Question

17．[1]The word advertising refers to any kind of public announcement that brings products and services to the attention of people．Throughout history，advertising has been a good way to promote （促進） the trading and selling of goods．In the Middle Ages，businessmen employed"town criers"to read public messages aloud to promote their goods．When printing was invented in the 15^th century，pages of advertisements could be printed easily and were either hung in public places or put in books．
[2]By the end of the 17^th century，when newspapers were beginning to be read by more people，printed materials became an important way to promote products and services．The London Gazette was the first newspaper to set aside a place just_____________________．This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads．
[3]Advertising spread quickly throughout the 18^th century．Ad writers were starting to pay more attention to the design of the ad text．Everything，from clothes to drinks，was promoted with clever methods such as words organized in eye-catching patterns，the use of pretty pictures and expressions easy to remember．They were successful in helping advertising develop quickly．
[4]Near the end of the 19^th century，companies that were devoted to the production of ads came to be known as"advertising agencies （廣告商）"．The agencies developed new ways to get people to think of themselves as members of a group．Throughout the 20^th century，advertising agencies spread the belief that people could be happy only if they bought the"right"products．
76．What is the main idea of the text？（ no more than 5 words．）
The development of advertising
77．What was advertising like in the Middle Ages？（ no more than 9 words．）
Businessmen employed"town criers"to read public messages aloud．
78．Point out one of the clever methods used in advertising in Paragraph 3．
   （ no more than 6 words．）words organized in eye-catching patterns
79．Fill in the blank in Paragraph 2 with proper words．（ no more than 3 words．）
for advertising
80．What does the word"They"in Paragraph 3 probably refer to？（ no more than 3 words．）Clever methods．

Answer 1

分析 文章講訴了廣告的起源及廣告的發(fā)展歷史．文章以時間順序從中世紀的廣告一直講到20世紀的廣告的情況．

解答 76  The development of advertising
77  Businessmen employed"town criers"to read public messages aloud．
78  words organized in eye-catching patterns
79  for advertising
80  Clever methods
76  The development of advertising 主旨大意題．  通讀全文可知文章講訴了廣告的起源及廣告的發(fā)展歷史．文章以時間順序從中世紀的廣告一直講到20世紀的廣告的情況．
77  Businessmen employed"town criers"to read public messages aloud．細節(jié)理解題．根據(jù)第一段中的第三句話"In the Middle Ages，merchants employed‘town criers'to read public messages aloud to promote their goods"可知：在中世紀時，商人通過雇人叫賣向顧客推銷商品．
78  words organized in eye-catching patterns細節(jié)題． 根據(jù)文章第三 段such as words organized in eye-catching patterns，the use of pretty pictures and expressions easy to remember． 可知聰明的方法有三個：eye-catching patterns，the use of pretty pictures and expressions easy to remember，任選其一．
79  for advertising細節(jié)題． 根據(jù)文章第二 段This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads．可知這如此成功以至于很多公司開始登廣告．
80  Clever methods猜測詞義題．  根據(jù)文章第三 段Everything，from clothes to drinks，was promoted with clever methods such as words organized in eye-catching patterns，the use of pretty pictures and expressions easy to remember． 可知三種登廣告的聰明方法很成功，they指的就是clever methods．

點評 做閱讀表達題時，理清文章的脈絡、掌握文章的主旨大意，并能運用簡潔的語言表達．回答要有針對性觀點要明確．不要摘抄文章原句．