Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea，such as helping prevent forest fires，or to make them want to buy a certain product or service.At the beginning of the 20th century，advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television，it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time，and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278，more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton，England’s first printer，who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets．Besides advertising his product，he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily．
This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
The Industrial Revolution，in the 18th and 19th centuries，brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.
Manufacturers used the newly built railroads to distribute(遞送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born．
Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.
小題1:The passage mainly talks about       .

A．the development of advertisement

B．the first advertisement in the world

C．the difficulty in advertising

D．the advantages of advertisements

小題2:Why is advertisement accepted by people?

A．Because it can help to prevent forest fires.

B．Because it cand make people want to buy a certain product or service.

C．Because it can bring information to great numbers of people.

D．Because it can help people live longer.

小題3:Modern advertisement was born as a result of         .

A．the Industrial Revolution

B．the newly built railroads

C．the appearance of the first printer advertisement

D．people’s need

小題4:We can conclude from the passage that         .

A．red-striped shield is the best thing to use in advertising

B．main streets and television are used in advertising

C．person-to-person selling is the best way in advertising

D．people show little interest in advertisement

The days of Europeans relaxing in the cafe with a newspaper and a seemingly endless cup of coffee appear to be numbered．A new English expression is popular in Europe these days：“coffee to go．”
“Five or ten years ago it was much more normal to sit in a cafe for several hours than it is nowadays，”says Joann，who works in a central Berlin coffee bar owned by the Canadian coffee and bakery chain Tim’s.
“There is a trend towards a more fast-paced life．But people still act surprised  when you ask if the coffee is‘to go’．You mean I can take it with me? they ask..”
“Europe is often five or eight years behind trends in America，”says Joann.“In the States.‘coffee to go’is part of everyday life.”
Owing in part to Starbucks，it appears to be very much part of everyday life in many other countries too．
The Seattle-based group compete with a growing number of global chains in attempting to reshape coffee drinking cultures in regions including Asia and the Middle East．
The US is the model for continental Europe’s new“coffee to go”culture：Each of the new cafe bars offers bagels，muffins，brownies and cookies to go with the coffee.
But then,“coffee to go’’might sound a little odd to English ears used to the words “takeaway”or take one．
It does sum up the brisker pace of life since the city resumed its status as the German capital following the fall of the Berlin wall in 1989.
As one more sign of the changing times，one of Berlin’s most venerable(古老而莊重的)coffee houses，cafe Einstein，has followed the trend by opening a small chain of coffee shops across the city．
Taking coffee,slowly and in decorous（端正的）surroundings,has been a feature of European coffee houses,particularly in German speaking countries,for decades.
For the elderly citzens of Vienna it amounts to a ritual（儀式）when they gather in coffee houses around the city for a cup of their favovrite drink and a piece of rich,creamy cake.
小題1:From the passage,we can see that      .

A．“coffee to go” springs in Europe these days

B．Europe is often a few years before trends in America

C．America often follows Europe’s “coffee to go”culture

D．it’s easy to reshape coffee drinking cultures in the Middle East

小題2:Every new cafe bar offers some        to go with the coffee

A．food

B．newspaper

C．drink

D．music

小題3:More and more Europeans have takeaway coffee because        .

A．Europeans live a more fast-paced life now

B．The coffee is much cheaper

C．Europeans are used to taking away the coffee

D．the coffee is easy to take away

小題4:The characteristic of European coffee houses is        .

A．“coffee to go ”as part of daily life

B．sitting in a cafe bar for several hours

C．having coffee slowly in a pleasant atmosphere

D．taking away coffee in a hurry

Have you got any wonderful plans for your coming winter vacation? Here are some wonderful films for you to kill time.
小題1: This passage aims to __________.

A．make comments on films for a cinema	B．introduce films for a film corporation
C．recommend several films for fun	D．advertise several films for a website

小題2:If you bring your seven-year-old sister to the cinema, which of the following film should you avoid?

A．Away We Go.

B．Orphan.

C．2012.

D．500 Days of Summer.

小題3: Among all the characters mentioned in the passage, who directed films in Hollywood?

A．Roland Emmerich.

B．Tom and Summer.

C．Burt and Verona.

D．Esther.

小題4:Which of the following statements is TRUE according to the passage?

A．Orphan is a comedy about Esther adopted by a kind family.

B．500 Days of Summer is a romance with a happy ending.

C．Away We Go shows beautiful scenery on the young couple’s journey.

D．The ancient Mayan prediction is going to happen in 2012.

World Expo 2010 Shanghai China is to be staged in Shanghai from May1 to October 31, 2010. If you plan to visit the Shanghai Expo this summer, China Pavilion is a must-see area for you.
China Pavilion, which is called Oriental Crown（東方之冠）, is located at the center of the Expo site. Standing 63 meters tall, the China Pavilion takes the shape of an emperor’s crown, with the upper layers larger than the lower ones. Covering 160,000 square meters in floor space, the pavilion consists of a national hall and a regional hall. Construction on the China Pavilion began on December 18, 2007. The design of the China Pavilion was picked from a total of 344 designs put forward by Chinese from around the world. The pavilion possesses both traditional and modern features, which helps develop the theme of the 2010 Expo: “ Better City, Better Life”. For example, it is red in appearance, which contains the elements of traditional Chinese culture, and it is green indoors, with the use of energy-saving techniques. The Shanghai World Expo is expected to attract 70 million visitors from across the globe. It is estimated that 400,000 people will visit the Expo and its 140 pavilions every day during the period, but the China Pavilion is only able to receive about one tenth of the total. How to accommodate so many people in the pavilion remains a tough task. Luckily, the China Pavilion is built as a permanent landmark.
During the Expo, the main structure will be used for an exhibition based on the theme of “ Chinese wisdom in urban development” by explaining the values of harmony, nature and spirit. The three-story pavilion has three sections. The top floor’s “Footprint of the East” will show some of the changes in Chinese cities. There, you can see a film which shows how Chinese cities have changed, especially in the past 30 years. According to Lu Chuan, director of the film, the scenery is like something from Lord of the Rings. On the second floor, “Journey of Wisdom” will explain China’s four great inventions. And the ground’s “Blossoming City” will display scenes from cities of the future.
小題1:Which of the following words can be used to describe the China Pavilion?

A．Tiny	B．Round
C．Exotic（異國情調的）	D．Environmentally-friendly

小題2:From the passage, we can infer that _____.

A．China Pavilion will be pulled down after the World Expo 2010 is over

B．China Pavilion will probably continue to be open to visitors after the Expo is over

C．you can continue to visit the other pavilions after the Expo is over

D．some foreign friends took part in the designs of the China Pavilion

小題3: On the second floor, you can _________.

A．enjoy a film about the changes of cities in China

B．learn what Shanghai looked like in the 1920s

C．find out how paper was invented

D．see how Chinese cities will look like in the future

A person named Bernard Jackson today is a free man, but he has many bitter memories. He spent five years in prison after a jury (陪審團) wrongly convicted (判處……有罪) him of raping two women. At Jackson’s trial, although two witnesses testified that Jackson was with them in another location at the time of the crime, he was convicted anyway. Why? The jury believed the testimony (證詞) of the two victims, who positively identified Jackson as the man who had attacked them. The court eventually freed Jackson after the police found the real criminal.
Many factors influence the accuracy of eyewitness testimony. For instance, witnesses sometimes see photographs of several suspects before they try to identify the person they saw in a group of people. They can become confused by seeing many photographs of similar faces. The number of people in the group, and whether it is a person or a photograph, may also affect a witness’s decision. People sometimes have difficulty identifying people of other races. The questions the police ask witnesses also have an effect on them.
Many people believe that police officers are more reliable than ordinary people. Psychologists decided to test this idea, and they discovered that it is not true. Two psychologists showed a film of crimes to both police officers and civilians. The psychologists found no difference between the police and the civilians in correctly remembering the details of the crimes.
Despite all the possibilities for inaccuracy, courts cannot leave out eyewitness testimony from a trial. American courts depend almost completely on eyewitness testimony to resolve (決定) court cases. Sometimes it is the only evidence to a crime, such as rape. Furthermore, eyewitness testimony is often correct. Although people do sometimes make mistakes, and convict innocent people, more importantly, eyewitness testimony has rightly convicted a larger number of guilty people.
American courts depend on the ability of the twelve jurors, and not the judges, to determine the accuracy of the witness’s testimony. It is their responsibility to decide if a certain witness could actually see, hear and remember what happened.
小題1:Bernard Jackson was found guilty and sentenced 5 years’ prison because          .

A．the police discovered evidence leading to his guilt

B．he admitted the crime of raping two women

C．the victims insisted that he was the attacker

D．the eyewitness proved the victims’ testimony

小題2:The following statements may be the reasons for why sometimes the eyewitness’ testimony is not accurate EXCEPT          .

A．the eyewitness is confused by the police’s questions

B．the eyewitness is shown photos of many similar faces

C．the eyewitness lacks the professional help from police

D．the eyewitness can’t identify people of other races clearly

小題3:An inaccurate eyewitness testimony may lead to        .

A．the misunderstanding of the case	B．the disbelief in the court
C．the disrespect for the eyewitness	D．the conviction of an innocent person

小題4:Eyewitness testimony is important because        .

A．it can be relied on to detect criminals in all cases.

B．it is sometimes the only way to resolve court cases.

C．it is sometimes the only clue for police investigation.

D．it is more reliable than physical evidences to a crime.

小題5:According to the text, we can infer that          .

A．police identification is more reliable than that of the ordinary people

B．eyewitness testimony is valuable, though sometimes incorrect.

C．crime victims often fail to give positive identification of the suspects

D．the jury relies on the judge rather than the eyewitness for a decision

Flight Distance
Any observant people have noticed that a wild animal will allow a man or other potential enemy to approach only up to a given distance before it escapes. “Flight distance” is the terms used for this interspecies spacing. As a general rule, there is a positive relationship between the size of an animal and its flight distance --- the larger the animal, the greater the distance it must keep between itself and the enemy. An antelope will escape when the enemy is as much as five hundred yards away. The wall lizard’s flight distance, on the other hand, is about six feet. Flight is the basic means of survival for mobile creatures.
Critical Distance
Critical distance apparently is present wherever and whenever there is a flight reaction. “Critical distance” includes the narrow zone separating flight distance from attack distance. A lion in a zoo will flee from an approaching man until it meets a barrier that it cannot overcome. If the man continues the approach, he soon penetrates（穿過，透過）the lion’s critical distance, at which point the cornered lion turns back and begins slowly stalk（逼近）the man.
Social Distance
Social animals need to stay in touch with each other. Loss of contact with the group can be fatal （致命的）for a variety of reasons including exposure to enemies. Social distance is not simply the distance at which an animal will lose contact with his group --- that is, the distance at which it can no longer see, hear, or smell the group --- it is rather a psychological distance, one at which the animal apparently begins to feel anxious when it goes beyond its limits. We can think of it as a hidden band that contains the group.
Social distance varies from species to species. It is quite short --- apparently only a few yards --- among some animals, and quite long among others.
Social distance is not always rigidly（刻板的）fixed but is determined in part by the situation. When the young of apes and humans are mobile but not yet under control of the mother’s voice, social distance may be the length of her reach. This is readily observed among baboons（狒狒）in a zoo. When the baby approaches a certain point, the mother reaches out to seize the end of its tail and pull it back to her. When added control is needed because of danger, social distance shortens. To show this in man, one has only to watch a family with a number of small children holding hands as they cross a busy street.
小題1:Which of the following is the most suitable explanation to “Flight distance”?

A．Distance between animals of the same species before escaping.

B．Distance between large and small animals before escaping.

C．Distance between an animal and its enemy before escaping

D．Distance between certain animal species before escaping.

小題2:If a lion’s critical distance is penetrated, it will ________

A．begin to attack

B．try to hide

C．begin to jump

D．run away

小題3:The example of the children holding hands when crossing the street in the last paragraph shows that ________.

A．social distance is not always needed

B．there is no social distance among children

C．humans are different from animals in social distance

D．social distance is sometimes determined by outside factors

小題4:Which of the following one can be the best title of the passage?

A．Critical Distance	B．Spacing in Animals
C．Relationship Between Animals	D．Psychological Distance

The custom of celebrating from the end of January until mid-February has long been popular in Quebec City, Canada. The first large Winter Carnival here, in the world’s snow capital, took place in 1894. Faced with winter’s hardships, the city’s population made this popular tradition into a winter celebration that warmed the hearts of all people.
Interrupted by two wars and then the economic crisis of 1929, the Carnival was held from time to time until the second half of the century. In 1954, a group of business people re-started the festivities. That year, Bonhomme was born and was elected the event’s representative.
The next year the first official Quebec Winter Carnival took place. The Carnival snowballed into a big event and was important for tourism and economic activity in the city.
From one winter to the next, the Carnival enriched its activity program. We have since added even more popular activities, such as winter sports, snow sculptures, and activities based on the traditional Quebec lifestyle, such as dogsled races. The Quebec Winter Carnival is the largest winter carnival in the world today, and is third on the list of Top Carnivals after the famous carnivals in Rio and New Orleans.
1960
The people living along Rue Sainte-Therese created many snow or ice sculptures, and this location became known as Carnival Street.
1964
The name of Bonhomme Carnival and his image became registered trademarks.
1970
A new tradition was born: closing the event with a firework display.
1975
A new activity, called The Break, was created, on Friday from noon till midnight. Many employers gave their employees time off so they could go dancing at the Quebec City Convention Centre. The event continued to be held until 1986, sometimes late into the night.
1977
Until 1991, the Carnival offered a children’s sculpture competition.
1987
The snow bath became part of the program.
1999
Because of the importance of volunteers, the human resources department was created to improve organization.
小題1:The Quebec Winter Carnival     .

A．is held from mid-February to the end of March

B．is an encouragement for the local people in winter

C．is the second largest carnival in the winter

D．has as many activities as when it was first held

小題2:

小題3:

小題4:

There are a lot of differences in life in the US that you can only learn by living here. However, we will try to introduce you to some of the more important cultural differences.
Personal Space
When two people are talking to each other, they tend to stand a distance apart. Each person has an invisible boundary (界限) around their body into which other people may not come.
Interestingly，the average personal distance varies from culture to culture. Americans tend to require more personal space than in other cultures. So if you try to get too close to an American during your conversation, he or she will feel that you are “in their face” and will try to back away.
Try to avoid physical contact while you are speaking, since this may also lead to discomfort.
Tipping(小費)
Restaurants do not include a service charge in the bill, so you should tip the waiter 15% of the total bill. If service is slow or particular bad, some Americans will tip only 10%. If service is particularly good, it is appropriate to tip 20%. If service is so bad that you will never eat in the restaurant again, leave two cents. It tells the waiter that you haven’t forgotten to leave a tip. Tipping is only appropriate in restaurants which offer table service. You do not tip the cashier in a fast food restaurant.
Gestures
To wave goodbye or hello to someone, raise your hand and wave it from side to side, not front to back. Wave the whole hand, not just the fingers. Waving the hand front to back or the fingers up and down means “no”, “stop”, or “go away’. Holding your hand up with the palm facing forward but no movement means “stop”.
If you want to point at an object, extend the index finger and use it to point at the object. It is not polite to point at people.
Although showing your fist with the thumb up or your open hand with the tips of the thumb and index finger together forming an “O” means “OK”， these are stereotypes (老套). Americans understand these gestures, but they are mainly used by actors in movies, not in real life.
小題1: If an American to whom you are speaking backs away a little, you’d better __________.

A．not try to close the gap	B．stop talking with him or her
C．back away too	D．ask him or her what happened

小題2:Which of the following statements is TRUE when you eat out in the US?

A．The tip always ranges from 10% to 20% of the total bill.

B．You needn’t leave a tip if you will never eat in the restaurant.

C．It’s unnecessary to tip the waiter in a restaurant.

D．Tipping is not necessary in fast food restaurants.

小題3:Which of the following gestures is not used in Americans’ daily life?
A               B.             C.               D.
.         
小題4:We can learn from the passage that in the US ___________________.

A．it’s natural to touch each other in a conversation.

B．it’s polite to leave a tip though the service is bad.

C．there is only one gesture meaning “stop”.

D．Americans use the same gesture to point at people and objects.

Everyone knows that the French are romantic, the Italian are fashionable and the Germans are serious. Or do they? Are these just stereotypes or is there really such a thing as national character? And if there is, can it affect how a nation succeed or fail?
At least one group of people is certain that it can. A recent survey of the top 500 entrepreneurs (實業(yè)家) in the UK found that 70 percent felt that their efforts were not appreciated by the British public .
Britain is hostile to success, they said. It has a culture of jealousy (嫉妒) . As a result, the survey said, entrepreneurs were “unloved, unwanted and misunderstood”. Jealousy is sometimes known as the “green-eyed monster” and the UK is its home. Scientists at Warwich University in the UK recently tested this idea. They gathered a group of people together and gave each an imaginary amount of money. Some were given a little, others a great deal. Those given a little money were given the chance to destroy the large amounts of money given to others—but at the cost of losing their own. Two thirds of the people tested agreed to do this.
This seems to prove the entrepreneurs were right to complain. But there is also conflicting evidence. The Organization for Economic Cooperation and Development (OECD) recently reported that the UK was now the world’s fourth largest economy .That is not bad for people who are supposed to hate success. People in the UK also work longer hours than anyone else in Europe. So the British people are not lazy , either .
“It’s not really success that the British dislike,” says Carey Cooper, a Professor of management at the University of Manchester Institute of Science and Technology. “It’s people using their success in a way that seems arrogant (傲慢) or unfair or which separates them from their roots .”
Perhaps it is the entrepreneurs who are the problem. They set out to do things in their way. They work long hours. By their own efforts they become millionaires. But instead of being happy they complain that nobody loves them. It hardly seems worth following their example. If they were more friendly, people would like them more. And more people want to be like them.
小題1:What does the underlined “it” in the second paragraph refer to?

A．One group of people	B．A great survey
C．National character	D．A nation

小題2:Most entrepreneurs surveyed believe that         

A．they are not popular simply because they are successful

B．the British public are hardworking

C．love of success is Britain’s national character

D．they are considered as “green-eyed monsters”

小題3:What does the result of the Warwich University test show?

A．Two thirds of the people tested didn’t love money

B．Most people would rather fail than see others succeed

C．An imaginary amount of money does not attract people

D．Most people are willing to enjoy success with others

小題4:The writer of the passage seems to suggest that         .

A．Jealousy is Britain’s national character

B．British entrepreneurs are not fairly treated

C．the scientists are Warwich University did a successful test

D．the British dislike the entrepreneurs because they do not behave properly

Boxing is a fist fighting sport between two matched combatants (對手) wearing padded gloves. A boxer’s primary aim is to land as many blows as possible to the head and torso (軀干) of the opponent, using strength and speed to dominate the contest. One of the oldest sports still practiced, boxing dates back to thousands of years ago. Today the sport is popular in many parts of the world and encompasses (包括) both amateur and professional matches.
For most of the 20th century boxing attracted huge fan and media attention in the United States. Some boxing champions became legendary, larger-than-life figures, such as Jack Dempsey, Joe Louis, and Muhammad Ali. Criticized to varying degrees throughout its history for its violent nature and high injury rate, boxing has somehow always managed to survive——and even thrive——as a sport.
Modern boxing regulations are based upon the 12 rules set out by British boxing officials in the mid-19th century. These rules became known as the Marquess of Queensberry Rules, named after the 8th Marquess of Queensberry, John Sholto Douglas, who sponsored and published them. In addition to in-the-ring rules, modern boxing also has specific regulations regarding eligibility for the fighters themselves.
The modern rules for professional and amateur boxing differ, but both types of contests are divided into time periods called rounds. In professional boxing, each round lasts three minutes; in amateur boxing, two minutes. A one-minute rest period between rounds is standard. Amateur contests consist of three rounds; professional contests may consist of up to 12 rounds. A bell is usually sounded by a timekeeper to begin and end each round.
A key step in making boxing safer and more respectable was the introduction of gloves, ending brutal bare-knuckle competition. Boxing gloves are heavily padded to soften the impact of the blow and to protect the hands of the boxer. As an added protection, the hands are taped before being placed in the gloves, which are essentially huge mittens. Professional gloves usually weigh between 170 and 226g; amateur gloves average 226 to 340g.
小題1:Which of the following is true according to the information in the passage?

A．Boxing is a violent sport with high injury rate.

B．People enjoy boxing because of its brutal nature.

C．Only professional players are allowed to attend boxing matches.

D．Boxing is a popular sport with a history of only 200 years.

小題2:Boxing has always managed to survive as a sport. In the author’s opinion, __________.

A．this is because many people can participate in this popular sport

B．this is because boxing is a sport which can bring good business

C．the reason for this cannot be fully explained

D．this is because there are many legendary boxers

小題3:Which of the following facts about boxing is NOT mentioned in the passage?

A．The time set for a round.	B．The weight of gloves.
C．The size of boxing rings.	D．The signal to begin and end each round.

小題4:The author’s purpose in writing this passage is __________.

A．to give a general introduction to the sport of boxing

B．to advertise a band of boxing-related product

C．to discourage people from enjoying this violent sport

D．to get support for a sport with long tradition

小題5:Which of the following statements can best describe the sport of boxing as a whole?

A．It is a brutal and violent sport, with little popularity in modern times.

B．It is a traditional sport, with little room for improvement.

C．It is a controversial sport, which nevertheless enjoys great public support.

D．It is strictly professional sport with rigid and exclusive rules.