For several years, Americans have enjoyed teleshopping—watching TV and buying things by phone.Now teleshopping is starting in Europe (歐洲).In a number of European countries, people can turn on their TVs and shop for clothes, jewelry, food, toys, and many other things.

Teleshopping is becoming popular in Sweden, for example.The biggest Swedish company sells different kinds of things on TV in 15 European countries, and in one year it made ＄100 million.In France there are two teleshopping channels, and the French spend about ＄20 million a year to buy things through these channels.

In Germany, until last year teleshopping was only possible on one channel for 1 hour every day.Then the government allowed (允許) more telepshopping.Other channels can open for telebusiness, including (包括) the largest American teleshopping company and a 24?hour teleshopping company.German businessmen are hoping this new teleshopping will help them sell more things.

Some people like teleshopping because it allows them to do their shopping without leaving their homes.With all the problems of traffic in the cities, this is an important reason.But at the same time, other Europeans do not like this new way of shopping.They call teleshopping “junk (垃圾) on the air”.Many Europeans usually worry about the quality (質(zhì)量) of the things for sale on TV.Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV.

The need for high quality means that European teleshopping companies will have to be different from the American companies.They will have to be more careful about the quality of the things they sell.They will also have to work harder to sell things that the buyers cannot touch or see in person.

1.Teleshopping is ____ in Europe.   

　　A.not popular    B.growing    C.not possible    D.cheap

2.People like teleshopping because it is ____ .

　　A.American     B.cheaper     C.easier         D.more popular

3.Some Europeans don't like teleshopping because they ____ .

A.don't like to buy things               B.don't watch TV

C.believe the things sold on TV are expensive

D.think the things sold on TV are bad quality

4.In Germany, teleshopping may ____ .

A.help businessmen get more money      B.keep the shops open longer

C.have fewer buyers                   D.bring better TV programmes

5.The best title of this passage is ____ .

A.American Teleshopping               B.Teleshopping Companies

C.Teleshopping in Europe               D.Teleshopping—Junk on the Air

For several years, Americans have enjoyed teleshopping — watching TV and buying things by phone. Now teleshopping is starting in Europe. In a number of European countries, people can turn on their TVs and shop for clothes, jewelry, food, toys and many other things.
Teleshopping is becoming popular in Sweden, for example. The biggest Swedish company sells different kinds of things on TV in 15 European countries, and in one year it made＄100 million. In France there are two teleshopping channels, and the French spend about＄20 million a year to buy things through those channels.
In Germany, until last year teleshopping was only possible on one channel for 1 hour every day. Then the government allowed more teleshopping. Other channels can open for telebusiness, including the largest American teleshopping company and a 24－h(huán)our teleshopping company. German businesses are hoping this new teleshopping will help them sell more things.
Some people like teleshopping because it allows them to do their shopping without leaving their homes. With all the problems of traffic in the cities, this is an important reason. But at the same time, other Europeans do not like this new way of shopping. They call teleshopping “junk on the air”. Many Europeans usually worry about the quality of the things for sale on TV. Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV.
The need for high quality means that European teleshopping companies will have to be different from the American companies. They will have to be more careful about the quality of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see in person.
【小題1】Teleshopping is_______ in Europe.

For several years, Americans have enjoyed teleshopping-watching TV and buying things by phone. Now teleshopping is starting in Europe. In some __1__ countries, people can turn on their __2__ and shop for clothes, jewelry, food, toys and __3__ things.
　　Teleshopping is becoming popular in Sweden. __4__, the biggest Swedish company sells different kinds of things on TV in fifteen European countries, and in one year, it makes $10 million. In France, there are two teleshopping channels, and the French __5__ about $ 20 million a year in buying things through those channels.
　　In Germany, __6__ last year teleshopping was only possible on one channel for one hour every day. Then the government allowed more teleshopping. Other channels can __7__ for telebusiness, including the largest American teleshopping company and a 24-hour teleshopping company. German __8__ are hoping these will help them sell more things.
　　Some people like teleshopping because it allows them to do their shopping without __9__. With all the traffic problems in cities, going shopping is not an easy thing. But at the same time, other Europeans __10__ like this new way of buying things. They call __11__ “junk on the air.” Many Europeans usually worry about the quality of the things __12__ on TV. They think high quality is the most important thing, and they don’t believe they can be sure about the quality of the things __13__.
　　The need of high quality means that European teleshopping companies will have to be __14__ the American companies. They will have to be more careful about __15__ of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see by themselves.

　　1. A. European　　　　　　 B. Asian　　　　　　　　 C. American　　　　　　　　 D. African
　　2. A. lights　　　　　　　　　　 B. switches　　　　　　 C. radios 　　　　　　　　　　 D. TVs
　　3. A. some else　　　　　　 B. another many　　 C. the other　　　　　　　　　 D. many other
　　4. A. Such as　　　　　　　　 B. For example　　 C. For teleshopping　　　 D. It is like
　　5. A. takes　　　　　　　　　　 B. cost　　　　　　　　　 C. spends　　　　　　　　　　 D. spend
　　6. A. to　　　　　　　　　　　　　B. until　　　　　　　　　 C. unless　　　　　　　　　　　 D. by
　　7. A. begin　　　　　　　　　　 B. leave　　　　　　　　 C. open　　　　　　　　　　　 D. turn on
　　8. A. people　　　　　　　　　 B. women　　　　　　 C. businessmen　　　　　　 D. officials
　　9. A. to go out　　　　　　　 B. going out
　　　 C. to buy things　　　　　D. buying things
　　10. A. still　　　　　　　　　　 B. don’t　　　　　　　　 C. even　　　　　　　　　　　　 D. won’t
　　11. A. teleshopping　　　 B. TV　　　 　　　　　　 C. radio　　　　　　　　　　　 D. telephone
　　12. A. appearing　　　　　 B. coming out　　　　 C. for sale　　　　　　　　　　D. to buy
　　13. A. in the shop　　　　　 B. on TV　　　　　　　 C. they bought　　　　　　 D. by this way
　　14. A. the same with　　　 B. different from
　　　　　C. as big as　　　　　　 D. larger than
　　15. A. the number　　　　 B. the quality　　　　 C. the places　　　　　　　　 D. the buyers

For several years, Americans have enjoyed teleshopping-watching TV and buying things by

phone. Now teleshopping is   1 in Europe. In a number of European countries, people   2 rurn on their TVs and shop for clothes,jewelry,food,and many other things.

Teleshopping is becoming   3 in Europe. The biggest Swedish company sells different kinds of things on TV in European countries,and in one year it can    4  about $100 million. In France there are two teleshopping  5 ,and the French spend about $20 million a year buying things 6 these channels. In Germany,teleshopping was only one channel for an hour every day last year. Now the government 7 opening other channels for teleshopping,including the largest American teleshopping company and a 24-hour teleshopping company. German

businessmen hope this new teleshopping will help them sell  8  things.

Some people like teleshopping  9  they can do some shopping without leaving their

homes,espccially in the 10 with heavy traffic.  11at the same time,other Europeans do not like this new way of shopping.They call teleshopping “Junk  12”.They usually  13  the quality of the things sold on TV.

The 14 for high quality makes the European teleshopping companies have to be different from the American companies.   15 will have to be more careful about the quality of the things they sell if they want to make money.

1.A.changing                 B.producing    C.creating          D.starting

2.A.can                   B.muat            C.need                    D.should

3.A.easy              B.popular            C.pleasant         D.fair 

4.A.save                 B.earn                 C.spend               D.lose 

5.A.channels              B.companies        C.business         D.stations

6.A.through               B.on            C.in               D.with 

7.A.suggest               B.agree               C.allow                 D.accept

8.A.least                     B.most             C.less        D.more 

9.A.when                     B.until           C.because      D.unless  

10.A.streets                     B.cities          C.roads      D.villages

11.A.So                     B.But          C.Therefore       D.Or  

12.A.on the air              B.in the air     C.by air        D.off the air 

13.A.look at                  B.laugh at    C.worry about    D.talk about

14.A.need                 B.decision       C.interest         D.rule 

15.A.You              B.We           C.They            D.I