of belonging, so don’t make observations that are aggressive. Most obviously, Dr. Guedj says, don’t make comments about people’s physical appearance or faith. If you have any doubt about its appropriateness, don’t go through with it.
Or you can take aim at the person that you know won’t be offended(冒犯): yourself. “If there’s going to be a joke or story, it should be you,”Mr Dunkelblau says.
“People with the ability to laugh at themselves can give other people permission to laugh at themselves, too,”Mr Jones says.“And if you can laugh at yourself, you feel better about yourself.”
【小題1】According to the passage, gallows humor has the following functions EXCEPT   .

Given Australia’s size and the fact that early settlements were far apart, Australian society is remarkably homogeneous (同種的). Its citizens are fundamentally prosperous and the way of life in the major cities and towns is much the same however many miles divide them. It takes a sharp ear to identify regional accents. However, there is some difference in lifestyle between city dwellers and the country people. Almost 90 per cent of the population lives in the fast-paced cities along the coast and has little more than a passing familiarity with the desert. The major cities preserve pockets of colonial heritage, but the overall impression is modern, with new buildings reflecting the country’s youth. In contrast, the rural communities tend to be slow-moving and conservative. For many years, Australia was said to have “ridden on the sheep’s back”, a reference to wool being the country’s main money earner. However, the wool industry is no longer dominant. Much of Australia’s relatively sound economy is now achieved from natural coal and wheat, and by being the largest diamond producer in the world. Newer industries such as tourism and wine making are also increasingly important. Australians are generally friendly and relaxed, with a self-deprecating sense of humor. On the whole, Australia is a society without hierarchies (等級制度), an attitude generally held to stem from its prisoner beginnings.
Yet, contrary to widespread belief, very few Australians have true prisoner origins. Within only one generation of the arrival of the First Fleet in 1788, Australia had become a nation of immigrants. Originally coming almost entirely from the British Isles, today one in three Australians comes from elsewhere. Australia’s liberal postwar immigration policies led to an influx of survivors from war-torn Europe, most notably Greeks, Italians, Poles and Germans.
The emphasis has shifted in recent years and today the majority of new immigrants are from Southeast Asia. Today Australia is a ‘blend of nations’ and although some racism exists, it has generally been a successful experiment and the country is justifiably proud to have one of the most harmonious multicultural communities in the world.
【小題1】What does the writer mean by saying “It takes a sharp ear to identify regional accents.” in the first paragraph?

Even a child knows that nodding the head means “Yes”. But some people will probably be puzzled when they first come to India. When they talk to an Indian, he often shakes his head. They might think that the Indian does not like what he said, but on the contrary he is expressing agreement.
The Indians have a habit of shaking their heads slightly when they talk to somebody. It doesn’t mean “No”, but “Yes”.
If a person doesn’t know this, it might cause misunderstanding.
At one time a foreigner in Indian told his driver who was an Indian to take him to his office. The driver shook his head. The foreigner repeated his request and the driver shook his head again. At last, the foreigner shouted angrily, “Drive me to my office at once!” The driver said in a low voice, “Yes, sir,” smiling and shaking his head again at the same time.
【小題1】Generally speaking, nodding the head means _______, and shaking the head means _______.