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【題目】

A. attractionB. benefitC. enthusiastically

D. commandE. satisfy F. undoubtedly

G. approvalH. treasuredI. viewed

J. developed K. considerable

Public image doesn’t make money directly, nor is it anything visible. However, excellent public image is such an important thing that it is 【1】 desired by every company, enterprise, institution, etc. Public image refers to how a company is 【2】 by its customers, suppliers, and stockholders (股東), by the financial community, by the communities where it operates, and by federal and local governments. Public image is controllable to 【3】 extent, just as the product, price, place, and promotional efforts are.

A firm’s public image plays a vital role in the 【4】 of the firm and its products to employees, customers, and to such outsiders as stockholders, suppliers, creditors (貸款方), government officials, as well as different special groups. With some things it is impossible to 【5】 all the different publics: for example, a new highly automated plant may meet the 【6】 of creditors and stockholders. However, it will 【7】 find resistance from employees who see their jobs threatened. On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and false claims would be widely looked down upon.

A firm’s public image, if it is good, should be 【8】 . It is a valuable strength that usually is built up over a longand satisfying relationship of a firm with publics. If a firm has【9】 a quality image, this is not easily imitated by competitors. Such an image may enable a firm to charge higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to 【10】 higher price-earnings ratio (比例) than other firms in the same industry with such a good reputation and public image.

【答案】

【1】C

【2】I

【3】K

【4】A

【5】E

【6】G

【7】F

【8】H

【9】J

【10】D

【解析】

試題分析：公眾形象不能直接帶來利潤，也看不見摸不著，但是非常重要，所有的公司，企業(yè)以及其它機構都非�？释蟹浅：玫�公眾形象。

【1】 C 句意：良好的公眾形象非常重要，所有的公司都熱烈地渴望得到它。enthusiastically熱情地，故選C。

【2】I 句意：公眾形象指的是顧客，供應商以及股東等對一個公司的看法。view看待。故選I。

【3】K to considerable extent在相當大的程度上，所以選K。

【4】A 句意：一家公司的公眾形象在吸引顧客方面起著重要作用。attraction吸引力，魅力。故選A。

【5】E 句意：滿足所有的公眾是不可能的。satisfy滿足。

【6】G句意：高度自動化的工廠可能得到了公司債權人和股東贊同。approval贊成，所以選G。

【7】F 句意：但是一定會遭到公司員工的反對。undoubtedly毫無疑問。

【8】H 句意： 一個公司的公眾形象如果好的話應該被珍惜，因為具有良好的公眾形象是一個企業(yè)珍貴的財富。treasure珍惜。故選H。

【9】J 句意：如果一個企業(yè)形成了良好的形象，那么對手就很難與之抗衡或者效仿。develop形成。故選J。

【10】D 句意：良好的公眾形象會使公司的股票空著更高的市盈率。command控制。

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