Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推銷) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
【小題1】Which of the following may trick a shopper into buying a product according to the text?

A．The cost of its package. B．The price of the product.
C．The colour of its package. D．The brand name of the product.
【小題2】The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.
A．a(chǎn)ttracted the customers strongly
B．caused the customers to lose interest
C．tricked the customers into shopping
D．had weak effects on the customers
【小題3】Which of the following is the key to the success in product sales?
A．The way to promote goods.
B．The discovery of a genius.
C．The team to produce a good product
D．The brand name used by successful producers.
【小題4】Which of the following would be the best title for this text?
A．Choice of Good Products
B．Disadvantages of Products
C．Effect of Packaging on Shopping
D．Brand Names and Shopping Tricks


【小題1】C
【小題2】B
【小題3】A
【小題4】C

解析試題分析：文章集中描述了產(chǎn)品的包裝對產(chǎn)品銷售的影響，包括顏色，大小，和推銷手段等。
【小題1】細(xì)節(jié)題：該文重點(diǎn)描述了產(chǎn)品包裝的顏色對購買者的影響，這也是促使消費(fèi)者購買的手段之一。選C
【小題2】推理題：根據(jù)“because they made the product look weak and ineffective”這句話的說明，我們可以判斷，既然產(chǎn)品看起來似乎是無效的，因此消費(fèi)者當(dāng)然沒有購買的興趣。選B
【小題3】推理題：根據(jù)文章最后一段所舉的一個(gè)實(shí)例可以看出：光有好的產(chǎn)品還不夠，重要的是對產(chǎn)品的大力推銷，這才是產(chǎn)品暢銷的關(guān)鍵。選A
【小題4】主旨大意題。文章集中描述了產(chǎn)品的包裝對產(chǎn)品銷售的影響，因此 C 選項(xiàng)最佳。
考點(diǎn)：考查經(jīng)濟(jì)類短文

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科目：高中英語 來源： 題型：閱讀理解

Most magazines, whether online or print, will include book reviews. However, most editors and staff writers are usually too busy to read books and review them themselves. Therefore, writing book reviews can be a great way to get started with a writing career. How do you write a great book review that will be sure to be noticed? Follow these tips to write a really interesting and unique book review.
Start with a description of the book. Many people that are reading your review may not know anything about the book you’re reviewing. Instead of making readers go find information on their own by searching for the book title, start out with a little description of the book. Make sure you avoid too long of a summary. Start with a short paragraph or so that hits all the major points but doesn’t give too much away. You don’t want to tell your readers everything about the book, because then they won’t have to read it at all. Just give enough information so your readers are interested in reading the book.
Be objective. Some magazines like to publish book reviews that are completely impersonal. This means that they want a review of the book that doesn’t share your opinion and that in which your opinion isn’t obvious from reading what you wrote. If you hated a book, it might not be a great book to review. You probably want to review books that you enjoyed. Avoid talking about how much you liked the book, however. You should not include your personal reaction to the book until the very end, where you include a sentence or two about whether or not you would recommend a book and to whom you would recommend it.
Look through a lens（鏡頭）. A great way to get your review noticed is to look at a book through a specific lens. Read the book as a feminist（男女平等主義者）would, for example, and talk about what a feminist might say to applaud or criticize the book. You can choose any number of lenses, and feminism is just one choice. An economic lens, a family lens, the lens of a different nationality, or the lens of a child could all be interesting ways to look at a book. If you look at a book in this way, instead of just reading it and forming your own opinion, it will be much more interesting and marketable. This is especially the case if you look at a lens that relates to the subject of the magazine to which you are submitting. Feminist magazines love book reviews about books read through a feminist lens, for example, because it is appropriate to their readership.
Talk about the writer’s style. Another great way to write a book review is to talk about the writer’s style. Anyone can pick up a book and read the story, but it takes an experienced writer to note interesting things about another writer’s style and write about them intelligently. Furthermore, most people want to know if a book is easy or fun to read over whether or not the subject matter will interest them.
【小題1】For what purpose is the passage written?

A．To offer tips on writing book reviews.
B．To give advice on reading books.
C．To introduce writing styles.
D．To comment on a book.
【小題2】If a writer thinks a book is worth reading, he’d better state it _________________.
A．in the titleB．in the first paragraphC．a(chǎn)s much as possibleD．a(chǎn)t the final part
【小題3】The fourth paragraph is developed mainly by __________________.
A．a(chǎn)nalyzing causesB．giving examples
C．drawing comparisonsD．telling personal experiences
【小題4】Compared with ordinary readers, a skilled writer does better in _____________.
A．giving an objective description of a book
B．looking at a book through a specific angle
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科目：高中英語 來源： 題型：閱讀理解



When you visit America, you will see the word Motel on signs and notice boards. It is made up of “motor” and “hotel” and it is really a hotel for people who arrive by car (how-ever, you don’t need a car to stay at one). You have to pay when you arrive for your room, which usually has a bath. Meals are not provided, but there will certainly be a cafeteria (自助餐館). Americans eat a lot of salads and sandwiches. Along the main roads there are a lot of motels. Each tries to offer more than next. Some provide television in every bedroom; others have swimming pools; and so on. Motels are especially useful when you are in the country, far from a town or city. You will also find them in the big National Parks.
In these great National Parks, you may meet guests you don’t expect to see. An American friend told me a little story. In the middle of a moonless night she heard strange noises outside her motel window in the Yellowstone National Park in Wyoming. Thinking it might be a thief, she jumped out of bed, opened the door and crept towards a dark shadow. As she got close, she saw the thief. She was dreadfully frightened: it wasn’t a human thief — it was a big black bear. The bear was turning over some empty tins with its paw, looking for tasty bits of food. My friend decided to leave that particular thief alone!
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A．You can only find motels in the big National Parks.
B．They are free for people who arrive by car.
C．If you want to stay at a motel, you must have a car.
D．The word “motel” is formed by two words.
【小題2】 Which of the following is NOT provided by motels?
A．Baths. B．Swimming pools. C．TV. D．Meals.
【小題3】 The underlined word “crept” in the second paragraph probably means “_____”.
A．moved slowly B．rushed out C．threw away D．ran fast
【小題4】 From the last paragraph we can learn that in New York during the tourist season _.
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科目：高中英語 來源： 題型：閱讀理解

In 1947 a group of famous people from the art world headed by an Austrian conductor decided to hold an interactional festival of music, dance and theatre in Edinburgh. The idea was to reunite Europe after the Second World War.
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【小題1】What was the purpose of Edinburgh Festival at the beginning?

A．To bring Europe together again.
B．To honor heroes of World War 11.
C．To introduce young theatre groups.
D．To attract great artists from Europe.
【小題2】Why did some uninvited theatre groups come to Edinburgh in 1947?
A．They owned a public house there.
B．They came to take up a challenge.
C．They thought they were also famous.
D．They wanted to take part in the festival.
【小題3】Who joined the "Fringe" after it appeared?
A．they owned a public house there
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【小題4】We may learn from the text that Edinburgh Festival __________.
A．has become a non-official event
B．has gone beyond an art festival
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The Water Festival gives us freshness, happiness and fun because the weather is very hot. I hope everyone will travel to Thailand and enjoy this festival.
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B．comes three months before that of each countries.
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【小題3】When Thai New Year comes, people think it ________ to make others wet through.
A．traditionalB．unfriendlyC．curiousD．strange
【小題4】Besides sprinkling water, people also_______ in this festival.
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科目：高中英語 來源： 題型：閱讀理解

Holidays are really important. Many of us will have childhood memories of summer holidays where we were taken away from home to experience new environments and learn in different ways.
But holidays are expensive and, for those on low wages or living on benefits, they are often unobtainable. Even the cheapest holidays require travel and other additional costs that are difficult for many families to meet.
For working parents, the long summer break can be a very difficult problem for childcare. When an annual leave allowance amounts to only five weeks, there is a need to spread this across the year. Couples can find themselves taking leave in turn in order to care for children who are on holiday. For some this makes even an affordable family holiday difficult.
The schools that I visit in Nottingham are full of experienced staff committed to giving our children a caring and inspiring learning environment. The number of children receiving free school meals is quite large in Nottingham and many schools have breakfast clubs to make sure that children get a healthy start to the day. Most schools undertake programs of group or individual educational support. Schools also have an important role in safeguarding children's welfare through the ongoing touch and support with their pupils. During the long summer holidays, much of this is missed.
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In setting out its plans for a five-term year, Nottingham City Council (委員會)is seeking to reduce the summer holiday down to four and a half weeks, with a more balanced five terms of roughly eight weeks, each followed by a two-week break. We believe this will give real “down time" for school staff and pupils alike but will be short enough not to cause a real break in learning.
We acknowledge that this change may be difficult for some school staff, particularly whose own children are educated in other authorities. However, this must be weighed against the benefits for city children for whom we all have the greatest duty of care.
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C．a(chǎn)n inspired student D．a(chǎn) city council member
【小題2】The underlined word "they" in the second paragraph refers to "  ’.
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【小題3】It is suggested in the passage that the summer break be reduced to.
A．2 weeks B．4.5 weeks C．5 weeks D．6 weeks
【小題4】The plans for a shorter summer holiday will help students_____ .
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A．working parents can enjoy a five-week break to care for their children
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C．the long summer holiday gives teachers and students real "down time"
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科目：高中英語 來源： 題型：閱讀理解


WELCOME
Welcome to Windsor Castle, the oldest and largest occupied castle in the world. Windsor is one of the official residences(住所) of the Queen, who sometimes stays here.
　
Audio tours
Free audio tours are available on leaving the Admission Centre at the start of your visit. There is a descriptive audio tour for blind and poor-sighted visitors.
Guided tours
Visitors can explore the history of the Castle through a tour of the Precincts with an expert guide. Tours depart（出發(fā)，起程）at regular intervals（每隔一定時(shí)間/距離）throughout the day from the Courtyard and finish at the entrance to the State Apartments.
Visitors with children
For those visiting with children, a special family tour and various activities are offered during school holidays and at weekends. Please note that, for safety reasons, pushchairs are not permitted in the State Apartments. However, baby carriers are available to borrow.
St George's Chapel
Visitors arriving at the Castle after 15:00 from march to October are advised to visit St George's Chapel first, before it closes.
Shopping
Shops offer a wide range of souvenirs designed for the Royal Collection, including books, postcards, china, jewellery, and children's toys. Please ask at the Middle Ward shop about our home delivery service（送貨服務(wù)）.
Refreshments
Bottled water can be purchased from the Courtyard and Middle Ward shops. From April to September ice cream is also available. Visitors wishing to leave the Castle for refreshments in the town may obtain re-entry permits from the castle shops. Eating and drinking are not permitted in the State Apartments or St George's Chapel.
Photography and mobile phones
Non-commercial photography and filming are welcomed in the Castle. Photography, video recording and filming are not permitted inside the State Apartments or St George's Chapel. Mobile phones must be switched off inside the State Apartments and St George's Chapel in consideration of other visitors.
Security
As Winter Castle is a working royal palace, visitors and their belongings should get through airport-style security checks. For safety and security reasons a one-way system operates along the visitor route.
 
【小題1】A visitor can apply for a free audio tour ___________.
A．in the CourtyardB．in the State Apartments
C．a(chǎn)t the Admission CenterD．a(chǎn)t St George's Chapel
【小題2】What is specially offered to visitors with kids?
A．A security guardB．A pushchairC．A free toy D．A baby carrier
【小題3】Who can get re-entry permits?
A．Visitors wishing to eat outside the Castle
B．Visitors buying gifts in the castle shops
C．Visitors buying water from the Courtyard
D．Visitors eating outside St George's Chapel
【小題4】Why are visitors required to turn off their mobile phones?
A．To ensure the safety of others
B．To ensure the security of the Castle
C．To prevent them from disturbing others
D．To prevent the use of the built-in cameras
【小題5】In the last part, a "working royal palace" refers to one_____.
A．still being constructedB．still used by the royal family
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科目：高中英語 來源： 題型：閱讀理解

Usually, when your teacher asks a question, there is only one correct answer．But there is one question that has millions of current answers．That question is “What’s your name?”. Everyone gives a different answer, but everyone is correct．
Have you ever wondered about people’s names? Where do they come from? What do they mean?
People’s first names, or given names, are chosen by their parents．Sometimes the name of a grandparent or other member of the family is used．Some parents choose the name of a well-known person．A boy could be named George Washington Smith; a girl could be named Helen Keller Jones．
Some people give their children names that mean good things．Clara means “bright”; Beatrice means “one who gives happiness”; Donald means “world ruler”; Leonard means “as brave as a lion”．
The earliest last names, or surnames, were taken from place names．A family with the name Brook or Brooks probably lived near a brook；someone who was called Longstreet probably lived on a long, paved road．The Greenwood family lived in or near a leafy forest．
Other early surnames came from people’s occupations．The most common occupational name is Smith, which means a person who makes things with iron or other metals．In the past, smiths were very important workers in every town and village．Some other occupational names are: Carter ---- a person who owned or drove a cart; Potter ---- a person who made pots and pans．
The ancestors of the Baker family probably baked bread for their neighbors in their native villa．The Carpenter’s great-great-great-grandfather probably built houses and furniture．
Sometimes people were known for the color of their hair or skin, or their size, or their special abilities．When there were two men who were named John in the same village, the John with the gray hair probably became John Gray．Or the John who was very tall could call himself John Tallman．John Fish was probably an excellent swimmer and John Lightfoot was probably a fast runner or a good dancer．
Some family names were made by adding something to the father’s name．English-speaking people added –s or –son．The Johnsons are descendants of John; the Roberts family’s ancestor was Robert．Irish and Scottish people added Mac or Mc or O．Perhaps all of the MacDonnells and the McDonnells and the O’Donnells are descendants of the same Donnell．
【小題1】Which of the following aspects do the surnames in the passage NOT cover?

A．Places where people lived.
B．People’s characters.
C．Talents that people possessed.
D．People’s occupations.
【小題2】According to the passage, the ancestors of the Potter family most
probably ____．
A．owned or drove a cart
B．made things with metals
C．made kitchen tools or containers
D．built houses and furniture
【小題3】Suppose an English couple whose ancestors lived near a leafy forest wanted their new-born son to become a world leader, the baby might be named ____．
A．Beatrice Smith B．Leonard Carter
C．George Longstreet D．Donald Greenwood
【小題4】The underlined word “descendants” in the last paragraph means a person’s ____． 
A．later generations B．friends and relatives
C．colleagues and partners D．later sponsors

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科目：高中英語 來源： 題型：閱讀理解

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