Unlike traditional commercials, Public Service Advertisements(PSA)are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem.
Smokey Bear has been a recognized symbol of the protection of America’s forests from fire. It is created to educate the public about the dangers of wildfires. Smokey Bear was started in 1944 with the slogan, “Smokey Bear Says—Care will prevent 9 out of 10 forest fires”. Smokey Bear’s later slogan,  “Remember! Only You Can Prevent Forest Fires”, was created in 1947 by the Advertising Council in America. In April 2001, the message was changed to “Only You Can Prevent Wildfires”.
The wildfire prevention campaign with Smokey Bear is one of the longest and most successful campaigns in advertising history. The Advertising Council often was in partnership with other organizations and groups to create various advertising for Smokey Bear since 1944.
The Advertising Council teamed with Walt Disney Company to create a series of PSAs. The ads feature(以···為形象)characters form the classic film Sleeping Beauty and aim to reach parents and children. The lovely Bambi also appeared in the advertisements. Mickey Mouse is much more popular throughout the country.
Those PSAs, which appear on television, on the radio, in the newspaper and on the website continue to remind Americans about the importance of wildfire prevention have helped to reduce the number of acres burned annually by wildfires. According to recent survey, Smokey Bear and his famous words of wisdom “Only You Can Prevent Wildfires” are recalled by 3 out of 4 adults.
In addition to the PSA campaign, Smokey Bear has his own U.S. postage stamp and website for more information about wildfire prevention. From the website, you can also learn all about wildfires and how we can protect our forests.
小題1:PSA are primarily designed to     .
A.educate the publicB.change people’s status
C.discuss a problemD.sell products or services
小題2:Which of the following is true of the Smoky Bear?
A.It is one recognized symbols of Walt Disney cartoons.
B.It firstly appeared in America in 1944 with no slogan.
C.It is created to warn Americans of the dangers of wildfires.
D.Its slogan changes every three years.
小題3:How does the author support his topic in Paragraph 4?
A.By summing up.B.By giving examples.
C.By comparison.D.By asking questions.
小題4:According to this text, Smoky Bear      .
A.helps a lot to reduce wildfires in America
B.isn’t popular among the American pupils
C.has set up its own website to advertise products
D.becomes the symbol of the Advertising Council

小題1:A
小題2:C
小題3:B
小題4:A

試題分析:PSA最主要的目的不是銷售盈利,而致力于為了普及大眾知識而做宣傳。比如Smokey Bear就是為了教育人們注意防火而做的宣傳形象。這一形象產(chǎn)生了巨大影響。
小題1:細節(jié)理解題。由“Unlike traditional commercials, Public Service Advertisements(PSA)are primarily designed to inform and educate rather than sell a product or service. ”可知PSA主要是為了教育大眾。故選A。
小題2:推理判斷題。由“ It is created to educate the public about the dangers of wildfires.”可知他是創(chuàng)造用來提醒人們注意山火的危險的。故選C。
小題3:文章結(jié)構(gòu)題。本段作者羅列了許多PSA產(chǎn)生的效應(yīng)。因此在通過舉例的方式。故選B。
小題4:細節(jié)理解題。由“…h(huán)ave helped to reduce the number of acres burned annually by wildfires. ”可知Smoky Bear大大幫助減少了山林火災(zāi)的發(fā)生機率。故選A。
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科目:高中英語 來源:不詳 題型:閱讀理解

The year is 2094. It has been announced that a comet is heading towards the Earth. Most of it will miss our planet, but two pieces will probably hit the southern half of the Earth.
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Could it really happen? In fact, it has already happened more than once in the history of the Earth. The dinosaurs were on the Earth for over 160 million years. Then 65 million years ago they suddenly disappeared. Many scientists believe that the Earth was hit by a piece of object in space. The dinosaurs couldn’t live through the cold climate that followed and they died out. Will we meet the same end?
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C.A research on space.D.A scientific adventure.
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C.a(chǎn)n Earth explosionD.huge waves
小題3:Why can’t the northern half of the earth escape for long?
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B.Because the light and heat from the sun can not reach the Earth.
C.Because people there can not live at the temperature of zero.
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A.a(chǎn)nimals could not live in the cold climate
B.what happened 65 million years ago was an invented story
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科目:高中英語 來源:不詳 題型:閱讀理解

Do you know that women’s brains are smaller than men’s? The average women’s brain weighs 10% less than men’s. Since researches have shown that the bigger the brain, the cleverer the animal, men must be more intelligent than women. Right? Wrong. Men and women always score similarly on intelligence tests, despite the difference in brain size. Why? After years of study, researchers have concluded that it’s what’s inside that matters, not just the size of the brain. The brain consists of “grey matter” and “white matter”. While men have more of the latter, the amount of “thinking” brain is almost exactly the same in both sexes.
It has been suggested that smaller brain appears to work faster, perhaps because the two sides of the brain are better connected in women. This means that little girls tend to learn to speak earlier, and that women can understand sorts of information from different sources at the same time. When it comes to talking to the boss on the phone, cooking dinner and keeping an eye on the baby all at the same time, it’s women who come out on top every time.
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科目:高中英語 來源:不詳 題型:閱讀理解

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D.Children can now have their memory and intelligence improved with the help of gene treatment.

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科目:高中英語 來源:不詳 題型:閱讀理解

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C.a(chǎn)re welcomed by all the people
D.cause trouble to our mother tongue
小題4: What would be the best title for the passage?
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To show you how this is happening while you are asleep and how your needs and wishes can all be joined together in a dream , here is the story of the experiment.A man was asleep and the back of his hand was rubbed with a piece of absorbed cotton.He would dream he was in hospital and his charming girlfriend was visiting him , sitting on the bed and feeling gently his hands!
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C.Dream Makes Hopes D.What Dreams Mean ?

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科目:高中英語 來源:不詳 題型:閱讀理解

If you are planning to study in the United States, you need to consider several factors. Everyone has different opinions about where is the best place to live in. Also, the best places to live in are not always home to the best schools. Finally, many schools specialize in different areas of study. The Massachusetts Institute of Technology, for example, is a great school for computer science and technology-related fields of study. However, if you want to study oceanography(海洋學(xué)), your interests may be better served by attending school in a place that is on a coastline or near the ocean.
Now I am sure that you know which schools are considered the best in the country. So I will tell you about which states I believe are the best to live in.
California is a nice state. Northern California specifically has very good weather. Los Angeles in southern California is another story, though. Life in LA is full of excitement and fast, and sometimes dangerous. As for me, I enjoyed the time I spent in Massachusetts, Virginia and Maryland and these states have a lot of history and culture. The weather is not as perfect as Northern California, but it is still quite nice. My favorite area of America is the Mid-west. Middle America, I think, is home to the true American sense of values. In addition, there are many good universities there.
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A.The climateB.The scenery
C.The study conditionD.The living condition
小題2:What is California like?
A.California is the best place to live in.
B.California is the worst place to live in.
C.California is a state with the largest city.
D.California is a state with different climates.
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B.feel the real character of the nation
C.meet the most famous professors there
D.face more difficulties
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A.All American famous universities lie in nice places.
B. Los Angeles is the most dangerous city in the USA.
C. Washington D.C. is the political centre of the USA.
D. It is always raining in the Midwest of the USA.

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