Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (傳統(tǒng)型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse----only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
【小題1】According to the passage the preference test was conducted in order to ________.
| A．show that a person’s opinion about taste is mere guess-work |
| B．compare the ability of the participants in choosing their drinks |
| C．find out the role taste preference plays in a person’s drinking |
| D．reveal which cola is more to the liking of the drinkers |
| A．the competition between the two colas is very strong |
| B．blind tasting is necessary for identifying fans |
| C．the purpose of taste tests is to promote the sale of colas |
| D．the improvement of quality is the chief concern of the two cola companies |
| A．being seriously burnt in the skin |
| B．being badly damaged by fire |
| C．being unable to function because of excessive use |
| D．being unable to burn for lack of fuel |
| A．emphasize that taste and price are closely related to each other |
| B．recommend that blind tasting be introduced in the quality control of colas |
| C．show that taste preference is highly subjective |
| D．a(chǎn)rgue that taste testing is an important marketing strategy |
【小題1】C
【小題2】A
【小題3】C
【小題4】C
解析試題分析：文章介紹人的口味是很主觀的事情，通過偏好的測試是證明偏好在人的飲料中起著什么作用。測試人員被提供四種可口可樂和百事可樂的樣本品嘗，看他們能不能說出不同的飲料名稱，結(jié)果證明只有一部分人可以說出自己喜歡的品牌的飲料。
【小題1】細節(jié)題：從第一段的句子：we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans:可知做偏好的測試是為了偏好在人的飲料中起著什么作用。選C
【小題2】推理題：從第一段的句子：But because the two big cola companies—Coca-Cola and Pepsi Cola are marketed so aggressively, aggressively是“好斗的，爭強好勝的“，可以推斷出這兩個公司的競爭很激烈。選A
【小題3】猜詞題：從最后一段的句子：Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor.可知一般的受測試人員在最后一輪中和第一輪中做的一樣好，所以疲勞不是因素。所以我們可以推斷出burnout和tiredness意思相近，選C
【小題4】寫作意圖題：從第一段的句子：Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion.可知作者一開始就說人的口味是很主觀的事情，下面的文章就是在證明這個觀點。選C
考點：考查日常生活類短文
科目：高中英語 來源： 題型：閱讀理解
In a generous display of maturity and sympathy, one Jewish boy made his first deed as a man in his faith a great act of charity. Joshua Neidorf, a 13-year-old boy from Los Angeles, donated most of his birthday money to Operation Mend, a program that reconstructs the faces of severely burned U. S. veterans（退伍老兵）.
The young man decided to donate his money after getting to know Army Sgt. Louis Dahlman, who was undergoing a series of reconstruction surgeries（手術(shù)）at UCLA（University of California at Los Angeles）thanks to Operation Mend. The Neidorfs had signed up to be Dahlman’s “buddy family”, spending time with him whenever he visited Los Angeles for a surgery.
“I just love knowing that it’s going somewhere...to help the people who save our lives and keep us safe every day,” said Neidorf. His mother added, “It makes me feel like our world is going in a good direction with this next generation.”
In all, Neidorf gave $13,000 to Operation Mend. He also encouraged his friends to donate to the cause. He is the organization’s youngest donor so far.
Operation Mend is a privately funded program that works in partnership with the UCLA Medical Center. Ron Katz, a board member at the hospital, started the program in 2006 after seeing a TV programme about Aaron Mankin, a veteran who had gone through dozens of surgeries after a fight in Iraq which completely burned off his face.
Mankin ended up being Operation Mend’s first patient, starting the first of 20 reconstructive facial surgeries at UCLA in Sept. 2007. In a 2011 interview, Katz shared how his experience of helping Mankin made him realize the need to establish a more permanent program. “My wife and I soon realized that there were dozens of Aarons out there,” Katz said. “They deserve the best that we offer them.”
【小題1】Neidorf decided to help veterans because ________.
| A．he benefited from Operation Mend | B．he was afraid of burned faces |
| C．he thought they deserved help | D．he didn’t know how to spend money |
| A．Neidorf donated part of his birthday money |
| B．the Neidorfs signed up to be Dahlman’s “buddy family” |
| C．Ron Katz saw a TV programme about a veteran |
| D．Mankin was successfully operated on at UCLA |
| A．the process of Mankin’s surgery | B．how Operation Mend was set up |
| C．how Katz became famous | D．veterans are respected by people |
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科目：高中英語 來源： 題型：閱讀理解
You’re finishing up your history homework when your cell phone rings. You’ve got 30 minutes to reach head-quarters, get your equipment packed and receive your task. There’s a lost hiker in the mountains near the edge of town. Your task: find the missing person; provide emergency medical treatment, if necessary; and be prepared to operate 48 hours on your own with only the supplies you carry.
Sounds like some kind of film’s plot? Not if you’re a member of the Arapahoe teen rescue patrol in the suburbs of Denver. About 25 teen guys and girls are active members of this search, rescue and emergency organization, and they know firsthand that you don’t have to be an adult to save lives.
These 9th-through-12th graders are the real deal when it comes to emergency services. In fact, they’re the only teen-commanded patrol in the nation. Sure they have adult advisers to turn to if necessary, but in the field it’s a teen patrol officer calling the shots — sometimes even giving direction to adults.
Members are trained in rock-high-angle，swift-water and avalanche rescue (雪崩施行營救), winter and alpine operation , wilderness life support and emergency care, among other skills. They also regularly ride along with the local fire and police departments, providing support such as security details and evidence searching.
When asked what qualities make a good patrol member, founder and president Stan Bush named good physical conditioning and an interest in helping people. “We put in lots and lots of hours helping people in trouble,” he says. “So if a person is not really interested in doing that kind of thing, he won’t last as a member.”
【小題1】In the first paragraph, the author describes ______.
| A．a(chǎn) plot in some kind of film | B．a(chǎn) teen patrol member’s life |
| C．a(chǎn)n emergency rescue | D．a(chǎn) lost hiker in trouble |
| A．They are trained to have many special skills. |
| B．They also work with local firemen and policemen. |
| C．They turn to adults for help sometimes. |
| D．They think they can save lives only when growing up. |
| A．be strong and interested in offering help |
| B．be a 9th-through-12th grader |
| C．finish your history homework first |
| D．spend many hours helping people first |
| A．What qualities make a good patrol member? |
| B．The Arapahoe teen rescue patrol |
| C．How to become a rescue patrol member |
| D．Skills a rescue patrol member needs |
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科目：高中英語 來源： 題型：閱讀理解
Xu Hui is very excited. The Senior 1 student in a middle school in Beijing will go to South Korea with his parents during the Spring Festival.
“Overseas touring has always been a dream for me,” he said happily.
Nowadays, Chinese people enjoy longer holidays, such as the three “Golden Week Holidays”(the Spring Festival, May Day and National Day). They have more time to travel. Rising incomes also make travelling abroad realistic for ordinary Chinese people.
Nearly 7 million Chinese travelled overseas in 2001, according to the National Tourism Administration(國家旅游局). The most common problem travellers face is how to choose the best routes(路線).
By the end of 2002, Chinese citizens were allowed to travel to 19 foreign countries and regions at their own expense.
The top 10 places included Hong Kong, Macao and Thailand. European countries are also becoming increasingly popular.
“More and more Chinese people have shown interest in travelling to Europe, particularly France and Finland,” said Tan Wen, a general manager of China Youth Travel Service. “Sooner or later, there will be a peak(高峰) in European tours.”
Another consideration is choosing the right travel agencies and finding the best price. The China Consumers’ Association(CCA, 中國消費者協(xié)會) offered tips to consumers on choosing the right travel agencies to help prevent a relaxing vacation from turning into a costly disaster.
“Price should not be the single most important factor in choosing a travel agency,” said Zhang Yuanchao, CCA vice-secretary general. Consumers are advised to choose large State travel agencies with good reputations(名聲) and official approval to organize overseas tour groups.
Zhang’s association dealt with more than 5, 000 complaints about travel agencies(旅行社) last year. And the majority of the complaints were about random changes in travel routes, bad tour guides, and forced shopping.
Travellers were warned to look carefully at their contracts(合同) with agencies and to buy travel insurance(保險).
【小題1】How many reasons are given in the article as to why ordinary Chinese people are traveling abroad more today?
| A．Two. | B．Three. | C．Four. | D．Five. |
| A．Choosing the best travel agent. |
| B．Deciding the best way to get to the places they want to go to. |
| C．Traveling to Europe. |
| D．Cost. |
| A．People buy more souvenirs than they had planned to. |
| B．People spend more money than they had planned to. |
| C．People go to different places than they had planned to. |
| D．People complained more than they had planned to. |
| A．the travelers agreed with the changes. |
| B．the travel agency didn’t make any changes. |
| C．the travel agency refused to changes the routes. |
| D．the travel agency changed the routes or time without following the original plan. |
| A．Xu Hui’s Vacation in South Korea |
| B．The Job of the National Tourism Administration |
| C．Where Young Chinese Travelers Go |
| D．Suggestions for the Chinese Travelers |
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科目：高中英語 來源： 題型：閱讀理解
There were smiling children all the way. Clearly they knew at what time the train passed their homes and they made it their business to stand along the railway, wave to complete strangers and cheer them up as they rushed towards Penang. Often whole families stood outside their homes and waved and smiled as if those on the trains were their favorite relatives. This is the simple village people of Malaysia. I was moved.
I had always traveled to Malaysia by plane or car, so this was the first time I was on a train. I did not particularly relish the long train journey and had brought along a dozen magazines to read and reread. I looked about the train. There was not one familiar face. I sighed and sat down to read my Economics.
It was not long before the train was across the Causeway and in Malaysia. Johore Baru was just another city like Singapore, so I was tired of looking at the crowds of people as they hurried past. As we went beyond the city, I watched the straight rows of rubber trees and miles and miles of green. Then the first village came into sight. Immediately I came alive; I decided to wave back.
From then on my journey became interesting. I threw my magazines into the waste basket and decided to join in Malaysian life. Then everything came alive. The mountains seemed to speak to me. Even the trees were smiling. I stared at everything as if I was looking at it for the first time.
The day passed fast and I even forgot to have my lunch until I felt hungry. I looked at my watch and was surprised that it was 3:00 pm. Soon the train pulled up at Butterworth. I looked at the people all around me. They all looked beautiful. When my uncle arrived with a smile, I threw my arms around him to give him a warm hug. I had never done this before. He seemed surprised and then his weather-beaten face warmed up with a huge smile. We walked arm in arm to his car.
I looked forward to the return journey.
【小題1】The author expected the train trip to be _________.
| A．a(chǎn)dventurous | B．pleasant | C．exciting | D．dull |
| A．The friendly country people. |
| B．The mountains along the way. |
| C．The crowds of people in the streets. |
| D．The simple lunch served on the train. |
| A．choose | B．enjoy | C．prepare for | D．carry on |
| A．Johore Baru. | B．The Causeway. | C．Butterworth. | D．Singapore. |
| A．Comfort in traveling by train. | B．Pleasure of living in the country. |
| C．Reading gives people delight. | D．Smiles brighten people up. |
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科目：高中英語 來源： 題型：閱讀理解
For most of us, the rain that falls on our roof runs off into the ground or the sewer(下水道) system. But if you want to save a little water and reuse it on your lawns or plants --- or even use it for laundry, dishes, or other needs --- collecting rainwater from your gutter’s downspouts(檐槽的水落管) is a no-brainer.
According to John C. Davis, writing in E / The Environmental Magazine, just about any homeowner can collect rainwater, given that the roof and gutters do most of the work. And since an inch of rain falling on a 2,000-square-foot roof produces some 1,200 gallons of water, you can harvest enough to water your lawn or garden.
Plants and grass actually do better when fed rainwater instead of tap water, which is usually treated with substances that can hold back plant growth. Using rainwater can also extend the life of pipes, since the salts added to tap water may gradually damage the pipes. However, homeowners should set up a water purification system if they do plan to use rainwater for inside needs.
Rainwater harvesting can also be good for the local community, as it reduces the erosion, flooding, and pollution associated with heavy rainfall, and reduces dependence on public water supplies. So some states fund rainwater collection systems in their local communities.
Many varieties of rain barrel(桶) systems, starting at just $100, are available for home use. A typical setup is simply a rain barrel positioned under a gutter’s downspout. Skillful homeowners can make their own water harvesting systems, but buying one is a lot easier. Most garden centres offer a range of choices as well as tips.
【小題1】The underlined word “no-brainer” in Para. 1 probably means something that ______.
| A．is hard to deal with | B．is very easy |
| C．is of no real value | D．deserves more attention |
| A．how to set up a water harvesting system |
| B．how a rain barrel system works |
| C．some advice on saving tap water |
| D．the benefits of using rainwater |
| A．Basic gardening skills. | B．Water-saving techniques. |
| C．Wastewater treatment systems. | D．Roof rainwater collection. |
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科目：高中英語 來源： 題型：閱讀理解
To help make the most of your experience at Auckland Zoo we suggest:
Plan Your Day:
Plan your day to learn more about your favorite zoo animals.
Don’t forget your camera – the best way to capture your visit forever.
Keep Safe at the Zoo:
Children aged 12 years and under need to be accompanied (陪同) by a caregiver.
To keep the safety of our animals, any throwing games are not permitted in the zoo grounds.
The zoo animals are not trained. Do not enter any enclosure (圍場), or put any part of your body into an enclosure.
There are a number of natural waterways at the zoo, so please take care of your children at all times.
General Information:
Check out the weather before you come. In winter we suggest you bring a jacket and an umbrella, and in summer, be sure to bring sunscreen and a hat.
Every zoo animal enjoys its own specific: well-balanced food. We hope that you enjoy some great food treats on your zoo visit, but please do not feed any of our animals. Our keepers work strictly on this.
Feel free to take personal photos and make videos. However, any commercial photography or filming needs written permissions from zoo management.
Not all animals are permitted in the zoo grounds. We welcome people with guide dogs, but they must contact us ahead of time about their visit. Please phone the Zoo Information Center on +64(0)9-360-3805.
Smoking is not permitted in covered areas.
Auckland Zoo does not allow entry to any unaccompanied children 12 years and under. If the children are found by themselves, the staff do have the right to call the police.
【小題1】When visiting Auckland Zoo, parents should tell their children that _________.
| A．they could play throwing games |
| B．they couldstay close to the animals |
| C．the zoo animals have been well-trained |
| D．it’s dangerous to play near the waterways |
| A．zoo animals enjoy their well-balanced food |
| B．visitors are not allowed to feed animals |
| C．visitors enjoy their own food treats |
| D．children offer food to the zoo animals |
| A．give people some tips on visiting Auckland Zoo |
| B．introduce Auckland Zoo animals |
| C．a(chǎn)sk people to stop polluting Auckland Zoo |
| D．a(chǎn)ttract people to the zoo |
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科目：高中英語 來源： 題型：完型填空
In the United States, when one becomes rich, he wants people to know it. And even if he does not become very rich, he wants people to think that he is. That is what “keeping up with the Joneses” is about. It is the story of someone who tried to look as rich as his neighbours.
The expression was first used in 1913 by a young American called Arthur Momand. He told this story about himself. He began earning $ 125 a week at the age of 23. That was a lot of money in those days. He got married and moved with his wife to a very wealthy neighbourhood outside New York City. When he saw that rich people rode horses, Momand went horseback riding every day. When he saw that rich people had servants, Momand and his wife also hired(雇傭) a servant and gave big parties for their new neighbours. It was like a race, but one could never finish this race because one was always trying to keep up. The race ended for Momand and his wife when they could no longer pay for their new way of life. They moved back to an apartment in New York City.
Momand looked around him and noticed that many people do things just to keep up with rich lifestyle of their neighbours. He saw the funny side of it and started to write a series of short stories. He called it “Keeping up with the Joneses” because “Jones” is a very common name in the United States. “Keeping up with the Joneses” came to mean keeping up with rich lifestyle of the people around you. Momand’s series appeared in different newspapers across the country for over 28 years.
People never seem to get tired of keeping up with the Joneses. And there are “Joneses” in every city of the world. But one must get tired of trying to keep up with the Joneses because no matter what one does, Mr. Jones always seems to be ahead.
【小題1】Some people want to keep up with the Joneses because they _____.
| A．want to be as rich as their neighbours |
| B．want others to know or to think that they are rich |
| C．don’t want others to know they are rich |
| D．want to be good friends with their neighbours |
| A．live outside New York City | B．live in New York City |
| C．live in apartments | D．have many neighbours |
| A．a(chǎn)n important name |
| B．a(chǎn) popular name in the United States |
| C．his neighbour’s name |
| D．a(chǎn) name often used by the rich |
| A．correct | B．interesting | C．impossible | D．Good |
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科目：高中英語 來源： 題型：閱讀理解
When I was about 10, I was walking down the street with my mother. She stopped to speak to Mr. Lee. I knew I could see Mr. Lee anytime around the neighborhood, so I just stood there. After we passed him, my mother stopped and said something unforgettable, "You let that be the last time you ever walk by somebody you know without opening your mouth to speak, because even a dog can wag its tail when it passes you on the street. "That sentence sounds simple but it made me become who I am.
At work, I used to say hello to the president of the company and ask him how our business was doing. But I also spoke to the people in the cafe and people who cleaned the buildings, and asked them how their children were doing, for every single person deserves to be accepted, no matter how humble(低微的)they are. I remember that after a few years of passing by the president, I had the courage to ask him for a chat. We had a great talk. At some point, when I asked him how far he thought I could go in his company, he said that if I wanted to, I could get all the way to his seat.
I've become vice-president, but that hasn't changed how I treat people. I speak to people wherever I am. Speaking to people creates a pathway into their world, and it lets them come into mine, too.
The day you speak to someone who has his head down and then see him lift it up and smile, you will realize how powerful it is just to open your mouth and say hello.
【小題1】What is the best title for this passage?
| A．The power of being talkative |
| B．My mother's influence on me |
| C．The power of saying hello |
| D．My way to become vice-president |
| A．the writer didn't like Mr. Lee |
| B．the writer didn't say hello to Mr. Lee on that occasion |
| C．the writer didn't get along well with his mother |
| D．the writer's mother stopped to say hello to everyone she met |
| A．The writer didn't say hello to everyone in the company. |
| B．The writer made a very good impression on the president of the company. |
| C．The president of the company thought the writer was much better than him. |
| D．The president of the company actually didn't like the writer at all. |
| A．is a way to get what he wants |
| B．has become a habit and a way of life |
| C．is a way to show respect for his mother |
| D．is important in making him remembered |
| A．make our world much better |
| B．make people much happier every day |
| C．help people understand each other better |
| D．help people work much better |
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