Question

14．Never go into a supermarket hungry!This is a good piece of advice．If you go shopping for food before lunchtime，you'll probably buy more than yo u plan to．Unfortunately，however，just this advice isn't enough for consumers these days．Modern shoppers need an education in how and how not to buy things at the store．First，you check the weekly newspaper ads．Find out the items that are on sale and decide if you really need these things．In other words，don't buy anything just because it's cheaper than usual!"New and Improved!"or"All Natural"on the front of a package influence you．Instead，read the list of contents on the back．Third，compare prices，that is，you should examine the prices of both differ ent brands and different sizes of the same brand．
Another suggestion for consumers is to buy ordinary item s instead of famous brands．Ordinary items in supermarket s come in plain packages．These products are cheaper because producers don't spend much money on packing or advertising．The quality，however，is usually as good as the quality of well-known name brands．In the same way，in buying clothes，you can often find high quality and low prices in brands that are not famous．Shopping in discount clothing stores can help you save a lot of money．Although these stores aren't very attractive，and they usually do not have individual dressing rooms，not only are the prices low，but you can often find the same famous brands that you find in high-priced department stores．
Wise consumers read magazine ads and watch TV commercials，but they do this with one advantage：knowledge of the psychology behind the ads．In other words，well informed consumers watch for information and check for misinformation．They ask themselves questions：Is the advertiser hiding something in small print at the bottom of the page？Is there any real information in the commercial（商業(yè)廣告），or is the advertiser simply showing an attractive image？With the answers to these questions，consumers can make a wise choice．
32．All the following statements are true about the phrase"ordinary items"in Paragraph 2 exceptD．
A．ordinary products are usually cheaper than famous brands．
B．producers spend less money on packaging of ordinary items．
C．the quality of ordinary items is usually as good as that of famous brands．
D．ordinary items never say"New and Improved"or"All Natural"．
33．What does the writer think about ads？C
A．They are believable．
B．They are attractive．
C．They are helpful．
D．They are harmful．
34．One of the author's suggestions to consumers isB．
A．to buy any ordinary items instead of famous brands．
B．to make use of advertisements carefully for shopping．
C．to buy high quality items such as famous brands after lunch．
D．not to buy items with words like"New and Improved"or"All Natural"．
35．The author implies thatA．
A．advertisements sometimes don't tell the truth to the consumers．
B．discount clothing stores are only good places to go to for shopping．
C．going into the supermarket hungry，you may buy less than you plan to．
D．the quality of ordinary items is usually high and the prices are relatively low．

Answer 1

分析 本文是一篇說明文．文章講述了作者對廣告的幾種看法及給消費者的建議．要合理的利用廣告才能不被其欺騙．

解答 32．D考查細節(jié)理解．根據文章第二段中的These products are cheaper because producers don't spend much money on packing or advertising．The quality，however，is usually as good as the quality of well-known name brands．可知ABC正確，D文章中沒有提到．故選D．
 33．C考查推理判斷．根據文章最后一段中的In other words，well-informed consumers watch for information and check for misinformation．With the answers to these questions，consumers can make a wise choice．可知，廣告能幫助消費者做出明智的選擇．故選C．
 34．B 考查推理判斷．根據文章最后一段中的Wise consumers read magazine ads and watch TV commercials，but they do this with one advantage：knowledge of the psychology （心理） behind the ads．In other words，well-informed consumers watch for information and check for misinformation．可知，告訴消費者要充分利用公共，發(fā)現廣告的正面信息和誤導信息．故選B．
35．A 考查推理判斷．根據文章最后一段中的In other words，well-informed consumers watch for information and check for misinformation．They ask themselves questions：Is the advertiser hiding something in small print at the bottom （底部） of the page？可知，廣告中有information和misinformation，這說明廣告中不都是真實的．故選A．

點評 本文是一個科教類閱讀理解，題目涉及多道細節(jié)理解題，做題時結合原文和題目有針對性的找出相關語句進行仔細分析，結合選項選出正確答案．推理判斷題也是要在抓住關鍵句子的基礎上合理的分析才能得出正確答案，切忌胡亂猜測，一定要做到有理有據．