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科目：高中英語 來源： 題型：閱讀理解

No one knows for sure when advertising first started.It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them.That led to the concept of specialization，which means that people would specialize，or focus，on doing one specific job.
Let’s take a man we’ll call Mr.Fielder，for example.He did everything connected with farming.He planted seeds，tended the fields，and harvested and sold his crops.At the same time，he did many other jobs on the farm.However，he didn’t make the bricks for his house，cut his trees into boards，make the plows(犁)，or any of the other hundreds of things a farm needs.Instead，he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr.Plowright.Using what he knew about farming and working with iron，Mr.Plowright invented a plow that made farming easier.Mr.Plowright did not really like farming himself and wanted to specialize in making really good plows.Perhaps，he thought，other farmers will trade what they grow for one of my plows.
How did Mr.Plowright let people know what he was doing？Why，he advertised，of course.First he opened a shop and then he put up a sign outside the shop to attract customers.That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door.It was probably all the information people needed to find Mr.Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago.Even before most people could read，they understood such signs.Shopkeepers would carve into stone，clay，or wood symbols for the products they had for sale.
A medium，in advertising talk，is the way you communicate your message.You might say that the first medium used in advertising was signs with symbols.The second medium was audio，or sound，although that term is not used exactly in the way we use it today.Originally，just the human voice and maybe some kind of simple instrument，such as a bell，were used to get people’s attention.
A crier，in the historical sense，is not someone who weeps easily.It is someone，probably a man，with a voice loud enough to be heard over the other noises of a city.In ancient Egypt，shopkeepers might hire such a person to spread the news about their products.Often this earliest form of advertising involved a newly arrived ship loaded with goods.Perhaps the crier described the goods，explained where they came from，and praised their quality.His job was，in other words，not too different from a TV or radio commercial in today’s world.
【小題1】What probably led to the start of advertising?

A．The discovery of iron.
B．The specialization of labor.
C．The appearance of new jobs.
D．The development of farming techniques.
【小題2】To advertise his plows，Mr.Plowright ________.
A．praised his plows in public
B．placed a sign outside the shop
C．hung an arrow pointing to the shop
D．showed his products to the customers
【小題3】The writer makes up the two stories of Mr.Fielder and Mr.Plowright in order to ________.
A．explain the origin of advertising
B．predict the future of advertising
C．expose problems in advertising
D．provide suggestions for advertising
【小題4】In ancient Egypt，a crier was probably someone who ________.
A．owned a ship
B．had the loudest voice
C．ran a shop selling goods to farmers
D．functioned like today’s TV or radio commercial
【小題5】The last two paragraphs are mainly about ________.
A．the history of advertising
B．the benefits of advertising
C．the early forms of advertising
D．the basic design of advertising

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科目：高中英語 來源： 題型：閱讀理解

In times of economic crisis, Americans turn to their families for support. If the Great Depression is any guide, we may see a drop in our skyhigh divorce rate. But this won’t necessarily represent an increase in happy marriages. In the long run, the Depression weakened American families, and the current crisis will probably do the same.
　　We tend to think of the Depression as a time when families pulled together to survive huge job losses. By 1932, when nearly one-quarter of the workforce was unemployed, the divorce rate had declined by around 25% from 1929. But this doesn’t mean people were suddenly happier with their marriages. Rather, with incomes decreasing and insecure jobs, unhappy couples often couldn’t afford to divorce. They feared neither spouse could manage alone.
　　Today, given the job losses of the past year, fewer unhappy couples will risk starting separate households. Furthermore, the housing market meltdown will make it more difficult for them to finance their separations by selling their homes.
　　After financial disasters family members also tend to do whatever they can to help each other and their communities. A 1940 book “The Unemployed Man and His Family”, described a family in which the husband initially reacted to losing his job “with tireless search for work.” He was always active, looking for odd jobs to do.
　　The problem is that such an impulse is hard to sustain. Across the country, many similar families were unable to maintain the initial boost in morale(士氣). For some, the hardships of life without steady work eventually overwhelmed their attempts to keep their families together. The divorce rate rose again during the rest of the decade as the recovery took hold.
　　Millions of American families may now be in the initial stage of their responses to the current crisis, working together and supporting one another through the early months of unemployment.
　　Today’s economic crisis could well generate a similar number of couples whose relationships have been irreparably(無法彌補(bǔ)地)ruined. So it’s only when the economy is healthy again that we’ll begin to see just how many broken families have been created.
【小題1】In the initial stage, the current economic crisis is likely to __________.

A．tear many troubled families apart
B．bring about a drop in the divorce rate
C．contribute to enduring family ties
D．cause a lot of conflicts in the family
【小題2】In the Great Depression many unhappy couples chose to stick together because_______.
A．starting a new family would be hard
B．they expected things would turn better
C．they wanted to better protect their kids
D．living separately would be too costly
【小題3】In addition to job losses. What stands in the way of unhappy couples getting a divorce?
A．Mounting family debts
B．A sense of insecurity
C．Falling housing prices
D．Difficulty in getting a loan
【小題4】What will the current economic crisis eventually do to some married couples?
A．It will irreparably damage their relationship
B．It will undermine their mutual understanding
C．It will help strengthen their emotional bonds
D．It will force them to pull their efforts together
【小題5】What can be inferred from the last paragraph?
A．The economic recovery will see a higher divorce rate
B．Few couples can stand the test of economic hardships
C．A stable family is the best protection against poverty.
D．Money is the foundation of many a happy marriage

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科目：高中英語 來源： 題型：閱讀理解

Many Chinese kids, known as "left-behind" children, hardly ever see their parents, because their parents are migrant workers.
Li Ling, 11, is a left-behind child. Her parents have been working in Zhejiang for 10 years, while she lives with her grandparents in Guangdong. She was reunited with her parents last Spring Festival. As the number of migrant workers in China increases, the number of left-behind children is rising fast. Li is one of the 61. 02 million left-behind children under 17. They account for 37. 7 percent of rural children and 21. 88 percent of all Chinese children
The large number of left-behind children has already become a social issue. If left unsolved, it will cause serious problems, Wang Zhenyao, director of the China Philanthropy Research Institute, told China Daily. The education level of adults supervising（監(jiān)管） these children is generally not that high. They can only take care of the children's personal safety and daily living, being unable to care for their educational and spiritual needs. Meanwhile, the absence of parental support will make some left-behind children lack self-confidence. They may be slower in physical and emotional growth than their peers. Others may even become "problem youths".
To solve this problem, the government is taking action. For instance, 30 provinces and cities have allowed certain children to attend school and take the college entrance exam in the city where their parents are. However, Wang suggested that the country do more, such as making policies encouraging migrant workers to work in their hometowns. He also said that a well-balanced child welfare system is needed. "These children are the future of the nation, so they deserve our loving care and protection," Wang said.
【小題1】Left-behind kids hardly see their parents because _______.

A．they are poor and in rural areas
B．they are brought up by their grandparents
C．their parents are making a living in other cities
D．their parents don't go back home on Spring Festival
【小題2】Which of the following is true according to the passage?
A．Li Ling hasn't seen her parents for about 10 years.
B．Left-behind children have become problem youths.
C．There are 61. 02 million left-behind children in China.
D．Much remains to be done to settle the left-behind kids issue.
【小題3】The purpose of the passage is _______.
A．to criticize the migrant workers who leave their children at home
B．to focus on the present situation of the left-behind children
C．to worry about the present situation of left-behind children
D．to call on the government to educate the migrant workers
【小題4】In which column of a newspaper can we most probably find this passage?
A．Education.B．Society.C．Entertainment.D．Employment.

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科目：高中英語 來源： 題型：閱讀理解

The issue of privacy versus openness is a paradox, particularly when it comes to the American home. “Lots” or “yards” (gardens) can be large and many are not enclosed by the walls, fences or hedges so popular in other cultures. Similarly, “window treatments” frame the window. but the use of European-style net curtains to screen out nosy neighbors is rare. In the same style, first-time visitors to an American home may be proudly given the full tour; even walk-in closets and en suite bathrooms are not considered off-limits. They may also be encouraged to help themselves to a soda from the fridge. All this gives an impression of openness.
Yet Americans do value their personal space and privacy. A Brazilian expatriate (僑民) who dropped in on her usually friendly Connecticut neighbors unannounced got the clear impression she should have called first. Similarly while a typical suburban home features large, shared areas, such as an open-plan kitchen and family room or “den”, ample private space is also allowed in the floor plan. A visit to a family home in the evening would likely find the family members dispersed, each independently watching TV, on the phone, surfing the Internet, or otherwise recharging batteries in the privacy of their own bedroom.
American individualism, expansiveness, and abundance are expressed in lifestyle. Despite the fact that the average household size has declined over the past thirty years from3.1 people to 2.6 people per household, the average size of a new family home increased during the same period from 1,500 to 2,200 square feet.
A common observation is just how outsized everything is. The beds are king-sized, the TVs have giant screens, the burgers are “whoppers (龐然大物),” appliances are “industrial” size. The largest popcorn or soda at the movies can be “supersized.” Closets are “walk in,” and some cars are the size of a military vehicle.
【小題1】The passage suggests that Americans__________.

A．a(chǎn)re rich enough to afford large size houses and luxurious electricity appliances
B．a(chǎn)re very shy when talking about keeping their privacy and their personal space
C．would like to express their lifestyles in public to show them off
D．enjoy openness as well as individualism although they seem to contradict each other
【小題2】Why can we say that American individualism, expansiveness, and abundance are expressed in their lifestyle?
A．Because the average size of a new house has increased during the past thirty years.
B．Because Americans often use European-style net curtains to screen out nosy neighbors.
C．Because many houses are equipped with walk-in closets.
D．Because the house size, outsized household furniture and independent living habits have proved it.
【小題3】The underlined phrase in the passage means________.
A．filling a battery with electrical power
B．recovering your strength and energy by resting for a while
C．changing your batteries again
D．obtaining new batteries because old ones are running out
【小題4】According to the passage, if you drop in on an American family which is usually friendly to you in the evening, you________.
A．will be deeply impressed by their family get-together scene
B．will be invited to a party which is well-prepared
C．will find family members scattered, and enjoying themselves individually
D．will be warmly welcomed even if they don’t get informed of your visit earlier

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科目：高中英語 來源： 題型：閱讀理解

How can you build more word-of-mouth advertising (口碑廣告)? In other words, why would your customers want to talk to their friends about their experience of doing business with you?
When you perform your service or deliver your product competently (出色地),  you are just doing what the customer expects. In order to increase the number of the customers who want to share their good experience with their friends, you must make your service impressive, going beyond what is expected.   
Recently my daughter Dawn and I had lunch with my team members at the Campbell House. The food and service were truly excellent. My daughter asked for her leftovers (剩菜) to be packed. They were returned to her in aluminum foil (鋁箔) shaped like a swan(天鵝). Guess what she talked about when she got home? How much more do you think it cost the Campbell House to produce that “Wow!” experience? Answer —not a cent!   
Disneyland should be an inspiration to us all in providing a “Wow!” experience. What do people talk to their friends about when they come home? “You should have seen how clean that park was! With all of the people there, it’s unbelievable! There’s not even a gum wrapper on the ground!” Walt Disney understood that cleanliness is marketing.  
【小題1】According to the passage, customers would like to share their good experience with their friends if ______.

A．what they need is provided on time
B．the price of the service is low enough
C．the service is better than they expected
D．the after-sale service is good enough
【小題2】How did Dawn feel the moment she saw her packed leftovers?   
A．Disappointed and angry.B．Excited and crazy.
C．Worried and unhappy. D．Surprised and pleased.
【小題3】By saying “Answer — not a cent!” the author seems to believe that ______.
A．it is always possible to satisfy all of the customers
B．sometimes it is easy to provide a good experience
C．most customers are easy to do business with
D．the service should be as cheap as possible

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科目：高中英語 來源： 題型：閱讀理解

This is an open letter to the three people who stole my handbag from the department store where I am employed as a shop assistant.
When you took my bag, I don’t know what you thought you were going to get. With my wages, there's not much left on a Tuesday. I hope the ￡5 was useful to you. If you really need a couple of pounds, I suppose you could always cash one of the two checks left in my check book. Of course, I phoned the bank right away and the check-cashing card is no longer valid, so it won’t be of much use to you.
Actually I don’t care about the money too much. We single parents who work to support our families understand only too well what it means to be short of cash. However, I don’t suppose it went very far among the three of you. Sorry about that!
I wish you had left the bag behind and just taken the wallet and check book. There were all kinds of papers and notes that I really need. I really think that was very inconsiderate of you. I mean, how would you like something like that to happen to you?
Well, perhaps the bag will turn up. It wasn’t even an expensive one, just a plain, old brown leather shoulder bag. You probably threw it in the nearest rubbish bin or threw it into the bushes. We've looked around, of course, but no one saw which way you went after you left the shop.
I'm not really angry with you. I know how the pressures of modern life can affect us, but I am sad at the loss of my personal things. I feel helpless. The police were very icy, and they just shrugged their shoulders. “It happens all the time,” they told me. Some small comfort, I suppose. But I’ve lost just a little more faith in human nature. And as my young son said when I told him what had happened, “Why? Mummy, why us?” I couldn't answer that question. I wonder if you can.
【小題1】 In writing Paragraph 2, the writer wants to           .

A．describe the contents of the bag in detail
B．tell the thieves hardly any money was available
C．state the fact that she was careless with the money
D．give some suggestions to the three thieves
【小題2】Which of the following is the most valuable to the writer?
A．The cash in her bag.
B．The handbag itself.
C．The papers and notes in the bag.
D．The check book in the bag.
【小題3】What can we conclude about the police?
A．They are unable to find the thieves.
B．They show sympathy to the woman.
C．They have doubts about human nature.
D．They think the case quite common.
【小題4】 Why does the author write the letter?
A．To give the thieves a serious warning.
B．To express her affection for her valuable bag.
C．To call people’s attention to their belongings.
D．To complain about the fall of morality.

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科目：高中英語 來源： 題型：閱讀理解

Someday a stranger will read your e-mail without your permission or scan the websites you’ve visited. Or perhaps someone will casually glance through your credit card purchases or cell phone bills to find out your shopping preferences or calling habits.
In fact, it’s likely some of these things have already happened to you. Who would watch you without your permission? It might be a husband or wife, a girlfriend, a marketing company, a boss, a cop or a criminal. Whoever it is, they will see you in a way you never intended to be seen—the 21st century equivalent (相等物) of being caught naked.
Psychologists tell us boundaries are healthy, that it’s important to reveal yourself to friends, family and lovers in stages, at appropriate times. But few boundaries remain. The digital bread pieces you leave everywhere make it easy for strangers to reconstruct who you are, where you are and what you like. In some cases, a simple Google search can reveal what you think. Like it or not, increasingly we live in a world where you simply cannot keep a secret.
The key question is Does that matter?
For many Americans, the answer apparently is “no.”
When opinion polls ask Americans about privacy, most say they are concerned about losing it. A survey found a serious depression about privacy, with 60 percent of respondents saying they feel their privacy is “slipping away, and that bothers me.”
But people say one thing and do another. Only a tiny part of Americans change any behaviors in an effort to preserve their privacy. Few people turn down a discount at tollbooths (收費(fèi)站) to avoid using the EZ-Pass system that can track automobile movements. And few turn down supermarket loyalty cards. Privacy economist Alessanfro Acquisti has run a series of tests that reveal people will surrender personal information like Social Security numbers just to get their hands on a pitiful 50-cents-off coupon (優(yōu)惠券).
But privacy does matter—at least sometimes. It’s like health when you have it, you don’t notice it. Only when it’s gone do you wish you’d done more to protect it.
【小題1】What would psychologists advise on the relationships between friends?

A．There should be a distance even between friends. 
B．Friends should always be faithful to each other. 
C．Friends should open their hearts to each other. 
D．There should be fewer disagreements between friends. 
【小題2】 Why does the author say “we live in a world where you simply cannot keep a secret”?
A．People leave tracks around when using modern technology. 
B．Modern society has finally developed into an open society. 
C．There are always people who are curious about others’ affairs. 
D．Many search engines profit by revealing people’s identities. 
【小題3】What do most Americans do about privacy protection?
A．They change behaviors that might disclose their identity. 
B．They talk a lot but hardly do anything about it. 
C．They rely more and more on electronic devices. 
D．They use various loyalty cards for business deals. 
【小題4】According to the passage, privacy is like health because __________.
A．people don’t treasure it until they lose it  
B．its importance is rarely understood 
C．it is something that can easily be lost 
D．people will make every effort to keep it 

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科目：高中英語 來源： 題型：閱讀理解

Although being famous might sound like a dream come true, today’s star, feeling like zoo animals, face pressures that few of us can imagine. They are at the center of much of the world’s attention. Paparazzi camp outside their homes, cameras ready. Tabloids (小報) publish thrilling stories about their personal lives. Just imagine not being able to do anything without being photographed or interrupted for a signature.
According to psychologist Christina Villarreal, celebrities—famous people—worry constantly about their public appearance. Eventually, they start to lose track of who they really are, seeing themselves the way their fans imagine them, not as the people they were before everyone knew their names. “Over time,” Villarreal says, “they feel separated and alone.”
The phenomenon of tracking celebrities has been around for ages. In the 4th century B.C., painters followed Alexander the Great into battle, hoping to picture his victories for his admirers. When Charles Dickens visited America in the 19th century, his sold-out readings attracted thousands of fans, leading him to complain about his lack of privacy. Tabloids of the 1920s and 1930s ran articles about film-stars in much the same way that modern tabloids and websites do.
Being a public figure today, however, is a lot more difficult than it used to be. Superstars cannot move about without worrying about photographers with modern cameras. When they say something silly or do something ridiculous, there is always the Internet to spread the news in minutes and keep their “story” alive forever.
If fame is so troublesome, why aren’t all celebrities running away from it? The answer is there are still ways to deal with it. Some stars stay calm by surrounding themselves with trusted friends and family or by escaping to remote places away from big cities. They focus not on how famous they are but on what they love to do or whatever made them famous in the first place.
Sometimes a few celebrities can get a little justice. Still, even stars who enjoy full justice often complain about how hard their lives are. They are tired of being famous already.
【小題1】It can be learned from the passage that stars today___________.

A．a(chǎn)re often misunderstood by the public
B．can no longer have their privacy protected
C．spend too much on their public appearance
D．care little about how they have come into fame
【小題2】What is the main idea of Paragraph 3?
A．Great heroes of the past were generally admired.
B．The problem faced by celebrities has a long history.
C．Well-known actors are usually targets of tabloids.
D．Works of popular writers often have a lot of readers.
【小題3】What makes it much harder to be a celebrity today?
A．Availability of modern media.
B．Inadequate social recognition.
C．Lack of favorable chances.
D．Huge population of fans.
【小題4】What is the author’s attitude toward modern celebrity?
A．Sincere. B．Skeptical. C．Disapproving. D．Sympathetic.

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