Food labels are such a mess that the government is redesigning them, as the ingredient(營養(yǎng)成分) lists are usually too confusing. As a result, a shopper could spend hours in a grocery store watching, calculating, and comparing, and still could not get it right. ShopWell is trying to help by allowing consumers to scan food labels and receive understandable and personalized information.

Here’s how it works. Register for ShopWell, and enter your age and gender. Add your goals (General health? Or are you trying to lose weight?). Then, note what you want in your diet, such as protein or iron, and what you want to avoid(added sugar, say). Add your allergies(過敏的物質(zhì)) and things you cannot accept, and start scanning.

Then ShopWell will come up with a clearly personal result: green for a food that is good for you; yellow for foods you can enjoy a little; and red for foods you should avoid.

The results are easily understandable and is clean because it’s not mixed with ads. Instead, ShopWell makes money by selling data to supermarkets. Its database contains 350,000 products, the app has been downloaded 1.3 million times, and the company claims a scan every two seconds “in stores such as Walmart, Whole Foods and 7-Eleven,” in the words of marketing manager James Allgood.

One of the first items I scanned was So Delicious Coconut Milk Creamer, which I buy because I’m lactose(乳糖) intolerant. It turns out it’s only a little suitable for me — because of its 1 gram per serving of added sugar. I’m not sure I’ll give it up. But I did ask the app to watch for added sugar, and it’s doing its job.

One drawback to ShopWell is that the scanner often doesn’t work for items from Costco or Trader Joe’s. Meanwhile, Some user reviews say that it doesn’t cover enough allergies.

1. Why do consumers hesitate long when deciding which food to purchase in a shop?

A. Because there are usually an extremely wide variety of food in the shop.

B. Because food labels in the shop are in such a mess that they need redesigning.

C. Because consumers desire to scan food labels for understandable information.

D. Because consumers can hardly make sense of the information on the food labels.

2.What does the author intend to tell the readers in Paragraph 2?

A. The proper use of ShopWell. B. The function of ShopWell.

C. The development of ShopWell. D. The advantage of ShopWell.

3.How can ShopWell make some profits?

A. By providing its collected data to supermarkets.

B. By selling 350,000 products of its own.

C. By downloading the app 1.3 million times.

D. By following the words of marketing manager James Allgood.

4.What does the underlined “drawback” in the last paragraph probably mean?

A. ScannerB. Disadvantage

C. BenefitD. Item

 

1.D

2.A

3.A

4.B

【解析】

試題分析:本文是一篇說明文,介紹了ShopWell這種新研制的系統(tǒng)。人們在購買食品時都會猶豫不決,因為食品標(biāo)簽上的營養(yǎng)成分總會讓人困惑,F(xiàn)在政府決定使用ShopWell這種系統(tǒng)通過掃描信息來幫助顧客購物更加方便,容易。

1.細節(jié)理解題。根據(jù)文章第一段 Food labels are such a mess that the government …… As a result, a shopper could spend hours in a grocery store watching, calculating, and comparing, and still could not get it right.可知人們買食品前猶豫不決是由于弄不清楚食物的標(biāo)簽提供的信息,答案選D。

2.主旨大意題。文章開頭提出了一種辦法來以方便顧客,然后通過Here’s how it works.進行過渡,講述了這種方法的原理,答案選A。

3. 細節(jié)理解題。由文章第四段ShopWell makes money by selling data to supermarkets.可知選A。

4.詞義猜測題。根據(jù)文章末段,也就是drawback 后面的表語從句可知掃描儀有時候?qū)τ谀承┊a(chǎn)品不能掃描,所以這是它的局限性,也就是缺點,選B。

考點:考查社會生活類短文閱讀

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