Question

Frank Woolworth was born in Rodman, New York, in 1852. His family were very poor farmers, and there was never enough to eat. Frank decided he did not want to be a farmer. He took a short business course, and went to work as a salesman in a large city.
Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品) for as much as he could get. Frank put all these things on one table with a sign which said FIVE CENTS EACH. People fought and pushed to buy the things and the table was soon cleared.
Soon afterwards, Woolworth opened his own store, selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly from the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.
By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always run his business according to strict rules, of which the most important was: “ THE CUSTOMER IS ALWAYS RIGHT.”
【小題1】Frank took a short business course in order to _________.

A．learn something from a salesman	B．get away from the farm
C．earn more money for his family	D．get enough to eat.

【小題2】Frank sold the odds and ends quickly because _________.

A．he had put the goods on a table in a very nice way

B．he cut down the price by half

C．the sign he put on the table was well designed

D．he knew how to get people to buy his goods.

【小題3】The price of the knives was cut down by half because ________.

A．knives were ordered in large quantities directly from the factory.

B．the factory workers worked 24 hours a day

C．the knives were made in Germany, where labour was cheap.

D．the knives were produced in one factory.

【小題4】 ________ make Woolworth a world-famous man.

A．The low price of the goods he sold

B．His business skills and his wealth

C．His trip to Germany and his huge order of knives

D．His natural skill for showing things

【小題5】The belief that “ The customer is always right” suggests that ________.
A.whenever there is a quarrel between the customer and shop assistant, the customers are always right.
B If you want to succeed, the rule is the only way.
C.stores should do their best to meet the customer’s needs if they want to be successful.
D.stores must always follow the customer’s orders if they want to make more money.

Answer 1

【小題1】B
【小題2】D
【小題3】A
【小題4】B
【小題5】C

解析試題分析：弗蘭克·伍爾沃斯生于1852年的紐約，是一個(gè)貧苦農(nóng)民的兒子。他從農(nóng)場(chǎng)來(lái)到城市，利用自己的才智、低價(jià)和營(yíng)銷策略最終成為北美乃至世界的著名企業(yè)家。“顧客是上帝”就是他一直信奉的準(zhǔn)則。
【小題1】細(xì)節(jié)理解題。由“Frank decided he did not want to be a farmer.”可知弗蘭克學(xué)習(xí)短期商務(wù)培訓(xùn)是為了要離開(kāi)農(nóng)場(chǎng)，而并非“從銷售員那里學(xué)習(xí)”，也不是為了吃飽飯和為家里掙錢去的。故選B。
【小題2】細(xì)節(jié)理解題。由“ Frank put all these things on one table with a sign which said FIVE CENTS EACH.”可知，弗蘭克知道怎樣才能讓人買他的東西。文中未提及弗蘭克把物品“擺放得很好”，“折扣半價(jià)”是后來(lái)賣刀的時(shí)候，放在桌子上的標(biāo)志也未提及是“設(shè)計(jì)得很好的”。故選D。
【小題3】細(xì)節(jié)理解題。由“if you want to make money by selling low-price goods, you have to buy them in large quantities directly from the factories. ”可知，弗蘭克的刀子之所以能半價(jià)銷售是因?yàn)樗�直接從工廠里大批量的進(jìn)貨。B項(xiàng)與半價(jià)無(wú)關(guān)，C、D項(xiàng)沒(méi)有提及。故選A。
【小題4】細(xì)節(jié)理解題。弗蘭克由于獨(dú)特和優(yōu)越的商業(yè)經(jīng)營(yíng)技巧和巨大的財(cái)富而成名。其他三項(xiàng)與此無(wú)關(guān)。文中沒(méi)有說(shuō)他有展示東西的天分。故選B。
【小題5】推理判斷題。“顧客就是上帝”表示商店應(yīng)該盡力做到滿足顧客的要求，這樣才能成功。顧客不一定任何時(shí)候都是對(duì)的；這不是唯一成功的途徑。D項(xiàng)過(guò)分夸大。故選C.
考點(diǎn)：人物傳記類文章閱讀。