In only two decades Asian Americans have become the fastest growing U. S. minority. As their children began moving up through the nation schools, it became clear that a new class of academic achievers was emerging. Their achievements are reflected in the nation’s best universities, where mathematics, science and engineering departments have taken on a decidedly Asian character. This special liking for mathematics and science is partly explained by the fact that Asian-American students who began their education abroad arrived in the U. S. with a solid grounding in mathematics but little or no knowledge of English. They are also influenced by the promise of a good job after college. Asians feel there will be less unfair treatment in areas like mathematics and science because they will be judged more objectively. And the return on the investment in education is more immediate in something like engineering than with an arts degree.
Most Asian-American students owe their success to the influence of parents who are determined that their children take full advantage of what the American educational system has to offer. An effective measure of parental attention is homework. Asian parents spend more time with their children than American parents do, and it helps. Many researchers also believe there is something in Asian culture that breeds success, such as ideals that stress family values and emphasize education.
Both explanations for academic success worry Asian Americans because of fears that they feed a typical racial image. Many can remember when Chinese, Japanese and Filipino immigrants were the victims of social isolation. Indeed, it was not until 1952 that laws were laid down giving all Asian immigrants the right to citizenship.
【小題1】While making tremendous achievements at college, Asian-American students .
| A．feel they are mistreated because of limited knowledge of English |
| B．a(chǎn)re afraid that their academic successes bear a strong Asian character |
| C．still worry about unfair treatment in society |
| D．generally feel it a shame to have to depend on their parents |
| A．A solid foundation in basic mathematics and Asian culture. |
| B．Hard work and intelligence. |
| C．Parents’ help and a limited knowledge of English. |
| D．Asian culture and the American educational system. |
| A．their English is not good enough |
| B．they are afraid they might meet with unfair judgment in these areas |
| C．there is a wide difference between Asian and Western cultures |
| D．they know little about American culture and society |
| A．They are afraid they will again be isolated from American society in general. |
| B．People will think that Asian students only rely on their parents for success. |
| C．Asian Americans will be a threat to other minorities. |
| D．American academic achievements have taken on too strong an Asian character. |
【小題1】C
【小題2】A
【小題3】B
【小題4】A
解析試題分析：在短短二十年的時(shí)間里，亞裔美國(guó)人就成了增長(zhǎng)最快的少數(shù)民族。他們孩子學(xué)習(xí)成績(jī)優(yōu)異，這可能與他們的家教有關(guān)，然而正是這讓家長(zhǎng)擔(dān)心他們所培養(yǎng)出的典型種族形象會(huì)招致社會(huì)隔離。
【小題1】細(xì)節(jié)題。文章第三段第一句明確指出，他們擔(dān)心具有典型的種族形象也就是與眾不同。下面又說(shuō)到亞裔移民以前是社會(huì)隔離的犧牲品。因此選C。
【小題2】細(xì)節(jié)題。亞裔美國(guó)人成功的主要因素是數(shù)學(xué)基礎(chǔ)堅(jiān)實(shí)，亞洲文化歷來(lái)重視教育。文章前兩段分析了亞裔學(xué)生主要在理工科方面學(xué)業(yè)突出的原因，即有堅(jiān)實(shí)的數(shù)學(xué)基礎(chǔ)和父母的言傳身教。B項(xiàng)也是成功的因素之一，但文中未提及；C項(xiàng)中“a limited knowledge of English”不是主要原因；D項(xiàng)中的“the American educational system”為所有學(xué)生提供的機(jī)會(huì)是均等的，不是亞裔學(xué)生成功的根本原因。故選A。。
【小題3】細(xì)節(jié)題。亞裔學(xué)生很少主修人文科學(xué)是因?yàn)閾?dān)心受到不公平對(duì)待。根據(jù)文章第一段倒數(shù)第二句“ Asians feel there will be less unfair treatment in areas like mathematics and science because they will be judged more objectively”可推斷，對(duì)人文科學(xué)成就的評(píng)價(jià)帶有主觀因素，因而更容易受到不公正對(duì)待。選B。
【小題4】推斷題：從最后一段判斷，亞裔美國(guó)學(xué)生擔(dān)心自己的突出成就會(huì)使自己再次成為社會(huì)孤立的對(duì)象，這是因?yàn)樗麄兊某晒κ前凑諄喼奕?的教育方式以及受到父輩影響做取得的，被深深地打上了亞洲文化特征的烙印。故選A。
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
“Tom!”
There was no answer.
“Tom!”
Still no answer.
“Where’s that boy gone? Tom!”
The old lady looked all around the room. She looked under the bed, but found only the cat.
“If I catch that boy, …” she murmured to herself.
She opened the door and looked out into the garden.
“Tom!” she shouted.
Then she heard a slight noise behind her. She turned round just in time to catch the boy as he came out of a cupboard.
“And what have you been doing in there?”
“Nothing,” said the boy.
“Nothing! Look at your hands and your mouth! What is that stuff?”
“I don’t know, Aunt.”
“Well, I know. It’s a jam. I’ve told you forty times that if you touched that jam, I’d skin you.
Give me that stick.”
“Look out, Aunt! Look behind you!”
The old lady turned round and Tom was out of the door in a flash, over the garden fence and away.
“Damn that boy! Will I never learn? He’s always playing tricks on me. And he seems to know just now how far he can go, too. But I can’t take a stick to him. I really can’t. After all, he’s my dead sister’s boy. Ah well, he’ll play truant today and I’ll have to make him work tomorrow.”
At supper Aunt Polly tried to trick Tom into admitting that he hadn’t gone to school.
“It was rather hot today, wasn’t it, Tom?”
“Yes,” answered Tom.
“You didn’t have to open your shirt collar where I sewed（縫） it, then.”
Tom was confident, now. He opened his jacket. His collar was securely sewed.
“Oh Tom,” said Aunt Polly. “You’re a good boy really.”
She was sorry that she had been wrong about him.
“But Aunt,” came a voice. It was Sidney, Tom’s younger brother. “Didn’ t you sew Tom’s collar with white cotton? Look! Now it’s black.
Tom was already running out of the door.
---The Adventures of Tom Sawyer by Mark Twain
【小題1】The underlined word “skin” probably mean in the passage?
| A．praise | B．cheat | C．touch | D．beat |
| A．stupid | B．clever | C．naughty | D．brave |
| A．Tom made his jacket dirty on purpose. |
| B．Tom didn’t go to school that day. |
| C．Tom was a dirty boy. |
| D．Sidney hated Tom so he wanted to punish him. |
| A．Tom’s mother passed away. |
| B．Tom’s aunt was a good sewer. |
| C．Tom was good at sports. |
| D．Aunt Polly felt sorry for his misunderstanding to Tom. |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
Chinese and Nigerian media should pay more attention to their own growing roles and strive to present a reliable image of China to African audiences and vice versa(反之亦然). Agreement on this important step in ongoing cooperation between the two sides was reached by media representatives attending a media forum on September 19 in Abuja, Nigeria.
The agreement comes in the wake of increasing attention being paid by the international community on Africa's deepening relationship with China. "This presents an important opportunity for media in China, Nigeria and other African countries. We should seize the moment to expand cooperation between Chinese and Nigeria media, increase our say, and contribute to cooperation between China, Nigeria and Africa as a whole," said Li Wufeng, Vice Minister of the State Council Information Office at the China-Nigeria Media meeting.
The media meeting was jointly held by the State Council Information Office, the Chinese Embassy in Nigeria, and the Federal Ministry of Education, Nigeria. It formed part of the "Experience China" program, which aims to increase cultural exchanges and mutual understanding between China and other parts of the world.
In the past, due to poor communication facilities, China and African countries could only learn about each other through third parties, in particular Western media, which may have given rise to and perpetuated misunderstandings.
"China is still not a constant feature or subject on the front page and prime time in the news media in Nigeria unless there are disasters and alleged human rights abuses to be reported," said Martins Oloja, Editor of The Guardian.
Major Western media continue to promote a Cold War mentality and view Sino-African ties through the lens of geopolitics, framing everything as competition between East and West, Chinese and Nigerian media professionals said at the forum. Some Western media outlets accuse China of ignoring mutually beneficial solutions or sustainable development of African people, while robbing the continent of its natural resources.
"Nigerians cannot expect Aljazeera or BBC to report on Africa, and indeed Nigeria and China relations, the way we want," said Oloja.
Mutually objective coverage will generate more cooperation and better understanding between China and Nigeria, said Li Xiaohua, a representative from China. org.cn, a leading multi-language website in China.
【小題1】What is the purpose of this media forum on September 19 in Abuja?
| A．More international community should pay attention to Africa’s deepening relationship with China. |
| B．People should seize the moment to expand cooperation between China and African countries. |
| C．Chinese and Nigerian media should pay more attention to their own growing roles and strive to present a reliable image to each other. |
| D．Let more Chinese people know about the culture of Africa. |
| A．defeated | B．continued | C．disappeared | D．decreased |
| A．The State Council Information Office and "Experience China" program attended this China-Nigeria Media meeting. |
| B．In the past, China and African countries could learn about each other very well. |
| C．Chinese people and Chinese events has been well reported through African media. |
| D．Nowadays, some African media still cannot give the true stories of China. |
| A．They think highly of it. |
| B．They report it as it is. |
| C．They view it through the angle of geopolitics. |
| D．They view it as a competition between two countries. |
| A．Having a bigger say |
| B．A Media Forum between China and Nigeria |
| C．Helping the African Media |
| D．Improving our report in Africa |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
Melbourne, with a population of over 3.5 million, is the second largest city in Australia. It is clean, safe, dynamic and exciting, and well known internationally for its universities and other educational institutions. The city has well-planned tree-lined wide streets and many beautiful parks and gardens. It has a good transport system of roads, buses, trains, and trams. The La Trobe University campus is connected to the Central Business District by trams, express buses, and bus and train connections. Melbourne is a culturally rich city, and is home to large communities of people from all parts of Europe, the Americas, Africa, and Asia. The city is famous for its restaurants, theatres, music, opera, ballet, art, culture, and shops, and a lively and dynamic nightlife. Melbourne people are fond of sports, and the city hosts many famous international sports events. Near Melbourne there are beautiful coastlines with excellent beaches, national parks, forests, wineries (葡萄酒廠), winter snowfields and summer resorts. The climate is temperate and comfortable, with warm summers and cool winters. In summer, maximum daytime temperatures range from 26°C to 36°C, and in winter from 12°C to 18°C. The weather in Melbourne can be variable from day to day. Melbourne was rated the world's best city to live in by the Economist Intelligence Unit.
【小題1】 Melbourne is well-known in the world for its _____.
| A．large population | B．educational institutions |
| C．transport system | D．beautiful parks and gardens |
| A．rich people choose to live | B．the best wine is produced |
| C．various cultures exist | D．Asian food is popular |
| A．hot | B．mild | C．dry | D．cold |
| A．An Ideal Place for Shopping | B．A City with the Best Climate |
| C．The World's Best City to Live in | D．The World's Most Beautiful City |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
“Choo, Choo!” Here comes the Chunnel train. Get aboard if you want to learn more about this underground transportation system. This is an unusual form of transportation, because it is a tunnel that trains travel through and not an actual form of transportation.
The Chunnel is actually the English nickname for the Channel Tunnel. In French, it is called le tunnel sous la Manche. It is a rail tunnel beneath the English Channel at the Straits of Dover. It connects Cheriton in Kent, England with Sangatte in northern France. It is the second longest rail tunnel in the world.
Did you know that the British and the French had a race whi1e they were building the Chunnel? The race was to see who could get to the middle of the tunnel first. The British won by a little bit. It took 15,000 workers over seven years to dig the tunnel. The tunnel was finished in 1994.
The completed Chunnel cost about $ 21 billion. But it all paid off, because it became very popular, very quick. Millions of people use it. Now it is getting even more popular.
There are three complete tunnels in the Chunnel. The two outside ones are the passenger trains. The small inner one is a guidance train. The guidance train is not used for transportation. Each track is exactly parallel to each other.
There are four different train systems in the Chunnel. The Eurostar is a high speed passenger service that connects London, Paris, Brussels, and Lille. The Eurotunnel shuttle is a rail ferry service. These shuttles carry cars. These are railcars that allow drivers to drive their vehicles on and off. There are also two Eurotunnel goods service trains.
Now you know more about the Chunnel. Everybody off, this is the last stop.
【小題1】The Channel Tunnel links ______ with _______.
| A．Dover; Kent | B．London; Paris | C．Lille; Brussels | D．Cheriton; Sangatte |
| A．passengers | B．drivers and their vehicles |
| C．goods | D．staff members of the Chunnel |
| A．found in a textbook | B．read in a magazine |
| C．broadcast on a train | D．heard in a railway station |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
For the British, the home is a private place in which he or she goes to hide away from the troubles of life. It is very seldom that one would be invited to a British person’s home. It is rude to knock on a person’s door if you are not invited. If you are invited, don’t ask to see more than the downstairs that your British host invites you into. Never ask how much the house or any of the items in it cost.
To the American, most of them want their home to be a place where they can entertain (款待) and share their lives with their friends. They may be delighted to give you a full tour of their houses. They may also be pleased when you show your interest and pleasure in their houses.
Both British and American people will engage in quite a bit of chat and a drink or two before the meal is served. After the first mouthful, you should say how delicious the food is and ask something about it. Remember, never eat with your mouth open and make very little noise while eating. It would be nice of you to help your host in any way. Maybe offer to pour some drinks or clear up after the meal.
【小題1】British people _______ invite friends to their home.
| A．often | B．a(chǎn)lways | C．seldom | D．never |
| A．see anything you like |
| B．a(chǎn)sk how much his house is |
| C．a(chǎn)sk the cost of any of the items in it |
| D．only see the downstairs that you are invited into |
| A．a(chǎn)ngry | B．happy | C．sad | D．worried |
| A．陷入 | B．參與 | C．回避 | D．限制 |
| A．Some manners on visiting British and American people’s home. |
| B．Different table manners between British and American people. |
| C．Different ideas about the home between British and American people |
| D．Different ideas about how to get along well with neighbors between British and American people. |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
In the 18th century, New York was smaller than Philadelphia and Boston. Today it is the largest city in America. How can the change in its size and importance be explained?
To answer this question we must consider certain facts about geography, history, and economics. Together these three will explain the huge growth of America’s most famous city.
The map of the Northeast shows that the four areas with the largest populations in this region are around seaports. At these points materials from across the sea enter the United States, and the products of the land are sent there for export across the sea.
We know that places where transportation lines meet are good places for making raw materials into finished goods. That is why seaports often have cities nearby. But cities like New York needed more than their geographical location in order to become great industrial centers. Their development did not happen simply by chance.www.zxxk.com
About 1815, when many Americans from the east had already moved toward the west, transportation routes from the seaports to the central regions of the country began to be a serious problem. The slow wagons of that time, usually drawn by horses, were too expensive for moving heavy freight (貨物) very far. In New York State a canal seemed the best answer to the transportation problem. From the eastern end of Lake Erie all the way across the state to the Hudson River there is a long strip of low land. Here the Erie Canal was built, and after several years of work it was completed in 1825.
The canal produced an immediate effect. Freight costs were cut to about one tenth of what they had been. New York City, which had been smaller than Philadelphia and Boston, quickly became the leading city of the coast. In the years that followed, transportation routes on the Great Lakes were joined to routes on the Mississippi River. Then New York City became the end point of a great inland shipping system that started from the Atlantic Ocean far up the western branches of the Mississippi.
【小題1】Which of the following would be the best title for the passage?
| A．The Development of Transportation in New York |
| B．Export and Import of New York |
| C．How New York Became America's Largest City |
| D．How New York Exchanged with Europe |
| A．The Erie Canal connected Lake Erie with the Hudson River. |
| B．Economists are of the opinion that places where farming is done are good for making raw materials into finished goods. |
| C．Wagons drawn by horses and oxen soon proved to be better and cheaper than canal transportation. |
| D．The seaports usually have less population but more business. |
| A．cheap and fast wagons | B．the new sea routes |
| C．the construction of the Erie Canal | D．the development of industry |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
Great Britain
“Great Britain” has several different names. Some people say “Britain”, or “the United Kingdom”, or just “UK”. There are four different countries in the United Kingdom: England, Scotland, Wales and Northern Ireland.
Everyone from Britain is British, but only people from England are English. People from Scotland are Scottish, people from Wales are Welsh, and people from Northern Ireland are Irish. Don't call a Scottish or Welsh person English. He won’t like it!
Altogether more than 56 million people live in Britain, many of them in big industrial cities like London, Liverpool and Manchester, but people are often surprised by how much of Britain is open country, with lovely hills and woods, quiet rivers, lakes and farmlands.
Everyone in Britain speaks English. But in some parts of Scotland and Wales people speak an older language as well. The Welsh are especially proud of their language, and you can see road signs in Welsh all over Wales.
Everyone speaks English, but they do not all speak it in the same way. A Scottish person has to listen carefully if he wants to understand a Londoner. And when a Welsh person speaks, everyone knows at once where he comes from!
Many people think that the weather is cold and wet in Britain all the year round. But it isn't! True, it sometimes rains and even snows for days and days, but every year there are weeks of beautiful sunny weather when the British put on their bikinis and go out to sunbathe.
Britain is only a small country, but every part is different. Scotland is a land of mountains, lakes and romantic castles. The winters are cold, with plenty of snow, but the summers are often warm and sunny. Most farmers keep sheep, and there are many small factories which make fine sweaters from their wool. In some parts of Scotland, there are very few people. Deer live in the hills, and the rivers are full of fish. But Glasgow and Edinburgh are both large and busy, with all that is good (and bad) in modern cities.
Northern Ireland has its problems, but it has beauty too. In the warm, wet climate, the grass grows a brilliant green, and much of the land is farming country. Belfast is a large industrial city with many fine buildings and a big port from which ships come and go to Scotland and England. But Belfast has had many difficult years, and it is not the busy place it once was.
In the north of England there are many old industrial towns. Now, a great number of factories have closed and thousands of people have no work. Some have moved to the new towns, built in the 1960s and 1970s, where the industries are more modern. Outside the towns, much of this part of England is beautiful countryside, with green hills, lakes and sandy beaches. Fishing is an important industry in the North East, and every night (except Sunday) the fishing boats go out to sea.
The centre of England (the “Midlands”) is also an important industrial area, especially near the huge cities of Coventry and Birmingham, the centre of the car industry. But everywhere, even in the heart of a modern city, there are buildings from an older Britain — cathedrals, castles, and houses built hundreds of years ago.
Wales is a special place, a country of high mountains and pretty valleys. But Wales has plenty of industry too, with many factories and coal mines. The people of Wales are very musical. Every year they have a festival of Welsh music and poetry called an “Eisteddfod”.
The west of England is rich farming country. It produces milk, cream, butter, cheese and apples, which go to make cider, a popular drink. In the villages, country people often grow their own fruit, vegetables and flowers.
Some areas of Britain are very crowded. Around Manchester, in northwest England, and Glasgow, in Scotland, are large city areas of houses and factories. The southeast of England, too, has many towns and cities, including London, the giant capital. But quite near London there are still some quiet villages and peaceful farms.
Britain is an island, of course, and you are never far from the sea. Some of the coast, especially in the west, is wild and rocky, with small, sandy beaches, and romantic old harbours. Other parts are industrial. The east coast of Scotland, for example, is busy with oilrigs and fishing boats. The most popular beaches are near the many holiday towns on the south coast, where the weather is usually warmer. It is here that Londoners come to relax.
London London has been a capital city for nearly a thousand years, and many of its ancient buildings still stand. The most famous of these are the Tower of London, Westminster Abbey and St. Paul's Cathedral, but most visitors also want to see the Houses of Parliament, Buckingham Palace (the Queen's London home) and the many magnificent museums.
Once, London was a small Roman town on the north bank of the Thames, but slowly it grew into one of the world's major cities with more than nine million people. Fewer people live in the centre now, but the suburbs are still growing.
Places now in the heart of London, like Westminster, once stood in the middle of green fields. Many small villages, like Hampstead, Chelsea and Mayfair, became part of London, but they still keep some of their old atmosphere. Different areas of London seem like different cities. The West End is a rich man's world of shops, offices and theatres. The East End is the old working people's district, where there are many small flats and houses, some old, some new.
London is always changing. New buildings go up and old ones come down. Poorer areas become fashionable and people with more money move into them.
A hundred years ago, the river was crowded with ships, leaving for Java and Japan, New Zealand and New York, but now the port is nearly empty. People travel by air, and London's main airport, Heathrow, is one of the busiest in the world.
Like all big cities, London has streets and concrete buildings, but it also has many big parks, full of trees, flowers and grass. Sit on the grass (you're allowed to!) in the middle of Hyde Park or Kensington Gardens, and you will think that you are in the country miles away.
Many people live outside the centre of London in the suburbs, and they travel to work by train, bus or underground. Every day, nearly half a million office workers travel into the “City”, the business centre of London, a small area full of banks and offices. Some people come from far out of London, even from the coast, and spend up to four hours travelling every day.
Working hours are from 9 a.m. to 5 p.m. From 8 until 10 every morning, and 4.30 to 6.30 every evening, the trains are crowded with people, and after the morning “rush hour” the shoppers come.
By day the whole of London is busy. At night, the City is quiet and empty, but the West End stays alive, because this is where Londoners come to enjoy themselves. There are two opera houses here, several concert halls and many theatres, as well as cinemas, and the pubs, restaurants and night clubs are busy half the night.
Many people think that London is all grey, but in fact red is London's favorite colour. The buses are red, the letter boxes are red, and the mail vans are all bright, bright red. London is at its best when people are celebrating. Then the flags, the soldiers' uniforms, the cheering crowds and the carriages and horses all sparkle in the sunshine —if it's not raining, of course!
Edinburgh Edinburgh is Scotland's capital, and one of the most beautiful cities in Britain. The heart of Edinburgh is the thousand-year-old castle, where the kings of Scotland lived for centuries.
From Edinburgh castle you can see for miles, north over the beautiful old streets, an arm of the sea that pushes inland. Far away are the mountains of central Scotland, often covered with snow.
Edinburgh has a busy cultural life. Every year, in September the International Festival takes place. Musicians, actors and singers come from all over the world and thousands of visitors fill the city. In the evening, the opera house, the theatres and the concert halls are full. In cafes and pubs, small groups sing, act and read poetry.
The castle is at its best in festival time. Every night there is a magnificent military “Tattoo”. Highland soldiers wearing “kilts” play the bagpipes, and march to the music.
Tartans, the patterns of the kilts, have an interesting history. Since the fifteenth century, each Scottish family has worn its own tartan as a kind of badge. It was a useful way of recognizing people, especially in times of war. Many tartans date only from the nineteenth century, but some of the old patterns still exist. “Dress” tartans, worn on special occasions, have light, bright colours. ”Hunting” tartans are usually green, blue or brown.
Oxford What is so special about Oxford and Cambridge, the two oldest universities in England? Why do so many students want to study there?
Both of these university towns are very beautiful. They have some of the finest architecture in Britain. Some of their colleges and libraries are three, four and even five hundred years old, and are full of valuable books and precious paintings. Both towns have many lovely gardens, where the students can read and relax in the summer months.
Oxford is the older university of the two. The first of its colleges was founded in 1249. The university now has thirty-four colleges and about twelve thousand students, many of them from other countries. There were no women students at Oxford until 1878, when the first women's college, Lady Margaret Hall, opened. Now, women study at most colleges.
Oxford is, of course, famous for its first class education as well as its beautiful buildings. Some of the most intelligent men and women in the country live and work here. Oxford gives them what they need: a quiet atmosphere, friendly colleagues, and the four-hundred-year-old Bodleian library, which has about five million books.
It is not easy to get a place at Oxford University to study for a degree. But outside the university there are many smaller private colleges which offer less difficult courses and where it is easy to enroll. Most students in these private schools take business, secretarial or English language courses.
【小題1】Providing that you want to visit a most beautiful city and see “kilts” worn by men, you are supposed to go to ________.
| A．Edinburgh | B．London | C．Manchester | D．Birmingham |
| A．it has a big and modern library |
| B．it has a quiet and friendly atmosphere |
| C．tremendous of the most intelligent people in the country live and work there |
| D．a(chǎn)ll of the above |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(輪廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
【小題1】What does the author think of the stories of the great logos?
| A．They are attractive. | B．They are practical |
| C．They are boring. | D．They are out of date |
| A．The statue of the Greek goddess. |
| B．The wing of the Greek goddess. |
| C．The goddess of victory. |
| D．The source of inspiration for soldiers. |
| A．Newton’s sitting under an apple tree |
| B．the rainbow-colored bitten apple |
| C．the religious story of Adam and Eve |
| D．a(chǎn) bitten apple with only one color |
| A．The Mercedes logo | B．The Adidas logo |
| C．Nike’s logo | D．Apple’s logo |
| A．McDonald’s – Apple – Nike – Mercedes Benz. |
| B．Nike– Mercedes Benz – McDonald’s – Apple. |
| C．Mercedes Benz –McDonald’s – Nike – Apple. |
| D．Nike– McDonald’s – Apple – Mercedes Benz. |
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