Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗議）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧視婦女）advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
小題1:Despite recent changes in attitudes, some advertisements still fail to        .
A．change women’s opinions of themselves
B．show any understanding of consumers’ feelings
C．persuade the public to buy certain products
D．meet the needs of the advertising industry
小題2:According to the writer, the commonest fault of present-day advertising is to         .
A．condemn the role of the housewifeB．ignore protests about advertisements
C．present a misleading image of womenD．picture the activities of men wrongly
小題3:Emma Bennett suggests that advertisement ought to        .
A．give further emphasis to practical advice
B．change their style rather than their content
C．use male images instead of female ones
D．sing higher praise for women than before
小題4:We can learn from the passage that advertising industry should         .
A．take its job more eagerlyB．do more pioneering work
C．take notice of the public opinionD．concentrate on the products advertised

小題1:B
小題1:C
小題1:B
小題1:C

小題1:推理判斷題。根據(jù)第一段最后一句中的內(nèi)容可推知一些廣告仍然沒有對消費者的感受表示出任何理解的跡象。選B
小題1:推理判斷題。根據(jù)第三段中的“But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation.”可知作者認為當前的廣告最普遍的錯誤就是沒有把女性放在真實的處境中，是對女性形象的誤導。選C
小題1:推理判斷題。第四段第一句提到她認為讓女士煩擾的不是家庭主婦角色的使用，而是處理的方式，由此可推斷她建議廣告應該改變方式，而不是內(nèi)容。選B
小題1:推理判斷題。文章最后一段提到優(yōu)秀的廣告應該由廣告商、廣告機構和消費者協(xié)同完成，由此可推斷廣告業(yè)應該注重民意。選C
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科目：高中英語 來源：不詳 題型：完形填空

Do you like doing shopping? Have you ever had to decide whether to go shopping or stay at home and watch TV on a weekend? Now you __16__ do both at the same time. Home shopping television networks have become a __17__ for many people to shop without __18__ having to leave their homes, and you never thought it’s so convenient.
Some shoppers are __19__ of department stores and supermarkets— __20__ the crowds, waiting in long lines, and sometimes having slight __21__ of finding anything they want to buy. They’d rather sit quietly at home in front of the TV set and __22__ a friendly announcer describe a product __23__ a model shows it. And they can __24__ around the clock, buying something __25__ by making a phone call.
Department stores and even mail-under companies are __26__ to join in the success of home shopping. Large department stores are busy __27__ their own TV channels to encourage TV shopping in the future. __28__ can ask questions about products and place __29__, all through their TV sets.
Will shopping by television __30__ take the place of shopping in stores? Some people are still concerned about that. Just only some industry managers think so. __31__ many people find shopping at a __32__ store a great enjoyment. And for many shoppers, it is still important to __33__ or try on dresses they want to buy. That’s __34__ specialists say that in the future, home shopping will __35__ together with store shopping but will never entirely replace it. Let’s wait and see it.
小題1:
A．must
B．should
C．shall
D．can
小題2:
A．program
B．way
C．reason
D．purpose
小題3:
A．ever
B．never
C．still
D．once
小題4:
A．proud
B．fond
C．tired
D．careful
小題5:
A．fighting
B．striking
C．treating
D．stopping
小題6:
A．sense
B．doubt
C．hope
D．feeling
小題7:
A．see
B．watch
C．let
D．notice
小題8:
A．until
B．since
C．if
D．while
小題9:
A．shop
B．wait
C．turn
D．deliver
小題10:
A．suitably
B．cheaply
C．simply
D．hardly
小題11:
A．nervous
B．lucky
C．equal
D．eager
小題12:
A．putting up
B．making up
C．setting up
D．looking up
小題13:
A．Guests
B．Assistants
C．Managers
D．Customers
小題14:
A．orders
B．goods
C．books
D．a(chǎn)nswers
小題15:
A．lastly
B．finally
C．especially
D．fortunately
小題16:
A．Then
B．Yet
C．However
D．Therefore
小題17:
A．general
B．popular
C．real
D．true
小題18:
A．design
B．make
C．wear
D．touch
小題19:
A．how
B．why
C．what
D．when
小題20:
A．exist
B．practice
C．follow
D．a(chǎn)ppear
 

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科目：高中英語 來源：不詳 題型：閱讀理解


Mouse potatoes joined couch potatoes (who spend much time watching TV on the couch), google officially became a verb and drama queens (extremely emotional persons) finally found the attention when they crossed over from popular culture to mainstream English language.
The mouse potato, the himbo (attractive, empty-headed man) and drama queen were among 100 new words added to the 2006 update of America’s best-selling dictionary, the Merriam-Webster Collegiate Dictionary《韋氏大詞典》. The Internet search engine Google also found its way into the dictionary for the first time as a verb, meaning to find information quickly on the worldwide web.
New words and phrases from the fields of science, technology, pop culture and industry are chosen each year by Merriam-Webster’s team of editors after months of looking through books, magazines and even food labels. “They are not tracking spoken language. They are looking for evidence that words have been used in the written English language,” said Arthur Bicknell, senior editor of Merriam-Webster.
Other words first coming into the dictionary this year were soul patch (a small growth of beard under a man’s lower lip), unibrow (two eyebrows joining together) and supersize － the fast food industry phrase for extra large meals.
The technology world contributed ringtones (changeable incoming cellphone call signals) and spyware (software installed in a computer to track a user’s activities) while biodiesel (生物柴油) and avian influenza(禽流感) came from the world of science.
America’s first dictionary － Noah Webster’s A Compendious Dictionary of the English Language － was published 200 years ago and also introduced some fresh words that have now become familiar. Those “new” words in 1806 included slang, surf, psychology, naturally and Americanize.
小題1:The mouse potato refers to ____________.
A．a(chǎn) mouse that lives by potatoes
B．a(chǎn) person who spends much time on the computer
C．a(chǎn) mouse that is shown on the screen of the computer
D．a(chǎn) person who likes to eat mice and potatoes
小題2:Which group of words and phrases is NOT the fresh words for the dictionary of this   year?  
A．mouse potatoes, google, supersize， drama queen.
B．himbo, soul patch, unibrow, supersize.
C．ringtones, spyware, biodiesel, avian influenza.
D．couch potatoes, surf, psychology, Americanize.
小題3:Which of the following statements is NOT true according to the text?
A．New words and phrases were introduced into the dictionary have close relationship with the time.
B．New words and phrases chosen by the editors of the dictionary have been used in written English somewhere.
C．Some words that are now familiar to us used to be fresh words collected in the dictionary.
D．The Merriam-webster Collegiate Dictionary becomes the best-seller because 100 new words are added to it.

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科目：高中英語 來源：不詳 題型：閱讀理解

Do you know of anyone who uses the truth to deceive(欺騙)? When someone tells you something that is true，but leaves out important information that should be included, he can give you a false picture．
For example，someone might say, “I just won a hundred dollars on the lottery(彩票). It was great. I took that dollar ticket back to the store and turned it in for one hundred dollars!”
This guy’s a winner，right? Maybe，maybe not．We then discover that he bought $ 200 worth of tickets，and only one was a winner．He’s really a big loser!
He didn’t say anything that was false，but he left out important information on purpose．That’s called a half-truth．Half truths are not technically lies，but they are just as dishonest．
Some politicians often use this trick．Let’s say that during Governor Smith’s last term，her state lost one million jobs and gained three million jobs．Then she seeks an  other term．One of her opponents(對手)says，“During Governor Smith’s term，the state lost one million jobs!” That’s true．However，an honest statement would have been，“During Governor Smith’s term，the state had a net gain of two million jobs．’’
Advertisers will sometimes use half—truths．It’s against the law to make false statements so they try to mislead you with the truth．An advertisement might say，“Nine out of ten doctors advised their patients to take Yucky Pills to cure toothache．”It fails to mention that they only asked ten doctors and nine of them work for the Yucky Company．
This kind of deception happens too often．It’s a sad fact of life：Lies are lies，and sometimes the truth can 1ie as well．
小題1:How much did the lottery winner lose?
A．one hundred dollars．B．Two hundred dollars．
C．Three hundred dollars．D．Four hundred dollars．
小題2:We may infer that the author believes people should ________.
A．buy lottery tickets if possibleB．make use of half—truths
C．be careful about what they are toldD．not trust the Yucky Company
小題3: How many examples does the writer give to show how the truth is used to deceive?
A．One．B．Two．C．Three．D．Four．
小題4:Which of the following is true according to the passage?
A．Using half truths is against the law．
B．Technically，half truths are in fact lies．
C．Yucky Pills is a very good medicine for toothache．
D．Governor Smith did a good job during her last term．
小題5:Which of the following best expresses the main idea of the passage?
A．He’s really a big loser!
B．Sometimes the truth can lie as well．
C．Advertisers will sometimes use half truths．
D．It’s against the law to make false statements．

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科目：高中英語 來源：不詳 題型：閱讀理解

You are enjoying the beautiful scenery in a quiet place, but suddenly the peace and quiet is interrupted（打斷）by the noisy sound of a cellphone(手機)! Cellphones are everywhere, and some people don’t know what the limits of cellphone use are.
For me, it’s just a matter of education, good manners, and common sense. If I go to a beautiful place, it is because I want to enjoy nature. I can do it, but without bothering (打擾) other people.
Nowadays, that’s the biggest problem. People disturb other people, first with the ringing of their cellphones and then with their conversations because they usually speak very loudly. Not everybody in a public place should have to listen to private conversations (私人談話). Even more annoying, you hear just one part of the conversation.
People need to learn how to use cellphones correctly. If there is an emergency (緊急情況)，cellphones are acceptable, but remember that just a few years ago few people had cellphones and the whole society survived!
But again, not everybody wants to listen to other people’s private conversations. It’s like smoking. People don’t want to be bothered by smokers. Our society has to learn to respect other people.
Sometimes when you are talking to someone, that person interrupts the conversation because of a cellphone call, without saying “I’m sorry.” That is bad manners. They don’t know how to respect other people. It’s just common sense! But our society is sometimes so “common senseless!” So, we have to write some rules to prohibit（禁止）cellphone use in some places.
小題1:What could be the best title for the passage?
A．Cellphone Manners Are a MustB．How to Use Cellphones
C．Don’t Disturb OthersD．The Popularity (流行) of Cellphones
小題2:According to the author, what is the biggest problem nowadays?
A．People are disturbed by those who use cellphones.
B．People can’t hear the other part of the conversation.
C．Private conversations are carried out on cellphones.
D．Not everyone uses a cellphone in public places.
小題3:By saying “People don’t want to be bothered by smokers” (Para. 5), the author  really means _____.
A．smoking also does harm to other people’s health
B．people don’t want to listen to others talk
C．people don’t want to be bothered by cellphone talkers
D．some people don’t want others to smoke
小題4:Which of the following is NOT true according to the passage?
A．If we interrupt the conversation with a cellphone call, we should say sorry.
B．Some of the cellphone users don’t have good manners.
C．Before using cellphones, we must know how to respect others.
D．People who use cellphones are not interested in beautiful scenery at all.

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科目：高中英語 來源：不詳 題型：閱讀理解

Students who work during term time to support themselves at university are far more likely to graduate with a poor degree, according to a government-funded study published yesterday.
Undergraduates with part-time jobs are a third less likely to get a first or upper second-class degree than other students, harming their career chances. Students from the poorest backgrounds were most likely to take jobs during term because they could not depend on help from their parents.
The report, commissioned (委托) by the Department for Education and Skills, also found a clear relation between fear of debt and employment in non-graduate jobs. Students from poorer backgrounds are known to he more unwilling to be in debt than those from middle class families.
The study of 8,600 people who graduated in 1999 was made by Peter Elias, of Warwick University, and Kate Purcell, from Bristol Business School. They found that twice as many first-class degrees were awarded to students who did not work during term compared with those who did. Between 35 and 38 percent who worked during term achieved a lower second, compared with about 28 percent of those who did not.
Professor Elias said that the increase in school fees next year to ￡3,000 would have to be monitored (監(jiān)控) carefully for its effect on poorer students. "Higher education is going to be a harder struggle for those who do not come with all the advantages," he said.
He suggested that universities could get in touch with employers to provide work experience on good salaries to choose students during holidays, so that they did not have to work during term.
小題1:What's the main idea of the passage?
A．Students at university like to take part-time jobs to support themselves,
B．Term-time jobs at university lead to poorer examination results.
C．The school fees are becoming higher and higher at university.
D．Students at university have much difficulty getting first-class degrees.
小題2:Why did lots of students take term-jobs at university?
A．No one would lend them money to continue their study.
B．They wanted to improve themselves by taking part-time jobs,
C．Their families were poor and couldn't afford the high expense.
D．They thought earning money was more important than studying.
小題3:Students who took term-jobs at university ____.
A．had no possibility to study better than those who didn't
B．couldn't graduate from school normally in the future
C．might have trouble in finding a job in the future
D．were more independent than those who didn't in the future
小題4:Which of the following statements is TRUE according to the passage?
A．Poor students can't take part-time jobs all the time at university.
B．Employers have the duty to help poor students solve the money problem.
C．First class degrees couldn't be given to the students whose families were poor.
D．High school fees are one of the important reasons why students have to take term-jobs.

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科目：高中英語 來源：不詳 題型：閱讀理解

If women are mercilessly exploited year after year, they have only themselves to blame．Because they tremble at the thought of being seen in public in clothes that are out of fashion, they are always taken advantage of by the designers and the big stores．Clothes which have been worn only a few times have to be put aside because of the change of fashion．When you come to think of it, only a woman is capable of standing in front of a wardrobe packed full of clothes and announcing sadly that the has nothing to wear．
Changing fashions are nothing more than the intentional creation of waste．Many women spend vast sums of money each year to replace clothes that have hardly been worn．Women who can not afford to throw away clothing in this way, waste hours of their time altering（改變） the dresses they have．Skirls are lengthened or shortened; neck-lines are lowered or raised, and so on．
No one can claim that the fashion industry contribulea anything really important to society．
Fashion designers are rarely concerned with vital things like warmth, comfort and durability．They are only interested in outward appearance and they take advantage of the fact that women will put up with any amount of discomfort, as long as they look right．There can hardly be a man who hasn't at some time in his life smiled at the sight of a woman shaking in a thin dress on a winter day, or delicately picking her way through deep snow in high —heeled shoes．
When comparing men and women in the matter of fashion, the conclusions to be drawn are obvious．Do the constantly changing fashions of women's clothes, one wonder, reflect basic qualities of inconstancy and instability? Men are too clever to let themselves be cheated by fashion designers．Do their unchanging styles of dress reflect basic qualities of stability and reliability? That is for you to decide．
小題1:Designers and big stores always make money _____．
A．by constantly changing the fashions in women's clothing
B．by mercilessly exploiting women workers in the clothing industry
C．because they are able to predict new fashions for the coming season
D．because they attach great importance to quality of women’s clothing
小題2:To the writer, the fact that woman alter their old fashioned dresses is seen as       .
A．a(chǎn) waste of moneyB．a(chǎn)n expression of taste
C．a(chǎn) waste of timeD．a(chǎn)n expression of creativity
小題3:According to the passage, which of the following statements is true?
A．The fashion industry makes an important contribution to society
B．The constant changes in women’s clothing reflect their strength of characters
C．Fashion designs should not be encouraged since they are only welcomed by women
D．New fashions in clothing are created for the commercial exploitation of women
小題4:By saying “the conclusions to be drawn are obvious”, the writer means that       .
A．women are better able to put up with discomfort
B．men are more reasonable in the matter of fashion
C．men are also exploited greatly by fashion designers
D．women’s inconstancy in their choice of clothing is often laughed at

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科目：高中英語 來源：不詳 題型：閱讀理解

New rules will let millions of Americans know where more of their food comes from．The law is known as COOL—Country of Origin Labeling．
American Congress first passed the law in 2002．Stores have had to label seafood by country of origin since 2005．But industry pressure delayed other requirements until last week．
Products that must now be labeled include fresh fruits and vegetables, muscle meats and some kinds of nuts．But the rules are complex, and many foods are excluded．For example, organ meats are free to be labeled．So are processed foods, including cooked or smoked food．
The United States has imported more and more food in recent years to save money and expand choices．Country-of-origin labeling has become more common lately but has still been limited in many stores．
Food safety is one reason why some shoppers pay close attention to where foods came from．For example, when a large number of people recently got sick from salmonella（沙門菌�。�, officials blamed peppers from Mexico．Yet the last big food scare involved spinach （菠菜） grown in California．But labeling is also a way for people to know they are getting what they want．Some want to buy local foods or foods from a particular country．
The country-of-origin labeling law gives stores 30 days to correct any violations that are found．Stores and suppliers that are found to be deliberately violating the law could be fined 1000 dollars per violation．Federal inspectors are not to take action to enforce the law for six months to give time for an education campaign．
Some food safety activists say they are generally pleased with the law．They call it a good step that will give people more useful information．
小題1:Why has more and more food been imported to the United States in recent years?
A．Because it is economical and provides people with more choices．
B．Because the United States is short of food supply．
C．Because Americans need more and more food recently．
D．Because foreign food is of higher quality than native food．
小題2:What’s the regulation in the new rules?
A．Stores have to label food by its producing date from now on．
B．The country-of-origin labeling has to be marked on more food．
C．Stores have to label seafood by country of origin．
D．Labeling of food should include more useful information．
小題3:The new rules of the country-of-origin labeling law will come into effect ______．
A．right nowB．in a month
C．in three monthsD．in half a year
小題4:Consumers are more concerned about where foods came from because ______．
A．they are curious about the country of the food origin
B．they are particular about the tastes of the food
C．they are concerned about food safety and want to get what they want
D．most of the shoppers are food safety activists themselves

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科目：高中英語 來源：不詳 題型：閱讀理解

Nowadays, more and more villagers have left to make a living in big cities. As a result, their children have become leftover children and they need more care. The survey below is from villages in Yongzhou, Hunan Province. Three hundred children were chosen to answer the questions.
What they want
Love
Money
Freedom
Control
Something else
40%
18%
28%
10%
4%
Whom to communicate with
Oneself
Family members
No one
27%
55%
18%
Whether they can communicate with their parents freely
Yes
A little difficult
No
46%
44%
10%
The way they prefer to live
Living with parents
Living without parents
No idea
58%
14%
28%
What they think of their parents’ working in cities
Bad
Good
No idea
20%
39%
41%
Happiest place
School
Home
Friend’s homes
48%
34%
18%
小題1:
Of all the five needs, the leftover children need _______ most.
A．loveB．moneyC．controlD．freedom
小題2:
Which of the following is TRUE according to the passage?
A．About one out of every two children has no one to talk with.
B．All of the children prefer to stay at home without their parents.
C．About 1/3 of the children think their parents’ working in cities is bad.
D．More than half of the children think it good to live with their parents.
小題3:
How many children think their happiest place is their school?
A．48.B．102.C．144.D．156.
小題4:
We can learn from the survey that _______.
A．most leftover children want more freedom without parents
B．over 40% of the children have difficulty talking to parents freely
C．a(chǎn)ll the leftover children dream of making money in big cities
D．most villagers prefer living a peaceful life in the countryside

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