I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(輪廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
【小題1】What does the author think of the stories of the great logos?
| A．They are attractive. | B．They are practical |
| C．They are boring. | D．They are out of date |
| A．The statue of the Greek goddess. |
| B．The wing of the Greek goddess. |
| C．The goddess of victory. |
| D．The source of inspiration for soldiers. |
| A．Newton’s sitting under an apple tree |
| B．the rainbow-colored bitten apple |
| C．the religious story of Adam and Eve |
| D．a(chǎn) bitten apple with only one color |
| A．The Mercedes logo | B．The Adidas logo |
| C．Nike’s logo | D．Apple’s logo |
| A．McDonald’s – Apple – Nike – Mercedes Benz. |
| B．Nike– Mercedes Benz – McDonald’s – Apple. |
| C．Mercedes Benz –McDonald’s – Nike – Apple. |
| D．Nike– McDonald’s – Apple – Mercedes Benz. |
【小題1】A
【小題2】B
【小題3】D
【小題4】A
【小題5】C
解析試題分析：文章講述了幾種很受歡迎的品牌他們所代表的理念，在耐克，蘋果，麥當(dāng)勞，奔馳，阿迪達(dá)斯等這些知名品牌的設(shè)計(jì)中都有著深刻的理念融入其中。
【小題1】A細(xì)節(jié)理解題。I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things.句子的意思是：在世界上每一個(gè)偉大的理念背后都有著有趣的故事，就我個(gè)人來說，耐克是我最喜歡的，我喜歡這些品牌背后的故事，他使我忘記所有其它的事情，從本句來看這些故事是很吸引人的。故答案應(yīng)為A。
【小題2】B細(xì)節(jié)理解題。This logo represents the wing in the famous statue of the Greek goddess.耐克這個(gè)品牌符號(hào)所代表的是希臘女神雕塑的翅膀。由此句可知答案為B。
【小題3】D細(xì)節(jié)推理題。then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.本句的意思為：（蘋果符號(hào)的設(shè)計(jì)理念被改變了很多次）彩虹顏色的蘋果被一種顏色的蘋果所替代，到目前為止再也沒有被取代。故答案應(yīng)為D。
【小題4】A細(xì)節(jié)理解題。The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air.本句的意思為：梅賽德斯奔馳最初是由Gottlieb Daimler在1909年被創(chuàng)作出來，還包括對(duì)三點(diǎn)星的一個(gè)簡(jiǎn)單描述他們代表著陸地，大海和天空。故答案應(yīng)為A。
【小題5】C 綜合排序題。Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35意思為：Nike的理念是在1971年由Carolyn Davidson設(shè)計(jì)出來；The logo was designed in 1962 by Jim Schindler麥當(dāng)勞的理念設(shè)計(jì)于1962年；And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.蘋果的理念是在1998年確定下來，直到現(xiàn)在沒有改變；Benz came as a result of a combination with Benz, Cie and DMG in 1926.1926年設(shè)計(jì)出了奔馳的符合。所以答案應(yīng)為C。
考點(diǎn):文化類文章的閱讀理解。
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| A．Masks are sometimes used to hide emotions. |
| B．Performers often need help conveying emotions to an audience. |
| C．Not all societies use masks in their rituals. |
| D．People from different cultures generally express certain emotions in similar ways. |
| A．typical human face |
| B．source of inspiration in the creation of masks |
| C．nonthreatening face |
| D．face that expresses few emotions |
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| B．Those who have the dog days. |
| C．Those who lead a dog’s life. |
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| B．How to treat dogs well. |
| C．Why Americans love dogs. |
| D．Expressions with the word “dog”. |
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| C．get to know each other | D．develop closer relations |
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| B．too many words are of no use |
| C．people from Thailand are quiet and shy by nature |
| D．the English prefer to make long speeches |
| A．By sharing different ways of life. |
| B．By recognizing different values. |
| C．By accepting different habits. |
| D．By speaking each other’s languages. |
| A．Multicultural Environment. | B．How to Understand Each Other. |
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【小題1】What is the main idea of the first paragraph?
| A．Most lottery winners use up money quickly. |
| B．Most lottery winners don't really end up well. |
| C．Winning lottery means relationships destroyed. |
| D．Financial experts are against the lottery industry. |
| A．He was diagnosed with lung cancer. |
| B．He was unwilling to give away his money. |
| C．They had to observe the official rules. |
| D．They didn't want to disturb his peace. |
| A．giving examples | B．making comparisons |
| C．listing numbers | D．listing reasons |
| A．a(chǎn)dvice given by financial experts |
| B．happy stories of the lottery winners |
| C．conclusion drawn by the author |
| D．regulations about lottery winning |
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Shakespeare, more perhaps than any other writer, made full use of the greatest resources of the English Language．Most of us use about five thousand words in our normal employment of English; Shakespeare in his works used about twenty-five thousand! There is probably no better way for a foreigner to appreciate the richness and variety of the English language than by studying the various ways in which Shakespeare uses it．Such a study is well worth the effort, even though some aspects of English usage, and the meaning of many words, have changed since Shakespeare’s day．
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Fortunately this is not likely to happen．Shakespeare’s people have long delighted not just the English but lovers of literature everywhere, and will continue to do so after the scholars and critics and all their works have been forgotten．
【小題1】This passage is about ．
| A．the great length of each chapter |
| B．the great varieties in writing styles |
| C．the richness of the content in Shakespeare’s works |
| D．the rich English language used by Shakespeare in his works |
| A．His date of birth |
| B．His marriage |
| C．His life in the Grammar School |
| D．His date of death |
| A．not all the comments on Shakespeare’s works have produced good effects |
| B．scholars have successfully collected facts about Shakespeare’s life |
| C．critics are more interested in Shakespeare’s play than his poetry |
| D．the details of Shakespeare’s life are more important than his literary works |
| A．People don’t think the poetry of Shakespeare good any more． |
| B．People pay more attention to the comment than the poetry of Shakespeare． |
| C．People can’t see the poetry of Shakespeare any more． |
| D．The comment is printed on the poetry of Shakespeare． |
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