17.The rise of multinational corporations (跨國公司),global marketing,new communications technologies,and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly,since modern PR was largely an American invention,the U.S.leadership in public relations is being threatened by PR efforts in other countries.Ten years ago,for example,the world"s top five public relations agencies were American-owned.In 1991,only one was.The British in particular are becoming more sophisticated and creative.A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities,compared to about one-third of U.S.companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race?First,Americans as a whole tend to be fairly provincial and take more of an interest in local affairs.Knowledge of world geography,for example,has never been strong in this country.Secondly,Americans lag behind their European and Asian counterparts (相對應(yīng)的人) in knowing a second language.Less than 5 percent of Burson-Marshall"s U.S.employees know two languages.Ogilvy and Mather has about the same percentage.Conversely,some European firms have half or more of their employees fluent in a second language.Finally,people involved in PR abroad tend to keep a closer eye on international affairs.In the financial PR area,for instance,most Americans read the Wall Street Journal.Overseas,their counterparts read the Journal as well as the Financial Times of London and The Economist,publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network).Turner recently announced that the word"foreign"would no longer be used on CNN news broadcasts.According to Turner,global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
88.According to the passage,U.S.leadership in public relations is being threatened becauseD
A.a(chǎn)n unparalleled increase in the number of public relations companies
B.shrinking cultural differences and new communications technologies
C.the decreasing number of multinational corporations in the U.S.
D.increased efforts of other countries in public relations
89.London could soon replace New York as the center of PR becauseB.
A.British companies are more ambitious than U.S.companies
B.British companies place more importance on PR than U.S.companies
C.British companies are heavily involved in planning activities
D.Four of the world"s top public relations agencies are British-owned
90.We learn from the third paragraph that employees in the American PR industryC.
A.speak at least one foreign language fluently
B.a(chǎn)re ignorant about world geography
C.a(chǎn)re not as sophisticated as their European counterparts
D.enjoy reading a great variety of English business publications
91.What lesson might the PR industry take from Ted Turner of CNN?A
A.American PR companies should be more internationally-minded.
B.The American PR industry should develop global communications technologies.
C.People working in PR should be more fluent in foreign languages.
D.People involved in PR should avoid using the word"foreign".
分析 文章介紹了美國的公共關(guān)系公司的下滑,海外公共關(guān)系公司的不斷進步的原因--主要是美國公司區(qū)域化太明顯了.
解答 88.D 細節(jié)題.根據(jù)文章內(nèi)容the U.S.leadership in public relations is being threatened by PR efforts in other countries.由此可知,美國的公共關(guān)系因為海外公共關(guān)系的原因而受到威脅,故選D
89.B 細節(jié)題.根據(jù)文章內(nèi)容,A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities,compared to about one-third of U.S.companies.由此可知,比起美國公司,英國公司更加注重公共關(guān)系,結(jié)合選項,故選B
90.C 細節(jié)題.根據(jù)文章內(nèi)容.Less than 5 percent of Burson-Marshall"s U.S.employees know two languages.Ogilvy and Mather has about the same percentage.Conversely,some European firms have half or more of their employees fluent in a second language.由此可知,在美國公共關(guān)系產(chǎn)業(yè)的那些員工,不再語言掌握方面稍有遜色,比起它歐洲的同仁而言,沒有那么多的豐富的經(jīng)驗,結(jié)合選項,故選C
91.A 推理題.根據(jù)文章內(nèi)容Turner recently announced that the word"foreign"would no longer be used on CNN news broadcasts…global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.由此可知,Turner最近宣布說:外國的這個詞以不再出現(xiàn)在新聞播報里.全球化的交流能夠使得這個民族更加的獨立,那樣的話,像語言問題這樣的事就不再出現(xiàn)了,換句話說,美國的公共關(guān)系公司應(yīng)該變得更加的具有國際意識才行.結(jié)合選項,故選A
點評 本文是新聞報道類閱讀理解.做這類題材閱讀理解時要求考生對文章通讀一遍,做題時結(jié)合原文和題目有針對性的找出相關(guān)語句進行仔細分析,結(jié)合選項選出正確答案.推理判斷題也是要在抓住關(guān)鍵句子的基礎(chǔ)上合理的分析才能得出正確答案,切忌胡亂猜測,一定要做到有理有據(jù)