In general, people talk about two groups of colours warm colours and cool colours. Researchers in psychology think that there are also two groups of people people who prefer warm colours and people who prefer cool colours.
The warm colours are red, orange and yellow. Where there are warm colours and a lot of light, people usually want to be active. People think that red, for example, is exciting. Sociable people, those who like to be with others, like red. The cool colours are green, blue and violet. These colours, unlike warm colours , are relaxing. Where there are cool colours, people are usually quiet. People who like to spend time alone often prefer blue.
Red may be exciting, but one researcher says that time seems to pass more slowly in a room with warm colours than in a room with cool colours. He suggests that a warm colour, such as red or orange is a good colour for a living room or restaurant. People who are relaxing or eating do not want time to pass quickly. Cool colours are better for offices or factories if the people who are working there want time to pass quickly.
Researchers do not know why people think some colours are warm and other colours are cool. However, almost everyone agrees that red, orange, and yellow are warm and that green, blue and violet are cool. Perhaps warm colours remind people of warm days and the cool colours remind them of cool days. Because in the north the sun is higher during summer, the hot summer sunlight appears yellow.
小題1:Which of the following colours belong to cool colours?
A.Yellow, green.B.Blue, violet.
C.Black, blue.D.Brown, white.
小題2:Which of the following statements is not true?
A.Sociable people like warm colours.
B.Warm colours can make people excited.
C.People who like to be with others don’t like red.
D.Where there are warm colours, people want to be active.
小題3:Which is the right colour for different rooms?
A.Red or orange for offices.
B.Orange for dining-rooms.
C.Blue for bedrooms.
D.Red for studies.
小題4:What is the main idea of the last paragraph?
A.It shows the reason why people think some colours are warm and others are cool.
B.Warm colours remind people of warm days.
C.Cool colours remind people of cool days.
D.People have an agreeable opinion of warm colours and cool colours.

小題1:B
小題2:C
小題3:B
小題4:A

試題分析:本文屬于科普說明文,講述的是暖色調(diào)和冷色調(diào)的話題,同時(shí)還仔細(xì)描述了這兩種不同的顏色的具體使用以及為什么人民會(huì)認(rèn)為有些顏色是暖色,有些顏色是冷色。
小題1:B 細(xì)節(jié)題。根據(jù)文章第二段第3行The cool colours are green, blue and violet.可知B項(xiàng)的兩種顏色屬于cool color。故B正確。
小題2:C 推理題。根據(jù)文章第二段People think that red, for example, is exciting. Sociable people, those who like to be with others, like red.可知喜歡紅色的人通常都喜歡喝別人待在一起。故C項(xiàng)的說法是錯(cuò)誤的。
小題3:B 細(xì)節(jié)題。根據(jù)文章第三段2,3行He suggests that a warm colour, such as red or orange is a good colour for a living room or restaurant. People who are relaxing or eating do not want time to pass quickly.可知orange適合于使用在餐廳這樣的地方。故B正確。
小題4:A 段落大意題。根據(jù)本段第一句Researchers do not know why people think some colours are warm and other colours are cool.可知本段討論的是人民為什么會(huì)認(rèn)為某些顏色是暖色,某些顏色是冷色。故A正確。
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科目:高中英語 來源:不詳 題型:閱讀理解

Television is a relatively stable advertising medium. In many ways, the television ads today are almost the same to those two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the different medium of the Internet causes unique challenges to advertisers, forcing them to adapt their practices and techniques.
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Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing elements of the Internet by adopting new techniques such as pay-per-performance advertising. As the pace of the Internet’s evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that avoids constancy (持續(xù)性) and welcomes change.
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A.The pace of the Internet’s evolution is increasing and will only increase in the future.
B.Internet advertising fails to reach Internet users, causing ads to be blocked.
C.The Internet has experienced dramatic changes in short periods of time.
D.Rapid development of the Internet calls for new advertising strategies and mediums.
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A.the type of individual each medium reaches
B.whether the medium is interactive
C.the pace at which the medium develops
D.the cost of advertising with each medium
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A.Using software to block competitors’ advertisements.
B.Clicking on the pay-per-click ads of competitors.
C.Clicking on the banner advertisements of opponent companies.
D.Using search engine to attack the pages of competitors.
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A.It will eventually become less popular just like other forms of Internet advertising.
B.It will not face shortcomings due to its differing approach to online marketing.
C.Internet users will develop free software to block its effectiveness.
D.Although it improves on pay-per-click advertising, it still suffers from click fraud.

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