Why Doesn't Anybody Copy Apple?
Apple’s products are the envy of the world. They have been amazingly successful and are widely imitated, if not copied. The minute Apple launches a product, everyone knows how to compete．This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable. When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apple's products but nobody wants to copy being Apple?
I can think of two reasons. Firstly, Apple is not worth copying because it's not successful; secondly, Apple's success cannot be copied because it is a magical process.
There is a great deal of evidence for the first assumption. The idea of Apple being successful is not something reflected in its stock price. Being valued lower than the average company in the S&P（標(biāo)準(zhǔn)普爾）500 indicates that to whatever degree Apple was successful in the past, and it's not seen by the vast majority of observers as successful in the future. Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation（革新）and then that innovation becomes commoditized（商品化）very quickly, why should one bother?
When innovation practitioners are asked what makes Apple successful, the answers regarding the cause of this success border on the mythical. The fabulous part of this assumption is the " chief-sorcerer" theory of success which places one magician, like Steve Jobs, in charge of casting all the right spells．
What about Apple's own opinion of what makes it tick? Tim Cook refers to a great team and integration（一體）of hardware, software and services as unique Apple advantages. It's a better explanation. Integration is something that can take a long time, but it is possible with great effort. A few companies are starting to make moves in that direction, but efforts are half-hearted. There is no "move the Earth" feeling to become an integrated company from Samsung, Google or Microsoft.
My own suspicion is that Apple is more aware of what makes it special than it lets out. However, as Tim points out, it's not a formula. It's complex, it's subtle, but it's not magic. It's a process that requires a degree of faith and courage.
【小題1】When a new product of Apple comes out, often it _________.
| A．ruins an industry dramatically |
| B．puts itself in an unbeatable position |
| C．starts a revolution of an industry |
| D．is soon overtaken by imitated products |
| A．Apple is not a successful company |
| B．they have no access to relevant resources |
| C．it's hard to find a magician like Steve Jobs |
| D．being Apple takes more than time and efforts |
| A．other companies are dedicated to integration |
| B．Apple itself is fully aware of its unique advantages |
| C．Apple will hold the leading position in this industry |
| D．other companies don't have an extraordinary team as Apple does |
| A．Neutral. | B．Disappointing. | C．Indifferent. | D．Acceptable. |
【小題1】C
【小題2】D
【小題3】C
【小題4】D
解析試題分析：文章介紹現(xiàn)在蘋果的新產(chǎn)品一出現(xiàn)，就會(huì)開始一場(chǎng)行業(yè)的革命。很多公司模仿蘋果，但是沒(méi)有人想做蘋果，因?yàn)檫@需要時(shí)間精力，Tim Cook認(rèn)為蘋果在這個(gè)行業(yè)中會(huì)處于領(lǐng)導(dǎo)的地位。
【小題1】細(xì)節(jié)題：從第一段的句子：When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built.可知一款蘋果的新產(chǎn)品一出現(xiàn)，就會(huì)開始一場(chǎng)行業(yè)的革命。選C
【小題2】細(xì)節(jié)題：從第五段的句子：Integration is something that can take a long time, but it is possible with great effort.可知沒(méi)有人愿意做蘋果是因?yàn)樽鎏O果手機(jī)要花費(fèi)太多時(shí)間精力。選D
【小題3】推理題：從第五段的句子：There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.可知蘋果在這個(gè)行業(yè)中處于領(lǐng)導(dǎo)的地位。選C
【小題4】推理題：從最后一段的句子：However, as Tim points out, it’s not a formula. It’s complex, it’s subtle, but it’s not magic. It’s a process that requires a degree of faith and courage. 可知作者是贊同Tim Cook的說(shuō)法的。選D
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
Should students do the grading?
The Supreme Court says the practice doesn’t violate(侵犯) a student’s right to privacy, but is it right for students to grade one another?
Walter Potenza, California
The Supreme Court was absolutely correct to say it’s OK for students to grade one another’s homework, quizzes, and tests: in fact, it’s a great idea.
By grading one another’s papers and seeing the problems their classmates have, students double their exposure(暴露) to the troubles that they may meet on future exams and tests. Grading one another’s papers may be one of the best ways for students to reinforce within themselves the ways to master the most difficult parts of what they are learning.
Teachers are underappreciated and underpaid for the number of hours they have to work to be able to teach really well. Grading all their students’ papers can take hours. Some of that time and energy can be saved by spending a few minutes in class, while providing an extremely valuable learning experience.
I understand that some individuals are sensitive to their classmates seeing their work or grades. Any good teacher would be considerate of students who don’t want their classmates to grade their assignments.
Winston Smith, North Carolina
A girl moves back as her classmate announces her failing test grade and hands her the paper. The quiet classroom heats up.
With the increase in student grading over the past few years, scenes like this have become a bitter reality in schools across the nation. Teachers and schools should not advocate student grading and public announcement of grades because it provides a violation of privacy for students and causes unfair judgments and treatment by their classmates.
Since 1974, a law known as the Buckley Amendment has forbidden the release of education records in order to protect the privacy of students and their families. I strongly disagree with the Court’s ruling that this law does not include student grading.
I can think of no greater violation of privacy than the exposure of one’s personal information to a group of peers(同齡人). This can be very embarrassing. Releasing this sort of personal information should be avoided, especially by institutions that seek to provide a supportive environment during essential years of human development.
【小題1】The underlined word “reinforce” has the same meaning as “_________”.
| A．change | B．imagine | C．strengthen | D．create |
| A．teachers should set aside some time to grade students’ papers |
| B．the Supreme Court should do more research on students grading |
| C．teachers should guide students on how to grade homework |
| D．teachers should be careful not to hurt those sensitive students |
| A．show her weak points |
| B．criticize the student grader |
| C．tell us she is not a good student |
| D．present the negative effect of student grading |
| A．Student grading is not related to families’ privacy. |
| B．The Supreme Court should change its decision. |
| C．The Buckley Amendment doesn’t apply to student grading. |
| D．Student grading is OK, but not public announcement of grades. |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
If your mother wants to tell you something, she uses words. Birds cannot talk as we do. But some birds can make sounds to warn their young of danger.
The jackdaw is a kind of blackbirds that lives in Europe. Jackdaws live together. Young jackdaws do not know their enemies. When an older jackdaw sees a dog, it makes a loud rattling sound. The younger birds know this sound means danger is nearby. The sound warns them to know their enemies.
If a young jackdaw is in a dangerous place, a jackdaw parent flies over him from behind. The parent bird flies low over the young bird’s back. The parent’s tail feathers move quickly from side to side, trying to express, “Follow me.” At the same time, the parent calls out, “Key-aw, key-aw. ”The parent mean, “Fly home with me.” The young bird then follows the older one home. Young jackdaws do not have to learn what certain sounds mean. They know the meaning of these sounds from the time they hatch（孵出）.
【小題1】The jackdaw lives in .
| A．Europe | B．Australia | C．America | D．Africa |
| A．All animal parents can talk to their young. |
| B．Dogs are the most dangerous enemies for jackdaws. |
| C．Young jackdaws know the meaning of their parents’ sound when they grow older. |
| D．Some birds can give information to one another. |
| A．a(chǎn)sk their young to follow them |
| B．play a game with the young |
| C．tell the meal time |
| D．give a warning of a fire |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
Winning the lottery (彩票) is not the pot of gold at the end of the rainbow for many past winners. Sad stories do exist in large numbers for the past lottery winners and that's why some financial experts say "70 percent of lottery winners will squander away (亂花) winning within a few years." Some end up losing all within two years, family relationships destroyed or even worse.
Wayne Schenk was an old soldier diagnosed with lung cancer. When he won a million dollars in a lottery he thought his troubles were over and he would get the advanced medical treatment that might save his life. But Lottery officials refused to pay him the total sum in a single payment and they said they could not make an exception to the regulations. When Schenk died in 2007, he'd only received one payment of $34,000.
Another lottery winner, Billy Bob Harrell, Jr. killed himself two years after winning 31 million dollars in the Texas lottery in 1997.He'd spent large amounts of money and given large amounts away, but he didn't end me expected peace that should have come with the freedom of money.
Other lottery winners have ended up in prison for crimes. Many suffer bankruptcy (破產(chǎn)) after the big jackpot (頭獎(jiǎng)) is spent and given away, including some of the eight people who won the 365 million Powerball in 2006.
The examples given paint a sad picture of what can happen if you win a big lottery jackpot, but fortunately, these examples don't tell the stories of all jackpot winners.
【小題1】What is the main idea of the first paragraph?
| A．Most lottery winners use up money quickly. |
| B．Most lottery winners don't really end up well. |
| C．Winning lottery means relationships destroyed. |
| D．Financial experts are against the lottery industry. |
| A．He was diagnosed with lung cancer. |
| B．He was unwilling to give away his money. |
| C．They had to observe the official rules. |
| D．They didn't want to disturb his peace. |
| A．giving examples | B．making comparisons |
| C．listing numbers | D．listing reasons |
| A．a(chǎn)dvice given by financial experts |
| B．happy stories of the lottery winners |
| C．conclusion drawn by the author |
| D．regulations about lottery winning |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
In every British town, large and small, you will find shops that sell second-hand goods. Sometimes such shops deal mostly in furniture, sometimes in books, sometimes in ornaments(裝飾) and household goods, sometimes even in clothes.
The furniture may often be “antique（古時(shí)制造的，古董的）”, and it may well have changed hands many times. It may also be very valuable, although the most valuable piece will usually go to the London salerooms, where one piece might well be sold for hundreds of thousands of pounds. As you look around these shops and see the polished（精致的）wood of chests（箱子）and tables, you cannot help thinking of those long-dead hands which polished that wood, of those now-closed eyes which once looked at these pieces with love.
The books, too, may be antique and very precious; some may be rare first printings. Often when someone dies or has to move house, his books may all be sold, so that sometimes you may find whole libraries in one shop. On the border between England and Wales, there is a town which has become a huge bookshop as well. Even the cinema and castle have been taken over, and now books have replaced sheep as the town’s main trade.
There are also much more humble（卑微的）shops, sometimes simply called “junk shops”, where you can buy small house-hold pieces very cheaply. Sometimes the profits from these shops go to charity(慈善事業(yè)). Even these pieces, though, can make you feel sad; you think of those people who once treasured them, but who have moved on, to another country or to death.
Although the British do not worship（崇拜，敬仰）their ancestors（祖先）, they do treasure the past and the things of the past. This is true of houses as well. These days no one knocks them down, they are restored until they are often better than new. In Britain, people do not buy something just because it is new. Old things are treasured for their proven worth; new things have to prove themselves before they are accepted.
【小題1】Books found in second-hand book shops may .
| A．be copies of the earliest printing | B．be on sale for the first time |
| C．never be worth very much | D．never be rare |
| A．Its sheep. | B．Its books. | C．Its cinema. | D．Its castles. |
| A．they are too expensive for average buyers |
| B．they remind you of the original owners |
| C．they are now neglected（忽視，忽略） |
| D．they are sold for charity |
| A．does not respect old things because they are not fashionable |
| B．likes to build new houses simply because it is fashionable to do so |
| C．likes to buy new things because they are fashionable |
| D．does not like to buy things simply because they are fashionable |
| A．Junk shops. | B．Profits from shops. |
| C．Old things. | D．Old houses. |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
Understanding the process of making career choices and managing your career is a basic life skill that everyone should understand.
Your career decisions have such a profound effect on all aspects of your life. It’s important to have the knowledge and resources needed to make smart, informed decisions. Whether you are looking for a new job, aiming to take the next step at your current job or planning your retirement options, you are making career decisions. Using good resources and the guidance of a career counselor can help you to make those decisions well.
Many people mistakenly believe that choosing a career is a one-time event that happens some time in early adulthood. However, career management is actually a life-long process, and we continue to make consequential (重大的) career choices over the years. When people want to take action in their career, career management and job search are about so much more than writing a good resume. If you learn about and act on the following areas of career management, you’ll be rewarded throughout your career.
Your interests, abilities, values, personal needs and realities should all be taken into account in any career decision making process. You spend countless hours at work, and it impacts your life in so many ways; it makes sense that you should be fully informed before making such profound decisions.
Do you know how many different career choices are available to you? Both The Dictionary of Occupational Titles (American) and The National Occupational Classification (Canadian) list well over 20,000 different job titles. So unless you’ve actively explored a variety of career options, there’s a very good chance that there are great possibilities available to you, and you don’t even realize they exist.
Match your understanding of yourself with your understanding of possible career options. Once you have developed a good understanding of yourself, you will be able to combine that self-knowledge with your career and labor market research to determine potential careers that are a great fit for you.
When you’ve made a well informed decision, then you’re ready to make it happen. Making use of good career guidance and resources will help you to acquire the education, skills, and experience needed to get the job and learn and implement (實(shí)施) effective job search strategies.
Time spent understanding your needs, researching your career options and developing outstanding job search skills, guided by great career resources, is a powerful investment in your future.
【小題1】What’s the main idea of the passage?
| A．In the process of making career decisions, people should consider interests, abilities, values, personal needs and realities. |
| B．All the people should have a good knowledge of how to make career choices and manage their career. |
| C．Career decisions have a great impact on people’s life. |
| D．There are various possibilities available to you of making career decisions. |
| A．1. | B．2. | C．3. | D．4. |
| A．career decision is misunderstood by many people because they don’t take it as a life-long process |
| B．your career will be definitely successful if you make a well informed decision |
| C．making yourself understood can help you make a final choice |
| D．writing a good resume can find a good job |
| A．Your interests in the occupation you choose are vital. |
| B．Good career guidance and resources can help you gain the skills and experience. |
| C．You are to make significant decisions without good resources and the guidance of a career adviser. |
| D．Planning your retirement options is related to career management. |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
In many African countries, the care of orphans has been mainly led by foreign donor organizations. However, Sister Florence has changed all that. Using her own resources, Sister Florence is leading the work of raising orphans from different backgrounds. Sister Florence Wanjala’s biggest motivation to start the orphan program was when she saw a little boy whose parents had died. The boy was living with a cruel grandparent and he would visit the grave of his mother, crying for support. Sister Wanjala wanted to give a helping hand and give him hope. From that time, she started feeling the call to help a larger number of orphans.
She opened an office with a few friends and coordinated (協(xié)調(diào))a program to help the orphans. All the registrations were done in the office and the program so far has 8000 children. Sister Wanjala said, “My dream is to help the orphan to live a holistic (完整)life and be a good Kenyan citizen to help this country. Many people think that the way to support orphans is to put them in an institution. Others support them up to the age of eighteen, but here, we do it very differently.” For Sister Wanjala, putting a child in an institution is normally her last choice. She prefers the orphans to live in a foster home.
She said, “I’m so encouraged and happy to see the orphans succeeding. When they come first or second in class, it shows how the program has helped them, and that’s encouraging to me as I continue to coordinate the program.” Through her charity work, more than 1000 orphans have been able to find a home. Sister Wanjala, as a mother, takes care of her own family.
【小題1】What inspired Sister Wanjala to start the orphan program?
| A．Her preference for kids. | B．Her own similar experience. |
| C．A sad story about an orphan. | D．Her successful charity work. |
| A．set up as many institutions as possible for orphans |
| B．start a program to offer orphans a foster family |
| C．provide school education for those orphans |
| D．raise more money for the homeless kids |
| A．She didn’t want orphans to live in an institution. |
| B．She preferred to put orphans into an institution. |
| C．She had no choice but to put orphans in institutions. |
| D．She sent orphans into an institution in the end. |
| A．Sister Wanjala finally adopted the little boy. |
| B．Sister Wanjala found foster homes for 8000 orphans. |
| C．Sister Wanjala was too busy to care for her own family. |
| D．Sister Wanjala was not alone in helping orphans. |
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