閱讀理解

  In business, there is a speed difference:It’s the difference between how important a firm’s leaders say speed is to their competitive(競(jìng)爭(zhēng)的)strategy(策略)and how fast the company actually moves.59The difference is omportant regardless of industry and conpany size.57Companies fearful of losing their competitive advantage spend much time and money looking for ways to pick up the speed.

  In our study of 343 businesses, 57the companies that chose to go, go, go to gain an edge ended with lower sales and operating incomes than those that paused at key moments to make sure they were on the right track.What’s more, the firms that “slowed down to speed up “improved their top and bottom lines, averaging 40% higher sales and 52% higher operating income over a three-year period.

  58How did they disobey the laws of business physics, taking more time than competitors yet performing better? They thought differently about what “slower” and “faster” mean.Firms sometimes fail to understand the difference between operation speed(moving quickly)and strategic speed(reducing the time it takes to deliver value).Simply increasing the speed of production, for example, may be one way to try to reduce the speed difference.But that often leads to reduced value over time, in the form of lower-quality products and services.

  In our study, 59higher performing companies with strategic speed always made chages when necessary.They became and discussion.They encouraged new ways of thinking.And they allowed time to look and learn.By contrast(相比而言),performance suffered at firms that moved fast all the time, paid too much attention to improving efficiency, stuck to tested methods, didn’t develop team spirit among their employees, and had little time thinking about changes.

  Strategic speed serves as a kind of leadership.Teams that regularly take time to get things right, rather than plough ahead full bore, are more successful in meeting their business goals.That kind of strategy must come from the top.

(1)

What does the underlined part “gain an edge” in Paragraph 2 mean?

[  ]

A.

Increase the speed.

B.

Get an advantage.

C.

Reach the limit.

D.

Set a goal.

(2)

The underlined part “the laws of business physics”in Paragraph 3 means _________.

[  ]

A.

spending more time and performing worse.

B.

spending more time and performing better

C.

spending less time and performing worse

D.

spending less time and performing better

(3)

What can we learn from the text?

[  ]

A.

How fast a firm moves depends on how big it is.

B.

How competitive a firm is depends on what it produces.

C.

Firms guided by strategic speed take time to make necessary changes.

D.

Firms guided by operational speed take time to develop necessary team spirit.

(4)

Where could be the last title for the text?

[  ]

A.

Improve quality? Serve better.

B.

Deliver value? Plough ahead.

C.

Reduce time? Move faster.

D.

Need speed? Slow down.

答案:1.B;2.D;3.C;4.D;
解析:

(1)

考查推理判斷。根據(jù)第一段中“Companies fearful or losing their competitive advantage spend much time and money looking for ways to pick up the speed.”和第二段中的“the companies that chose to go, go, go to try to gain an edge ended with lower sales and operating incomes…”可知那些害怕丟掉競(jìng)爭(zhēng)優(yōu)勢(shì)的公司會(huì)一味的追求速度。

(2)

考查推理判斷。根據(jù)第三段中第一句話可知那些“不遵循”(disobey)商業(yè)法則的公司比競(jìng)爭(zhēng)者花的時(shí)間多(速度慢)卻表現(xiàn)得更好,反過(guò)來(lái)商業(yè)法則應(yīng)該是“花更少的時(shí)間(速度快),做得更好”。

(3)

  考查細(xì)節(jié)理解。根據(jù)倒數(shù)第二段中的“higher performing companies with strategic speed always made changes when necessary”可知受戰(zhàn)略速度指導(dǎo)的公司會(huì)實(shí)時(shí)的對(duì)公司的戰(zhàn)略做出調(diào)整。

  根據(jù)第一段中的“The difference is important regardless of industry and company size.”可知公司行動(dòng)的快慢,競(jìng)爭(zhēng)力的大小與公司的大小和生產(chǎn)的東西無(wú)關(guān),排除A、B項(xiàng)。

(4)

考查主旨大意。本文主要闡述了在商業(yè)競(jìng)爭(zhēng)中并不是速度越快越好,相反那些速度慢的公司會(huì)根據(jù)情況實(shí)時(shí)調(diào)整戰(zhàn)略往往會(huì)取的競(jìng)爭(zhēng)的優(yōu)勢(shì)。故D項(xiàng)“我們真的需要速度嗎?慢點(diǎn)吧!”符合題意。


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