7．The right name is important in the business world．All you have to do is think of the names for some of the products you buy every day and you'll agree that the name and the product are connected in the everyone's mind．
In many countries，successful trade or brand names are protected by law．This is so that other companies cannot make a product and，in fact，be buying something different．Businesses register a company or a product name with the government．In fact，more than 1，000product and company names are registered every hour．Many companies spend a lot of money to find the right name for their products．A good example of this is in the car industry．Some successful names for cars have powerful associations （聯(lián)系）．The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong．
When a U．S company decides to sell its product in another country，it has to make sure that the product name translates properly．When Coca-Cola introduced its soft drink to China，it looked for the right nam．It wanted a name that would do two things．One was to present its image（形象）in Chinese and the second was to be close to its first brand name-Coke．It took some efforts before finding the right word-which sounds similar and translates as"happiness in the mouth"．Asian company names are not new to the United States．The brand names of Samsung and Sony have been successful．Finding the right brand name is a big business．Asian companies that sell to foreign markets pay to find a name that will connect with its customers．There are even naming companies that specialize in inventing produt names．These companies can charge （要價(jià)）up to $100，000a word for their creations．But it's worth it．Successful companies know how important the right brand names are for their development．

33．Why are trade names protected by law in many countries？D
A．To make companies pay for naming service．
B．To help people choose the best products
C．To present good images of the products．
D．To preventgood images from being copied
34．What can we learn from the passage？B
A．Many companies care about the cost of finding the right names
B．Creative trade names can help companies to have a larger sale
C．The government often does business with naming companies
D．It is considered necessary for cars to be names after animals
35．What's the best title for the passage？A
A．The Business of Names                      
B．The Development of Names
C．The Rules of Naming Business                
D．The Methods of Choosing Names
36．Where can you probably read this article？A
A．In an economic magazine．
B．In a storybook．
C．In a sports newspaper．
D．In a science book．

分析 文章大意：這是一篇日常生活類(lèi)閱讀．文章講述的是一個(gè)恰當(dāng)?shù)纳虡?biāo)名在商業(yè)上有著非常重要的作用，很多公司花費(fèi)大量的金錢(qián)去尋找適合自己商品的名字．好的商標(biāo)名與一個(gè)公司的成功有著很大的關(guān)聯(lián)．

解答 33．答案：D．細(xì)節(jié)理解題．根據(jù)第二段第一句In many countries，successful trade or brand names are protected by law．This is so that other companies cannot make a product and 在許多國(guó)家，成功的貿(mào)易或品牌是受法律保護(hù)的，這使得其他公司無(wú)法生產(chǎn)這一產(chǎn)品．可知，受法律保護(hù)是防止好的想象被人復(fù)制．選擇D．
34．答案：B．細(xì)節(jié)理解題．根據(jù)最后一句Successful companies know how important the right brand names are for their development．可知，好的商標(biāo)名能夠幫助公司更好的銷(xiāo)售產(chǎn)品．故選B．
35．答案：A．主旨大意題．根據(jù)第一句話(huà)The right name is important in the business world正確的名字在商業(yè)世界很重要．可知本文主要介紹企業(yè)名詞．答案是A．
36．答案：A．來(lái)源猜測(cè)題．A在經(jīng)濟(jì)雜志里．B在故事書(shū)里．C在運(yùn)動(dòng)報(bào)紙里．D在科學(xué)書(shū)里．根據(jù)第一句話(huà)The right name is important in the business world正確的名字在商業(yè)世界很重要．可知，本文應(yīng)該來(lái)源于經(jīng)濟(jì)雜志．選A．

點(diǎn)評(píng) 閱讀題型，要注重句子與句子之間、段落與段落之間邏輯關(guān)系以及對(duì)篇章的整體理解．根據(jù)所給問(wèn)題選擇正確選項(xiàng)完成試題．

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A survey about some Chinese students'（96）hopes and dreams．
Hopes of teenagersSome students hope to start working as soon as possible．
Others hope to continue studying after finishing school and to go to university
（97）Computer programmingis the most popular choice of job．
Dreams of teenagersSome students have more realistic dreams such as working as volunteers at the 2008Olympics，etc．
Others have less realistic dreams such as becoming famous sportspeople or singer，（98）going on exciting tripsand sailing across the Pacific Ocean．
Some students（99）have impossible dreamssuch as being able to fly．
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