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10．It was once unheard-of to be a businessman in China．Nowadays，though，it's quite common to become your own boss．Let's say you have an idea．Maybe you want to open an English school or sell Japanese comics．Above all，you need a business plan．It sets out what you'll sell and how much everything will cost．Most busin esses that fail didn't have this．If you need to borrow money at the start，banks will ask for a detailed plan．
The best starting place for a business plan is the 4Ps：product，place，price and promotion．All these should be important for your starting  your own business．
□Product
Your product must have something unique．What makes it special compared to other similar products？If you want to start a noodle shop that has nothing new，don't expect people to show much interest．You can research your product．For food，let people try it for free．For toys，let a few children play with them to see if they like them．
□Place
There's n o point having a product that people want to buy if your shop is in an empty mall．Think about which type of person is going to buy what you sell．W here do they usually go shopping？When looking at possible places，spend the day there．See how many people pass by．Also，are there other shops nearby selling similar products？If so，how can you be better than them？
□Price
Work out how much it costs to make or provide your product．As a general rule，your price will be double the cost．After all，you're also paying for rent，staff and you need to eat too!
□Promotion
How can you attract people to your shop？Advertising in newspapers and on TV is expensive．Perhaps you can get free advertising by getting a newspaper to write about your business．
 
21．According to the author，what is the most important in starting your own business？B
A．a shop            
B．a business plan          
C．money         
D．successful businessmen
22．What does"If so"in Paragraph 4 refer to？A
A．There are shops selling the goods like yours．
B．Many people pass by．
C．You should think about which type of person is going to buy what you sell．
D．You should spend the day on possible places．
23．You are selling toys to children．It costs 5 yuan to make each one．How much should you charge the children for each toy？D
A.15 yuan．B.5 yuan．C.50 yuan．D.10 yuan．
24．What's the best title for the passage？C
A．Starting your own business．
B．How to start a business．
C．Starting a business soon．
D．Preparations for starting a business．

分析 本文主要教育我們如何進行自己的生意，給出了四個具體步驟的建議：產品，位置，價格，營銷．．

解答 21：B 推理題．根據文章第一段Let's say you have an idea．Maybe you want to open an English school or sell Japanese comics．First，you need a business plan．可知如果我們要自己做生意，首先就是要有一個很好的計劃．故B正確．
22：A 推理題．根據本句Also，are there other shops nearby selling similar products？If so，how can you be better than them？可知這里的so就是指前面一句中的there are other shops nearby selling similar products．如果在附近有一些其他的出售類似產品的商店，你就要思考如何比對方做得更好．故A正確．
23：D 計算題．根據文章倒數第2段As a general rule，your price will be double the cost．可知你的價格要是你成本的2倍，因為你要考慮租金，職工工資和你的支出．故D正確．
24：C 主旨大意題．根據文章第2段The best starting place for a business plan is the 4Ps：product，place，price and promotion．All these must be strong to be successful．可知本文主要講述的是如何成功地進行自己的生意的4步驟．故選C．

點評 本篇閱讀較為簡單．文章內容，所出題目以及選項也較短，因此考生只要閱讀詳略結合，細心理解，就能快速得出正確答案．

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