Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original sons performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover. (營業(yè)額)
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
【小題1】Which was one of the problems Sparrow faced before Pearson became CEO?
| A．The number of its customers was declining |
| B．It was in need of financial support |
| C．Its customers found the food unhealthy |
| D．Most of its restaurants were closed |
| A．Customers of Sparrow restaurants |
| B．Sparrow restaurants |
| C．other fast-food chains |
| D．Customers of other fast-food chains |
| A．To stress the unusual tradition of Sparrow |
| B．To lean about customers; spending power. |
| C．To meet the challenge from Marcy’s restaurants. |
| D．To build a good relationship with the public |
| A．He made Sparrow much more competitive |
| B．He managed to pay off Sparrow’s debts. |
| C．He helped Sparrow take over a company |
| D．He improved the welfare of Sparrow employees |
【小題1】B
【小題2】C
【小題3】D
【小題4】A
解析試題解析：故事類短文閱讀，本文講述的是一個快餐店從經(jīng)營出現(xiàn)危機到新的CEO通過積極努力最終走向成功。
【小題1】B把握關(guān)鍵句第一段中“Although Sparrow showed no sign of declining”排除A選項；“the chain was generally in an unhealthy state. ”中一個unhealthy成為選項C的干擾點。D選項無涉及，”And to make matters worse ,its new owner had no plans to give it the funds it required.” 由此可得答案C
【小題2】C 把握關(guān)鍵句第二段中第二句He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them.. 此處，turn away from 表示“從....處走開”，所以from之后應(yīng)該表示主語的原始位置，所以應(yīng)該是other fast-food chains所以C正確。
【小題3】D 把握第三段中關(guān)鍵句:Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.”such an attempt to（表目的） establish a positive relationship between a company and the general public”直接定位到正確答案A
【小題4】A把握最后一段These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.“their efforts paid off”意為“他們的努力得到了回報”，而非償清債務(wù)，所以排除選項A；C選項和D選項未涉及，因為“Sparrow soon became one of the most successful fast-food chains in the regions where it operated”所以正確答案是B；。
考點：考查故事類短文閱讀。
科目：高中英語 來源： 題型：閱讀理解
Tony Bennett, the American singer recently touring Britain, can’t remember how many times he has sung his standard hit “I left My Heart in San Fransisco”. He sang it again to his audience at the London Palladium last night.
“I never get tired of singing it.” He said. “I like it too much . It’s a great city and it’s a good song.”
Bennett is to record a TV program with American singer Lens Home while he is here. And a new LP recorded by him in London for Philips titled “Listen Easy” will be published in June.. “I like it here.” He added quietly over whiskey. “I would like to live here so many months of the year.”
He already keeps a large flat in Grosenor Square, where he is staying with his actress wife Sandie Grant and their three-year-old daughter Joanna. It has a studio where he likes to paint. Tony plans to have his first exhibition later in the year and he has already sold one picture for $4000. At the end of the year Tony is to star in a musical film , which has been specially written for him called “Two Bits”, an informal expression for 50 cents. It’s about an Italian immigrant who goes to America , but he becomes a failure.
“In many ways it’s very close to my life the way the story has been written,” said Bennett. “My father, an Italian ,was ill and died when I was nine. He always wanted me to sing, but he never lived long enough to be a part of my success.
【小題1】The underlined phrase “standard hit” most nearly means______
| A．Bennett’s favourite song but it’s not very popular. |
| B．a(chǎn) song that is always popular |
| C．a(chǎn) song which makes him standard |
| D．a(chǎn) song which is like a heavy blow to his audience |
| A．Buy a house and live in England. |
| B．Stay with his wife and daughter in England. |
| C．Live part of each year in England |
| D．Leave American and settle in England |
| A．Singing | B．Drinking | C．Playing | D．Painting |
| A．He liked his son’s singing. |
| B．He was born in Italy and died when Tony Bennett was a small boy |
| C．He was a part of Bennett’s achievement |
| D．He was glad that his son became famous. |
| A．hardworking and humorous |
| B．family-centered and hardworking |
| C．outgoing and kind |
| D．a(chǎn)mbitious and trustworthy |
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科目：高中英語 來源： 題型：閱讀理解
Mothers and daughters go through so much — yet when was the last time a mother and daughter sat down to write a book together about it all? Perri Klass and her mother, Sheila Solomon Klass, both gifted professional writers, prove to be ideal co-writers as they examine their decades of motherhood, daughterhood, and the wonderful ways their lives have overlapped (重疊).
Perri notes with amazement how closely her own life has mirrored her mother’s: both have full-time careers; both have published books, articles, and stories; each has three children; they both love to read. They also love to travel — in fact, they often take trips together. But in truth, the harder they look at their lives, the more they acknowledge their big differences in circumstance and basic nature.
A child of the Depression (大蕭條), Sheila was raised in Brooklyn by parents who considered education a luxury for girls. Starting with her college education, she has fought for everything she’s ever accomplished. Perri, on the other hand, grew up privileged in the New Jersey suburbs of the 1960s and 1970s. For Sheila, wasting time or money is a crime, and luxury is unthinkable while Perri enjoys the occasional small luxury, but has not been successful in trying to persuade her mother into enjoying even the tiniest thing she likes.
Each writing in her own unmistakable voice, Perri and Sheila take turns exploring the joys and pains, the love and bitterness, the minor troubles and lasting respect that have always bonded them together. Sheila describes the adventure of giving birth to Perri in a tiny town in Trinidad where her husband was doing research fieldwork. Perri admits that she can’t sort out all the mess in the households, even though she knows it drives her mother crazy. Together they compare thoughts on bringing up children and working, admit long-hidden sorrows, and enjoy precious memories.
Looking deep into the lives they have lived separately and together, Perri and Sheila tell their mother-daughter story with honesty, humor, enthusiasm, and admiration for each other. A written account in two voices, Every Mother Is a Daughter is a duet (二重奏) that produces a deep, strong sound with the experiences that all mothers and daughters will recognize.
【小題1】Why does Perri think that her own life has mirrored her mother’s?
| A．They both have gone through difficult times. |
| B．They have strong emotional ties with each other. |
| C．They have the same joys and pains, and love and bitterness. |
| D．They both have experiences as daughter, mother and writer. |
| A．something rare but not pleasant |
| B．something that cannot be imagined |
| C．something expensive but not necessary |
| D．something that can only be enjoyed by boys |
| A．The content of the book. | B．The purpose of the book. |
| C．The influence of the book. | D．The writing style of the book. |
| A．In a musical form. | B．Through field research. |
| C．With unique writing skills. | D．From different points of view. |
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科目：高中英語 來源： 題型：閱讀理解
When Andrea Peterson landed her first teaching job, she faced the daunting task of creating a music program with almost no money for equipment or supplies in a climate where standards-based learning was the focus and music just provided a break for students and teachers.
For her drive and creativity in overcoming those challenges, she’s been named national teacher of the year.
Principal Waynes Kettler said he’s worked with many outstanding teachers in his 22 years as an educator, but Peterson is “just that one step above anybody I’ve ever worked with before.”
Kettler and others at Monte Cristo Elementary School talk about the ways she has introduced the learning from other classrooms into her music program and her creativity in working around things such as the lack of money for new music.
When students were reading S.E. Hinton’s novel The Outsiders in their regular classroom, Peterson helped them write a 30-minute play with scenes from the book. Then they chose three Broadway tunes that focused on race, equality and social justice, the themes of the book. Peterson composed two other songs herself after classroom discussions about the play and the book.
The honor means a lot to residents of Granite Falls. It’s inspiring to know that people from small towns can even win national honors.
As national teacher of the year, Peterson will spend the next year outside the classroom, as a national and international spokeswoman for education.
Not surpassingly, she is a big believe in the value of acts education. She said it’s essential for schools to offer classes such as act or music and physical education because for some kids one of those subjects is the only thing that motivates them to come back to school day after day.
【小題1】The underlined word “daunting” in Paragraph 1 most probably means __________.
| A．discouraging | B．interesting |
| C．creative | D．unbearable |
| A．music was a focus of learning in most schools |
| B．the environment was favorable to music teaching |
| C．the school lacked teaching facilities for music |
| D．financial support for music programs was unavailable |
| A．She concerned herself with current social problems. |
| B．She motivated students to learn music with her creativity. |
| C．She has taught music at the elementary school for 22 years. |
| D．She made great efforts to arouse students’ interest in literature. |
| A．She wrote plays on themes of race, equality and social justice. |
| B．She made use of the contents of other classes in her teaching. |
| C．She organized classroom discussions of Broadway tunes. |
| D．She helped students compose songs by themselves. |
| A．a(chǎn)rt, music and PE classes are all important |
| B．more subjects should be offered to students |
| C．students should be motivated to attend art classes |
| D．a(chǎn)rts education is more important than other subjects |
| A．Peterson’s honor was a surprise for the local people |
| B．Peterson’s art classes attracted students back to school |
| C．Peterson aroused the local residents’ passion for music |
| D．Peterson will change her profession next year |
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科目：高中英語 來源： 題型：閱讀理解
The Doll and the White Rose
I was walking around in a mall, when I saw a cashier hand this little boy some money back．The cashier said, "I'm sorry, but you don't have enough money to buy this doll．”The little boy seemed very disappointed．
I walked toward him and asked him who he wished to give this doll to. "It's the doll that my sister wanted so much for Christmas．She was sure that Santa Claus would bring it to her. But Santa Claus can't bring it to her where she is now. I have to give the doll to my mommy so that she can give it to my sister when she goes there．"His eyes were so sad．"My sister has gone to be with God．Daddy says that Mommy is going to see God very soon too, so I thought that she could take the doll with her to give it to my sister."
My heart nearly stopped．The little boy looked up at me and continued, "I told Daddy to tell Mommy not to go yet. I need her to wait until I come back from the mall."
I quickly reached for my wallet and said," Suppose we check again, just in case you do have enough money for the doll．"
"OK, I hope I do have enough," he said．I put some of my money with his without him seeing and we started to count it. There was enough for the doll and even some spare money．
Surprisingly, the little boy cried, "Thank you God for giving me enough money!" Then he looked at me and added, "I asked last night before I went to sleep for God to make sure I had enough money to buy this doll, so that Mommy could give it to my sister. He heard me! I also wanted to have enough money to buy a white rose for my mommy, but I didn't dare to ask God for too much．But he gave me enough to buy the doll and a white rose ! "
Then I remembered two days before a local newspaper reported an accident in which a woman and a little girl were badly injured．The little girl died right away, and the mother was left in a critical state．Was this the family of the little boy?
Two days after I met the little boy, I read in the newspaper that the woman had passed away．I couldn't stop myself from going to the funeral. Teary-eyed, I felt that my life had been changed forever．
【小題1】The boy wanted to buy the doll because____________．
| A．he had always been eager for such a doll |
| B．Santa Claus didn't give him any Christmas gift |
| C．he would give it to his mother as a birthday surprise |
| D．he wanted to turn his sister's Christmas wish into reality |
| A．the boy's sister died after staying in hospital for two weeks |
| B．the boy's family were all seriously injured in a car accident |
| C．the author gave the boy some extra money without his notice |
| D．the boy's mother always wished to receive a white rose on Christmas |
| A．a(chǎn) kind act can bring joy and hope to others |
| B．a(chǎn) gift is a perfect way to express love for others |
| C．losing a family member is a heavy blow to children |
| D．a(chǎn) religiou s belief can help one solve problems in his life |
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科目：高中英語 來源： 題型：閱讀理解
Like any good mother, when Karen found out that another baby was on the way, she did what she could to help her three-year-old son, Michael, prepare for a new sibling. They find out that the new baby is going to be a girl, and day after day, night after night, Michael sings to his sister in Mommy's tummy.
The pregnancy progresses normally for Karen. But complications arise during delivery. Finally, Michael's little sister is born. But she is in serious condition. With siren howling in the night, the ambulance rushes the infant to the intensive care unit at St. Mary's Hospital.
The little girl gets worse. The doctor tells the parents, "There is very little hope. Be prepared for the worst." Karen and her husband have fixed up a special room in their home for the new baby — now they plan a funeral.
Michael, keeps begging his parents to let him see his sister, "I want to sing to her," he says. But kids are never allowed in Intensive Care. However, Karen makes up her mind. She will take Michael whether they like it or not. “If he doesn't see his sister now, he may never see her alive.” She dresses him in an oversized scrub suit and marches him into ICU. The head nurse recognizes him as a child and bellows, "Get that kid out of here now! " The mother, the usually mild-mannered lady glares steel-eyed into the head nurse's face, her lips a firm line. "He is not leaving until he sings to his sister!" Karen tows Michael to his sister's bedside. He gazes at the tiny infant losing the battle to live. And he begins to sing.
"You are my sunshine, my only sunshine, you make me happy when skies are gray”
Instantly the baby girl responds. The pulse rate becomes calm and steady.
"You never know, dear, how much I love you. Please don't take my sunshine away "
The ragged, strained breathing becomes as smooth as a kitten's purr.
Keep on singing, Michael. Tears conquer the face of the bossy head nurse as well as Karen.
Funeral plans are scrapped. The next, day — the very next day — the little girl is well enough to go home!
NEVER GIVE UP THE ONE WE LOVE!
【小題1】How did Michal’s feel when he knew that he was going to have a sister?
| A．indifferent. | B．worried |
| C．expectant. | D．disappointed. |
| A．get ready for the worst result. |
| B．wait for the hope in the near future. |
| C．prepare much more money for the infant. |
| D．prepare for another chance in other hospitals. |
| A．pointed. | B．yelled. | C．whispered. | D．ignored. |
| A．The little baby responded to his song and woke up immediately. |
| B．The baby heard the song and burst into tears. |
| C．The baby’s physical signs disappeared eventually. |
| D．The baby recovered from the dangerous state of coma gradually. |
| A．An unexpected gift. | B．A miracle of love |
| C．A iron-mother. | D．A medical success. |
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科目：高中英語 來源： 題型：閱讀理解
Brief Introduction
(Adeline) Virginia Woolf (née Stephen; 25 January 1882 – 28 March 1941) was an English novelist and essayist, regarded as one of the foremost modernist literary figures of the twentieth century.During the interwar period, Woolf was a significant figure in London literary society and a member of the Bloomsbury Group. Her most famous works include the novels Mrs Dalloway (1925), To the Lighthouse (1927) and Orlando (1928), and the book-length essay A Room of One's Own (1929), with its famous dictum, "a woman must have money and a room of her own if she is to write fiction."
Main body
My dear，
'Dearest, I feel certain I am going mad again. I feel we can't go through another of those terrible times. And I shan't recover this time. I begin to hear voices, and I can't concentrate. So I am doing what seems the best thing to do. You have given me the greatest possible happiness. You have been in every way all that anyone could be. I don't think two people could have been happier till this terrible disease came. I can't fight any longer. I know that I am spoiling your life, that without me you could work. And you will I know. You see I can't even write this properly. I can't read. What I want to say is I owe all the happiness of my life to you. You have been entirely patient with me and incredibly good. I want to say that - everybody knows it. If anybody could have saved me it would have been you. Everything has gone from me but the certainty of your goodness. I can't go on spoiling your life any longer.
I don't think two people could have been happier than we have been...........................from the last letter of virginia woolf
【小題1】According to the first paragraph we can infer that
| A．During the interwar period，virginia woolf was important for London people. |
| B．She has been living for 55 years |
| C．Her first the novels Mrs Dalloway in 1925 |
| D．She regarded as one of the foremost romanticism literary figures of the twentieth century |
| A．letter of resignation | B．Letter of condolence |
| C．Letter of suicide | D．Letters of Apologies ; |
| A．newspaper | B．biography |
| C．German Literature | D．television |
| A．She can't go on spoiling your life any longer |
| B．I feel certain I am going mad again |
| C．She cannot bear her husband's interference |
| D．The approach of war makes her psychological problems aggravated |
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