根據(jù)短文內(nèi)容,從短文后的選項(xiàng)中選出能填入空白處的最佳選項(xiàng)。選項(xiàng)中有兩項(xiàng)為多余選項(xiàng)。
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
小題1:_ Health foods are packaged in greens, yellows or browns because we think of these healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.
小題2:_ Recently, some kind of pain killer was brought out, but researchers found it didn’t sell well, because the color made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—because we think of blue as safe, and white as calm.
_小題3: But quite often a bottle doesn’t contain as much as it appears to.It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know the truth: _小題4: The founder of Pears soup, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: “_小題5:
A.It’s not enough to have a good product.
B.Coloring, for example, varies according to what the producers are trying to sell.
C.Any fool can make soup, but it takes a genius to sell it.
D.The colors tricked the customers into shopping.
E. The size of a product can attract a shopper.
F. A good product is an advantage.
G. The colors turned the customers off.

小題1:B
小題2:G
小題3:E
小題4:A
小題5:C

試題分析:本文敘述了產(chǎn)品都注重包裝的顏色,因?yàn)轭伾芙o人不同的感覺和心情,如果人們不喜歡這種顏色他們就很少買那種產(chǎn)品,因此商家特別重視產(chǎn)品的包裝;ㄈゴ罅康某杀,人們認(rèn)為沒有好的包裝就沒有足夠好的產(chǎn)品。
小題1:根據(jù)Health foods are packaged in greens, yellows or browns可知選B。
小題2:根據(jù)it didn’t sell well, because the color made the product look weak and ineffective. 有些顧客根據(jù)顏色來選商品,所以拒絕買他們不喜歡的顏色,故選G。
小題3:根據(jù)But quite often a bottle doesn’t contain as much as it appears to.這是對(duì)于第一句的舉例,故選E。
小題4:根據(jù)70 percent of the total cost of the product itself on packaging!
可以推出沒有好的包裝就沒有好的產(chǎn)品,故選A。
小題5:根據(jù)這里還說包裝的重要性,故選C。
點(diǎn)評(píng):主要考查考生對(duì)文章的整體內(nèi)容和結(jié)構(gòu)以及上下文邏輯意義的理解和掌握。該題型要求考生從整體上把握文章的邏輯結(jié)構(gòu)和內(nèi)容上的聯(lián)系,理解句子之間、段落之間的關(guān)系,對(duì)諸如連貫性、一致性等語(yǔ)段特征有較強(qiáng)的意識(shí)和熟練的把握。這一考查題型對(duì)閱讀理解提出了更高層次的要求,即不僅要有閱讀速度,要對(duì)所讀文章的主旨要義、具體信息要有所了解,尤其重要的是要掌握作者的寫作意圖、觀點(diǎn),區(qū)分出論點(diǎn)和論據(jù),并且能夠把握文章的寫作結(jié)構(gòu)和脈絡(luò)層次。
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